126 test bank for essentials of entrepreneurship and small business management 7th edition scarborough

The ability to apply creative solutions to problems and opportunities to enhance or to enrich people's lives is 1?. The ability to see the similarities and the connections among variou

Test Bank for Essentials of Entrepreneurship and

Small Business Management 7th Edition Scarborough

Which stage of the creative process involves viewing the similarities and differences in the information collected?

1 A) Listening to other people

2 B) Recognizing the creative power of mistakes

3 C) Keeping a toy box in your office

4 D) Working without breaks until the project is complete or the problem is solved

Harvard's Ted Levitt says that creativity is new things, and innovation is new things

1 A) elaborating on the present.

2 B) putting old things together in new ways.

3 C) taking something away to create something simpler or better.

4 D) All of the above

This set of experiences may enhance individual creativity

1 A) Travel and recognize the creative power of mistakes and accidents

2 B) Notice what is missing

3 C) Journal and listen to people and customers

4 D) All the above

Research into the operation of the human brain shows that each hemisphere of the brain:

1 A) develops symmetrically.

2 B) controls similar functions.

3 C) does not dominate the other hemisphere.

4 D) processes information differently.

All of the following represent barriers to creativity that entrepreneurs impose upon themselves except:

1 A) focusing on being too logical.

2 B) being too practical.

3 C) blindly following rules.

4 D) searching for more than one answer.

When developing creative solutions to modern problems, entrepreneurs must:

1 A) go beyond merely using whatever has worked in the past.

2 B) limit the creative process to only profitable ventures.

3 C) remember what has worked in the past.

4 D) pay attention to limiting factors.

Which hemisphere of the brain processes information all at once and by relying heavily on images?

1 A) Right hemisphere

2 B) Left hemisphere

3 C) Vertical hemisphere

4 D) Logical hemisphere

The left brain is guided by:

1 A) kaleidoscopic, lateral thinking.

2 B) linear, vertical thinking.

3 C) asymmetrical thinking.

4 D) intuitive thinking.

The ability to apply creative solutions to problems and

opportunities to enhance or to enrich people's lives is

1 A) research conducted to create the invention.

2 B) fact that the invention was created in another country.

3 C) date on which the idea was first conceived.

4 D) initial sales of the invention.

All of the following are enhancements to individual creativity except:

1 A) keeping a journal to record thoughts and ideas.

2 B) limiting your reading sources.

3 C) taking time off.

4 D) allowing yourself to be creative.

An entrepreneurial "secret" for creating value in the

marketplace is:

1 A) applying creativity and innovation to solve problems.

2 B) creating new products and services.

3 C) learning by doing.

4 D) applying lessons learned from history.

lateral thinking is somewhat unconventional and unstructured

1 A) Do something totally unrelated for awhile.

2 B) Relax and play regularly.

3 C) Work on the problem or opportunity in a different environment.

4 D) Don't allow one's self to daydream.

The ability to see the similarities and the connections among various data and events is called:

The ability to develop new ideas and to discover new ways

of looking at problems and opportunities is called:

1 A) entrepreneurship.

2 B) innovation.

3 C) creativity.

4 D) creative thinking.

Employees must be given the tools and resources they need

to be creative One of the most valuable set of resources is:

1 A) setting limits and providing challenges.

2 B) establishing rules and guidelines.

3 C) time, support and encouragement.

4 D) reinforce traditional problem solving methods.

is a graphical technique that encourages thinking

on both sides of the brain, visually displays the various

relationships among the ideas, and improves the ability to view a problem from many sides

1 A) Brainstorming

2 B) Mind-mapping

3 C) Prototyping

4 D) Groupthink

The right brain is guided by:

1 A) kaleidoscopic, lateral thinking.

2 B) linear, vertical thinking.

3 C) asymmetrical thinking.

4 D) logical thinking.

Research shows that anyone can learn to be creative The problem is:

1 A) many organizations fail to foster an environment that encourages creativity.

2 B) most people never tap into their pools of innate creativity.

3 C) most people have never been taught to be creative.

4 D) All of the above

The environment has an impact on the level of people's creativity

1 A) physical

2 B) sounds in the

3 C) external

Steps in the patent process include:

