bài tiểu luận môn kỹ năng làm việc nhóm schilk fresh milk promoting relaxtion and chilling

Understanding the pressures that youngsters are facing, with the desire to be able to create valuable products to improve the quality of life, Schilk milk was born to help people have a

ĐẠI HỌ C QU C GIA THÀNH PHỐ H CHÍ MINH Ố Ồ

TRƯỜNG ĐẠI HỌC KINH TẾ - LUẬT

BÀI TIỂU LUẬN MÔN

KỸ NĂNG LÀM VIỆC NHÓM

RELAXTION AND CHILLING

Lớp học ph n: ầ 221KN0319 Giảng viên hướng dẫn: Nguyễn Th Yị ến

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PART I: ABOUT THE PRODUCT 3

I INTRODUCTION 3

1 Overview 3

2 Reason for choosing the topic 3

3 Opportunities and challenges 3

II PRODUCT DESCRIPTION 4

The name ‘Schilk 4

1 Characteristic 4

2 Technology 4

3 Nutrition composition 5

4 Main functions 5

5 Taste 7

6 Packaging design 7

7 How to use “Schilk” 8

III MAKETING CAMPAIGN 8

1 Project objective 8

2 Main activities 9

a Teasing our product 9

b Booth sampling 9

c Release promotion video 9

d Product launch & Press conference 10

PART 2: ABOUT THE TEAMWORK 11

I Teamwork process 11

1 Set common goals 11

2 Work assignment 14

3 Meeting Minutes 15

4 Difficulties when working in groups and how to solve them 17

5 Advantages of working in groups: 19

II Results of group activities 19

1 Le Nhat Minh Hang 19

2 Nguyen Hoang My Xuan 20

3 Ho Tran Thu Ha 21

4 Nguyen Tu Quyen 22

5 Vu Thi Oanh 23

PART 3: TEAM REFLECTION 24

1 Vu Thi Oanh 24

2 Le Nhat Minh Hang 25

3 Nguyen Hoang My Xuan 26

4 Ho Tran Thu Ha 27

5 Nguyen Tu Quyen 28

ACKNOWLEDGEMENT 29

PART I: ABOUT THE PRODUCT

1 Overview

Humans are living in an era with the most outstanding development and progress ever

in science and technology Parallel to the development of technology is the constant efforts of people, especially young people - who are in the age of learning and working The extremely large amount of work that young people have to deal with means that the stress and pressure they have to face are increasing That requires and promotes the appearance of mental health care products, thereby contributing to improving the quality of life and creating sustainable values for the community

2 Reason for choosing the topic

According to our survey, many people between the ages of 15 and 30 have both major and minor issues with their mental health on a daily basis, and the majority of them are still looking for a solution The survey's findings also indicate that milk is a popular choice among Gen Z consumers because of its convenience

Understanding the pressures that youngsters are facing, with the desire to be able to create valuable products to improve the quality of life, Schilk milk was born to help people have a better choice in feeding, nurturing and loving their own mental health With the goal of becoming a good product for mental health care and suitable for all ages, especially those aged 15-30, Schilk hopes to become a reliable companion of everyone in choosing products to care for their mental health, thereby improving and enhancing the quality of life

3 Opportunities and challenges

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At the current time, there are already many stress-relieving beverages on the market, including Pepsico's Driftwell and several herbal beverage brands with a wide range of uses and costs However, Schilk milk was born with the spirit of combining the outstanding nutritional benefits of fresh milk and the stress-relieving properties of functional foods, providing customers with a multi-functional product that can help them save money and safeguard their health In fact, Genz students now tend to prefer drinking milk instead of tea, especially when they need to replenish energy while studying at school or working Therefore, drinks that both help replenish energy and improve mental health are the best choice

II PRODUCT DESCRIPTION

The name ‘Schilk

“Schilk” has many inclusive meanings “S” is the abbreviation of our company, “chilk”

is a combination of 2 words ”chill” and “milk” Our team hope that when customers use our product, they can chill out, relax, calm down, and have a better mental state

