NGHIÊN CỨU CÁC NHÂN TỐ TÁC ĐỘNG ĐẾN QUYẾT ĐỊNH MUA THỰC PHẨM TẠI CÁC CỬA HÀNG TIỆN LỢI CỦA NGƯỜI TIÊU DÙNGTPHCM LUẬN VĂN THẠC SĨ

B O I H C KINH T TP.H NGUY N TH L H NG N QUY NH MUA TH C PH M T I C NL IC A TP.HCM LU TP H B O I H C KINH T TP.H NGUY N TH L H NG N QUY NH MUA TH C PH M T I C NL IC A HCM KINH DOANH : 60340121 LU NG D N KHOA H C: H TP H I L n quy mua th c ph m t i c nl ic TP.HCM TP 28 10 nh M CL C L M CL C DANH M VI T T T DANH M NG BI U DANH M TH 1.1 1.2 M u 1.3 u 1.4 u 1.5 Ph u 1.6 T t 1.7 B c c lu ic 2.1 KHOA H thuy t 2.1.1 2.1.1.1 m 2.1.1.2 C 2.1.2 U n l i 10 2.1.2.1 m 10 2.1.2.2 10 2.1.2.3 2.1.3 mc ac n l i so v 11 11 2.1.3.1 Sheth (1969) 12 2.1.3.2 14 2.1.3.3 -Kollatt-Blackwell, 1995) 15 2.1.3.4 c a Philip Kotler 18 2.2 2.2.1 20 Th c tr n c a th Vi t Nam hi n 20 2.2.1.1 ng d ch v 2.2.1.2 Th 20 th c ph m 23 2.2.2 Th c tr n l i t i TP.HCM nh qua 24 2.2.2.1 M n l i t i TP HCM 24 2.2.2.2 m ho 2.2.2.3 2.3 ng c ic kinh doanh chu i c xu n l i t i TP.HCM 30 u 31 2.3.1 u th c hi 31 2.3.1.1 c n l i t i Tp.HCM 27 n quy n l i 7-Eleven- 2.3.1.2 31 n ph n quy nh mua c nh mua t i ng d ch v ic t i Bekasi, West Java, Indonesia nh n l i: M t cu c kh o Junio Andreti, Nabila H Zhafira, Sheila S Akmal, Suresh Kumar, 2013 32 2.3.1.3 n kinh doanh c nl i Tamil Nadu Krutika R S., 2014 34 2.3.2 c xu t 36 40 TK 3.1 U 41 u 41 3.2 Thi t k 42 3.2.1 42 3.2.2 43 3.2.3 Hi u ch 44 3.3 Thi t k 3.3.1 c 46 Ch n m u u 46 3.3.2 p d li u 46 3.3.3 li u 47 50 T QU m m u kh 4.1 U 51 51 4.2 ng h s tin c 52 4.2.1 K t qu t quy nh mua th c ph m t 4.2.2 K t qu nh mua th c ph m t nl ic 55 nl ic 4.3 n 52 a Exploratory Factor Analysis) 55 4.3.1 K t qu 4.3.2 c l p 55 K t qu nh mua th c ph m t i c ti n l i 59 4.4 60 4.5 4.5.1 i quy 62 Ki m tra h s 4.5.2 n 62 i quy 4.5.2.1 4.5.2.2 63 pc nh t m quan tr ng c 66 67 4.5.2.3 vi ph nh c n thi i quy n 67 4.6 Ki nh s tv m mua th c ph m t i c n quy nl ic nh c 71 4.6.1 Ki nh s t theo gi 4.6.2 Ki nh s tu i 72 4.6.3 Ki nh s t theo thu nh p 74 4.6.4 Ki nh s h c v n 75 4.7 Th o lu n v k t qu 4.7.1 V s 71 u 77 ng c n quy nl ic 4.7.2 nh mua th c ph m t a 77 V s tm th c ph m t i c n quy nl ic nh mua 79 80 T LU N NGH 81 5.1 K t lu n 81 5.2 M t s ki n ngh n l i kinh doanh th c ph m t i TP.HCM 82 5.2.1 iv s n ph m 83 5.2.2 iv 83 5.2.3 iv m 84 5.2.4 iv 5.3 H n ch c 5.3.1 H n ch c 5.3.2 Ki n ngh ch ng d ch v 85 n ngh u ti p theo 85 u 85 u ti p theo 86 87 U THAM KH O PH L C PH L PH L PH M T PH L C 3: B PH O LU L NG PH L C 5: K T QU