1 A) establishing whether it is a novelty.

2 B) documenting and verifying the date the idea was first conceived.

3 C) searching existing patents.

4 D) All of the above

vertical thinking is narrowly focused and

systematic, proceeding in a highly logical fashion from one point to the next

1 A) The U.S Patent and Trademark Office

2 B) The individual State Offices of Patent Development

3 C) The Federal Trade Commission

4 D) The Securities and Exchange Commission

Any distinctive word, phrase, symbol, name, or logo a firm uses to distinguish itself or its products is called a:

1 A) trademark.

2 B) patent.

3 C) copyright.

4 D) service mark.

thinking is the ability to see similarities and

thinking is the ability to see differences among various data and events

1 A) Divergent; convergent

2 B) Convergent; divergent

3 C) Convergent; transformational

4 D) None of the above

Entrepreneurs can stimulate their own creativity and

encourage it among workers by:

1 A) expecting and tolerating failure.

2 B) avoiding problems.

3 C) limiting rewards.

4 D) not taking chances.

"Verification" refers to:

1 A) validating the idea as accurate and useful.

2 B) possibly conducting experiments, running simulations, and test marketing a product or service.

3 C) possibly asking questions such as "will it work?" and "is it really a better solution?"

4 D) All of the above

More than percent of those holding patents win their infringement suits.

1 A) 15

Entrepreneurship is a constant process that relies on:

1 A) creativity, innovation, and profit.

2 B) the ability to win over the consumer.

3 C) creativity, innovation, and application in the marketplace.

4 D) intellectual property rights.

The three principles (three Rs) of rapid prototyping are:

1 A) develop a rough model, rapidly, and for the right price.

2 B) develop a complete model, rapidly, and for the right problem.

3 C) develop a rough model, rapidly, and for the right problem.

4 D) develop a right model, roughly, for the right price.

Which hemisphere of the brain processes information in a step-by-step fashion?

1 A) Right hemisphere

2 B) Left hemisphere

3 C) Lateral hemisphere

4 D) Intuitive hemisphere

Copyrights protect the creator of original works such as:

1 A) software, choreography, and motion pictures.

2 B) symbols, names, and designs.

3 C) text and verbiage of any kind.

4 D) slogans and designs.

Mind-mapping is a useful tool for jump-starting creativity It includes all of the following except:

1 A) sketching a picture to symbolize the problem or area of focus in the center of a sheet of paper.

2 B) writing down every idea that comes into your mind, connecting each idea to the central picture.

3 C) allowing your mind to rest for a few minutes before integrating the ideas.

4 D) forcing creativity when ideas start to trickle.

Hiring a diverse workforce:

1 A) helps in enhancing organizational creativity.

2 B) allows for different ideas and varying methods of problem solving.

3 C) brings in people from different backgrounds, with different cultural experiences, hobbies, and interests.

4 D) All of the above

Which stage of the creative process requires one to develop

a solid understanding of the problem or decision?

1 A) JIT.

2 B) RP.

3 C) TQM.

4 D) TRIZ.

Which of the following is not one of the ways entrepreneurs can stimulate their own creativity and encourage it among their workers?

1 A) Provide creativity training.

2 B) Encourage curiosity.

3 C) View challenges as problems.

4 D) Develop a corporate culture that both fosters and rewards creativity.

A is an exclusive right that protects the creators of original works such as literary, dramatic, musical, and

Effective brainstorming involves all of the following except:

1 A) a small group of people.

2 B) an open, uninhibited environment.

3 C) an effective method to evaluate ideas.

4 D) very little structure.

Which of the following questions should you consider before entering a lawsuit to protect intellectual property?

1 A) Can you afford the loss of time, money, and privacy the lawsuit will bring?

2 B) Can the opponent afford to pay if you win?

3 C) Do you expect to get enough from the suit to pay for the costs of hiring an attorney?

4 D) All of the above

The ability to see the differences among various data and events is called:

1 A) convergent thinking.

2 B) divergent thinking.

3 C) transformational thinking.

4 D) illumination.

At which stage of the creative process does a spontaneous breakthrough occur, allowing all of the previous stages to come together to produce the "Eureka factor" or the "light bulb goes on"?