1 Characteristic

“Schilk Fresh Milk” contains special ingredients extracted from Rhodiola Rosea flowers, vitamin B, and glycine by special technology These ingredients have a great function in reducing stress, boosting energy, and enhancing mental health In addition, the product contains all kinds of nutrients necessary for the body such as carbohydrates and fats to improve cardiovascular health, as well as maintain good brain activity, helping the body to function properly all day long without getting tired

2 Technology

Dairy cows are raised in concentrated and closed farms, cows are raised with feeds grown directly on the farm such as corn, sorghum, sunflower, etc to ensure high milk yield and quality Pasteurized fresh milk is usually processed at high temperature (from

140 - 143 degrees Celsius) for a short time of 3 - 4 seconds, so the product can be stored

at normal temperature and usually has a shelf life of 6 months to a year All important vitamins and minerals are present in raw milk and still ensure the characteristic delicious

taste of natural fresh cow's milk Other special ingredients such as vitamins and beneficial compounds for mental health are researched, tested and produced in a closed environment in a sterile laboratory environment and using special technology approved

by the European Food Safety Authority (EFSA)

3 Nutrition composition

100ml of 100% fresh milk contains a variety of healthy nutrients; including 74 kcal, 3.2g fat, 3.1g protein, 300mg Rhodiola Rosea, glycine, B complex vitamin, 150mg Calcium, vitamins A, D3 and trace elements such as Carbohydrate Hydration, Magnesium and Phosphorus

4 Main functions

“Schilk” milk contains special ingredients that especially have function in improving mental health:

- Rhodiola (Rhodiola rosea), is a natural, non-toxic herb that stimulates your

body's stress response system to increase its resistance to stress In another study

of 118 people with stress-related burnout, taking 400mg of rhodiola extract daily for 12 weeks improved stress-related symptoms, including anxiety, exhaustion, and irritability Rhodiola is highly safe and well tolerated It is an adaptogen herb that has been shown to help improve symptoms associated with chronic fatigue and stress exhaustion

- B-complex vitamins usually contain all eight types of B vitamins, which help

improve symptoms of stress, such as mood and energy levels, by reducing blood levels of the amino acid homocysteine In a 12-week study of 60 people with work-related stress, those taking either form of a B-complex vitamin supplement experienced the following symptoms of work-related stress: those, including depression, anger, and fatigue, compared with non-users

- Glycine is an amino acid that your body uses to make proteins it needs Studies

show that glycine can increase your resistance to stress by helping you get a good night's sleep through its calming effects on your brain and lowering your body temperature Lower body temperature will promote you to fall asleep more easily

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and help you sleep well during the night The stress-relieving effects of glycine have been proven to improve sleep quality as well as feelings of alertness and focus

Besides the unique function, “Schilk” also contains many great benefits for human body:

- Strengthen bones:

All stages of human development from childhood to adulthood, old age need to be supplemented with calcium to grow taller and maintain strong bones Therefore, calcium supplementation must be done regularly every day

“ Schilk” milk contains high calcium content: Each 100ml of Schilk 100% fresh milk contains up to 150 mg of Calcium Therefore, just maintain the habit of drinking 3 glasses of fresh milk a day, our body has been provided with the necessary amount of calcium In addition, vitamin D3 is added in 100% Schilk Fresh Milk according to the European EFSA's recommendation to help the body easily absorb and metabolize Calcium to the maximum

- Convenient power supply:

Schilk fresh milk is an easy- -use daily nutrient source that effectively provides energy, tofat and protein Fresh milk is an effective food source when you need to replenish energy for your body in the afternoon/afternoon or stressful working times A glass of delicious, pure Schilk milk not only gives you a delicious feeling when enjoying it, but also instantly replenishes energy so that the body is ready to do well every day

- Boost immunity and resistance

Raw milk is also a rich source of natural vitamins When drinking fresh milk, the body

is supplemented with essential vitamins found in milk such as vitamin A, vitamin D, vitamin B and trace elements such as magnesium, phosphorus, and selenium As a result, the body will increase resistance, a healthy immune system, develop the nervous system and maintain metabolism

