luan. Ban Tir tircmg - Van hoa Trung uong, 6/2003.
tai Nghi quyet nay den tan ngUdi dan, de moi ngifdi hieu va thvfc hien. Cac bao nganh nhif: Nong nghiep, Nong thon ngay nay, K i n h te nong thon, Tap chi nong thon mdị.. thiidng dang t a i nguyen van cac van ban nay kem theo nhijtng bai bao c6 tinh chat nghien cilu, phan tich, ly giai noi dung difdng Idi cua Dang theo chieu saụ Qua do, nhan dan c6 the biet dUdc he thong van ban phap quy theo t r i n h t i i thdi gian va hieu sau s&c, toan dien noi dung cac van ban ve diidng 161, chinh sach dọ Con cac dai phat thanh, truyen hinh, cac bao khac trong ca
nxidc lai phan tich, soi roi dUdng Idi, chinh sach cua Dang, Nha n\idc bSng nhiing bai bao ve phong trao hoat dong thiic t i i n sinh dong, nham hiicing d i n dii luan hieu
qua hdn.
V i du: Dai Truyen hinh Viet Nam, chiidng trinh V T V l CO chuyen muc "Doi thoai", phat theo chuyen de hang thang, de cap den cac van de nong nghiep-nong thon, chuyen dich cd cau kinh te, trao doi ve noi dung chinh sach kinh te nong nghiep nong thon v6i cac
chuyen gia, cac nha khoa hoc c6 cong trinh nghien cvLụ
ve giohg, cay trong. VTV2 c6 chuyen muc "Nha nong ban each lam giau", "Khuyen nong". Dai Tieng noi Viet Nam CO chuyen muc "Hoi dap chinh sach nong nghiep". Bao Nhan Dan c6 rat nhieu bai binh luan, bai nghien cijtu
phan tich sau skc, lam sang ro quan diem cua Dang:
thiic hien cong nghiep hoa, hien dai hoa nong thon, nong nghiep t h i chuyen dich cd cau kinh te nong nghiep nong
t h o n la n h i e m v u h a n g daụ B&ng nhQng b a i viet c6 t a m k h a i quat n h u " H o a n t h i e n p h a p l u a t ve dat dai dap l i n g yeu cau cong nghiep hoa, h i e n d a i hoa dat nifdc" (6/5/2003), " N h i J n g dieu dang q u a n t a m ve t h u e nong nghiep" (4/6/2001)... da giup n h a n d a n n h a n thtic diidc v a n de q u a n t r o n g : dat dai, t h u e l a m o t t r o n g n h i i n g n g u o n lUc d a u vao cua qua t r i n h san x u a t t r o n g n e n k i n h te n o n g nghiep, can c6 ke hoach hdp l y va dong bo doi v6i viec c h u y e n doi cd cau lao dong, c h u y e n doi cd cau
svL d u n g d a t v a c h u y e n doi cd cau d a u t\ị N h i n chung,
cac phUdng t i e n t h o n g t i n d a i c h u n g t a p t r u n g t u y e n t r u y e n ve d i i d n g l o i , c h i n h sach ciia D a n g va N h a na6c ve cong n g h i e p hoa, h i e n dai hoa n o n g n g h i e p nong t h o n , m a cu the la c h u y e n doi cd cau k i n h te t r o n g san x u a t nong nghiep, v 6 i t a n só t i n b a i x u a t h i e n " d a m dac", da gop p h a n d i n h h i f d n g n h a n t h i i c , c h u y e n b i e n n h a n thiitc
cua n h a n d a n , dong v i e n n h a n d a n t a t\i giac thvtc h i e n
difdng l o i , chính sach nay, tao t h a n h m o t p h o n g t r a o rong kh§p, t h i e t t h i i c , day n h a n h qua t r i n h c h u y e n dich cd cau k i n h te n o n g nghiep n o n g t h o n n o i c h u n g va d viang dong b a n g song H o n g noi r i e n g .
