Tài liệu tham khảo |
Loại |
Chi tiết |
2. Assets (2001), “The Nordic Employee Index”, Business Process Management Journal, 10 (5), pp.537 |
Sách, tạp chí |
Tiêu đề: |
Assets (2001), “The Nordic Employee Index”, "Business Process ManagementJournal |
Tác giả: |
Assets |
Năm: |
2001 |
|
3. Colley, R. H. (1961). Defining Advertising Goals and Measuring Advertising Results. Association of National Advertisers, New York |
Sách, tạp chí |
Tiêu đề: |
Colley, R. H. (1961). "Defining Advertising Goals and Measuring AdvertisingResults |
Tác giả: |
Colley, R. H |
Năm: |
1961 |
|
4. Del I.Hawkins- Roger J.Best- Kenneth A.coney (2004), Consumer Behavior- Building Marketing Strategy 9 th Edition. McGraw-Hill/ Irwin |
Sách, tạp chí |
Tiêu đề: |
Del I.Hawkins- Roger J.Best- Kenneth A.coney (2004), "Consumer Behavior-Building Marketing Strategy 9"th" Edition |
Tác giả: |
Del I.Hawkins- Roger J.Best- Kenneth A.coney |
Năm: |
2004 |
|
5. Ferrell, O., Hartline, M., Lucas, G., Luck, D (1998), Marketing Strategy.Orlando, FL: Dryden Press |
Sách, tạp chí |
Tiêu đề: |
Ferrell, O., Hartline, M., Lucas, G., Luck, D (1998), "Marketing Strategy |
Tác giả: |
Ferrell, O., Hartline, M., Lucas, G., Luck, D |
Năm: |
1998 |
|
6. George E.Belch and Machael A.Belch (1990), Introduction to advertising and Promotion Management, Richard D.Irwin, Inc |
Sách, tạp chí |
Tiêu đề: |
George E.Belch and Machael A.Belch (1990) |
Tác giả: |
George E.Belch and Machael A.Belch |
Năm: |
1990 |
|
8. Kotler, P., Armstrong, G., Saunders, J. &Wong, V. (2001). Principles of Marketing, 5th European Ed. Lombarda: Rotolito |
Sách, tạp chí |
Tiêu đề: |
Kotler, P., Armstrong, G., Saunders, J. &Wong, V. (2001). "Principles ofMarketing |
Tác giả: |
Kotler, P., Armstrong, G., Saunders, J. &Wong, V |
Năm: |
2001 |
|
9. Michael R. Solomon (2003), Consumer Behavior, 6th edition, Uppr Saddle River, N.J. Pearson Prentice Hall |
Sách, tạp chí |
Tiêu đề: |
Michael R. Solomon (2003), "Consumer Behavior, 6th edition |
Tác giả: |
Michael R. Solomon |
Năm: |
2003 |
|
10. Mullins, Walker, Boyd (2008), Marketing Management: A StrategicDecision – Making Approach, Sixth edition, McGraw - Hill, New York |
Sách, tạp chí |
Tiêu đề: |
Mullins, Walker, Boyd (2008), "Marketing Management: A StrategicDecision –Making Approach, Sixth edition |
Tác giả: |
Mullins, Walker, Boyd |
Năm: |
2008 |
|
11. Murray, J and O’Driscoll, A. (1996). Strategy and Process in Marketing.Cornwall, Hartnolls Limited |
Sách, tạp chí |
Tiêu đề: |
Murray, J and O’Driscoll, A. (1996). "Strategy and Process in Marketing."Cornwall |
Tác giả: |
Murray, J and O’Driscoll, A |
Năm: |
1996 |
|
12. Nguyen Xuan Chuan, President of Vietnam Society of Automotive Engineers.(June 2007) “Vietnam’s auto parts industry and investment environment”, Unido- Tokyo |
Sách, tạp chí |
Tiêu đề: |
Nguyen Xuan Chuan, President of Vietnam Society of Automotive Engineers.(June 2007) “"Vietnam’s auto parts industry and investment environment |
|
13. Nguyen Bich Thuy, (2007) “Industrial Policies as Determinant of Localization: The Case of Vietnamese Automobile Industry”, Vietnam University of Commerce |
Sách, tạp chí |
Tiêu đề: |
Nguyen Bich Thuy, (2007) “"Industrial Policies as Determinant ofLocalization: The Case of Vietnamese Automobile Industry |
|
14. Philiip Kotler (1999), principle of Marketing 2nd Edition. Prentice Hall |
Sách, tạp chí |
Tiêu đề: |
Philiip Kotler (1999), "principle of Marketing 2nd Edition |
Tác giả: |
Philiip Kotler |
Năm: |
1999 |
|
15. Rensis Likert (1932), “A technique for the Measurement of Attitudes”, in Achieves of Psychology |
Sách, tạp chí |
Tiêu đề: |
Rensis Likert (1932), “A technique for the Measurement of Attitudes” |
Tác giả: |
Rensis Likert |
Năm: |
1932 |
|
16. Sternberg, R. J. (1999). Cognitive psychology. Fort Worth, TX: Harcourt Brace College Publishers |
Sách, tạp chí |
Tiêu đề: |
Sternberg, R. J. (1999). "Cognitive psychology |
Tác giả: |
Sternberg, R. J |
Năm: |
1999 |
|
17. W.lawrence et al (2000), Social Research Methods, Qualitative and Quantitative Approaches, 4th Edition, Boston: Ally and Bacon,Websites |
Sách, tạp chí |
Tiêu đề: |
W.lawrence et al (2000), "Social Research Methods, Qualitative andQuantitative Approaches, 4th Edition |
Tác giả: |
W.lawrence et al |
Năm: |
2000 |
|
18. Jim Riley (2012), “Promotion- introducing the promotion mix”,<http://www.tutor2u.net/business/marketing/promotion_factors.asp> |
Sách, tạp chí |
Tiêu đề: |
Jim Riley (2012), “"Promotion- introducing the promotion mix |
Tác giả: |
Jim Riley |
Năm: |
2012 |
|
19. Ono, M, 2002, ‘Thi truong o to Viet Nam dang canh tranh khoc liet’, Vietbao, viewed 5 June 2011, <http://vietbao.vn/Kinh-te/Thi-truong-oto-Viet-Nam-dang-canh-tranh-khoc-liet/10773284/87/> |
Sách, tạp chí |
Tiêu đề: |
Ono, M, 2002, ‘"Thi truong o to Viet Nam dang canh tranh khoc liet’ |
|
7. John C. Mowen and Micheal Minor. (1998). Consumer behaviour. 5 th edition.Prentice Hall. Upper Saddle River, New Jersey |
Khác |
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