127 test bank for essentials of entrepreneurship and small business management 6th edition scarborough

The ability to apply creative solutions to problems and opportunities to enhance or to enrich people's lives is called: 1... Which stage of the creative process requires one to develop

Test Bank for Essentials of Entrepreneurship and Small Business Management 6th Edition Scarborough

63 Test Bank True – False Questions

11 Test Bank Free Text Questions

54 Test Bank Multiple Choice Questions

The left brain is guided by:

1 A) kaleidoscopic, lateral thinking.

2 B) linear, vertical thinking.

3 C) asymmetrical thinking.

4 D) intuitive thinking.

All of the following represent barriers to creativity that entrepreneurs impose upon themselves except:

1 A) focusing on being too logical.

2 B) being too practical.

3 C) blindly following rules.

4 D) searching for more than one answer.

An entrepreneurial "secret" for creating value in the

marketplace is:

1 A) applying creativity and innovation to solve problems.

2 B) creating new products and services.

3 C) learning by doing.

4 D) applying lessons learned from history.

The ability to apply creative solutions to problems and opportunities to enhance or to enrich people's lives is called:

1 A) entrepreneurship.

2 B) innovation.

3 C) creativity.

4 D) creative thinking.

When developing creative solutions to modern problems, entrepreneurs must:

1 A) go beyond merely using whatever has worked in the past.

2 B) limit the creative process to only profitable ventures.

3 C) remember what has worked in the past.

4 D) pay attention to limiting factors.

Research shows that anyone can learn to be creative The problem is:

1 A) many organizations fail to foster an environment that encourages creativity.

2 B) most people never tap into their pools of innate creativity.

3 C) most people have never been taught to be creative.

4 D) All of the above

Entrepreneurship is a constant process that relies on:

1 A) creativity, innovation, and profit.

2 B) the ability to win over the consumer.

3 C) creativity, innovation, and application in the marketplace.

4 D) intellectual property rights.

Which hemisphere of the brain is responsible for language, logic, and symbols?

vertical thinking is narrowly focused and

systematic, proceeding in a highly logical fashion from one point to the next

1 A) elaborating on the present.

2 B) putting old things together in new ways.

3 C) taking something away to create something simpler or better.

4 D) All of the above

Research into the operation of the human brain shows that each hemisphere of the brain:

1 A) develops symmetrically.

2 B) controls similar functions.

3 C) does not dominate the other hemisphere.

4 D) processes information differently.

In his book A Whack on the Side of the Head, Roger von Oech views a "playful attitude" as:

1 A) frivolous.

2 B) fundamental to creative thinking.

3 C) a mental block.

4 D) limiting individual creativity.

Hiring a diverse workforce:

1 A) helps in enhancing organizational creativity.

2 B) allows for different ideas and varying methods of problem solving.

3 C) brings in people from different backgrounds, with different cultural experiences, hobbies, and interests.

4 D) All of the above

Which hemisphere of the brain processes information in a step-by-step fashion?

4 D) All of the above

The right brain is guided by:

1 A) kaleidoscopic, lateral thinking.

2 B) linear, vertical thinking.

3 C) asymmetrical thinking.

4 D) logical thinking.

Which of the following is not one of the ways entrepreneurs can stimulate their own creativity and encourage it among their workers?

1 A) Provide creativity training.

2 B) Encourage curiosity.

3 C) View challenges as problems.

4 D) Develop a corporate culture that both fosters and rewards creativity.

Employees must be given the tools and resources they need

to be creative One of the most valuable resources is:

1 A) order, which stimulates creativity.

2 B) a clearer vision and business venture.

3 C) new ways of doing things.

4 D) a mental block towards creativity.

The ability to develop new ideas and to discover new ways

of looking at problems and opportunities is called:

1 A) entrepreneurship.

2 B) innovation.

3 C) creativity.

4 D) creative thinking.

Entrepreneurs can stimulate their own creativity and

encourage it among workers by:

1 A) expecting and tolerating failure.

2 B) avoiding problems.

3 C) limiting rewards.

4 D) not taking chances.

lateral thinking is somewhat unconventional and unstructured

Scarborough Multiple Choice Questions - Page 2

The three principles (three Rs) of rapid prototyping are:

1 A) develop a rough model, rapidly, and for the right price.

2 B) develop a complete model, rapidly, and for the right problem.

3 C) develop a rough model, rapidly, and for the right problem.

4 D) develop a right model, roughly, for the right price.

The focus of this step in the creative process is to transform the idea into reality

1 A) Implementation

2 B) Preparation

3 C) Illumination

4 D) Verification

Which stage of the creative process requires one to develop

a solid understanding of the problem or decision?