2.1.2. Phdt hien, bieu duang, tuyen truyen ve nhan to mdi, dien hinh tien tien trong sU nghiep nhan to mdi, dien hinh tien tien trong sU nghiep cong nghiep hoa, hien dai hoa
De thue day siJ nghiep cong n g h i e p hoa, h i e n d a i hoa nong n g h i e p nong t h o n d i l n r a n h a n h chong, h i e u
qua, t h i e t t h i i c v6i cuoc song cua n h a n dan t h i viec t u y e n t r u y e n cac dien h i n h t i e n t i e n t r e n p h i i d n g t i e n t h o n g t i n dai c h u n g la het siic can t h i e t . N g h i quyet D a i h o i D a n g V I da chi ro: "Cac p h i i d n g t i e n t h o n g t i n d a i c h u n g
CO n h i e m v u t r u y e n ba dutdng lói, c h i n h sach cua D a n g d i
sat thvtc te, t h o n g t i n k i p t h d i va p h a n t i c h sau she
nhijtng sif k i e n m 6 i , p h a t h i e n va p h a n a n h t r u n g t h i i c dien h i n h t i e n t i e n , n h i e t t i n h u n g ho, c6 v u n h i i n g n h a n to m d i , d u n g cam dau t r a n h chong nhQng h i e n t i f d n g lac
h a u , t r i t r e va m o i bieu h i e n t i e u c\ic khac"*". P h a t h i e n ,
bieu difdng, k h S n g d i n h va n h a n r o n g n h i i n g dien h i n h t i e n t i e n t r o n g n o n g nghiep dUdc coi la c h u de t u y e n t r u y e n x u y e n suot cua cac p h i i d n g t i e n t h o n g t i n d a i chung t r o n g n h i i n g n a m qua, difdc dong dao n h a n dan q u a n t a m theo doị Do la n h i i n g t a m giidng lao dong, sang tao, thUc h i e n t o t c h u t r i i d n g chuyen doi cd cau gióng cay t r o n g , v a t nuoi theo h u d n g h a n g hoa cua nong
dan d v i i n g dong hang song Hong; don dien doi t h t i a , p h a
the doc c a n h cay l u a . . . , t h i e t lap cac mo h i n h k i n h te
nong t h o n V A C , V A C R de c6 t h u n h a p cao h d n n h i e u Ikn
so vai tradẹ V i d u " T i p h u ba ba" ( N h a n dan, 25/6/2002). "Xoa doi b a n g l u a l a i " (28/12/2002), "Mo h i n h r a u sach d L i n h N a m " (2/8/2002). M o h i n h k i n h te m 6 i ve each xay dUng c a n h dong 50 t r i e u / n a m / h a va ho 50 t r i e u / n a m d
" ' D a n g C o n g san V i e t N a m . V a n kien dai h6i dai biéu D a n g loan qu6'c lan thii V I . N x b C T Q G , H a N o i . 1986, t r . l 2 0 .
Thai Binh da diidc pho bien va nhan rong khSp ca nxidc,
khong nhiing dat b l n g ma con viidt ca Thai Binh: "Hai DUdng c6 nhieu canh dong 100 trieu dong/ha" (28/6/2003), "NhQng trang t r a i dang ch^p canh cho dat" (Thanh Hoa, 9/8/2002).
- Cong nghiep hoa, hien dai hoa nong nghiep nong
thon la biJ6c di dung dSn de nxidc ta c6 the tien nhanh (adsbygoogle = window.adsbygoogle || []).push({});
len chu nghia xa hoị Trong chuyen dich cd cau kinh te,
ngiidi dan dong hhng song Hong noi rieng, dan ca nifdc
noi chung khong chi loanh quanh v6i phvfdng thijtc san xuat lac hau ma da biet khai thac tien bo khoa hoc ky thuat vao san xuat nhii trong nam, nuoi ken tarn bfing
phvfdng phap nhap triing tii niidc ngoai, r u t ngSn chu ky
sinh san nha td cua tarn, lidm ghep cay an qua, lai tao giohg bo, nuoi tom cong nghiep, lam may nong nghiep nhif may cay, tuot luạ.. Tijf cho san xuat thuan nong, ngay nay dong bang song Hong da difdc cac phUdng tien thong t i n dai chiing gidi thieu nhif cac mo hinh kinh te nhieu thanh phan, da sd hQu ma trong do kinh te tap the, Hdp tac xa lam nen tang, hoat dong theo cd che t h i
trUdng dinh hvLdng xa hoi chu nghiạ Cac mo hinh lang
lua + lang nghe difdc nhan rong, tao cac nghe mcii de thay the cho lao dong nong nghiep theo hiidng " l i nong bat l i hifdng". Ngiidi nong dan hom nay da the hien y thiic vUdn nen chiem linh, lam chu khoa hoc ky thuat, cac nha doanh nghiep (che bien nong san, thiic an gia sue, phan bon...)- Khao sat thvfc te ci cac xa lam an gioị
kinh te - xa hoi phat trien nhxi M l Sd, Xuan Quan (Hung
Yen), Co Dung (Hai Diidng) cho thay cac phvfdng tien thong t i n dai chung da giiip cho ngUdi nong dan nhanh chong chuyen doi cd cau kinh te, cd cau san xuat, thich ling v6i cd che t h i triidng. Svt tang trifcing kinh te ty le thuan v6i cac phiidng tien thong t i n dai chung. Xa M l Sd
CO 130 dau bao cac loai, xa c6 1 thii vien, thon c6 t u sach
(ca xa CO 13 t u sach); xa Xuan Quan c6 103 dau bao cac
loai, 5 t u sach vdi 3.600 ban sach, c6 9 t u sach gia dinh v6i 1.300 cuoh, c6 gan 1.000 tivi; xa Co Dung c6 3 thif
vien, CO mot t u sach phap luat, c6 diem Buu dien van
hoa va hdn 1000 tivi va gan 100 dau bao).
