Xây dựng chiến lược cạnh tranh cho Công ty Cổ phần Xi măng Bút Sơn. Luận văn ThS. Quản trị kinh doanh

INTERNATIONAL EXECUTIVE MBA PROGRAM (leMBA) Chirang trinh cao hoc Quan tri kinh doanh Quoc te LUAN VAN TOT NGHIEP XAY D I T N G • CHIEN LlTOC CANH TRANH CHO • • CONG TV CO PHAN XIMANG BUT SON BUI VAN TRON IEMBA#3 THANG 05,2007 INTERNATIONAL EXECUTIVE MBA PROGRAM (leMBA) Chirang trinh cao hoc Quan trj kinh doanh Quoc te BAN LUAN V A N NAY DUOC N Q P CHO TRU^OHNG DAI HOC IRVINE (HOA KY) VA KHOA QUAN TRI KINH DOANH (TRLTdNG DAI HOC QUOC GIA HA N Q I ) BAN LUAN VAN LA M Q T PHAN BAT BUOC TRONG CHLTONG TRINH DAO TAO THAC SY QUAN TRI KINH DOANH QUOC TE THANG 05, 2007 Phe duyet cua Chuong trinh Cao hoc quan tri kinh doanh quoc te Chu nbiem chuong trinh Toi xac nhan rang luan van da dap ung dugc cac yeu cau cua mot luan van tot nghiep thuoc chuong trinh dao tao Thac sy Quan trj kinh doanh Ngge Anb tich Hoi dong Chiing toi, ky ten dual day xac nhan rang chung toi da dgc toan bg luan van va cong nhan ban luan van hoan toan dap ung cac tieu ehuan cua mot luan van Thac sy quan tri kinh doanh NCS Dang Ngge Sir Giao vien huong dan Cac vien Hoi dong (Xep thu tu ten theo bang chu cai) PGS-TS.Vu Tri Dung TS Tran Doan Kim NCS Dang Ngge Sir DANH MUC CAC TlT VIET T A T Tir viet tat Tieng Viet XMBS Cong ty c6 phan xi mang But Son CT Cong ty WB Ngan hang the giai ADB Ngan hang phat trien Chau A MUC LUC • • MODAU CHUONG CO SQ LY LUAN CHUONG 1.1 Khai niem ve chien luge 1.1.1 Vai tro cua chien luge 1.1.2 Hoach dinh ehiln luge 1.2 Chien luge doi vai boat dong kinh doanh cua doanh nghiep 1.2.1 Mo binh xay dung va hoach djnh chien luge 1.2.2 Su menh ciia Doanh Nghiep 1.2.3 Cac mo binh phan tich moi truong 1.3 Chien luge canh tranh va mo hinh phan tich lira chgn chien luge eanh tranh 15 1.3.1 Chien luge eanh tranh 16 1.3.2 Mo hinh phan tich lua chgn chien luge theo phuong phap trgng s6 17 1.4 Lira chgn cac mo hinh phan tich doi \6i XMBS 19 CHUONG XAC DINH CHIEN L U O C CANH TRANH TRONG S A N X U A T KINH DOANH CUA XMBS 21 CHUONG 21 2.1 Phan tich moi truong ben ngoai 21 2.2 Phan tich moi truong vT mo theo mo hinh PEST 21 2.2.1 Phan tich moi truong nganh xi mang theo mo binh ciia lire lugng cua Porter 23 2.3 Phan tich XMBS 27 2.3.1 Qua trinh binh va phat trien 27 2.3.2 Caeau to chue bg may 28 2.3.3 Ket qua boat dong san xuit kinh doanh cua XMBS 29 2.4 T6ng hgp phan tich moi truong ben ngoai va moi truong ben theo ma tran SWOT 32 2.5 Xac djnh chi6n luge eanh tranh cua XMBS 34 2.5.1 Phan tich chien luge eanh tranh 34 2.5.2 Xac dinh chi6n luge eanh tranh ciia XMBS 36 CHUONG MOT SO KIEN NGH{ 40 CHUONG 40 3.1 Kien nghj chien luge eanh tranh khae bietcu the 40 3.2 Kien nghj ve thay doi ca cau to chue va he thong kiem soat viee thirc bien chien luge canh tranh cua Cong ty XMBS 42 3.2.1 Ve caeau to ebure 42 3.2.2 He thong kiem soat viee thirc bien chien luge eanh tranh 45 3.3 Ket qua du kien 48 3.4 Han che ciia luan van va