C N L I THAM GIA TH O LU NG NH DANH M ANOVA VI T T T : Analysis Variance CT CHTL :C CLDV : Ch nl i ng d ch v m EFA : Exploratory Factor Analysis EKB : Engle-Kollatt-Blackwell GC KMO : Kaiser OLS : Ordinary Least Square : Quy Mayer Olkin nh SP : S n ph m TP : Th c ph m TP.HCM WTO H : World Trade Organization DANH M NG BI U B ng 2.1 T ng m ng d ch v t 21 B u doanh thu B ng d ch v c ph m c a Vi B ng 2.4 t s c n 2005 -2013 22 n 2005-2013 24 n l i kinh doanh th c ph u t i TP.HCM 26 B ng 4.1 Th u 51 B ng 4.2 Th s c kh c ph m t ti n l i 52 B ng 4.3 K t qu quy n nh mua th c ph m t B ng 4.4 K t qu nl ic 53 nh mua th c ph m t i c ti n l i 55 B ng 4.5 K t qu ma tr xoay l n 56 B ng 4.6 K t qu ma tr xoay l n 58 B ng 4.7 K t qu nh mua th c ph m t i c n l i 60 B ng 4.8 Ma tr n h s B ng 4.9 B n 62 t k t qu i quy (b) l n 64 B ng 4.10 ANOVA (b) 64 B ng 4.11 H s h i quy (a) 64 B ng 4.12 B t k t qu i quy (b) l n 65 B ng 4.13 ANOVA (b) 65 B ng 4.14 H s h i quy (a) 66 Item-Total Statistics Scale Mean Scale Corrected if Item Variance if Item-Total Deleted Item Deleted Correlation Cronbach's Alpha if Item Deleted 11,5688 2,058 ,601 ,727 11,8188 1,810 ,698 ,673 11,8250 2,007 ,617 ,718 11,3438 2,466 ,460 ,792 Scale Statistics Mean 15,5188 Variance Std Deviation N of Items 3,459 1,85978 Ma tr Correlations CHTL Pearson Correlation ,333** ,330** ,269** ,406** ,747** ,000 ,000 ,001 ,000 ,000 160 160 160 160 160 160 ,333** ,394** ,447** ,305** ,696** ,000 ,000 ,000 ,000 Sig (2-tailed) N Pearson Correlation Sig (2-tailed) ,000 N 160 160 160 160 160 160 ,330** ,394** ,389** ,280** ,623** Sig (2-tailed) ,000 ,000 ,000 ,000 ,000 N 160 160 160 160 160 160 ,269** ,447** ,389** ,377** ,498** Sig (2-tailed) ,001 ,000 ,000 ,000 ,000 N 160 160 160 160 160 160 ,406** ,305** ,280** ,377** ,505** Sig (2-tailed) ,000 ,000 ,000 ,000 N 160 160 160 160 160 160 ,747** ,696** ,623** ,498** ,505** Sig (2-tailed) ,000 ,000 ,000 ,000 ,000 N 160 160 160 160 160 Pearson Correlation Pearson Correlation Pearson Correlation Pearson Correlation CHTL ** Correlation is significant at the 0.01 level (2-tailed) ,000 160 K t qu i quy i quy l n Variables Entered/Removedb Model Variables Removed Variables Entered Method Enter a a All requested variables entered Model Summaryb Model R ,929a R Square Adjusted R Square ,864 ,859 Std Error of the Estimate Durbin-Watson ,17444 2,065 a ANOVAb Model Sum of Squares Regression Residual Total df Mean Square 29,685 5,937 4,686 154 ,030 34,371 159 F 