, Yves and Bruce Garth
Tir nhiing nhan hi~u den eae quoe gm
. h d.... Ph' hap kh§.u xe may cua X 'da co mat a Viet Nam tir nhfrng nam 1950, khl t \IC an ~p nJ- . " . A '
,
136 Hi~n d~i va dQng thai eua 0' Vi~t Nam: NhU'ng each ti@p e~n
van Vi~t Nam va nhanh chong ianh d f , . " ,
tham nMp thi, twang dSn cU6i n~fm n~!C t~~h~ng ,t~ a thl tI::m;g ~Qi dia, K~ tu thOi mQt tu chung dung d~ chi xe may Tg f,.: ~ Vlyt Nam Cal ten Honda" duqc su dung mQt tu chung dung d~ chi xe may Tg f,.: ~ Vlyt Nam Cal ten Honda" duqc su dung
, d ' rong suot glal doan do thwlt N " '
'su \mg thay cho nhau, va Honda duac dun d;( , ' , ' " ' ngu x~ may va xe Honda
nMn hi~u Honda, Nhung tu cu6i nhfrn na! e gQI xe ~~y ~~m chung, ke ca nhfmg xe khong con dung "Honda" nhu mot thuat N~;( h' 1990: n~~ Vlyt Nam, d~c bi~t 1a thanh nien,
vi~c dung til khong dinh 'dSn ~h:;~i ~ e c ~ xe m~y nm ch~ng, Khong chi dan gian 1a ho nguOi da chQn cach gQi nhu vay H~u:& :~~ (ChI, ~D1J th~an ,gQi xe l1UlY thoi), m~c d~~
may, cach gQi nay khong du~ ~ao ten cac :h~gu:~ bat ?a~ ~u d\lng mQt ngon ngu m6i d~
quoc gia, Trong nhfmg nam' ~n dA "~~ lyU nm tIen& nhu Honda nua rna dua vao
nh~c nhi@u han dSn xe Nhdt gray, nguc:: VI~t Na~ It noi ve Honda, Yamaha, Suz~ki ma
, , xe nmg Quae va xe Vzet N TA
' N " '
ten nhan hieu dSn ten nuac tr , ong ngon ngu ngum tleu dung, A N ' '" " am, 01 se glal thich Sl,l' chuy~n
, K~ tu khi Honda I~n d~u tham nha thi " , f , . "
khau xe may nguyen chiSc van Vi ~ ,p ,truan~, va :ho den rat gan day, cong ty nay hanh mot chinh sa'c'h mm" seN 'h' ~ ytINam, Tuy nhlen, van nam 1996, chinh phu Viet Nam
, co leu uc tron ' ,~ , f,. "
ngoai nMp kh&u xe may da duac I'~:- ' g va,l nam tIe~A theo, trong do cam cac cong ty phtit tri~n cua cong nghiep xe ' ,a~ lap hoa~ toa~, M\l~ tIe? cua chinh sach nay Ia kfch thich nSu hQ mu6n duy tn Sl,l' tisp ca:t~ t:~ nu~~, Cac nh~ cM t~~ r:uac
ngoai duqc cho biSt lien doanh v6i cac d6i tac Viet " 1~ g ;'lyt Nam thl hQ phal xay dvng nM maya Viet
. nam va ap rap xe may trong nuac. .
M~c du ban d~u Ienh dm nha kh k , V' ~
la mot su xuc pham d6i v6i cac ~ p au cua lyt, Na~ co ve nhu Ia mQt thach thuc va tham d&y hQ di thea hU6ng rna ho da t~~~ ;~ txe ~1, n~}ienf cuaNNh~t, nhung 1~nh dm nay da nuac hQ da khuySn khfch c~c can t 0 :ua~ 0., en dau nhung nam 1990, gia nhan cong cao 1990; Sassen 1991'141) "' J}l va~y bg~ y N~~ht Ban dl thea xu huang thue gia cong linh kien
• • VI ang cac tao' I h ' A .
tu vao cac nM may va xuang' l~p' ~. d,' ah~ l,l'C ~ 0 c~c cong ty x~ may NMt Ban phai
N d- l' rap nQI la, c mh sach cam nhap kh ~ A h' f,. ,
am a am cho cac cong ty Nhtlt B' h';( , f,. . au nguyen c lec cua cong re han, day Ia mot phuang 'thu:n ~ ~end sadn~ s~n ~uat xe maya nhfmg nm co gia Honda, Yamaha va Su~uki dap 1 . 1~ hm~ o~ a ,a bat dau ,ap d\lng a Thai Lan va .U1\ •• VlI,,,1>11l
d h
'A ' ~1 yn cam cua VIet Nam ban ' h h' h ~ ,
oan va xay dl,l'ng cac nha rna san xuftt a ~, .' , g ~ac t a~ l~p cac cong ty chinh sach nay: Honda Viet Na~ ~t A n?l dla. Honda Ia cong ty dau tien thuc hien
Vi~t Nam cua hQ la T6ng Con~ ~Q~;ntt:, hen doa~h g~ua ~onda MotorCompa~y va'd6i