PHÂN TÍCH SỐ LIỆU SPSS

Một phần của tài liệu (LUẬN văn THẠC sĩ) nghiên cứu hành trình lựa chọn ngành học của sinh viên trường hợp nghiên cứu đối với sinh viên ngành marketing, trường đại học kinh tế, đại học huế (Trang 108 - 142)

1. Đặc điểm mẫu nghiên cứu

ly do chon nganh

Frequency Percent Valid Percent Cumulative Percent

Valid

diem dau vao 30 25.0 25.0 25.0

TVTS 6 5.0 5.0 30.0

dia diem hoc 6 5.0 5.0 35.0

co hoi nghe nghiep 58 48.3 48.3 83.3

hoc phi 4 3.3 3.3 86.7

tu van cua nguoi quen 6 5.0 5.0 91.7 danh tieng cua truong 4 3.3 3.3 95.0 gia dinh, thay co 6 5.0 5.0 100.0

Total 120 100.0 100.0

tieu chi chon kenh

Frequency Percent Valid Percent Cumulative Percent

Valid

thong tin da dang, nhieu 40 33.3 33.3 33.3 do tin cay cao 48 40.0 40.0 73.3

nhanh chong 4 3.3 3.3 76.7 tinh co 12 10.0 10.0 86.7 pho bien 6 5.0 5.0 91.7 tu van su dung 10 8.3 8.3 100.0 Total 120 100.0 100.0 gioi tinh

Frequency Percent Valid Percent Cumulative Percent Valid nam 36 30.0 30.0 30.0 nu 84 70.0 70.0 100.0 Total 120 100.0 100.0 que quan

Frequency Percent Valid Percent Cumulative Percent

Valid

Thua Thien Hue 82 68.3 68.3 68.3 Quang Binh 12 10.0 10.0 78.3 Quang Tri 4 3.3 3.3 81.7 Quang Nam 6 5.0 5.0 86.7 Ha Tinh 4 3.3 3.3 90.0 Da Nang 2 1.7 1.7 91.7 Khac 10 8.3 8.3 100.0 Total 120 100.0 100.0 to hop mon

Frequency Percent Valid Percent Cumulative Percent

Valid A 44 36.7 36.7 36.7

A1 18 15.0 15.0 51.7

D1 30 25.0 25.0 76.7

C15 28 23.3 23.3 100.0

Total 120 100.0 100.0

5. Thống kê mơ tả từng giai đoạn Giai đoạn 1: Định hướng nghề nghiệp muc dich chon kenh gd 1

Frequency Percent Valid Percent Cumulative Percent

Valid

biet duoc nganh hot 20 16.7 16.7 16.7 thay ro muc dich hoc tap 24 20.0 20.0 36.7 dua ra hoat dong ca nha 20 16.7 16.7 53.3 xac dinh nganh nghe theo duoi 4 3.3 3.3 56.7 nganh nghe tiem nang 52 43.3 43.3 100.0

Total 120 100.0 100.0

fanpage de tim thong tin

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 34 28.3 28.3 28.3

co 86 71.7 71.7 100.0

Total 120 100.0 100.0

website de tim thong tin

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 62 51.7 51.7 51.7

co 58 48.3 48.3 100.0

Total 120 100.0 100.0

gia dinh de tim thong tin

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 96 80.0 80.0 80.0

co 24 20.0 20.0 100.0

Total 120 100.0 100.0

dien dan TVTS, bao onl de tim thong tin

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 92 76.7 76.7 76.7

co 28 23.3 23.3 100.0

Total 120 100.0 100.0

tv de tim thong tin

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 112 93.3 93.3 93.3

co 8 6.7 6.7 100.0

Total 120 100.0 100.0

to roi de tim thong tin

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 114 95.0 95.0 95.0

co 6 5.0 5.0 100.0

Total 120 100.0 100.0

thong tin nganh nghe nao

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 72 60.0 60.0 60.0

co 48 40.0 40.0 100.0

Total 120 100.0 100.0

co hoi viec lam

Frequency Percent Valid Percent Cumulative Percent Valid khong 32 26.7 26.7 26.7 co 88 73.3 73.3 100.0 Total 120 100.0 100.0 to hop mon

Frequency Percent Valid Percent Cumulative Percent Valid khong 66 55.0 55.0 55.0 co 54 45.0 45.0 100.0 Total 120 100.0 100.0 hoc phi

