... encoding B) transmission C) decoding D) feedback 76 Free Test Bank for Integrated Advertising Promotion and Marketing Communications 4th Edition by Clow Mutiple Choice Questions - Page Coca Cola ... sales promotions, and personal selling promotions now also includes activities such as database marketing, direct marketing, sponsorship marketing, Internet marketing, guerrilla marketing, and ... coordinate, and manage all forms of marketing communications B) when the organization uses consumer data information and insights to assess and guide corporate strategy C) to bring information...