hudng nghien cuu ti6p theo 48 KET LUAN 50 SO LIEU THAM K H A O 52 TAI LIEU THAM K H A O 58 DANK MUC HINH VE Hinh 1.1: Mo binh hoach djnh chien luge Hinh 1.2 Mo binh luc lugng canh tranh Michael Porter 11 Hinh 2.1 So d616 chue cua XMBS 29 Hinh 3.1 Mo hinh xay dung he tbdng kiem soat hieu qua 46 DANH MUC BANG BIEU B^ng 1.1 Mo hinh PEST phan tich moi truong ben ngoai 12 Bang 1.2 Ma tran phan tich SWOT 13 Bang 1.3 So sanh cac mo hinh phan tich moi truong 15 Bang 1.4 Lira chgn phuong an chien luge theo phuong phap trgng so 18 Bang 2.1 Tong san lugng xi mang 24 Bang 2.2 K6t qua boat dong san xuk kinh doanh cua XMBS 30 Bang 2.3 San lugng xi mang tieu thu nam 2006 cua cac nuae Dong Nam A 30 Bang 2.4 Cong suat thiet ke cac nha may XM bien c6 va ma rgng a Viet Nam 2005-2009 32 Bang 2.5 T6ng hgp phan tich tinh hinh XMBS theo ma tran SWOT 33 Bang 2.6 Lua chgn phuong an chien luge theo phuong phap trgng so 38 Bang 3.1 Chien luge trgng diem khae biet theo nbom khach hang 42 MODAU Su can thiet va ly chon de tai: Viet Nam la mot dat nuae dang tren da phat tri^n manh me Dung nbu H6 Chu Tich noi "Chiing ta se xay dung dit nu6e gAp muai qua" Nbu cku xi mang dk phue vu cong euge xay dung ca so t^ng ciia nuae ta la rat Ion, dac biet la b6i canh hoi nhap kinh te quoc te Cong ty XMBS vai cong suat thiet ke 1,4 trieu xin/mm va dang bat dau xay dung them day chuyen cong su4t 1,6 trieu tan/nam Day la mot Cong ty san xuit xi mang Ion ciia Viet Nam Su mang cua Cong ty la tro doanh nghiep san xuat va cung ung xi mang hang dau khu vue phia Bae, chii yeu tap trung tai dja ban thii Ha Ngi Cung CO mot so doanh nghiep khae dang san xuat va kinh doanh san pham xi mang tai khu vuc Vi vay XMBS dat yeu cau cap thiet, c6 y ngbla quyet dinh la phai nghien cuu xac djnh va to chue thue hien chien luge canh tranh phu hgp nhat, hieu qua nhat Muc dich nghien cuu: V6i y nghTa nbu vay, luan van su dung ca so ly luan v6 chi6n luge canh tranh va ung dung cac mo hinh xay dung, hoach djnh chien luge, cac mo binh phan tich moi truong va phan tich lira chgn chien luge canh tranh ciia XMBS Tu dua cac kien nghj cho XMBS viee lua chgn chien luge canh tranh va to chue thue bien cong chiln luge Pham vi nghien eiru cua de tai Bk tai lay cong ty XMBS lam tinh huong nghien cuu va ban che \k thai gian cung nbu ngu6n lire khac.Tac gia chi di sau nghien cuu xay dung chien luge canh tranh ciia XMBS Phuang phap nghien cuu: De giai quy6t v§n dk tren, luan van su dung phuong phap phan tich djnh tinh - di6u tra bang phong van true tiep Tren ca sa cac thong tin thu dugc tir cac euge dieu tra phong van true tiep, ket hgp v6i cac bao cao tai chinh, bao cao ket qua san xuat kinh doanh, cac ke hoach san xuat kinh doanh, tinh hinh kinh te xa hoi, t6c tang truong kinh t6, nbu cku thi truong, tu phan tich so sanh va tong hgp de di den ket luan * Nguon: So lieu thu dugc thu thap tir hai ngu6n so ckp va thu cip + S5 lieu thu cap: T5ng Cong ty Xi Mang, Bg Xay dung, Bg