Frequency Percent Valid Percent Cumulative Percent Valid khong 82 68.3 68.3 68.3 co 38 31.7 31.7 100.0 Total 120 100.0 100.0 ly do chon kenh gd1

Frequency Percent Valid Percent Cumulative Percent

Valid

thong tin da dang, nhieu 50 41.7 41.7 41.7 do tin cay cao 50 41.7 41.7 83.3

nhanh chong 8 6.7 6.7 90.0

tinh co 2 1.7 1.7 91.7

pho bien 4 3.3 3.3 95.0

tu van su dung 6 5.0 5.0 100.0

Total 120 100.0 100.0

Giai đoạn 2: Đánh giá bản thân muc dich chon kenh gd 2

Frequency Percent Valid Percent Cumulative Percent Valid danh gia hoc luc 24 20.0 20.0 20.0

danh gia tinh cach 28 23.3 23.3 43.3

danh gia thieu sot 68 56.7 56.7 100.0 Total 120 100.0 100.0

fanpage de tim thong tin

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 42 35.0 35.0 35.0

co 78 65.0 65.0 100.0

Total 120 100.0 100.0

website de tim thong tin

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 70 58.3 58.3 58.3

co 50 41.7 41.7 100.0

Total 120 100.0 100.0

gia dinh de tim thong tin

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 90 75.0 75.0 75.0

co 30 25.0 25.0 100.0

Total 120 100.0 100.0

website bai test tinh cach

Frequency Percent Valid Percent Cumulative Percent Valid khong 76 63.3 63.3 63.3 co 44 36.7 36.7 100.0 Total 120 100.0 100.0 tu danh gia

Frequency Percent Valid Percent Cumulative Percent Valid khong 90 75.0 75.0 75.0 co 30 25.0 25.0 100.0 Total 120 100.0 100.0 TV

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 110 91.7 91.7 91.7

co 10 8.3 8.3 100.0

Total 120 100.0 100.0

diem chuan cac nam truoc

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 42 35.0 35.0 35.0

co 78 65.0 65.0 100.0

Total 120 100.0 100.0

bai kiem tra hoc luc

Frequency Percent Valid Percent Cumulative Percent Valid khong 104 86.7 86.7 86.7 co 16 13.3 13.3 100.0 Total 120 100.0 100.0

trac nghiem xu huong tinh cach

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 88 73.3 73.3 73.3

co 32 26.7 26.7 100.0

Total 120 100.0 100.0

trac nghiem xu huong nghe nghiep

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 100 83.3 83.3 83.3

co 20 16.7 16.7 100.0

Total 120 100.0 100.0

yeu cau nghe nghiep

Frequency Percent Valid Percent Cumulative Percent Valid khong 46 38.3 38.3 38.3 co 74 61.7 61.7 100.0 Total 120 100.0 100.0 ly do chon kenh gd2

Frequency Percent Valid Percent Cumulative Percent

Valid

thong tin da dang, nhieu 58 48.3 48.3 48.3 do tin cay cao 54 45.0 45.0 93.3

nhanh chong 4 3.3 3.3 96.7

tinh co 4 3.3 3.3 100.0

Total 120 100.0 100.0

Giai đoạn 3: Nhận tư vấn muc dich chon kenh gd 3

Frequency Percent Valid Percent Cumulative Percent

Valid

nganh nghe tot 62 51.7 51.7 51.7

loi khuyen 32 26.7 26.7 78.3

ky nang can 16 13.3 13.3 91.7

khac nhau cac nganh 4 3.3 3.3 95.0 hoat dong truong/nganh 6 5.0 5.0 100.0

Total 120 100.0 100.0

TVTS truc tiep

Frequency Percent Valid Percent Cumulative Percent Valid khong 88 73.3 73.3 73.3

co 32 26.7 26.7 100.0 Total 120 100.0 100.0

dien dan TVTS, bao onl

Frequency Percent Valid Percent Cumulative Percent Valid khong 90 75.0 75.0 75.0 co 30 25.0 25.0 100.0 Total 120 100.0 100.0 tu van hotline

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 106 88.3 88.3 88.3

co 14 11.7 11.7 100.0

Total 120 100.0 100.0

truc tiep den truong

Frequency Percent Valid Percent Cumulative Percent Valid khong 108 90.0 90.0 90.0 co 12 10.0 10.0 100.0 Total 120 100.0 100.0 fanpapge

Frequency Percent Valid Percent Cumulative Percent Valid khong 58 48.3 48.3 48.3 co 62 51.7 51.7 100.0 Total 120 100.0 100.0 website