195,112 Sig ,000a Coefficientsa Unstandardized Standardized Coefficients Coefficients Std Error Model B ,292 ,116 ,372 ,027 ,281 Collinearity Statistics (Constant) Beta t Sig Tolerance VIF 2,513 ,013 ,477 13,985 ,000 ,761 1,314 ,026 ,375 10,647 ,000 ,712 1,404 ,186 ,024 ,266 7,773 ,000 ,754 1,327 ,039 ,023 ,060 1,694 ,092 ,701 1,427 ,057 ,020 ,100 2,901 ,004 ,750 1,334 Collinearity Diagnosticsa Variance Proportions Condition Model Dimension Eigenvalue Index (Constant) 5,899 1,000 ,00 ,00 ,00 ,00 ,00 ,00 ,034 13,135 ,02 ,00 ,03 ,06 ,01 ,88 ,025 15,507 ,05 ,14 ,00 ,02 ,76 ,00 ,017 18,385 ,04 ,08 ,13 ,91 ,01 ,03 ,015 20,064 ,03 ,26 ,77 ,00 ,20 ,05 a Depend ,010 23,989 ,87 ,52 ,07 ,01 ,00 ,03 Residuals Statisticsa Minimum Maximum Predicted Value Residual Std Predicted Value Std Residual 2,0451 -,59911 -4,246 -3,434 Mean 4,9665 ,53710 2,515 3,079 Std Deviation 3,8797 ,00000 ,000 ,000 N ,43209 ,17167 1,000 ,984 160 160 160 160 i quy l n Variables Entered/Removedb Model Variables Entered Variables Removed Method Enter a a All requested variables entered Model Summaryb Model R ,928a Std Error of R Square Adjusted R Square the Estimate ,861 ,858 Durbin-Watson ,17549 2,090 ANOVAb Model Sum of Squares Regression Residual Total a Predictors: df Mean Square 29,598 7,400 4,773 155 ,031 34,371 159 F 240,275 Sig ,000a Coefficientsa Unstandardized Coefficients Model Std Error B (Constant) Standardized Coefficients Collinearity Statistics Beta t Sig Tolerance VIF ,319 ,116 2,756 ,007 ,373 ,027 ,478 13,925 ,000 ,761 1,314 ,294 ,025 ,393 11,598 ,000 ,780 1,281 ,195 ,023 ,279 8,280 ,000 ,790 1,266 ,065 ,019 ,113 3,367 ,001 ,792 1,262 a Dependent Collinearity Diagnosticsa Variance Proportions Condition Model Dimension Eigenvalue Index (Constant) 1 4,922 1,000 ,00 ,00 ,00 ,00 ,00 ,034 12,028 ,02 ,00 ,04 ,07 ,91 ,018 16,726 ,07 ,19 ,05 ,86 ,04 ,016 17,579 ,03 ,30 ,82 ,04 ,02 ,010 21,887 ,88 ,50 ,10 ,02 ,02 Residuals Statisticsa Minimum Maximum Predicted Value Residual Std Predicted Value Std Residual Mean Std Deviation N 2,0646 -,57713 4,9495 ,57841 3,8797 ,00000 ,43145 ,17327 160 160 -4,207 2,480 ,000 1,000 160 -3,289 3,296 ,000 ,987 160 Ki ng Spearman Correlations ABScuare Correlation Coefficient Spearman's rho 1,000 ,286** ,251** ,395** -,087 ,000 ,001 ,000 ,276 160 160 160 160 160 ,286** 1,000 ,334** ,227** -,145 Sig (2-tailed) ,000 ,000 ,004 ,067 N 160 160 160 160 160 ,251** ,334** 1,000 ,207** -,066 Sig (2-tailed) ,001 ,000 ,009 ,408 N 160 