- Nhdn vien tiip xuc cdp dwai khdng cung ung dich vu chinh cho khach hang, nhung hg van
4.1.3- Ciing co, cai tien hoat dong Website a Cai tien thiet ke moi:
a- Cai tien thiet ke moi:
+ Cdi tien thiet ke m&i ve ky thuat
- Ten mien: wv^^w.nxbthongkẹcom.vn van giii nguyen, khdng thay đi;
- Nen thiet ke lai trang chu nhu:
(1) Dan rgng khap man hinh de cd nhieu khoang trdng cho cac phan khac, phan tieu de muc cac trang la cdt ben trai cd the thu hep chieu rgng de cd nhieu khoang trdng cho cac phan khac, d dudi cd thi danh cho cho cac bieu tugng ciia cac website lien ket, nhat la cdng cu tim kilm;
(2) Phin cdt giira nen md rgng ban dk hien dugc nhieu cudn sach hon (tir 3 cuon thanh 6
cudn) nham cung cap nhieu thdng tin ban;
(3) Phin ben phai cd thi md rgng ban dl quang cao; (4) Phan loai sach da dang, phong phii hem;
(5) Tang them dudng link mien phi din cac trang web cd uy tin dugc đng dao ngudi truy cap.
- Nen cd sd dien thoai ndng dl khach hang phan anh tuc thdi moi khi hg cin.
- Nen cd phin cung cip sach, sd lieu thdng ke miln phi dl tang sue hip din ciia website; - iTng dung thanh toan thuang mai dien tir qua 2C0;
- Nen cd thdng tin vao muc gidi thieu bang tilng Anh;
- Nen cd muc danh gia hoac gdp y kien cua ban dgc d moi cudn sach dl ban doc cd thi cimg trao đi;
- Tinh ndng vd dich vu: Da gidi thieu, cam ket thi phai thuc hien nghiem tiic: nhu ban hang
qua mang, tra Idi thu va dien thoai; nhiing chd nao chua cd thdng tin thi nhanh chdng cap nhat; phan loai sach da chieu de de tim; de ngudi truy cap trang web khdng cd cam giac cdn so sai, don gian, dap ung tdi da nhu cau cua khach hang; Web phai sinh đng, hap dan ve hinh thuc.
- Qudng cdo vd tgo dong ca mua: Nen cd muc khuyen mai, giam gia; thdng bao nhimg cudn
sach hay, ban chay dl thu hiit khach hang; thudng xuyen thay đi ngdn ngir, hinh anh quang cao tren banner; dang ky quang cao tren cac cdng cu tim kiem va cac cdng cu truyen thdng dai chung;
Cir ngudi true lien tuc nhan va tra Idi thu cua khach hang; cd them sd dien thoai ndng de mgi ngudi cd the trao đi ndng.
- Quan he cgng đng: Nen cd muc "Dien dan" dl mgi ngudi trao đi true tuyen;
- An ninh vd tin cdy: Khi thanh toan bing phuang tien dien tu can thdng qua 2C0, va phai
CO bien phap bi mat thdng tin ca nhan cho khach hang; thue nha cung cip dich vu internet bao ve chong virut xam nhap, thudng xuyen quet viruts.
+ Cdi tien viec duy tri hogt dong hdng ngdy
. Thanh lap mot bo phan chuyen trach dk cham soc website, co nguai phu trach nang dong
higu bilt, CO trinh dp quan ly websitẹ Phuc vu hau dn cho viec cung ung sach ciing linh vuc
tir noi khac va ban hang qua mang.
- Lien kit vdi cac NXB, cac cdng ty phat hanh sach khac vl viec cung cip cac loai sach cd ciing ITnh vuc thdng ke, kinh tl, xa hdi, tin hpc dl ngudn sach phong phu hon, da dang hon giiip ban dgc de lira chgn.
- Tang them dau tu cho tuyen truyin quang cao va tham gia lien kit phat hanh sach. - Tuyen đi ngu can bg, nhan vien cd trinh do chuyen mdn phii hgp, nhiet huylt cdng tac.