Frequency Percent Valid Percent Cumulative Percent Valid khong 76 63.3 63.3 63.3 co 42 35.0 35.0 98.3 6 2 1.7 1.7 100.0 Total 120 100.0 100.0 gia dinh

Frequency Percent Valid Percent Cumulative Percent Valid khong 86 71.7 71.7 71.7 co 34 28.3 28.3 100.0 Total 120 100.0 100.0 khoa truoc

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 74 61.7 61.7 61.7

co 46 38.3 38.3 100.0

Total 120 100.0 100.0

diem chuan cac nam truoc

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 84 70.0 70.0 70.0

co 36 30.0 30.0 100.0

Total 120 100.0 100.0

nganh nghe

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 84 70.0 70.0 70.0

co 36 30.0 30.0 100.0

Total 120 100.0 100.0

hoat dong truong/nganh

Frequency Percent Valid Percent Cumulative Percent Valid khong 101 84.2 84.9 84.9 co 18 15.0 15.1 100.0 Total 119 99.2 100.0 Missing System 1 .8 Total 120 100.0

hoc bong/du hoc

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 108 90.0 90.0 90.0

co 12 10.0 10.0 100.0

Total 120 100.0 100.0

co hoi nghe nghiep

Frequency Percent Valid Percent Cumulative Percent Valid khong 70 58.3 58.3 58.3 co 50 41.7 41.7 100.0 Total 120 100.0 100.0 ly do chon kenh gd3

Frequency Percent Valid Percent Cumulative Percent

Valid

thong tin da dang, nhieu 31 25.8 25.8 25.8 do tin cay cao 47 39.2 39.2 65.0

nhanh chong 8 6.7 6.7 71.7

tinh co 10 8.3 8.3 80.0

tu van su dung 24 20.0 20.0 100.0

Total 120 100.0 100.0

Giai đoạn 4: Chọn trường muc dich chon kenh gd 4

Frequency Percent Valid Percent Cumulative Percent Valid to hop mon 32 26.7 26.7 26.7

truong gan nha 10 8.3 8.3 35.0

hoc phi, CSVC 26 21.7 21.7 56.7 truong thich 20 16.7 16.7 73.3 so sanh cac truong 24 20.0 20.0 93.3 trruong co tieng 8 6.7 6.7 100.0

Total 120 100.0 100.0

TVTS truc tiep

Frequency Percent Valid Percent Cumulative Percent Valid khong 84 70.0 70.0 70.0 co 36 30.0 30.0 100.0 Total 120 100.0 100.0 tu van hotline

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 110 91.7 91.7 91.7

co 10 8.3 8.3 100.0

Total 120 100.0 100.0

truc tiep den truong

Frequency Percent Valid Percent Cumulative Percent Valid khong 112 93.3 93.3 93.3 co 8 6.7 6.7 100.0 Total 120 100.0 100.0 fanpapge

Frequency Percent Valid Percent Cumulative Percent Valid khong 60 50.0 50.0 50.0 co 60 50.0 50.0 100.0 Total 120 100.0 100.0 website

Frequency Percent Valid Percent Cumulative Percent Valid khong 68 56.7 56.7 56.7 co 52 43.3 43.3 100.0 Total 120 100.0 100.0 gia dinh

Frequency Percent Valid Percent Cumulative Percent Valid khong 94 78.3 79.7 79.7 co 24 20.0 20.3 100.0 Total 118 98.3 100.0 Missing System 2 1.7 Total 120 100.0 khoa truoc

Frequency Percent Valid Percent Cumulative Percent Valid khong 88 73.3 73.3 73.3 co 32 26.7 26.7 100.0 Total 120 100.0 100.0

dien dan TVTS, bao online

Frequency Percent Valid Percent Cumulative Percent Valid khong 102 85.0 85.0 85.0 co 18 15.0 15.0 100.0 Total 120 100.0 100.0 tv

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 106 88.3 88.3 88.3

co 14 11.7 11.7 100.0

Total 120 100.0 100.0

diem chuan cac nam truoc

Frequency Percent Valid Percent Cumulative Percent Valid khong 34 28.3 28.3 28.3 co 86 71.7 71.7 100.0 Total 120 100.0 100.0 hoc phi

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 62 51.7 51.7 51.7

co 58 48.3 48.3 100.0

Total 120 100.0 100.0

thong tin tuyen sinh

Frequency Percent Valid Percent Cumulative Percent Valid khong 84 70.0 70.0 70.0 co 36 30.0 30.0 100.0 Total 120 100.0 100.0 CSVC

