... you have a copy to
refer to during your presentation.
Also, if you are using an overhead
projector and it breaks or the bulb
burns out and you don't have a
replacement or time to change ...
of each visual aid should be a
simple summary of what is on
the visual aid. A clear title helps
grab the attention of the
audience and helps you and the
audience remember your main
message ...
ã
Simple visual aids effectively
serve as headings or
subheadings on your topic and
allow your audience to visually
see what you are discussing.
Create meaningful headings,
and practice using...
... behind family budgeting
Benefits and advantages of afamily budget
Family Budgets Defined 12
What is afamily budget?
What constitutes a good family budget?
What should it contain and ... general opinion on family budgets
today, we will attempt to take a much more positive approach to budgeting, as afamily
oriented, user-friendly, financial management and planning tool and life-enabler. ... hard-earned
cash is no exception here. We want to enable, as far as it is in our power, to utilize what
little (or much) we do have to the best advantage and our family benefit overall. Family...
... natural and real-
istic human conversational behavior.
A computational model may also make valu-
able contributions to research in the area of com-
puter-mediated communication. Video-mediated ... salience. Each of the
visual entities has an associated number of do-
main-dependent features. For example, they may
have appearance features that contribute to over-
all salience, become activated ... It appears from both our initial
data analysis, as well as our qualitative examina-
tion of the data, that the pairs make tradeoffs be-
tween relying on the linguistic context and the
visual...
... ta không đề cập đến đối tượng nào nghe trong câu) thì phải
dùng to say, ngược lại thì dùng to tell.
S + say + (that) + S + V…
He says that he is busy today.
Henry says that he has already ... động c a mệnh đề phụ xảy ra sau hành động c a mệnh đề chính trong một
tương lai trong quá khứ.
He said that he would look for a job.
Mary said that she could play the piano.
Simple past Past ... dùng they thay thế cho hai đại từ
này.
Cách sử dụng to say, to tell
37. Cách sử dụng to say, to tell
Hai động từ này có ngh a giống nhau nhưng cách dùng khác nhau. Nếu sau chủ ngữ...
... prospect’s
professional preoccupations and corporate challenges.
That’s why savvy managers demand that sales and
marketing act as a team to create better sales messages.
That’s why smart companies create sales intelligence ... language that I can’t understand?”
Very few companies are able to create a collaborative re-
lationship between sales and marketing that leads to effec-
tive customer-message management. CEOs are frustrated
because ... ESSENTIALS OF SALES
78
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slide of products and an avalanche of information. Today’s
customers are bombarded with sales messages that they
have learned to tune...
... created
based on a few basic
ideas written on a
cocktail napkin.
reach it. You’ll say no to all distractions, detours, and time-
wasting activities. As a result, you can clearly focus on
reaching ... years ago. What
happened to them? What about the five-year goal you set
five years ago? Where did it go; where did you go? What
about today? Where do you want to be by the year 2010?
Sylvester Stallone ... concentrate
to reach “the zone” of total absorption. He said that anxiety
kills the flow, as does boredom. In the same way that an
archer pulls the string against the bow to create tension, a
superachiever...
... regardless
of talent.
To a sales manager, managing adversity is as important
as managing goals. A successful sales team must strive to
achieve ambitious goals and learn how to overcome ob-
stacles. ... disappointment. Create a balance
among work, family, and play.
8. Assign realistic probabilities to your expecta-
tions. If you expect to win a large account, assign a
percentage from 0 to 100 that reflects ... says, “I don’t want to make the
same mistake twice.”
What can sales executives do to avoid getting hurt by
poor management practices? How can they evaluate the
true opportunities a company can...
... sales manager hasto be a
trainer, a manager, a counselor and a hand holder
and then hasto help his or her people to be all they
can be.”
3. Attitude toward the team. Basketball coach Pat
Riley ... sales
managers to adopt: “The sales manager is caught
somewhere between being a boss and being an inspi-
rational leader. He or she hasto show by example
what it is possible to do. A sales manager ... forward to learning a great
deal today.’ Thinking and talking that way adds to
your enthusiasm and vitality.”
2. Attitude toward managing. Cofounder of Amway
Rich DeVos describes the winning attitude...
... then
to a station wagon to accommodate the demands of a grow-
ing family. As our business expanded and prospered, my
nostalgia for Cadillac cars drove me to trade in my station
wagon for a sleeker ... Manager.
In 1977, he became an independent sales training
consultant, and in 1979 created an audiovisual sales
training course called “The Languages of Selling.” Mar-
keted to sales managers at ... professional
sales market.
Gerhard has become America’s leading expert on sell-
ing and sales management. He conducts webinars for
such companies as SAP, and Selling Power has recently
launched a new...
... of scale can save money. If a courier ser vice is already going to every town
with a bank and a pharmacy, than adding a stop at a library divides the same
cost three ways rather than two. This ... not accustomed to deal-
ing with this new type of contractor. Unlike traditional library vendors, staff
and managers at delivery companies are not always familiar with or trained
to sell to ...
can attest to the fact that problems are all relative. What one orga nization sees
as a serious breach is a minor inconvenience to others in a tougher situation.
Developing an ongoing relationship...
... thành ngữ I dare say / I
daresay với 2 ngh a sau:
Tôi cho rằng: I dare say there is a restaurant at the end of the train.
Tôi th a nhận là: I daresay you are right.
– How dare/ dared + S ... they dare (to) do such a thing? = Dared they do such a thing?
(Họ dám làm như vậy sao?)
He didn't dare (to) say anything = He dared not say anything.
(Anh ta không dámnói gì.)
– Dare ... passport, but if
you are not an EU citizen, you mustn’t unless you have a visa.
2. Dare:
a) Dùng như một trợ động từ:
Dare we interrupt?
How dare you say such a thing?
They daren't...