- Effective weight loss

When drinking fresh milk, the body is supplemented with essential vitamins found in milk such as vitamin A, vitamin D, vitamin B and trace elements such as magnesium, phosphorus, and selenium If you are hungry and want a snack but are afraid of gaining weight, Schilk Fresh Milk will be the right choice Because, the fatty aroma of fresh milk will create a feeling of fullness And even if you are on a diet, the nutrients from milk are enough to help your body have a balance, not feel tired In particular, Schilk Fresh Milk is a great choice to provide energy for those who are still struggling with weight problems

5 Taste

Processed from fresh cow's milk by modern processing technology, each container of Schilk fresh milk retains its cool taste, light aroma, moderate sweetness, makes it easy

to drink, easy to digest and does not cause bloating and fullness Therefore, Schilk milk

is suitable for people in many different age groups

6 Packaging design

Schilk stress-relieving milk has a high-quality, eco-friendly glass bottle design The packaging has youthful colors with white and blue as the main colors The color blue not only symbolizes hope, quality assurance, it is also a color that helps reduce stress ; whereas the white color represents the color of milk, the color of nutrients With the typical dairy cow image, the logo and product name are presented in an adorable and friendly style, making Schilk stand out from numerous drinking products

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7 How to use “Schilk”

Schilk fresh milk is an easy- -use food In particular, with milk containing many uses tolike Schilk, you can drink milk at any time of the day, based on people's mental state, nutritional needs and purpose

When a person is stressed because of too many deadlines, he can drink 1 cup of Schilk

to relax and then continue working If a consumer wants to have a good night's sleep,

he drinks Schilk before going to bed Moreover, to have a new day full of energy, drinking Schilk in the morning will be very effective Besides, drinking Schilk in times when the body needs energy such as midday and late afternoon is also recommended because it helps to replenish the nutrients that we are lacking Experts suggest that each person should drink 2-3 glasses a day to provide the body with adequate nutrients, vitamins and minerals to stay healthy However, our product contains pretty large so we recommend our comsumers use 1-2 bottles a day

III MAKETING CAMPAI GN

1 Project objective

- The number of consumers to be reached: about 500-700 people

- Accessible age group: 15-30

- Quantity of milk purchased by customers: 50-100 cartons

- Brand awareness: 80%

- Product knowledge level: 75%

2 Main activities

a Teasing our product

Post a crossword puzzle article with Infographic containing information about the upcoming Schilk milk, to "tease" the upcoming product line Players will comment on the crossword solution, based on the messages that Schilk wants to convey, with any lucky number (from 100-1000) to participate in receiving gifts from the program in the form of random

Rewards for participants in the discussion topic: Tote bag (50 pieces, each piece has an estimated value of 50k) + purchase voucher (20%, 50%, buy 1 get 1 free)

1 Goal: 3000 post reach, 300 reacts

2 Estimated budget: 10 million Vietnam dong

b Booth sampling

Set up booth samplings at universities in Thu Duc city to increase brand recognition and consult target consumers (Genz) Then, organize some minigames to draw students' attention to our booth Winners of our minigames will receive gifts from the Schilk(including 01 milk pack + 01 keychain + 01 water bottle, etc) Give extra gifts for those who follow and invite friends to follow the page Schilk

1 Goal: 2000 participants

2 Estimated budget: 10 million Vietnam dong

c Release promotion video

The video with the message “greatness in every drop’, share the video with the hashtag

#chillcungSchilk for a chance to win 1 box of Schilk milk + 1 ticket to travel to the Netherlands The marketing team will work with some KOL to share our video, write some review posts and hire seeders to bump our video, then inform us about the official date of launching the product, and the event as well

1 Goal: 3000 post reach, 300 reacts

2 Estimated budget: 15 million Vietnam dong

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d Product launch & Press conference

Any people who follow Schilk page, share our posts with hashtag #chillcungSchilk and invite friends to participate are allowed to attend this event

- Invite journalists to the press conference to announce the launch of Schilk milk products

- Organize booths that sell food with free Schilk milk, minigames, trial counter

- Book famous singers perform, the audience can experience our new product while enjoying the performance of singers

- After the event, each participant will receive a small gift with Schilk’s logo and

a voucher for the upcoming shopping

1 Goal: 500 participants

2 Estimated budget: 25 million Vietnam dong

REFERENCES

Argov, N., Lemay, D G., & German, J B (2008) Milk fat globule structure and

function: nanoscience comes to milk production Trends in food science &

technology, 19(12), 617-623.