Frequency Percent Valid Percent Cumulative Percent Valid khong 88 73.3 73.3 73.3 co 32 26.7 26.7 100.0 Total 120 100.0 100.0 review

Frequency Percent Valid Percent Cumulative Percent Valid khong 96 80.0 80.0 80.0

co 24 20.0 20.0 100.0

Total 120 100.0 100.0

hoc bong/du hoc

Frequency Percent Valid Percent Cumulative Percent Valid khong 100 83.3 83.3 83.3 co 20 16.7 16.7 100.0 Total 120 100.0 100.0 hoat dong

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 96 80.0 80.0 80.0

co 24 20.0 20.0 100.0

Total 120 100.0 100.0

chinh sach dia phuong

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 112 93.3 93.3 93.3

co 8 6.7 6.7 100.0

Total 120 100.0 100.0

chuong trinh dao tao

Frequency Percent Valid Percent Cumulative Percent Valid khong 80 66.7 66.7 66.7 co 40 33.3 33.3 100.0 Total 120 100.0 100.0 ly do chon kenh gd4

Frequency Percent Valid Percent Cumulative Percent

Valid

thong tin da dang, nhieu 61 50.8 50.8 50.8 do tin cay cao 45 37.5 37.5 88.3

nhanh chong 6 5.0 5.0 93.3

tinh co 6 5.0 5.0 98.3

tu van su dung 2 1.7 1.7 100.0

Total 120 100.0 100.0

Giai đoạn 5: Chọn ngành muc dich chon kenh gd5

Frequency Percent Valid Percent Cumulative Percent

Valid

tim nganh phu hop mon 24 20.0 20.0 20.0 nganh phu hop hoc luc 22 18.3 18.3 38.3 nganh phu hop tinh cach 26 21.7 21.7 60.0 nganh phu hop hoan canh 8 6.7 6.7 66.7

nganh tot 36 30.0 30.0 96.7

nganh theo dinh huong gia 2 1.7 1.7 98.3

so sanh nganh 2 1.7 1.7 100.0

Total 120 100.0 100.0

TVTS truc tiep

Frequency Percent Valid Percent Cumulative Percent Valid khong 82 68.3 68.3 68.3 co 36 30.0 30.0 98.3 5 2 1.7 1.7 100.0 Total 120 100.0 100.0 tu van hotline

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 112 93.3 93.3 93.3

co 8 6.7 6.7 100.0

Total 120 100.0 100.0

truc tiep den truong

Frequency Percent Valid Percent Cumulative Percent Valid khong 114 95.0 95.0 95.0 co 6 5.0 5.0 100.0 Total 120 100.0 100.0 fanpapge

Frequency Percent Valid Percent Cumulative Percent Valid khong 76 63.3 63.3 63.3 co 44 36.7 36.7 100.0 Total 120 100.0 100.0 website

Frequency Percent Valid Percent Cumulative Percent Valid khong 68 56.7 56.7 56.7 co 52 43.3 43.3 100.0 Total 120 100.0 100.0 gia dinh

Frequency Percent Valid Percent Cumulative Percent Valid khong 94 78.3 78.3 78.3 co 26 21.7 21.7 100.0 Total 120 100.0 100.0 khoa truoc

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 96 80.0 80.0 80.0

co 24 20.0 20.0 100.0

Total 120 100.0 100.0

dien dan TVTS, bao online

Frequency Percent Valid Percent Cumulative Percent Valid khong 90 75.0 75.0 75.0 co 30 25.0 25.0 100.0 Total 120 100.0 100.0 tv

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 102 85.0 85.0 85.0

co 16 13.3 13.3 98.3

9 2 1.7 1.7 100.0

Total 120 100.0 100.0

to hop mon cua nganh

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 68 56.7 56.7 56.7

co 52 43.3 43.3 100.0

Total 120 100.0 100.0

chi tieu tuyen sinh

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 86 71.7 71.7 71.7

co 34 28.3 28.3 100.0

Total 120 100.0 100.0

co hoi nghe nghiep

Frequency Percent Valid Percent Cumulative Percent Valid khong 52 43.3 43.3 43.3 co 68 56.7 56.7 100.0 Total 120 100.0 100.0 hoc phi

