- Nhdn vien co lang nghe khdch hdng?
d- Qua trinh hinh thanh va phat trien
3.1.5- Khach hang cua NXBThongke
Khach hang ciia Nha xudt ban la cac co quan, doan the, nha kinh doanh, tac gia, nguoi dgc CO nhu cau va lira chgn, sir dung san pbdm/djch vu cua NXB, hg la nguoi dua ra yeu cdu va CO kha nang tai chinh cbi tra cho san pham/dich vu ciia NXB. Co nhieu each phan loai khach hang, tiiy timg each chdm soc khach hang ma phan loai cho thich hgp:
* Phan theo each thong thirong:
- Ca quan, doan the la cac to chirc nha nuoc hoac phi chinh phu co nhu cdu xudt ban sach
hoac XBP khac tai NXBTK.
- Nhd kinh doanh XBP la to chuc, ca nhdn muon đu tu kinh doanh XBP voi NXBTK. - Tdc gid la to chirc, ca nhdn co ban thao viet ve cong trinh nghien cuu ciia minh hoac tong
ket tir thuc tl xa bgị.., muon dugc xudt ban thanh sach de pho bien, truyen ba kien thuc cua minh, cua xa bgi cho mgi nguai, nhung tu minh khong the thuc hien dugc, phai thong qua NXB de thuc hien y muon ciia minh.
- Nguai dgc la t l chuc, ca nhdn muln co sach trong do ngi dung chira dung kien thuc minh can dk nghien cuu, hgc tap hoac pho bien cho xa bgị
- Khdch hdng tiem ndng: Nhiong nguoi co the se quan tdm den san pbdm/djch vu cua
NXBTK;
- Nguai den thdm: Nhiing nguai da co it nhdt mot Idn ghe qua NXB/cira bang cua XNB; - Nguai mua hdng: Nhiong nguoi da timg mua san phdm/dich vu cua NXB;
- Khdch hdng thuong xuyen: Nhirng nguoi mua deu dan san pbdm/djch vu cua XNB;
- Khdch hdng trung thdnh: Nhiong nguoi khong nhiong chi mua deu dan san pbdm/djch vu
ma con ke voi tat ca nhirng nguoi xung quanh rang NXBTK that tuyet voị
* Phan loai can cir vao tam quan trong cua khach hang voi doanh nghiep.
Khach bang dugc chia thanh hai nhom theo nguyen ly Paretọ Nhom khach hang co y nghTa song con doi voi NXB thuong chiem so it duoi 20%) ve so lugng so voi tong so khach hang ciia NXB nhung tieu thu tren 80% san phdm doanh nghiep san xudt rạ Nh6m khach hang so dong CO lgi cho NXB chiem tren 80%) trong tong so khach hang nhung chi tieu thu duoi 20%) san pham do NXB xudt ban rạ Viec pbdn loai nay co y nghTa rat Ion den viec thiet lap chinh sach va chien luge chdt lugng san pham ciia NXB.
Ngoai ra con co cac co quan quan ly nha nuoc ve xuat ban khong tieu dimg XBP nhung NXB phai dap ung đy du nhiong doi hoi cua hg dat ra ve xudt ban nhu: Cue Xudt ban. Ban Tu tuong van boa Trung uong. Cue Ban quyen tac gia, Thanh tra van boa, co quan thuẹ..