Ke hoach va D§u tu, cac So K8 hoach va Dau tu, Vien nghien cuu Kinh te Cue thong ke Kho so lieu luu trG* thai bao Kinh ti Sai Gon Ngan hang th6 giai (WB); Ngan hang phat triln Chau A (ADB) Cac ca quan ban nganh c6 lien quan, tir thu vien, sach bao, cac bao cao nghien cuu Cac phong ban XMBS + So lieu so cip: dieu tra thue tl, hoi y ki8n chuyen gia Phuong phap thu thap: phong \kn true tidp, qua thu tin hay philu diau tra true tiep boac thao luan nbom Phuong phap xu ly s6 lieu: Phan tich t6ng hgp y ki€n chuyen gia: truae tien danh gia gia trj (tinh hgp ly) ciia moi y kian ehuyan gia dua tren ca scr ly luan va sau dua vao tinh da so; dua vao kinh nghiem, chue vu, kien thue ciia ehuyan gia Tinh toan kha nang dilu tilt thj trudng, van trii hgc luu thdng phan phdi chua thue su phat buy hit tiem nang Dk khae phue cac nhuge dilm tran bdi eanh thue hien chiln luge canh tranh trgng dilm khae biet, ca ciu td chue hien tai ciia XMBS dugc kiln nghj vdi mot sd dilu chinh va phan cap phan quyen tran co sd phuong phap md hinh boa phin boat ddng Day la phuong phap ma doanh nghiep tdng hgp eae hoat ddng kinh doanh cac hgp phin lien kit vdi va cac hgp phan lian kat Idng leo cd thi chia se toan he thdng (Kishore, 2005) dl sip xip dugc chian luge kinh doanh ung vdi eae hgp phan va xac djnh ITnh vuc co ban de trian khai chian luge canh tranh trgng diam khae biet Cu the nhu sau: Can nang cap he thdng cdng nghe thdng tin quan ly vat tu nguyen nbian lieu va phu tiing thay tha, ka hoach sira ehira thiat bj, qui trinh san xuat va quan ly chat lugng san pham Muc dich la da can bg diau hanh nam chac toan bg qua trinh san xuat day ehuyan tir khau cung cap nguyan lieu dau vao dan pham cudi ciing, nang cao chit lugng san pham, giam cac chi phi gia va nang cao hieu qua, lgi nhuan, tang sire canh tranh, dap img nhu cau va thj hiau khach hang Nang cap bg phan maketting de lam tdt edng tae nam bat nhu cau thj trudng, sdm tiap can vdi cac cdng trinh trgng diam, tiap can cac khach hang truyan thdng va cac khach hang chiln luge nham quang ba san pham vdi nhirng tinh nang uu viet cua minh Tang cudng giao djeh ban bang tren mang vdi nhirng khach hang Idn Thanh lap td trg giup khach hang, tang cuong viee hudng dan sir dung, xir ly su ed wk chit lugng, we qui trinh sii: dung de ngudi dung hoan toan yan tam we chat lugng san pham 44 3.2.2 He thSng kiSm soat viee thue hien chien luge canh tranh Theo Hill va Jones (1998), co ciu td chue chi giup tao bg xuang cho mot doanh nghiep edn cac bien phap kilm soat se tao gan, gip thjt, he thdng thin kinh va cam giac de cho phep cac nha quan ly dilu tilt va quan trj cac hoat ddng cua td chue Co chi kilm soat, giam sat hiru hieu se thue hien dugc cac muc tiau sau: Tao ddng luc cho toan tha can bg cdng nhan vian lam viee hudng theo cac muc tiau chung cua XMBS viee trian khai thue hien chiln luge eanh tranh Cd su phan hdi we chat lugng va hieu qua boat ddng cua Cdng ty XMBS day ehuyan san xuat va