Dù đạt được các kết quả nhất định, tuy nhiên nghiên cứu cũng không tránh khỏi một số hạn chế.
Thứ nhất, các giả thuyết nghiên cứu được kiểm định ở một số ngành nghề nhất định như: CNTT, Giáo dục, Tiếp thị, Tài chính. Đây là các ngành nghề có mối liên hệ với việc sử dụng các mơi trường ảo của các sản phẩm CNTT. Tuy nhiên với phạm vi các đối tượng đa phần ở Tp.HCM, có thể khơng hồn tồn đại diện được cho tất cả các ngành nghề nói chung.
Thứ hai, do phương pháp chọn mẫu được thực hiện là phương pháp chọn mẫu thuận tiện, do đó dữ liệu thu thập được có thể chưa thể hiện tính đại diện cho tổng thể.
Thứ ba, nghiên cứu chỉ tập trung vào ảnh hưởng động lực tự trị đến các hành vi và trải nghiệm của khách hàng. Nếu như động lực bị kiểm sốt được xem xét trong bài nghiên cứu, rất có thể phạm vi của bài nghiên cứu sẽ được mở rộng và có cái nhìn tồn diện hơn về động lực của khách hàng trên môi trường ảo trong ngành CNTT.
Như vậy, các nghiên cứu tiếp theo có thể tiếp tục tìm hiểu chuyên sâu về động lực bị kiểm soát trong việc tác động đến các hành vi đồng tạo sinh, cũng như trải nghiệm của khách hàng trên mơi trường ảo. Ngồi ra, các nghiên cứu trong tương lai có thể mở rộng đối tượng nghiên cứu ở đa dạng ngành nghề và lĩnh vực khác nhau.
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