... My relatives influence my intention in shopping in "Groupon" business model Online discussions in group or forums influence my intention In shopping in "Group on" business model I find it important ... in online shopping My previous experience in online shopping "Groupon" business 0.840 in model , \ has gone well My Reference group friends influence my intention in shopping "Groupon" business ... VND 60,000 I l , I -, I !" 8~ / Hi! Nam Khanh Giao] 84 - 95 Consumer Behavior in "Groupon" Business Consumer Behavior in 66G:roupon~~ Business in Vietnam HA NAMKHANH GIAO Associate Professor,...