tran thj trudng tiau thu Cd CO cha danh gia boat ddng cua cac pbdng ban, phan xudng, cac chi nhanh, van pbdng dai dien, ciia can bg cdng nhan vian toan Cdng ty de giam sat, danh gia, diau chinh, khae phue va sira sai kjp thdi He thdng Idem soat hien tai ciia XMBS co the dugc danh gia nhu sau: va kilm soat hieu qua: Dugc thue hien thdng qua ka hoach san xuat kinh doanh ciia Hdi ddng quan trj cho ban dilu hanh Tir dd, ban diau banh giao ka hoach cho cac pbdng ban phan xudng, cac chi nhanh, cac van pbdng dai dien tai cac dja ban va danh gia theo tieu chi hieu qua cdng viee Ve kilm soat chat lugng: Dugc thue hien thdng qua cac qui trinh va dac biet la pbdng kiam tra chit lugng san phim Trong toan bg qui trinh san xuit phai tuan thu nghiam ngat viee dam bao chit lugng Khdng dl cho san phim khdng dam bao chit lugng theo tiau chuan dugc dua thj trudng 45 Ve kiem soat doi mdi: Hiu nhu khdng ed Ve kilm soat dap ung nhu cau khach hang: "Khach hang la thugng dl" Dd khdng phai la cau khiu hieu sudng ma ban than dd la tiau chi phue vu ciia nha san xuit San phim hang boa la de cua doanh nghiep Doanh nghiep tdn vong hay khdng la su chip nhan cua ngudi tiau dung Thj trudng chinh la thude hieu qua va uy tin cua doanh nghiep Bg phan thj trudng pbdng maketting phai thuong xuyan tim hieu, ling nghe y kiln gdp y de xuat va nguyen vgng ciia khach hang Nhim dap img eae muc tiau kilm soat nau tran, be thdng kilm soat thue hien chiln luge canh tranh cua XMBS se dugc thiat ka tran co sd van dung cac md hinh cua Hill va Jones nhu sau: Xay ddng cac chuan mdc va muc tieu —• Thiet lap cac he thong giam sat — • So sanh ket qua thiictien vdi cac muc tieu — • Danh gia ket qua va thi/c hien cac bien phap can thiPt k z Hinh 3.1 Mo hinh xay dung he thong kiem soat hieu qua Trude mit, xac djnh ro muc tidu chit lugng san pham xi mang cua minh de dap img vdi nhu ciu cua khach hang Ddng thdi xem xet phan tich dja ban tiau thu nao la dja ban trgng tam tiau thu nhilu san phim nhit va mang lai lgi cao nhit Tir dd, djnh ky tdng kit danh gia lai cac kit qua dl tim eae nguyan nhan khiln kl hoach kinh doanh khdng dugc nhu mong mudn va ed giai phap kjp thdi Cong tae can lam la: 46 - Chain boa cac qui trinh quan ly eae ITnh vue dir trir nguyen nhian vat lieu, phu tiing thay thi cho san phim va sira ehira, qui trinh van hanh va quan ly chit lugng san pham - Hoan thien he thdng thdng tin chung dk tir dd lanh dao Cdng ty va cac pbdng ban phan xudng toan bg may phdi hgp thue hien eae qui trinh hieu qua nhit, - Phan tich cac boat ddng kinh tl cua doanh nghiep - Thdng ka cac ddi tugng khach hang, san lugng tieu thu va cac lgi nhuan da dat dugc - Ddi chieu cac ket qua thue ta vdi kl hoach da dat ra, - Td chiire co cha kiam tra giam sat nham bao dam boat ddng tuan thii eae qui djnh ciia phap luat, cac nguyen tae quan trj doanh nghiep, ban cha phong ngira rui ro, tranh khiau nai cua khach hang, xac djnh ro trach nhiem cua nhung ngudi quan ly va