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ĐẠI HỌC QUỐC GIA HÀ NỘI TRƢỜNG ĐẠI HỌC KINH TẾ - ĐÀO TRẦN TRUNG V N H A OANH NGHI P TẠI CÔNG TY CỔ PHẦN IN VÀ AO GO SUN UẬN V N THẠC SĨ QUẢN TRỊ KINH OANH CHƢƠNG TR NH ĐỊNH HƢỚNG ỨNG ỤNG Hà Nội - 2019 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com ĐẠI HỌC QUỐC GIA HÀ NỘI TRƢỜNG ĐẠI HỌC KINH TẾ - ĐÀO TRẦN TRUNG V N H A OANH NGHI P TẠI CÔNG TY CỔ PHẦN IN VÀ AO GO SUN Chuyên ngành: Quản trị kinh doanh Mã số: 60 34 01 02 UẬN V N THẠC SĨ QUẢN TRỊ KINH OANH CHƢƠNG TR NH ĐỊNH HƢỚNG ỨNG ỤNG GIẢNG VIÊN HƢỚNG ẪN: PGS TS HOÀNG V N HẢI Hà Nội - 2019 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com ỜI CAM ĐOAN T ng, ho n to ch kh ch quan v C o kh c T c giả u n v n Đào Trần Trung LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com ỜI CẢM ƠN nh v – Q – Gia H ho n th T c ho n th m y nh cho t ho kinh doanh qu T giả u n v n Đào Trần Trung LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com MỤC ỤC .i ii iii ỆP 12 12 13 16 18 20 20 21 22 22 1.5.2 24 28 28 29 29 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com 29 32 Ệ 34 34 34 35 35 37 39 3.2.1 Th c tr ng chung v p 39 40 41 42 3.3.1 Thi t k 42 3.3.2 43 45 72 Goldsun 78 78 Goldsun 78 Goldsun 79 Ệ N NGHỊ Ệ 83 83 84 y u nhằ n VHDN t ph Goldsun 85 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com o ph ỡ 4.3.2 B 85 n th c v 87 ợ ị õ ầ ịc 4.3.5 Coi trọ 4.4 T ng h ý 88 õ cv n ch 90 90 ng 93 94 Ệ 95 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an ANH MỤC C C T K hi u STT CBCNV DN Goldsun HCNS KCN KH VHDN VIẾT T T Nguyên ngh a i Stt.010.Mssv.BKD002ac.email.ninhd 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58 60 nh gi 63 nh gi 65 nh gi 67 nh gi m nh gi 70 73 t ii Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an ANH MỤC H NH STT H nh 2.1 Nội dung Quy Trang 28 iii Stt.010.Mssv.BKD002ac.email.ninhd 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VHDN t ng ho ng c a - 90 Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an ng ằ m - ằ - 91 Stt.010.Mssv.BKD002ac.email.ninhd 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77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an KẾT UẬN n chung hi n s ng l ys nh tranh tr n b n v ng c n kinh t a m i doanh nghi p; c tr p iC C ph n i ng n vi pv iC ph n ng pt ng m t m nh v p Bi t rằ ng y u t n nhi u thi mb tc av n u nh ng n ng l n k t qu kinh doanh c Lu C ph s cho nh v p u ti p theo m c a ph n 94 Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an TÀI I U THAM KHẢO Tài i u ti ng Vi t ng nh, 2003 H ý Nh H : C V ý p ị – 77 ng s , 2010 .H Nh i, 2009 .H c H gia H H 10 21 H ph 11 Gi ty H xu Tài i u ti ng Anh 12 Cumming, Thomas G and Worley, Christopher G , 2005 Organization Development and Change 8th ed USA: Thomson South – Western 95 Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 13 Edgar H Schein, 2004 Organizational Cultural and Leadership 3rd ed New York: John Wiley & Son, Inc 14 Edgar H Schein, 1999 Corporate culture and leadership Jossey Bass publishers, San Francisco 15 The Corporate Culture Handbook: How To Plan, Implement And Measure A Successful Culture Change Programme California: Liffey Press 16 Kotter, John P & Heskett, Jame L, 1992 Corporate Culture and Performance New York : Free Press & 17 S.A.M Advanced Management Journal, No 62, page 4-7 18 Richard J Black, 2003 Organisational Culture: Creating The Influence Needed For Strategic Success Dissertation.Com Publishing 19 Stoykov, Lubomir, 1995 Corporate Culture and Communication Sofia: University of National and World Economy & 20 Cu Open Journal of Leadership, Vol.2, No.2, page 36-44, San Diego State University, San Diego, USA 96 Stt.010.Mssv.BKD002ac.email.ninhd 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Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an STT Mã F2 F3 Nh n ịnh M nh gi ộ ồng 5 F4 5 F5 F6 F7 F8 G C STT Mã G1 G2 G3 G4 G5 G6 G7 nh ch ct i s ch nghi Nh n ịnh M C ty C C Goldsun C To c c ộ ồng 5 5 5 Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an H Phong c h ãnh STT Mã o s ph n quy n Nh n ịnh M ộ ồng Phong c H1 5 5 5 ty H2 H3 H4 H5 H6 I V STT Mã I1 Phong c ng cho nh c hu n o Nh n ịnh M ộ ồng 5 cho c nh vi t I2 h ng ng tr I3 I4 5 I5 I6 nh gi – h C Stt.010.Mssv.BKD002ac.email.ninhd 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