applying consumer behavior to marketing strategy

... importance to consumers and marketers L04 L04 Describe the use of situational influence in developing marketing strategy L05 L05 13-3 Consumer Behavior In The News… What Does Situation Have to Do ... and Consumer Behavior Components of physical surroundings: Colors Aromas Music Crowding 13-14 Situational Characteristics and Consumer Behavior 13-15 Situational Characteristics and Consumer Behavior ... and Consumer Behavior Physical Surroundings Store Atmosphere is the sum of all the physical features of a retail environment Atmospherics influences consumer judgments of the quality of the store...

Ngày tải lên: 09/12/2016, 13:45

... Objectives Define consumer behavior L01 L01 Summarize the applications of consumer behavior L02 L02 Explain how consumer behavior can be used to develop marketing strategy L03 L03 Explain the ... Advertising Age, October 10, 2011, p 1-5 Consumer Behavior and Marketing Strategy Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, ... experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society 1-6 Applications in Consumer Behavior Marketing Strategy Regulatory Policy Social Marketing Informed...

Ngày tải lên: 09/12/2016, 13:43

... Heed to a Growing Older Population,” Advertising Age, October 17, 2011, p 10 2-4 Consumer Behavior In The News… Changing Global Demographics  Percent of purchasing power held by Japanese consumers ... “Easier-to-Use” products key  BUT: Electric guitars a big hit too!!!  Can you relate this to the popularity of karaoke as business socializing tool in Japan? Source: “In Asia, Markets Pay Heed to ... of Total income (to top 10%) Per Capita PPP Brazil $4,791 45% $8,596 China $1,721 35% $4,091 United Kingdom $37,266 29% $31,580 United States $41,674 30% $41,674 2-28 Cross-Cultural Marketing Strategy...

Ngày tải lên: 09/12/2016, 13:43

... values as they relate to green marketing L03 L03 Discuss values as they relate to cause-related marketing L04 L04 Discuss values as they relate to marketing to gay and lesbian consumers L05 L05 Discuss ... Way tools – cushioned handles Smith & Wesson – redesigned to “fit” women’s hands Click the online button to link to Barbara’s Way 3-29 Gender-Based Marketing Marketing Communications The top ... 3-22 Marketing to Gay and Lesbian Consumers Many companies find the gay market to be a highly attractive segment Product and communication issues are major considerations 3-23 Marketing to Gay...

Ngày tải lên: 09/12/2016, 13:43

... the “Chintz or Shag” Game from PBS Click button to link to PBS site 4-24 Social Structure in the United States Social Standing is Derived and Influences Behavior 4-25 Social Structure in the United ... Understand how social class is measured Discuss the role of social class in developing marketing strategies 4-3 Consumer Behavior In The News… Where Is The Growth For Luxury Brands?  Who you think will ... people who earn $100k or more per year) Source: D Hirschman, “On Road to Riches,” Advertising Age, May 23, 2011, p 4-4 Consumer Behavior In The News… Where Is The Growth For Luxury Brands?  Who...

Ngày tải lên: 09/12/2016, 13:43

... on unique market behaviors L01 L01 Analyze the African American subculture and the unique marketing aspects it entails L02 L02 Analyze the Hispanic subculture and the unique marketing aspects ... religious subcultures and their implications for marketing L06 L06 Explain the role of geographic regions as subcultures L07 L07 5-3 Consumer Behavior In The News… Are All Media Created Equal ... culture; not replacing their first culture 5-16 Applications in Consumer Behavior Maybelline's Garnier uses Spanish-language ads to target the Hispanic market Courtesy Maybelline New York *Garnier...

Ngày tải lên: 09/12/2016, 13:44

... Purchase Roles Conflict Resolution Marketing Strategy and Family Decision Making Consumer Socialization and Marketing to Children 6-23 Applications in Consumer Behavior The American Home Shield ... initial interpretation of, or response to, a marketing or other stimulus 6-33 Marketing to Children Children are a large and growing market However, marketing to children is fraught with ethical ... attitudes relevant to their functioning as consumers in the marketplace Understanding the content and the process of consumer socialization Consumer socialization content refers to what children...

Ngày tải lên: 09/12/2016, 13:44

... difference in consumers’ propensity to engage in and enjoy thinking Consumers’ Need for Uniqueness • Reflects an individual difference in consumers’ propensity to pursue differentness relative to others ... motivation’s role in consumer behavior and marketing strategy Define personality and the various theories of personality Discuss how brand personality can be used in developing marketing strategies ... disposition of consumer goods 10-21 Use of Personality in Marketing Practice Other times, consumers use Sometimes consumers choose products that fit their personality products to bolster an area...

Ngày tải lên: 09/12/2016, 13:44

... naturally gravitate toward one another  They choose to live amongst their peers in neighborhoods offering …compatible lifestyles  They exhibit shared patterns of consumer behavior toward products, ... equivalent toaster for $30?  What might explain this? Source: A Galinksy and D Rucker, “’Powerless’ Consumers Spend More,” Advertising Age, September 22, 2008, p 50 12-4 Consumer Behavior In ... segmentation scheme 12-3 Consumer Behavior In The News… Does power and status matter that much? You be the judge:  Do you think consumers would pay $300 for a high-status toaster when they could...