can bg cdng nhan vian cd lian quan, cd hinh thirc xir ly ky luat thich dang ed sai pham Thir hai, we quan ly ngudn nhan luc can kien toan he thdng danh gia nang lire can bg thdng qua: - Xay dung va thue hien bg chue danh tieu chuan can bg - Tuyln dung can bg theo hinh thirc thi tuyan da lira chgn dugc nhirng ngudi cd nang luc va phim chat dao due tdt - s i p xIp, bd tri can bg theo chii-c danh tieu chuan can bg phii hgp vdi trinh ehuyan mdn, nang lire ciia can bg nham dap ling nhiem vu chian luge cua Cdng ty, tang nang suit lao ddng va tang kha nang ban hang - Qui hoach va bo nhiem ed thdi ban can bg, luan ehuyan can bg lanh dao de tao diau kien phat buy dugc nSng luc cua can bg 47 Ve CO ban, he thdng kilm soat vira ddng vian dugc ngudi lao ddng cong biln cho XMBS theo muc tieu chung, vira danh gia dugc kit qua boat ddng ciia XMBS va cac bien phap dilu chinh chian luge kjp thdi cho phii hgp vdi diln biln ciia thj trudng 3.3 K§t qua du kiln Viee trian khai cdng chiln luge canh tranh nau tran se giup XMBS thue hien dugc sir mang cua minh din nam 2010 la trd mot doanh nghiep san xuit kinh doanh xi mang hang dau d khu vue phia Bae, dac biet la khu vue Ha Ngi vdi cac tiau chi cu the nhu sau: Thuang hieu xi mang cd cho dung virng chic tren thi trudng, dac biet la dja ban Ha Ngi va cac tinh phia Bae, ka ea cac cdng trinh giao thdng va dan dung Hieu qua cao, lgi nhuan dat dugc nhiau Cac nha dau tu cang dat nhiau ky vgng vao XMBS Ddi sdng can bg cdng nhan vidn dugc bao dam, yan tam cdng tae gan bd lau dai vdi Cdng ty 3.4 Han che ciia luan van va hudng nghien cuu tiep theo Ciing gidng nhu bit ky nghian cuu khoa hgc nao khae, luan van cung edn mot sd ban cha nhit djnh Trude mit, luan van mdi chi dirng d nghien cuu co sd ly luan ve chian luge canh tranh va tinh hudng cu thi ciia XMBS Tran thue tl, chiln luge eanh tranh edn bao triim nhilu ITnh vue khae Ngoai ra, boat ddng thue tien ciia xi mang nhilu ITnh vuc nhu quan ly he thdng san xuat nhu thi nao, buy ddng ngudn vdn sao, phuong thue kinh doanh hien dai thi nao va ein ed cac du an diu tu phat trien ban niJa 48 Cung phai thing thin nhin nhan rang: Trong khudn kho thdi gian va trinh nhit djnh nen chua dii dk dua hit cac minh chirng va de xuat eu tha, Trong tuong lai, nln kinh ta dat nude cang phat triln, nhu ciu cang tang, hdi nhap qude ta cang sau, viee eanh tranh cang gay gat, XMBS cang phai diu tu hon nira we mgi mat, ea we nghian cuu chien luge va chi dao thue tien de dap irng dugc yau cau Ndi tom lai, chuong tdng hgp nhirng kat qua nghian ciiru d chuong de xac djnh chian luge canh tranh trgng diem khae biet cu tha ciia XMBS thdng qua cac giai phap tao su khach biet san pham, ea cha ban hang, dich vu khach hang nham phat buy nbChig diam manh, khae phue nhung diem yeu, vugt qua cac thach thirc, tan dung cac ca hdi da phat trian Be thue hien chien luge eanh tranh neu tran, chuong cung kian nghj cac giai phap we td chire bd may va bd may kiam soat