- Khuyen khich can bg quan ly o cdc phong, ban sach qua mang, sir dung internet mien ph
c- Bi quyet nghe nghiep xuat ban tac dong den dich vu khach hang
Bi quyet nghe nghiep la coi "Khach hang la thugng dl", tir do mgi hanh dong: Chgn dl tai, bien tap, sira bong, thiet ke, che ban, ban hang, thoi gian nhanh chong, chinh xac, kjp thai, dap img yeu cau khach hang, vi muc tieu "Thugng de" bai long.
+ Bien tap: Giao djch, trao doi voi tac gia (bode khach bang) trong qua trinh bien tap ngi
dung; chau chuot loi vdn, them bat tir ngij, xac dinh đu chdm, đu phdy, dung chinh ta, dung ngir phap, lam cho cau vdn ngan ggn de hieu, ton trgng y do cua tac giạ Nhung doan van chira dung ngi dung vi pham Luat Xudt ban va cac quy djnh khac cua Nha nuac tbi cuong quyet cdt bọ
+ Dgc bong, sodt Idi: Nguoi dgc bong phai ti mi, chinh xac, co cho nao con nghi vdn trao
dii ngay voi nguoi hilu bilt ban, dl tim phuong an toi uụ Thong thuong viec nay hay bj sai sot do nguoi sira loi khong lam hit. Do vay, phdi kilm tra, dii chieu bong vai can, phim.
+ Thiet ki, che bdn: phii hgp voi y tuong ciia khach hang, bien tap vien dl thiet ke, lap
+ Dich vu in: Tdt ca dugc thuc hien nghiem tuc theo mot lich trinh da dugc quy dinh trong
hgp ding, thuong xuyen kiem tra don doc de phat hien sira chira kip thai, giam thiet bai trong khau in - hoan thien.
+ Dich vu bdn hdng: Tim phuong thuc ban hang thich hgp cho timg doi tugng khach hang.
T6 chuc ban XBP true tiep, ban hang qua mang cho ban dgc hoac ban buon cho cac nha kinh doanh, cac t l chuc, ca nhan c6 nhu cdu buon ban XBP, nhiet tinh chu daọ Luon Idy khach hang lam trgng tdm, nhu: Khi van chuyen giao xuat ban pham cho khdch hang, tdt ca XBP dugc dong goi cbdc chan de bao ve, tranh bu hong, mdt mat (hinh 3.4)
Hinh 3.4- Cac loai hop dung XBP khi van chuyin din vol khach hang.
K' m ; ^ ^ ^ fẻ WNSSKPHAPtSJT
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Quang cao tren cac loai phuong tien truyin thong: Internet, bao dien tir, bao gidy, tap chi, poster... dIu co duong dan, huong dan din noi giao tiip thuan lgi nhu he thong cira hang, website ciia NXBTK (xem binh 3.5, 3.6 va phu luc si 5, 6, 7 tir trang 107 den trang 110)
Hinh 3.5 - Quang cao sach tren bao dien tu co du-ong link din website cua NXB
Hinh 3.6-Ta roi quang cao sach co in hu*6ng dan mua, ban sach tru-c tuyen
H I M N G G A N MUA, BAN SACH TUfXA CAC Bi;<5C MUẠ BAN Ttf XA < £ Z >UJ CO 1 2 3
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