- Nhdn vien co lang nghe khdch hdng?
d- Qua trinh hinh thanh va phat trien
3.1.4- San pham/dich vu * San pham/djch vụ
* San pham/djch vụ
Hinh 3.2- Mot so sach cua NXB Thong ke
• f *
Tat ca cac san phdm dugc tao ra sau giai doan thu 5 ciia qua trinh boat dong dich vu xuat ban
diu dugc ggi chung la xudt bdn phdm (XBP), cac XBP nay la: Sach thong ke, sach ke toan,
sach quan ly kinh te, sach tin hgc, sach giao trinh, sach giao khoa, sach...; so: quy, kho, cac loai si; tranh anh; to roi; poster; lich to, Ijch block, lich so; tern nhan; chimg tir bieu mdụ.. Bdt cu mot XBP nao truoc khi dugc san xudt ra ciing phai trai qua mot qua trinh hoat dong dich vu gim nam giai doan, do la: Chuan bj; to chuc xdy dung ban thao (to chuc bien soan, bien djch, hieu dinh, tuyIn chgn ban thao co san); che ban, bien tap; in, hoan thien; phat hanh (ban). Tuy nhien, co thi c6 XBP khong phai trai qua ca nam giai doan 6 nha xudt ban (NXB) ma chi trai qua mot vai giai doan, do truoc hoac sau d6 khach hang da tu lam dugc hay da thue don vi khac thuc hien.
* Loai hinh dich vụ
Theo quy trinh boat dong dich vu xuat ban cua NXB Thong ke o tren mo ta, ta co thi djnh nghTa dich vu xudt ban nhu sau:
Dich vu xudt bdn la mot hdnh dong md ket qud Id nhd xudt bdn co thi cung cdp cho khdch hdng mot cdi gi do, chu yeu la vd hinh vd khong đn den chuyin quyin sa hitụ Sdn phdm cua no CO the khong gan lien vai mot sdn phdm vat chdt.
Voi djnh nghTa tren va quy trinh boat dong dich vu ciia NXB Thing ke, ta cung xac djnh dugc cac loai binh dich vu va khach hang cua no:
(1) Dich vu chgn de tai: Lira chgn y tuong dl tai xudt ban; dilu tra, nghien cuu, du bao nhu
cau thj truang, lira chgn kenh phan phoi; lap de cuong bien soan hoac mua ban quyIn dl bien djch, hieu dinh; lap ke hoach xudt ban. Khach hang la cac co quan doan thi, nha kinh doanh sach, hg thuong mua y tuong de tai, de cuong bien soan hoac bien djch, bieu dinh hoac ban thao va mot so thong tin lien quan khac hg cdn.
(2) Dich vu to chitc xdy dwng bdn thdo: Tap hgp tac gia (to chuc hoac ca nhan), to chirc
bien soan/bien dich, hieu dinh hoac suu tdm, tuyen chgn ban thao co san, theo ngi dung de cuong ciia de tai muon xudt ban; theo doi tien do, kiem tra, don doc tac gia hoan thanh ban thaọ Khach hang thuang la cac co quan, doan the, nha kinh doanh sach, bg dat mua ban thao da bien soan hoac bien djch san.
(3) Dich vu che bdn: Lap maket trinh bay; dan trang, xir ly anh, ghep binh, anh vao ngi
dung cua XBP; tbilt ke, tao mdu; in bong, in can, in phim. Khach hang la cac co quan, doan the, nha kinh doanh XBP hoac tac giạ
(4) Dich vu bien tap: Thdm dinh ngi dung tac phdm; kiem tra tinh phap ly; bien tap tir ngij,
ngir phap; sira loi chinh ta, trau chult lai van, rut ggn de hieu; kiem tra doi chieu truoc khi quylt djnh chuyin di in. Khach hang la cac nha kinh doanh XBP hoac tac giạ
(5) Dich vu in: Lua chgn nha in, chuyin giao can, phim, hgp dong in hoan thien; to chirc
thuong la to chuc, ca nhdn khong tu to chuc kilm tra, giam sat in va hoan thien dugc, ma cdn nho qua djch vu cua NXB,
(6) Dich vu bdn hdng: T6 chuc ban XBP true tiip, ban hang qua mang cho ban dgc hoac
ban buon cho cac nha kinh doanh, cac to chirc, ca nhan.
(7) Dich vu khdch hdng: Cham soc kbacb hang truoc, sau, trong khi hg tieu dung san
pham/djch vu ciia NXB Thong kẹ