chian luge Cudi ciing la du kian ket qua dat dugc, nau mot sd ban che cua luan van va hudng nghian cim tiap theo 49 KET L U A N • Nhin chung cac doanh nghiep Viet Nam da chuyln tir ca chi quan ly tap trung quan lieu bao cap sang co cha thj trudng da hon 10 nam Tuy nhien so vdi cac nganh khae, cac doanh nghiep nganh xay dung vin chua ddi mdi nhilu ITnh vue quan trj chiln luge Chua cd nhilu doanh nghiep xay dung cho minh mot chiln luge phat chiln ed hieu qua Cac doanh nghiep ed xay dung chiln luge eanh tranh thi thudng dua tran phuong phap kinh nghiem, true giac chu quan cua lanh dao, chua cd su phan tich diy dii vl mdi trudng kinh doanh ban va ban ngoai mot each cd he thdng, chua sir dung cac cdng cu hoach dinh chian luge de ed dugc su danh gia khach quan va lua chgn phuong an chiln luge canh tranh tdi uu Trong giai doan tdi nan kinh ta Viet Nam tilp tue ed nhung bude chuyln biln manh me sang nan kinh ta thj trudng va bgi nhap vdi nan kinh te khu vue va tha gidi Cac doanh nghiep Viet Nam phai dung trude nhirng thach thirc rat Idn dd la van de canh tranh gianh giat thi trudng de khang djnh cho dung tran thi trudng Ban canh nhung thach thiire Idn, cac doanh nghiep cung cd khdng it nhijng co hdi dd la nhu cau phat trien ciia nganh xi mang la rit ldn,ehinh sach thu hut dau tu se tao diau kien thuan lgi va nbCrng thach thue ddi hdi cac doanh nghiep xay dung Idn cua Viet Nam phai xay dung cho minh chien luge phat trian phu hgp vdi nang luc hien cd dk ed tha dat dugc muc tiau phat trian dn djnh ben vGng Vdi nhiing yeu ciu, muc dich tran va nhiJng kian thue tiap thu dugc, kit qua nghien cuu dk tai ''Chiin luoc cgnh tranh" se giup cho lanh dao xi mang nam bat tdt hon cac ca hdi, tan dung toi da cac ca hdi eanh tranh va ban cha dugc eae rui ro cua mdi trudng hdi nhap va canh tranh gay git thdi gian tdi ca we qui md san lugng, ca we chat lugng san pham Trong qua trinh thue hien luan van da tien hanh: - Phan tich danh gia mdi trudng ban va ben ngoai ciia XMBS 50 - Ap dung ma tran SWOT dl hinh cac phuong an chiln luge kha thi cho XMBS - Sir dung ma tran dinh lugnng QSPM hoach djnh chiln luge dl lira chgn chiln luge tdi uu cho TCT - Dua mot sd bien phap ho trg cho viee thue hien chiln luge Trong bdi eanh dd, XMBS vdi tu each la mot doanh nghiep san xuit xi mang hien dai cung cin phai ed chiln luge canh tranh Tran co sd img dung cac hgc thuylt vl canh tranh, md hinh xay dung chiln luge canh tranh, cac md hinh phan tich mdi trudng va bing phan tich trgng sd, luan van da phan tich mdi trudng, phan tich va lua chgn chian luge canh tranh trgng diem khae biet ciia XMBS Luan van cung da dua nhung kien nghj ve td chirc bd may va he thdng kiam soat chian luge canh tranh gin lian vdi bdn tiau chi ea ban da tri lgi tha canh tranh vugt trgi la: hieu qua, chat lugng san pham, ddi mdi phuong thirc quan ly kinh doanh dap ung ky vgng ciia khach hang muc tieu gdp phan thue hien cdng su menh cua XMBS din nam 2010, 2020 