Tom lai, thong qua viec phat hien, khang dinh va bieu diJdng nhufng dien hinh tien tien trong chuyen dich cd cau kinh te cong nghiep, cac phudng tien thong t i n dai chung da gop phan pho bien kinh nghiem xay dtfng cac mo hinh kinh te" mdi theo quan diem cua Dang, thuc day cong cuoc cong nghiep hoa, hien dai hoa nong thon cang nhanh t6i thang Idị
2.2. Cac phiiang tien thong tin dai chung trong đi song tinh than cua nhan dan trong đi song tinh than cua nhan dan
2.2.1. Cac phiC(Mg tien thong tin dai chung nang cao hieu biet chung cua nhan dan: cao hieu biet chung cua nhan dan:
Con ngLfdi t h u nhan nhQng t i n h hoa van hoa nhan loai mot each nhanh nhat, hi3u hieu nhat la tCf cac phifdng tien thong t i n dai chung. Do khong nhQng
la n h u cau thiicing nhat va thoi quen cua con ngifdi hien dai, ma dói v6i nhan dan dong bSng song Hong con la con dUdng hoc tap, boi bo t r i thijfc van hoa tong hdp cho cuoc song lao dong san xuat hang ngaỵ Da c6 thdi ky con ngifdi phai song trong t i n h t r a n g doi t i n tiic, thieu t r i thufc k h i ma cac phiidng tien thong t i n dai chung con chifa phat trien. Ngay nay, chung ta dang song trong mot the gi6i "day h i n h anh va am
t h a n h " t h i viec liia chon thong t i n , t r i thilc l a i la mot van de nan giaị Qua t i m hieu nhan dan dong hkng
song Hong doc bao, nghe dai, xem t r u y e n h i n h the naỏ t h i dUdc t r a Idi la: 79% hang t u a n c6 nghe Radio, 95% CO xem t i v i , con doc bao tap chi chi c6 56%. Só con ' l a i (% cua 100 phieu hoi) hau nhvf doc, nghe, xem
khong thiiOng xuyen. Co nhieu nguyen nhan khac nhau nhiJng khong loai trvf kha nang khong c6 bao, radio, t i v i de doc, nghe, xem.
Muc dich chinh cua viec doc, nghe, xem cac phiidng tien thong t i n dai chung nay la do nhan dan muón hieu biet ve cac van de chinh t r i , k i n h te, van hoa - xa hoi, khoa hoc ky thuat tien tien, dac biet la khoa hoc ky thuat ve nong nghiep, chan nuoi, t h i i y va y hoc. Mat khac, cac phtfdng tien thong t i n dai chung giup ho hieu biet difdng lói, chinh sach ciia Dang va Nha nif6c, tiep can diidc cac gia t r i van h6a t i n h than cua cong dong lang - xa, dan toe, truyen thong que hifdng, cua
viec lam ma ho dang gin bo; giiip ho hieu difdc nhi3ng
loi song, viec lam tieu cUc cua mot bo phan ngUdi trong xa hoi, can phai dau tranh de lam trong sach "cd the"
xa hoị Chinh v i vay, trong qua t r i n h l\ia chon thong
t i n , t r i thiic tren cac phUdng tien thong t i n dai chung, nhan dan dong bang song Hong thifdng lua chon: Bao Nong thon ngay nay, Bao K i n h te nong thon, Tap chi Nong thon mdi, Siic khoe va đi song, Bao Nong nghiep; cac chuyen muc tren truyen h i n h va phat thanh nhU: Ban nha nong, Pho bien kien thiic, Cung nha nong ban each lam giau, Bac sy tai gia, T h i i va t r a Idi t h i i ban xem truyen hinh, Dói thoai, "NgUdi nong dan san xuat gioi", "Chuyen lang chuyen xa", "Sau liiy tre lang",
"Chuyen nha nong"... V6i nhiJng \Ua chon nay, nhan
dan dong bang song Hong luon cam thay difdc song trong dong chay soi dong, day bien c6' cua đi sóng
trong nxidc va cong dong quoc tẹ Dac biet, nhiing t r i (adsbygoogle = window.adsbygoogle || []).push({});
thilc khoa hoc cua bón phUdng da giup cho nhan dan rat nhieu trong cuoc song lao dong san xuat, thiJc hien chuyen dich cd cau gióng cay trong, vat nuoi thanh cong, lam giau cho minh va cho xa hoị Tuy nhien, thong qua cac phiJdng tien thong t i n dai chung, cac nen
van minh nvfdc ngoai tran ngap vao nxidc ta ciing gay
khong i t phien toai cho qua t r i n h tiep nhan thong t i n ciia nhan dan dong bang song Hong. V i du: sinh san v6 t i n h (cCfu Do li), cac loai cay trai bien doi gien... gay hoang mang trong nhan thttc ngiidi dan.
2.2.2. Cdc phicang tien thong tin dai chung truyen bd vd phdt huy gid tri van hoa cua dan toe vd thdi dai
Cac phufcJng tien thong t i n dai chung bat re tijf
manh dat van hoa dan toe, gin bo vdi cac truyen thong
CO y nghia triidng ton eua dan toẹ Do do, cae phiidng tien thong t i n dai chung c6 trach nhiem truyen ba rong