Scarborough True - False Questions Page 1

For every 3,000 new product ideas, four make it to the

development stage, two are actually launched, and only one becomes successful in the market

1 True

2 False

Research shows that each hemisphere of the human brain processes information differently and that one side of the brain tends to be dominant over the other

1 True

2 False

A paradigm is a preconceived idea of what the world is, what

it should be like, and how it should operate and this can influence creativity

1 True

2 False

The right brain processes information in a step-by-step fashion

1 True

2 False

Innovation must be a constant process because most ideas

do not work and most innovations fail

Innovation is the ability to apply creative solutions to

problems and opportunities to enhance or enrich people's lives

1 True

2 False

Although creativity sometimes involves generating

something from nothing, it more likely results in elaborating

on the present, putting old things together in new ways, or taking something away to create something simpler or

Creativity is the ability to apply creative solutions to

problems and opportunities to enhance or enrich people's lives

Right-brained individuals tend to challenge tradition,

custom, and routine

Right-brain thinking draws on the power of divergent

reasoning, which is the ability to create a multitude of

original, diverse ideas, while left-brain thinking counts on convergent reasoning, the ability to evaluate multiple ideas and choose the best solution to a given problem

1 True

2 False

Innovation is the ability to develop new ideas and to

discover new ways of looking at problems and

opportunities

1 True

2 False

64 Free Test Bank for Essentials of Entrepreneurship and Small Business Management 7th Edition

Scarborough True - False Questions Page 2

"Convergent thinking" is the ability to see the differences among data and events

1 True

2 False

The rapidly accelerating rate of change has created an

environment in which staying in a leadership position

requires constant creativity, innovation, and

entrepreneurship

1 True

2 False

The major problem with relying on the legal system to

enforce ownership rights is the cost of infringement

lawsuits, which can quickly exceed the budget of most small businesses

1 True

2 False

During a brainstorming session, company rank and

department affiliation are irrelevant

1 True

2 False

Research shows that not everyone can be creative

1 True

A patent gives the inventor the exclusive right to make, use,

or sell an invention for 50 years

1 True

2 False

Enhancing individual creativity may be cultivated through such activities as modeling, encouragement, recognition, allowing failure, listening, talking to children, and taking time off

1 True

2 False

Successful entrepreneurs push technological and economic boundaries forward in creative ways and sometimes make unconventional decisions

1 True

2 False

Force-field analysis is a useful technique for evaluating the forces that support and oppose a proposed change

Rapid prototyping, transforming an idea into an actual

model, typically does not lead to improvements in design

1 True

2 False

Trademarks are distinctive words, symbols, designs, names,

or logos used for company identification

1 True

2 False

A service mark offers a different kind of protection but

distinguishes the source of a product rather than a service

1 True

2 False

The illumination stage of the creative process is often called the "Eureka factor" and is characterized by a spontaneous breakthrough

Entrepreneurs can encourage creative thinking in their

employees by setting examples of creative behavior and rewarding creative behavior when exhibited by their

employees

1 True

2 False

TRIZ is an acronym for a systematic approach to help solve technical problems based on the study of hundreds of the most innovative patents

The typical entrepreneurial philosophy for implementation is

"Ready, aim, aim, aim…"

1 True

2 False

Mind-mapping is a graphical technique that encourages

thinking on both sides of the brain, visually displays the various relationships among ideas, and improves the ability

to view a problem from many sides

List five ways individuals can enhance their own creativity.

Answer Given

The five ways individual creativity can be enhanced should come from the

following list: Allow yourself to be creative; Forget the rules; Travel and

observe; Observe products of other companies, especially in completely different markets; Recognize the creative power of mistakes and accidents; Notice what

is missing; Keep a journal handy to record your thoughts and ideas; Listen to other people; Listen to customers; Watch a movie; Talk to a child; Do

something ordinary in an unusual way; Keep a toy box in your office; Take note

of your "pain points; Do not throw away seemingly "bad" ideas; Read books on stimulating creativity or take a class on creativity; Take some time off; Be

List five ways entrepreneurs can stimulate their own

creativity and encourage it among workers.

Answer Given

The five ways entrepreneurs can stimulate their own creativity and encourage it is

a subset of the following list: Include creativity as a core company value; Hire for creativity; Establish an organizational structure that nourishes creativity; Embrace diversity; Expect creativity; Expect and tolerate failure; Incorporate fun into the work environment; Encourage curiosity; Design a work space that encourages creativity; View problems as opportunities; Provide creativity

training; Provide support; Develop a procedure for capturing ideas; Talk and