Ngày tải lên: 09/12/2016, 13:45

... comes to putting information to work to sell more The way to address this gap is enterprise marketing management (EMM) Enterprise because this approach to marketing is simply too important to be ... these systems is to assist in building lasting customer relationships to turn customer satisfaction into customer loyalty Customer information acquired from sales, marketing, customer service, ... Enterprise Marketing Management Enterprise Marketing Management The New Science of Marketing Dave Sutton and Tom Klein John Wiley & Sons, Inc Copyright © 2003 by Dave Sutton and Tom Klein All...

Ngày tải lên: 07/02/2013, 09:52

... business product or service has to offer potential customers; Who your customer is; How to make customers want to buy what you have to offer; and Why they will want to buy from you rather than your ... to buy your product/service? What distance are you willing to travel to sell to your customers? How many customers live within geographical limits established? How many customers are likely to ... such as age, income, and sex we were only able to sketch an outline of consumers," says Jerry Hamilton, director of marketing Hamilton, director of marketing research for Ketchum Advertising in...

Ngày tải lên: 24/01/2014, 00:20

... three sets of factors: extent of education and training relevant to the career; extent of prior experience relevant to the career; and extent to which employees intend to continue to pursue work ... to encourage late-career employees to work past the normal retirement age to a “moderate” or “great extent.” Figure 15: Adoption of Strategies to Encourage Late-Career Employees to Continue to ... 13.8% to a limited extent to a moderate extent to a great extent In an effort to retain valued employees, employers may offer promotions to particular workers When asked about the extent to which...

Ngày tải lên: 23/03/2014, 02:20

... Thank you to Adele Revella, instructor for the Effective Marketing Programs™seminar from Pragmatic Marketing, for listening to my rants on this subject for more than a year Special thanks to Michelle ... want to drive traffic to your Web site? Do you want to achieve high rankings on the search engines? Do you want to attract buyers who are looking for what you have to offer? Do you want to move ... direct marketing tools at your disposal and, in the process, teach you how to drive buyers straight to your company’s products and services The New Rules of PR :: How to create a press release strategy...

Ngày tải lên: 23/03/2014, 03:20

... English-language sources) to probe doctors’ willingness to work in rural areas and the factors that might improve retention The second involved a structured survey to establish doctors’ characteristics ... public doctors will not be permitted to own private clinics However, they will still be able to manage them or work there Posts in the public sector provide the credibility needed for a doctor to set ... want to go to work in a health facility where their colleagues will be upgraded doctors In the highland region, due to long distances and bad road conditions, doctors’ work is reported to be...

Ngày tải lên: 18/06/2014, 17:20

... from day to day and month to month It is what gives investors sleepless nights More importantly, it is what causes investors to bail out of stocks after a bad run, usually at the bottom And yet, ... the stockholder was enhanced by the ability of corporations to increase their earnings and dividends with inflation It took investors more than a generation to realize this In the process, stock ... highest past stock returns, they become the biggest stock markets and are considered the most “typical.” Looking at the winners, we tend to get a distorted view of stock returns It helps to recall...

Ngày tải lên: 20/06/2014, 20:20

... no different than buying tomatoes Most folks are sensible enough to load up when the tomatoes are selling at 40 cents per pound and to forgo them at three dollars But stocks are different If prices ... dividends, discounted to the present This is the sum at the bottom of the table: $8,225 The next step is to apply this method to stocks The primary job of the security analyst is to predict the dividend ... you would demand Let’s now return to our mine We have to decide on a discount factor to apply in each successive year to its income But before I tell you just how to estimate the DR, let’s see what...

Ngày tải lên: 20/06/2014, 20:20

... 1920, from 1929 to 1949, and from 1964 to 1984 • The stock market could crash You heard me right The most sustainable way to get high stock returns is to have a dramatic fall in stock prices Famed ... are tough During recessions, it is not unusual for the earnings of the large automakers to completely disappear So investors will 64 The Four Pillars of Investing apply a higher DR to an auto ... going to talk about real returns whenever possible For starters, the DDM tells us to expect cash to yield a zero real return, bonds to have an approximately 3% real return, and stocks in general to...

Ngày tải lên: 20/06/2014, 20:20

... innovation—stock “folios”—have been touted as an inexpensive and tax-efficient way for small investors to own portfolios of 30 to 150 stocks As you can see, these new vehicles fail to provide investors ... 1970 to 1989, the best performing stock assets were Japanese stocks, U.S small stocks, and precious metals (gold) stocks At the end of that period, MVOs began making their way to the desktops ... behavior of different kinds of portfolios, all we have to rely on is the historical record It is easy to obtain the monthly or annual returns of various classes of stock assets, feed them into...

Ngày tải lên: 20/06/2014, 20:20

... large-value stocks U.S small stocks U.S small-value stocks REITs Precious metals stocks European stocks Japanese and Pacific Rim stocks Emerging markets stocks International value stocks Short-term ... reaching in human history, profoundly affecting the lives of those from the top to the bottom of the social fabric, in ways that can hardly be Tops: A History of Manias 131 imagined today Within a ... they are liable to quite well For example, from 1973 to 1974, gold stocks gained 28% We don’t have exact returns for gold stocks from 1929 to 1932, but anecdotally, they seemed to have done quite...

Ngày tải lên: 20/06/2014, 20:20