- Qui trinh thie't ke' kenh phan pho l:
HANG MONG MUO N:
Khi thiet ke cac kenh phan ph6i thl buoc dAu tien la phai fun hi~u
xem khach hang m'l;lc tieu mua nhung thu gi, mua CJ dau, tt;ti sao va mua nhu the' nao. Nguai quan tri kenh phcii n~m du<;tc nhung muc d~ dam bao dtch V'l;l ma khach hang m'l;IC tieu mong mu6n. Cac kenh dam bao nam chi tieu dtch Y'l;l :
+ Quy mo 16 : la s6 dcm vt san ph~m ma kenh phan ph6i cho phep m<)t khach hang C\J. th~ mua trong m<)t d<;lt. Quy mo lo cang nho thi muc d<) dich Vl;l ma kenh phai dam bao cang CaO.
+ Thili gian chi! d<!i : Thai gian cha d<Ji la thai gian trung binh ma
nhung kenh giao hang nhanh. Dich Vl,l cang nhanh·doi hoi muc d<) dam bao djch Vl,l cang Ion.
~ fJfa di{.._m.__thuiJn ti~n : Dia di~m thu~n ti~n th~ hi~n ~uc d<) kenh phan ph6i t<;lo di~u ki~n d~ dang., cho khach hang mua s~n phgm. ·Di~u ki~n thu~n ti~n v~ dja di~m se tang them nua khi stl' dl,lng ~arketing
tn,tc tie'p.
+ San phtfm da dt;mg : San ph~m da d?ng th~ hi~n chi~u rc)ng cua chti.ng loi;li ma k~nh phan phoi dam bao. Thong thuong khach hang ua thich chi~u r<)ng cua chung lo<;li san ph~m lan hO"n, vi n6 lam tang kha nang dap ung chinh xac nhu du cua h9.
+ Dfch ,,---VI:' h6 tr<! : Ojch Vl;l h6 trq la nhung dich vl:l phl;l them (tin .
dl;lng, giao hang t~n nha, l~p d~t, stl'a chua) ma kenh thlfc hi~n. Djch Vl;l h6 trq cang nhi~U thi kenh phai lam Cong Vi~c cang nhi~U.
·Ngttcri thie't ke' can phai bie't muc d<) ma ngttoi khach hang mong mu6n v~ dam bao dich Vl,l. Muc d<) dam bao dich Vl,l cao c6 nghia la chi phi cho kenh·cang lcrn va gia tinh cho khach hang cang cao. Thanh cong cua cac ctl'a hang h<;l gia cho tha'y r~ng nhi~u khach hang san sang cha'p nh~n muc dam bao dich Vl;l tha°'p hO"n, di~U do CO nghia }a gia ca
tha'p hO"n.
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@xA: nl}~G ~vc T~.!!-vA NHUNG YEU c.Au BAT