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 80 66.7 66.7 66.7

co 40 33.3 33.3 100.0

Total 120 100.0 100.0

ky nang nghe nghiep

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 98 81.7 81.7 81.7

co 22 18.3 18.3 100.0

Total 120 100.0 100.0

moi truong hoc tap

Frequency Percent Valid Percent Cumulative Percent Valid khong 92 76.7 76.7 76.7

co 28 23.3 23.3 100.0 Total 120 100.0 100.0

chuong trinh dao tao

Frequency Percent Valid Percent Cumulative Percent Valid khong 96 80.0 80.0 80.0 co 24 20.0 20.0 100.0 Total 120 100.0 100.0 ly do chon kenh gd5

Frequency Percent Valid Percent Cumulative Percent

Valid

thong tin da dang, nhieu 38 31.7 31.7 31.7 do tin cay cao 58 48.3 48.3 80.0

nhanh chong 12 10.0 10.0 90.0

tinh co 6 5.0 5.0 95.0

pho bien 2 1.7 1.7 96.7

tu van su dung 4 3.3 3.3 100.0

Total 120 100.0 100.0

Giai đoạn 6: Cân nhắc, điều chỉnh muc dich chon kenh gd6

Frequency Percent Valid Percent Cumulative Percent

Valid

xem xet kha nang trung nganh

da dang ki 33 27.5 27.5 27.5

xem xet nganh phu hop voi

diem 38 31.7 31.7 59.2

xem xet nganh phu hop ban

than 48 40.0 40.0 99.2

5 1 .8 .8 100.0

Total 120 100.0 100.0

gia dinh

Frequency Percent Valid Percent Cumulative Percent Valid khong 66 55.0 55.0 55.0 co 54 45.0 45.0 100.0 Total 120 100.0 100.0 tu van hotline

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 112 93.3 93.3 93.3

co 8 6.7 6.7 100.0

Total 120 100.0 100.0

dien dan TVTS, bao onl

Frequency Percent Valid Percent Cumulative Percent Valid khong 92 76.7 76.7 76.7

co 28 23.3 23.3 100.0 Total 120 100.0 100.0

fanpapge

Frequency Percent Valid Percent Cumulative Percent Valid khong 82 68.3 68.3 68.3 co 38 31.7 31.7 100.0 Total 120 100.0 100.0 website

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 64 53.3 53.3 53.3

co 56 46.7 46.7 100.0

Total 120 100.0 100.0

truc tiep den truong

Frequency Percent Valid Percent Cumulative Percent Valid khong 112 93.3 93.3 93.3 co 8 6.7 6.7 100.0 Total 120 100.0 100.0 khoa truoc

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 108 90.0 90.0 90.0

co 12 10.0 10.0 100.0

Total 120 100.0 100.0

to hop mon nganh da xet tuyen

Frequency Percent Valid Percent Cumulative Percent Valid khong 72 60.0 60.0 60.0 co 48 40.0 40.0 100.0 Total 120 100.0 100.0 diem chuan

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 72 60.0 60.0 60.0

co 48 40.0 40.0 100.0

Total 120 100.0 100.0

chi tieu tuyen sinh

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 90 75.0 75.0 75.0

co 30 25.0 25.0 100.0

Total 120 100.0 100.0

co hoi nghe nghiep

Frequency Percent Valid Percent Cumulative Percent Valid 0 78 65.0 65.0 65.0 1 42 35.0 35.0 100.0 Total 120 100.0 100.0 hoc phi

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 84 70.0 70.0 70.0

co 36 30.0 30.0 100.0

Total 120 100.0 100.0

ky nang nghe nghiep

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 94 78.3 78.3 78.3

co 26 21.7 21.7 100.0

Total 120 100.0 100.0

moi truong hoc tap

Frequency Percent Valid Percent Cumulative Percent

Valid

khong 98 81.7 81.7 81.7

co 22 18.3 18.3 100.0

Total 120 100.0 100.0

chuong trinh dao tao

Frequency Percent Valid Percent Cumulative Percent Valid khong 102 85.0 85.0 85.0 co 18 15.0 15.0 100.0 Total 120 100.0 100.0 ly do chon kenh gd6

Frequency Percent Valid Percent Cumulative Percent

Valid

thong tin da dang 30 25.0 25.0 25.0 do tin cay cao 72 60.0 60.0 85.0

Một phần của tài liệu (LUẬN văn THẠC sĩ) nghiên cứu hành trình lựa chọn ngành học của sinh viên trường hợp nghiên cứu đối với sinh viên ngành marketing, trường đại học kinh tế, đại học huế (Trang 108 - 142)

Tải bản đầy đủ (PDF)

(142 trang)