160 160 160 160 ,395** ,227** ,207** 1,000 ,039 Sig (2-tailed) ,000 ,004 ,009 ,628 N 160 160 160 160 160 -,087 -,145 -,066 ,039 1,000 Sig (2-tailed) ,276 ,067 ,408 ,628 N 160 160 160 160 160 Sig (2-tailed) N Correlation Coefficient Correlation Coefficient Correlation Coefficient ABScuare Correlation Coefficient ** Correlation is significant at the 0.01 level (2-tailed) Group Statistics N Nam Mean Std Deviation Std Error Mean 75 3,9624 ,52869 ,05735 3,6700 ,72615 ,08385 85 3,9059 ,48791 ,05292 75 3,8600 ,71688 ,08278 85 3,7824 ,62057 ,06731 75 3,5556 ,92242 ,10651 85 Nam ,07717 75 Nam ,66827 85 Nam 3,9493 3,4627 ,70915 ,07692 Independent Samples Test Levene's Test for Equality of Variances F Equal variances assumed Sig 2,807 ,096 Equal variances not assumed df 158 ,891 -,01302 ,09476 -,20018 ,17414 -,01302 ,09614 -,20309 ,17705 ,609 ,436 158 ,016 -,23588 ,09682 -,42712 -,04465 -2,379 126,952 ,019 -,23588 ,09915 -,43209 -,03968 4,640 ,033 158 ,464 ,07765 ,10573 -,13119 ,28648 ,728 147,428 ,468 Equal variances not assumed Equal variances assumed -,137 3,721 ,056 -2,436 Equal variances not assumed Equal variances assumed t Std 95% Confidence Interval of the Mean Error Sig Difference (2- Differenc Differe e nce Lower Upper tailed) -,135 140,543 ,892 Equal variances not assumed Equal variances assumed t-test for Equality of Means ,734 ,07765 ,10669 -,13319 ,28849 ,718 158 ,474 ,09281 ,12927 -,16252 ,34814 ,706 138,198 ,481 ,09281 ,13138 -,16697 ,35259 Group Statistics N Mean Std Deviation Std Error Mean 93 3,9484 ,62478 ,06479 67 3,9672 ,55878 ,06827 93 3,7581 ,61287 ,06355 67 3,8470 ,63209 ,07722 93 3,8575 ,66899 ,06937 67 3,7649 ,66412 ,08114 93 3,5161 ,79021 ,08194 67 3,4925 ,85351 ,10427 Independent Samples Test Levene's Test for Equality of Variances F Equal variances assumed Equal variances not assumed Equal variances assumed Equal variances not assumed Equal variances assumed Equal variances not assumed Equal variances assumed Sig t-test for Equality of Means t ,907 ,342 -,196 df 95% Confidence Std Interval of the Sig Mean Error Difference Differen Differen (2ce ce Lower Upper tailed) 158 ,845 -,01878 ,09584 -,20807 ,17052 -,200 150,717 ,842 -,01878 ,09411 -,20473 ,16718 158 ,373 -,08895 ,09951 -,28549 ,10758 -,889 139,704 ,375 -,08895 ,10001 -,28668 ,10878 158 ,388 ,09260 ,10688 -,11849 ,30369 ,867 142,959 ,387 ,09260 ,10675 -,11841 ,30361 158 ,857 ,02359 ,13096 -,23506 ,28225 ,178 135,590 ,859 ,02359 ,13262 -,23867 ,28586 ,150 ,699 -,894 ,256 ,614 ,866 ,372 ,543 ,180 Equal variances not assumed Descriptives 95% Confidence Interval for Mean N Mean Std Deviation Std Error Lower Bound Upper Bound Minimum Maximum 2,40 5,00 3,9727 ,59039 ,05139 3,8711 4,0744 2,00 5,00 3,9300 ,56298 ,12589 3,6665 4,1935 3,00 5,00 160 3,9563 ,59629 ,04714 3,8631 4,0494 2,00 5,00 3,9688 ,72503 ,25634 3,3626 4,5749 3,00 5,00 132 3,8125 ,56738 ,04938 3,7148 3,9102 1,00 5,00 20 3,6125 ,87161 ,19490 3,2046 4,0204 1,00 4,50 160 3,7953 ,62058 ,04906 3,6984 3,8922 1,00 5,00 3,5625 ,84251 ,29787 2,8581 4,2669 2,50 5,00 132 3,8428 ,62807 ,05467 3,7347 3,9509 2,00 5,00 20 3,7625 ,83695 ,18715 3,3708 4,1542 1,00 5,00 160 3,8188 ,66644 ,05269 3,7147 3,9228 1,00 5,00 3,1250 1,02256 ,36153 2,2701 3,9799 1,67 5,00 132 3,5379 ,76462 ,06655 3,4062 3,6695 2,00 5,00 20 Total 4,4173 Total 3,0827 20 Total ,79821 ,28221 132 Total 3,7500 3,4500 1,03322 ,23104 2,9664 3,9336 1,00 4,67 160 3,5062 ,81476 ,06441 3,3790 3,6335 1,00 5,00 Test of Homogeneity of Variances Levene Statistic df1 df2 2 2 ,872 3,497 ,819 ,496 157 157 157 157 Sig ,420 ,033 ,443 ,610 ANOVA Sum of Squares Between Groups df Mean Square ,390 ,195 Within Groups 56,144 157 56,534 159 ,948 ,474 60,286 61,234 157 159 ,384 ,665 ,332 69,954 70,619 157 159 ,446 1,358 ,679 104,191 105,549 157 159 ,664 Sig ,358 Total Between Groups Within Groups Total Between Groups Within Groups Total Between Groups Within Groups Total F ,545 ,581 1,234 ,294 ,746 ,476 1,023 ,362 Ki h cv n Multiple Comparisons Tamhane 95% Confidence Interval Mean Difference (I-J) Std Error Sig Lower Bound Upper Bound ,15625 ,26105 ,919 -,6406 ,9531 ,35625 ,32202 ,635 -,5049 1,2174 -,15625 ,26105 ,919 -,9531 ,6406 ,20000 ,20106 ,700 -,3204 ,7204 -,35625 ,32202 ,635 -1,2174 ,5049 -,20000 ,20106 ,700 -,7204 ,3204 Thu nh p Descriptives 95% Confidence Interval for Mean N Mean Std Deviation Std Error Lower Bound Upper Bound Minimum Maximum 19 4,1370 3,00 4,60 4,0038 ,50458 ,06931 3,8647 4,1429 2,40 5,00 3,9267 ,72155 ,09315 3,7403 4,1131 2,00 5,00 3,9357 ,59642 ,11271 3,7044 4,1670 2,40 5,00 160 3,9562 ,59629 ,04714 3,8631 4,0494 2,00 5,00 19 3,7368 ,43679 ,10021 3,5263 3,9474 3,25 4,75 53 3,8349 ,42444 ,05830 3,7179 3,9519 2,50 5,00 60 3,8292 ,73140 ,09442 3,6402 4,0181 1,00 5,00 28 3,6875 ,77765 ,14696 3,3860 3,9890 1,00 5,00 160 3,7953 ,62058 ,04906 3,6984 3,8922 1,00 5,00 19 3,9342 ,55178 ,12659 3,6683 4,2002 3,00 5,00 53 3,7123 ,56201 ,07720 3,5574 3,8672 2,00 5,00 