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TEST 1.(Vocabulary) Internet, radio, television and mailshots are several typical examples of advertising practices media methods strategies Many organizations choose to provide financial support for sporting or cultural events to get public attention, which is promotion sponsorship exhibition endorsement Nike has established a 25-year with the advertising agency Widen and Kenedy to create many of the world's most appealing advertisements friendship partnership leadership sponsorship Since our company a new advertising campaign, our sales have increased by 10% placed launched targeted wrote Manufacturers of toiletries and cosmetics frequently offer free for customers to try out their new products leaflets samples posters mailshots That companies use famous people in their product advertising is identified as celebrity endorsement exhibition promotion sponsorship Online advertising seems to recently dominate partly due to a dramatic rise in the cost of TV and radio commercials exhibitions endorsement sponsorship If you get information about a product from a friend, a relative or a coworker rather than you see an advert, this is called advertising mouth-to-mouth point-of-sale word-of-mouth word-for-word Billboards are designed to people's attention and create a memorable impression very quickly advertise capture attack impress 10 Compared with commercials on TV, nowadays seem to invade your screen more frequently mailshots leaflets pop-ups flyers 11 The development of digital video recorders has forced advertising angencies and channels'sales teams to collaborate on more attempts to keep the viewer's attention traditional informative orginal innovative 12 In its "Scarlet" campaign, LG advertisements appearing to trail a glamorous new television show ran turned did built 13 Knowledge of the advertising code of practice is necessary to those planing to work in the advertising campaign program industry agency 14 The successful live advertisement has been by a complex multimedia and public-relations campaign given up taken up put up backed up 15 After graduating from university I am going to work for an advertising called Alpha Corporation in the USA agency campaign program budget We've decided to use post and electronic so what we can target a large number of customers in the area at the same time advertorials mailshots banners leaflets 17 A advertisement is one that cause a lot of public discussion and disagreement subliminal controversial viral original 18 The company was forced to withdraw its advertisement because many people found it original offensive innovative acceptable 19 It is a good idea to an advert for our new service in the local newspaper target endorse take place 20 A is a planned event designed to attract the public's attention to the event's organizers or their cause press coverage publicity stunt viral advertising product placement 1.(Grammar) Today I'd like to talk about our next global advertising campaign campaign of advertise advertising of campaign campaign advertising The company could not employ qualified management accountant on the open market x an the a It is widely believed that advertising has a negative influence children and should be limited about in on with The manager suggested a marketing team reorganize reorganizing to reorganize reorganization During coming decade, we expect to see such ideas in operation in more and more parts of the economy x an a the Please not hesitate me any time if you have any questions to call calling call to calling Although the hotel offers very good facilities and a good price, it is too far from the airport situate situated situating situation behalf of Lintex International, I'd like to welcome you all On By In At A live advertisement was designed the power of television advertising demonstrating demonstration to demonstrate demonstrate 10 The headquarters have decided to focus a poster campaign on to at in 11 Subvertising is reaction against invasion of public places by hoardings, posters, slogans, logos, etc the/the a/x a/the x/the 12 Junk mail is the name all the sales ads, catalogues, prize offers, etc Which find their way into your letterbox without having requested anything given to given giving to giving 13 As Head of our Customer Service Department, I have pleasure our latest catalogue, featuring our exciting new range of office equipment and furniture with enclosing at enclosing in enclosing to enclose 14 We very grateful if you could let us know which of our product would be of particular interest to you were would be will be are 15 When you subcribe a magazine or buy something a mail order catalogue, your name is entered into a computer, and very often automatically added to one or more mailing lists with/from wiith/by to/from to/with 16 The public advertising campaign aims to raise awareness of the dangers of passive smoking the/the x/x x/the the/x 17 The goal of advertising is ultimately consumption and corporate profits increasing to increase increase increased 18 The key age group of 18 to 25 will become less important as the product in the market mature matures will mature matured 19 We intend to use images from the commercial outdoor advertising hoardings and public transport for/on for/in with/on with/in 20 The theme of my presentation is a comparison of the changes in consumer prices in european Union and United States over the past decade x/x the/x x/the the/the 1.(Vocabulary) The economy is still doing badly The country's been in a for years and I can't see the situation improving difficulty chill recession problem We kept our selling prices unchanged while trying to cut our production costs, which gave us a gross of 40% on our main product line margin stake dividend debt Thanks to the strong performance in the last quarter, Phoenix Media was able to increase its to over 14 cents per share, which made shareholders happy profit share price earnings per share dividend A company's profit is the profit it makes before payment to the goverment overseas net after tax pre-tax The government has tried to eliminate bureaucracy in order to encourage foreign investment currency earnings debts Sales rose beyond expectations, and AlphaFlectronics earned a record of 150 million euros profit loss turnover native body 10 In Japan, is very important when people meet each other to show their respect bowing kissing greeting shacking hands 11 It is important to a researchon the - country culture when you business there foreign neighbor your host 12 In China, you shouldn't give flowers, as many Chinese associate these with fires weddings parties funerals 13 In many countries, people a comment about the weather to break the ice and start a conversation get take make 14 In order to be successfully transferred, employees must understand the -country culture family host first guest 15 In Brazil, people tend to stand close together when talking and are not afraid of each other seeing meeting touching kissing 16 You should have a small talk to break the before getting down to business silince window ice air 17 Cultural should be considered as a source of enrichment rather than a source of conflicts shock misunderstanding behavior diversity 18 Our American