... later in the project. Hence sales involvement in projects differs from marketing involvement. In Chapter 17 we discuss the project lifecycle, and the phases into which a project can be dissected. ... work evolves through different stages, and it is these stages of the work that are discussed in Chapter 17. Each phase of a project exists to meet certain objectives. For example, the first stage, ... really do want to do, then we need to ask questions such as: PART III ROLES OF TEAM MEMBERS Chapter 13 SALES & MARKETING Many projects start with activities that originate in the sales...