51 So lieu tham khao DOANH THU VA LOI NHUAN XMBS QUA CAC NAM Nam Doanh thu (d) Lgi nhuan (d) 2001 518,293,915,755 (85,961,158,812) 2002 789,709,229,446 40,138,248,582 2003 853,482,462,789 51,938,504,080 2004 916,956,269,733 64,203,102,296 2005 951,496,601,860 69,378,776,379 2006 943,831,883,455 97,255,560,602 52 PHAN TIEU THU XMBS TREN CAC DIA BAN Don vi tinh: Tan Nam Ha Ngi+ Ha Tay Ha Nam Cac tinh khae 2001 256,250.80 141,894.56 397,446.80 2002 704,668.36 215,995.68 341,652.68 2003 875,693.52 190,490.31 319,877.31 2004 745,108.53 219,959.20 496,998.47 2005 885,256.71 210,623.29 421,414.77 2006 804,690.76 244,059,50 409,710.63 53 TY TRONG cAC LOAI XI MANG TIEU THU TREN DIA BAN HA NOI TT Loai xi mang San Igng (tan) Thi phan (%) Hoang Thach 942,000 21 Biit Son 805,000 18 Chinh Phong 438,000 10 Nghi Son 360,000 S Phue Son 600,000 13 Bim Son 558,000 12 Hai Phong 106,000 Tam Diep 82,000 Cac loai khae 700,000 15 54 CU" LI Tir cAC NHA MAY XI MANG DEN D|A BAN HA HOI vA CU6C VAN CHUYEN Nha may TT Cu li van tai (km) Cudc van tai (d/t) Hoang Thach 120 75.000 Hai Pbdng 110 75.000 Bim Son 130 80.000 Chinh phong 120 75.000 Phue Son 120 75.000 But San 60 50.000 Nghi Son 20 100.000 Hoang Mai 280 120.000 Tam Diep 110 75.000 55 GiA THANH XUAT XUONG VA GIA BAN CHUNG LOAI XI MANG TT Nha may Gia xuit xudiig Gia ban tai nha may Hoang Thach 710,000 Hai Phong 695,000 Bim Son 690,000 Chinh Phong 685,000 Phue Son 685,000 But Son Nghi Son 690,000 Hoang Mai 680,000 Tam Diep 690,000 515,000 710,000 56 TONG MU'C D A U Nha may TU CUA MOT SO N H A MAY XI M A N G Cong suit Tdng mirc dau tu (trieu tan/nam) (trieu VND) Xi mang Hoang Thach 1,2 1.942.898 Xi mang Hai Phong mdi 1,4 3.016.737 Xi mang Bim Son day chuyln mdi 2,0 4.085.037 Xi mang Phue Son 1,4 2.654.000 XMBS 1,4 2.848.619 Xi mang Tam Diep 1,4 3.152.265 Xi mang Binh Phude 2,0 4.749.377 57 TAI LIEU THAM KHAO [1] Fred R.David 2000, Khdi luan ve qudn tri chien luoc (bdn dich), Nha xuit ban thdng ka [2] Garry D.Smit, Danny R.Amold 2003, Chiin luoc va sdch luoc kinh doanh (bdn dich), Nha xuat ban thdng ka [3] Charles W.L.Hill and Gareth R.Jones 1999, Strategic Management [4] Raymond - Alain THIETART 1999, Chien luoc doanh nghiep (bdn dich) [5] Prter, Michael E.1980, Competition in Global Industries, Havard Bussiness School Express [6] Ths Dang Ngge Su, Bdi gidng Qudn tri chien luoc 58 ... hinh cho phep doanh nghiep danh gia dugc cac yau t6 kinh doanh vT mo tae dong dan boat dong cua doanh nghiep va cac thay d6i co ban moi truong canh tranh Trong ITnh vue san xuit va kinh doanh xi. .. Luat eanh tranh dai va cac qui djnh ve boat dong san xuat kinh doanh xi mang cang hoan thien, tao moi truong eanh tranh lanh manh binh dang giiJa cac doanh nghiep san xuit kinh doanh xi mang Hoi... xuat va kinh doanh xi mang, mo hinh dugc lira chgn la mo hinh xay dung chian luge kinh doanh theo van da cua De kluyver Mo binh ggi y cho viee tu chian luge cua mot doanh nghiep de tra lai cho cau