partners are very in doing business They often say exactly what they think direct indirect careful interested 19 You'd better state your purpose directly without delay In other words, you should go straight to the mark point aim end 20 All members of the company are required to be in dress when going to work casual luxurious formal informal (Grammar) What tips you have for the ice at meetings with new clients? to break breaking break broke Adapting to a new culture is difficult, but you as open as possible shouldn't always be should always be have to be haven't to be if you cannot accept the , you must offer a very good excuse invited invitation invite inviting TEST 1.mr rime was promoted to the of the public relations Firm Board head 2.england's government finance system is one of the most centralized local Global Public 3.we have agreed to set the date for the banquets.this is very reasonable in cost venue Revenue Value 4.current surveys indicated customers 'strong for luxury hotels Choice preference Decided 5.knowledge of the advertising code of practice is necessary to those planning to work in the advertising Program industry Campaign 6.alpha advertising is now for several new contract to advertise new products competing Completing Comparing 7.IT's main responsibility include managing the hardware, software Office organization's Building 8.in analyzing an organization ,it is extremely important to know what position actually has the to decide Hierarchy Democratic authority 9.barkley is the largest employee-owner advertising in the us located agency Office Agent 10.the people spend on goods and services is consumer spending Capital money Currency 11.applicant must a MBA or comparable experience in a related field Postpone possess Progress 12.he has requested that i help him all customers complaint Deal Cancel handle 13.discount coupons will be provided that you to enjoy saving ranging 10-20% Accept allow Give 14.the good news from all of our retail is this year's sale of fhe model Competitor Challeger partner 16.shareholder of a significant in a company may exercise some level of control, Partners Equity stake ownership 17.a culture of has been established at the company.people are given the power to their job Centralized Decentralized empowerment 18.outdoor advertising is growing rapidly due to the rising of tv commercial Fare cost Value 19.for people who enjoy intellectual challenge ,the biggest of being a google staff is Opportunity Benefits appeal 20.the board was expected to excise its power for the of the company financial benefits Authority Purpose 21.any business which is to a new situation will survice and grow Suitable Moveable adaptable 22.a building from which goods of supplies are transferred to factories , shop Call center distribution Warehouse 23.the town council in beau has us tax incentive to relocate to town Invite offered Made 24.in a organization head office will retain the major responsibilities centralized Progress Dynamic 25.it is necessary to email the as soon as we have finished the new product head office Repair Production line 26.boeing is the world's largest aircraft and third largest maker manufacturer Investor Seller 27.we often have to(=explain) justify Explicate Agree 28 will be spending billions of dollar on olympic Ads Respondent sponsor 29.most gorvement tax people in the mount they each year Profit Gain earn 30.my company is because it involves or it used by a large number of people and i feel unimportant Personal impersonal Conservatives 31.the more we spent with the sale team , the more we were with their innovative skill marketing Designing Developing 32.after commission market research , customers need to be guide to use the well Outcome Result finding 33.the of the internship program are to help job seekers Opinion Destinations goal 34.the best method is probably to print some colorful Magazine Billboard poster 35.apple has earn the as being an innovative leader in the field reputation Fund Success 36.our company is conservative and old-fashion,we need to the layout reorganize Relocate Recuit 37.mr guzman wanted to spend more money on after consulting a marketing expert advertising Financing Decorating 8.the training program will be exclusively to member Contributed offered Approved 39.community refer to the process of enabling communities to increase control over their live Power Right empowerment 40.the buyer realized that he should have verified the date when he made the purchase delivery Deliver Delivers 41.the goods have been sitting in a for month because a strike has prevented distribution Factory Outlets warehouse 42.in staff manage incoming supplies ,warehouse stock and the way products are moved logistics Finance Production 43.our target customers are women who want to keep up with the trend Cost-conscious Price-conscious fashion-conscious 44.the from the investment in infrastructure is 52000 a year Waves Salary income 45.their performance has been good,they are a company and are exceeding their sale target reliable Terrible Durable 46.an is st notable that you're done, Goal accomplishment Award 47.enthusiasm for new idea derives from a diverse is at the core of BMW success workforce Labour Work 48.the company was forced to withdraw its advertisements be fashion-conscious Price-conscious Cost-conscious 44.the from the investment in infrastructure is 52000 a year income Waves Salary 45.their performance has been good,they are a company and are exceeding their sale target reliable Terrible Durable 46.an is st notable that you're done, Goal accomplishment Award 47.enthusiasm for new idea derives from a diverse is at the core of BMW success workforce Labour Work 48.the company was forced to withdraw its advertisements because many people found it Meaning offensive Accept 49.i want to work for a company where i can express my ideas democratic Professional Conservative 50.our company head office is at the hnoi Put Links located 51.the purpose of our is to help employees understand Arguments conference Budget 52.mr guzman wanted to spend more money on after consulting expert Organizing Decorating advertising 53.in develop market company often deliver small of their product to households free sample Catalogue Voucher 54.item are shipped from their warehouse and to over 800 store distribution center Homes Store 55.another word for colleagues is Compatriot Partner co-worker 56.i'm working at I am in charge of getting enquiries from journalists Legal public relations Human Resources 57 departments is in charge of running ad campaigns to promote Logistics Human Resources sales and marketing 58.the group has announced a 25% increase in earnings per share and seem to be happy shareholder Customers Supplies 59.the conference on international marketing being by houson Done Made hosted 60.to adapt with current economic climate, adopt less more flexibility bureaucratic Market driven Caring 61 of sport and art event can be powerful method of ad Exhibition Promotion sponsorship 62.i dont want to work for a company where the decision everything Staff Director headquater 63.CNN is constantly to bring you the top new stories the world updated Going Outdate 64.the purchasing depart the change to the purchase Agreed Involved announced