Augustin, M A., & Udabage, P (2007) Influence of processing on functionality of

milk and dairy proteins Advances in food and nutrition research, 53, 1-38

Bao, H (2022) 7 loại vitamin và chất bổ sung tốt nhất giúp giảm bớt căng thẳng Healthline

Petit, H V., Dewhurst, R J., Proulx, J G., Khalid, M., Haresign, W., & Twagiramungu,

H (2001) Milk production, milk composition, and reproductive function of dairy

cows fed different fats Canadian Journal of Animal Science, 81(2), 263-271.

Pollock, D P., Kutzko, J P., Birck-Wilson, E., Williams, J L., Echelard, Y., & Meade,

H M (1999) Transgenic milk as a method for the production of recombinant

antibodies Journal of immunological methods, 231(1-2), 147-157.

Zhang, D., Li, S., Palmer, J., Teh, K H., Leow, S., & Flint, S (2020) The relationship between numbers of Pseudomonas bacteria in milk used to manufacture UHT

milk and the effect on product quality International Dairy Journal, 105, 104687.

PART 2: ABOUT THE TEAMWORK

What are the action steps to take to achieve this goal?

Why is this applicable to your department?

When do you have to achieve this goal?

- Create a dynamic and

- Hold an online meeting

to create space for team members to contribute ideas

- Creating an environment for everyone

to discuss together is

an important

From the beginning

to the end

of the group work:

- Start

- Find out information related to products, customers, marketing campaigns to have an overview of products and product promotion campaigns

- Divide the work according

to the ability of the members

factor in promoting teamwork

- Promote the strengths

of each member to create the best results for the final product

brainstormi

ng ideas: creating an environmen

t for people

to connect and discuss

- On-going task: Cooperate, consult with members Promote group unity

- End of the task: Summarize and recognize each other thanks and and learn from experience

- Actively build and contribute ideas in the group

- Fully participate in online meetings and offline discussions

- Complete the mission be given

- Timely capture important information

of the meeting

- Enough time to edit and perfect the output for the best results

- Start to come up with ideas: actively participate

in group discussions

- On duty: completing work and supporting members

- End of the task: Summarize and recognize each other thanks and and learn from experience

- Exploiting information about customer needs

-Participate in google meet sessions and contribute ideas

- Actively explore, create

- Complete your missions and help other members

- Help the team have a multi-dimensional view of the project and create excitement for the meeting

- Unity among members

- Start brainstorming: come

up with constructive ideas

- On duty: completing work and supporting members

- End of the task: Summarize and recognize each other thanks and learn from experience

-Participate in google meet sessions and contribute ideas

- Actively look for relevant sources for reference and inclusion in the product

- Promote their own forte so that the output product is most complete

- Start up ideas: proactively suggest interesting ideas to everyone

- On duty: completing work and supporting members

- End of the task: Summarize and recognize each other Thank you and learn from experience

-Participate in google meet

- Take notes

of important

- Start to come up

sessions and contribute ideas

- Complete the mission be given

- Support the rest of the team

information about the meeting and promote solidarity and responsibilit

y when working in groups

with ideas: listen and contribute ideas to everyone

- On duty: complete the job on time

- End of the task: Summarize and recognize each other Thanks for the experience

Tu Quyen 23h 25/11 Link

Done

Research target market

My Xuan,

Vu Oanh 23h 25/11 Link

Done

Create a product promotion campaign

Minh Hang, Thu Ha 23h 25/11 Link

Done