- Về hạn chế:
N Mean Std Deviation Std Error Mean Trung gian cap tren cung cap
Trung gian cap tren cung cap
hang nhanh chong 119 3.96 .718 .066
Trung gian cap tren cho no
tien va vo ket hop ly 119 3.98 .759 .070
Cac chuong trinh khuyen mai
duoc thuc hien ro rang 119 4.15 .788 .072
Cua hang nhan duoc thong tin ve gia ban, san pham, khuyen mai nhanh chong
119 4.12 .613 .056
Cua hang nhan duoc su giup do cua nhan vien thi truong cua cong ty
119 4.06 .795 .073
Nhan vien thi truong san sang giai quyet thac mac cho cua hang
119 4.01 .707 .065
Levene Statistic df1 df2 Sig.
Trung gian cap tren cung cap hang nhanh chong
.906 2 116 .407
Trung gian cap tren cho no
tien va vo ket hop ly .366 2 116 .694
Cac chuong trinh khuyen mai duoc thuc hien ro rang
1.195 2 116 .306
Cua hang nhan duoc thong tin ve gia ban, san pham, khuyen mai nhanh chong
2.652 2 116 .075
Cua hang nhan duoc su giup do cua nhan vien thi truong cua cong ty
.183 2 116 .833
Nhan vien thi truong san sang giai quyet thac mac cho cua hang
ANOVA
Sum of
Squares df Mean Square F Sig.
Trung gian cap tren cung cap hang nhanh chong
Between Groups 3.522 2 1.761 3.567 .031
Within Groups 57.268 116 .494
Total 60.790 118
Trung gian cap tren cho no tien va vo ket hop ly
Between Groups 1.966 2 .983 1.728 .182
Within Groups 66.000 116 .569
Total 67.966 118
Cac chuong trinh khuyen mai duoc thuc hien ro rang
Between Groups 2.787 2 1.394 2.294 .105
Within Groups 70.490 116 .608
Total 73.277 118
Cua hang nhan duoc thong tin ve gia ban, san pham, khuyen mai nhanh chong
Between Groups .280 2 .140 .369 .692
Within Groups 44.073 116 .380
Total 44.353 118
Cua hang nhan duoc su giup do cua nhan vien thi truong cua cong ty
Between Groups .495 2 .247 .387 .680
Within Groups 74.094 116 .639
Total 74.588 118
Nhan vien thi truong san sang giai quyet thac mac cho cua hang
Between Groups .569 2 .285 .565 .570
Within Groups 58.422 116 .504
One-Sample Test
Test Value = 0
95% Confidence Interval of the Difference
t df Sig. (2-tailed)
Mean
Difference Lower Upper
Trung gian cap tren cung cap hang nhanh chong
60.155 118 .000 3.958 3.83 4.09
Trung gian cap tren cho no tien va vo ket hop ly
57.253 118 .000 3.983 3.85 4.12
Cac chuong trinh khuyen
mai duoc thuc hien ro
rang
57.466 118 .000 4.151 4.01 4.29
Cua hang nhan duoc thong tin ve gia ban, san pham, khuyen mai nhanh chong
73.266 118 .000 4.118 4.01 4.23
Cua hang nhan duoc su giup do cua nhan vien thi truong cua cong ty
55.690 118 .000 4.059 3.91 4.20
Nhan vien thi truong san sang giai quyet thac mac cho cua hang
61.843 118 .000 4.008 3.88 4.14
+ Kiểm định phương sai ANOVA
Test of Homogeneity of Variances
+ Kiểm tra phân phối chuẩn
Statistics
Trung gian cap tren cung cap
hang nhanh chong
Trung gian cap tren cho no tien va vo ket hop ly
Cac chuong trinh khuyen mai duoc thuc
hien ro rang N Valid 119 119 119 Missing 0 0 0 Mean 3.96 3.98 4.15 Median 4.00 4.00 4.00 Mode 4 4 4a Skewness .062 -.563 -.382 Std. Error of Skewness .222 .222 .222 Kurtosis -1.035 .308 -.974 Std. Error of Kurtosis .440 .440 .440 Minimum 3 2 2 Maximum 5 5 5