60 3,9000 ,67679 ,08737 3,7252 4,0748 2,00 5,00 28 3,7679 ,86850 ,16413 3,4311 4,1046 1,00 5,00 160 3,8188 ,66644 ,05269 3,7147 3,9228 1,00 5,00 19 3,2807 ,65981 ,15137 2,9627 3,5987 2,33 4,67 53 3,5723 ,76062 ,10448 3,3627 3,7820 2,33 5,00 60 3,4611 ,87461 ,11291 3,2352 3,6870 1,00 5,00 28 Total 3,7577 28 Total ,09028 60 Total ,39351 53 Total 3,9474 3,6310 ,87648 ,16564 3,2911 3,9708 1,00 5,00 160 3,5062 ,81476 ,06441 3,3790 3,6335 1,00 5,00 Test of Homogeneity of Variances Levene Statistic df1 2,937 3,453 1,200 ,622 df2 Sig 3 3 156 156 156 156 ,035 ,018 ,312 ,602 df Mean Square ANOVA Sum of Squares Between Groups ,186 ,062 Within Groups 56,348 156 56,534 159 ,542 ,181 Within Groups 60,692 156 ,389 Total 61,234 159 1,323 ,441 Within Groups 69,296 156 ,444 Total 70,619 159 1,756 ,585 Within Groups 103,794 156 ,665 Total 105,549 159 Sig ,361 Total F Between Groups Between Groups Between Groups ,171 ,916 ,465 ,707 ,993 ,398 ,880 ,453 Ki nh Post Hoc s n ph theo thu nh p Multiple Comparisons Tamhane Dependent Variable Mean Difference (I-J) Std Error 95% Confidence Interval Sig Lower Bound Upper Bound -,05641 ,11382 ,997 -,3712 ,2584 ,02070 ,12972 1,000 -,3329 ,3743 ,01165 ,14441 1,000 -,3857 ,4090 ,05641 ,11382 ,997 -,2584 ,3712 ,07711 ,11611 ,986 -,2342 ,3884 ,06806 ,13232 ,996 -,2951 ,4312 -,02070 ,12972 1,000 -,3743 ,3329 -,07711 ,11611 ,986 -,3884 ,2342 -,00905 ,14622 1,000 -,4062 ,3881 -,01165 ,14441 1,000 -,4090 ,3857 -,06806 ,13232 ,996 -,4312 ,2951 ,00905 ,14622 1,000 -,3881 ,4062 -,09806 ,11593 ,955 -,4238 ,2277 -,09232 ,13769 ,985 -,4690 ,2843 ,04934 ,17788 1,000 -,4408 ,5395 ,09806 ,11593 ,955 -,2277 ,4238 ,00574 ,11097 1,000 -,2923 ,3038 ,14741 ,15810 ,930 -,2929 ,5877 ,09232 ,13769 ,985 -,2843 ,4690 -,00574 ,14167 ,11097 ,17468 1,000 ,962 -,3038 -,3368 ,2923 ,6202 -,04934 ,17788 1,000 -,5395 ,4408 -,14741 ,15810 ,930 -,5877 ,2929 -,14167 ,17468 ,962 -,6202 ,3368 ... quy nh mua t i c n l i 7-Eleven 32 n quy t ti n l i c nh mua t i c Bekasi, Indonesia 33 n quy nl ic Tamil Nadu, 2.9 xu ph m t nl ic nh mua t a 35 ng t i quy nh mua th... Philip Kotler i mua c a Philip Kotler Ngu n: 2.4 ch, 2009, trang 198 n ph m, khuy mc i mua bao g qu c nhu c u m 2.5 Quy nh mua s m h 19 Marketin d Doanh - k 20 + + qu Sau tranh Sau mua xong, 2.2... s ph c v p b n r n, h ch n chu i c m mua s ch s M m mua s ic nl t ng g n h t m i nhu c u c a h nl c ch m mua s nhi h c ph g t nhi u, l l i ch c bi p v i h mua v i s ng l tr c bi ic nl i n ua