1 A) The U.S Patent and Trademark Office

2 B) The individual State Offices of Patent Development

3 C) The Federal Trade Commission

4 D) The Securities and Exchange Commission

Which stage of the creative process includes on-the-job training?

1 A) Implementation

2 B) Preparation

3 C) Illumination

4 D) Verification

Mind-mapping is a useful tool for jump-starting creativity It includes all of the following except:

1 A) sketching a picture to symbolize the problem or area of focus in the center of a sheet of paper.

2 B) writing down every idea that comes into your mind, connecting each idea to the central picture.

3 C) allowing your mind to rest for a few minutes before integrating the ideas.

4 D) forcing creativity when ideas start to trickle.

"Verification" refers to:

1 A) validating the idea as accurate and useful.

2 B) possibly conducting experiments, running simulations, test marketing a product

or service.

3 C) possibly asking questions such as "will it work?" and "is it really a better

solution?"

4 D) All of the above

is a process in which a small group of people

interacts to produce a large quantity of imaginative ideas

1 A) Groupthink

2 B) Mind-mapping

3 C) Brainstorming

4 D) Prototyping

is a graphical technique that encourages thinking

on both sides of the brain, visually displays the various

relationships among the ideas, and improves the ability to view a problem from many sides

1 A) Brainstorming

2 B) Mind-mapping

3 C) Prototyping

4 D) Groupthink

All of the following are enhancements to individual creativity except:

1 A) keeping a journal to record thoughts and ideas.

2 B) limiting your reading sources.

3 C) taking time off.

4 D) allowing yourself to be creative.

Which of the following questions should you consider before entering a lawsuit to protect intellectual property?

1 A) Can you afford the loss of time, money, and privacy the lawsuit will bring?

2 B) Can the opponent afford to pay if you win?

3 C) Do you expect to get enough from the suit to pay for the costs of hiring an attorney?

4 D) All of the above

A is an exclusive right that protects the creators of original works such as literary, dramatic, musical, and

Effective brainstorming involves all of the following except:

1 A) a small group of people.

2 B) an open uninhibited environment.

3 C) an effective method to evaluate ideas.

4 D) very little structure.

Which of the following is not an enhancement to individual creativity?

1 A) Listening to other people

2 B) Recognizing the creative power of mistakes

3 C) Keeping a toy box in your office

4 D) Working without breaks until the project is complete or the problem is solved

thinking is the ability to see similarities and

thinking is the ability to see differences among various data and events

1 A) Divergent; convergent

2 B) Convergent; divergent

3 C) Convergent; transformational

4 D) None of the above

The "theory of inventive problem solving" is a left-brained, scientific, systematic process based on innovative patents and is referred to as:

During the incubation phase of the creative process, the entrepreneur might do all of the following EXCEPT which one to let ideas "marinate" in his mind?

1 A) Do something totally unrelated for awhile.

2 B) Relax and play regularly.

3 C) Work on the problem or opportunity in a different environment.

4 D) Don't allow one's self to daydream.

Which stage of the creative process involves viewing the similarities and differences in the information collected?

At which stage of the creative process does a spontaneous breakthrough occur, allowing all of the previous stages to come together to produce the "Eureka factor" or the "light bulb goes on"?

1 A) Implementation

2 B) Preparation

3 C) Illumination

4 D) Verification

Steps in the patent process include:

1 A) establishing whether it is a novelty.

2 B) documenting and verifying the date the idea was first conceived.

3 C) searching existing patents.

4 D) All of the above

Copyrights protect the creator of original works such as:

1 A) software, choreography, and motion pictures.

2 B) symbols, names, and designs.

3 C) text and verbiage of any kind.

4 D) slogans and designs.

To protect patent claims, an inventor should be able to verify and document the:

1 A) research conducted to create the invention.

2 B) fact that the invention was created in another country.

3 C) date on which the idea was first conceived.

4 D) initial sales of the invention.

63 Free Test Bank for Essentials of Entrepreneurship and Small Business Management 6th Edition

Scarborough True - False Questions - Page 1

The right brain relies on kaleidoscopic, lateral thinking

Creativity is the ability to apply creative solutions to

problems and opportunities to enhance or enrich people's lives

1 True

2 False

Although creativity sometimes involves generating

something from nothing, it more likely results in elaborating

on the present, putting old things together in new ways, or taking something away to create something simpler or

better

1 True

2 False

On average, new products account for two-thirds to fourths of companies' sales

three-1 True

2 False

For every 3,000 new product ideas, four make it to the

development stage, two are actually launched, and only one becomes successful in the market

1 True

2 False

Innovation must be a constant process because most ideas

do not work and most innovations fail

Innovation is the ability to apply creative solutions to

problems and opportunities to enhance or enrich people's lives

Successful entrepreneurs come up with ideas and then find ways to make them work to solve a problem or fill a need

The right brain processes information intuitivelyall at once, all at once, relying heavily on images

Right-brain thinking draws on the power of divergent

reasoning, which is the ability to create a multitude of

original, diverse ideas, while left-brain thinking counts on convergent reasoning, the ability to evaluate multiple ideas and choose the best solution to a given problem

Innovation is the ability to develop new ideas and to

discover new ways of looking at problems and

2 False

Entrepreneurs must embrace traditional assumptions and perspectives about how things ought to be because they support creativity

1 True

2 False

Research shows that each hemisphere of the human brain processes information differently and that one side of the brain tends to be dominant over the other

1 True

2 False

63 Free Test Bank for Essentials of Entrepreneurship and Small Business Management 6th Edition

Scarborough True - False Questions - Page 2

"Divergent thinking" is the ability to see similarities and connections among various data and events

1 True

2 False

A patent gives the inventor the exclusive right to make, use,

or sell an invention for 50 years

1 True

2 False

The illumination stage of the creative process is often called the "Eureka factor" and is characterized by a spontaneous breakthrough

1 True

Trademarks are distinctive words, symbols, designs, names,

or logos used for company identification

1 True

2 False

Mind-mapping is a graphical technique that encourages thinking on both sides of the brain, visually displays the various relationships among ideas, and improves the ability

to view a problem from many sides

1 True

2 False

Left-brained individuals realize that there may be more than one right answer

1 True

2 False

Rapid prototyping, transforming an idea into an actual

model, typically does not lead to improvements in design

1 True

2 False

Successful entrepreneurs push technological and economic boundaries forward and sometimes make unconventional decisions

1 True

2 False

During a brainstorming session, company rank and

department affiliation are irrelevant

The creative process involves seven distinct steps including preparation, investigation, transformation, incubation,

illumination, verification, and implementation

1 True

2 False

Enhancing individual creativity may be cultivated through such activities as modeling, encouragement, recognition, allowing failure, listening, talking to children, and taking time off

1 True

2 False

Entrepreneurs need to rely on left-brain thinking to generate innovative product, service, or business ideas and use right- brain thinking to judge the market potential of the ideas they generate

The major problem with relying on the legal system to

enforce ownership rights is the cost of infringement

lawsuits, which can quickly exceed the budget of most small businesses

1 True

2 False

Intuition is based on the accumulated knowledge and

experiences a person encounters over the course of a

lifetime and resides in the subconscious

1 True

2 False

Entrepreneurs can encourage creative thinking in their

employees by setting examples of creative behavior and rewarding creative behavior when exhibited by their

employees

1 True

2 False

A paradigm is a preconceived idea of what the world is, what

it should be like, and how it should operate and this can influence creativity

1 True

2 False

The rapidly accelerating rate of change has created an

environment in which staying in a leadership position

requires constant creativity, innovation, and

Right-brained individuals tend to challenge tradition,

custom, and routine

When "brainstorming," individuals should be encouraged to use "idea hitchhiking," or building new ideas on those

Entrepreneurship requires both left- and right-brained

Scarborough Free Text Questions

Why is it important for an entrepreneur to use techniques like mind-mapping, which use both sides of the brain?

Answer Given

Mind-mapping, a graphical technique that encourages thinking on both sides of the brain, visually displays the various relationships among ideas, and improves the ability to view a problem from many sides Since entrepreneurs themselves tend to be left- or right-brained thinkers, techniques like mind-mapping encourage them to look at problems and opportunities in a different way Mind-mapping is also a useful tool that includes: sketching a picture symbolizing the problem, connecting each idea to the central picture or words with a line, and allowing your mind to rest for a few minutes before beginning to integrate the ideas.

List five of the barriers that limit creativity.