BÀI BÁO CÁO-SUPPLY CHAIN MANAGEMENT

SUPPLY CHAIN MANAGEMENT Divya Bhatia 09020241071 Gautam Totade 09020241073 Ankita Chhajlani 09020241104 Kisan Agarwal 09020241106 Soumya Chakrabarti 09020241109 Ali Amjad Rizvi 09020241113 PRODUCT : LAPTOPS Case Study – Supply Chain at Dell • Dell has integrated various operational components like logistics, manufacturing, distribution, inventory management to develop an effective supply chain strategy. • Dell has asked its distributors to keep inventories within 15 minutes of manufacturing locations. Advantages: • Loss due to obsolescence is minimum • Customers always get latest products • Keeps them ahead of competition Innovations at Dell • Account Selection • Demand Management • Product life cycle management • Supplier Management • Forecasting • Liquidity Management Data collected by questioning the retailers in Pune Questions Discussed • What are the different steps in the supply chain of a laptop? • What is the mode of transport at each stage? • Who insures the product at each stage? • What is the mode of Payment? • How much inventory is kept at each stage? • When is the product dispatched from the company? • How does the money travel from customer to manufacturer? FLOWCHART Manufacturing Unit • United States • Sent to assembly unit by Cargo Assembly Unit • Chennai Assembly unit • Sent to Distributor by Blue dart courier Distributor • Inventory is decided on the past fortnight sales • Payment is done on either cash or credit basis. » Parts are produced in US and being shipped to Chennai assembly unit by AC cargo containers. » This is done through MAERSK COMPANY which is a general shipping company. » Here the insurance is done by the exporter in our case DELL, in case of damage occurring during shipping. Manufacturing Unit Assembling Unit » Here the parts are assembled according to the configuration provided by the distributor. » Configuration is finalized depending on the demand in the market, which is a special feature provided by DELL. » The finished product is packed, sealed and sent through courier, in our case BLUE DART, to the Distributor. Assembling Unit Distributors » These are sent in individual boxes and not clubbed together in a large container. » The inventory is decided by the distributor on the basis of past fortnight sales. » That is how the number of products are demanded, in our case 50 laptops are kept in a warehouse behind his shop. » Here the insurance is done by the distributor. Assembling Unit Distributors » The payment is either cash or credit. » In case of credit, a credit cycle is determined, which can further be increased on the basis of the level of trust between them. » Payment possible through EMIs Distributor Retailers . Innovations at Dell • Account Selection • Demand Management • Product life cycle management • Supplier Management • Forecasting • Liquidity Management Data collected by questioning the retailers. Study – Supply Chain at Dell • Dell has integrated various operational components like logistics, manufacturing, distribution, inventory management to develop an effective supply chain strategy SUPPLY CHAIN MANAGEMENT Divya Bhatia 09020241071 Gautam Totade 09020241073 Ankita Chhajlani 09020241104