Ineffective pricing strategy of the prepared food category at the alpha jsc

Mục lục

LIST OF FIGURES
ACKNOWLEDGEMENT
EXECUTIVE SUMMARY
I. INTRODUCTION
- Introduction to business nature
- 1.1 Company Overview
- 1.2 Organization structure
- II. PROBLEM CONTEXT
  - 2.1 Overview about The Alpha’s businesses
  - 2.2 Overview about Vietnam prepared food market
  - III. PROBLEM IDENTIFICATION
    - 3.1 Symptoms analysis
      - 3.1.1 Low Revenues
      - 3.1.2 Lost Orders
      - 3.2 Problems Analysis
        3.2.1 Problem Mess
        3.2.1.1 Manpower Shortage
        3.2.1.2 Low awareness of customer about the company's product portfolio in Prepared Food category
        3.2.1.3 Limited customer network
        3.2.1.4 High price
        3.2.1.5 Wrong Competitor Analysis
        3.2.1.6 Delivery Time too long
        3.2.2 Problems Validation
        3.2.2.1 – Poor Human Resource Planning
        3.2.2.2- Poor Communication
        3.2.2.3- Ineffective Pricing Strategy
        3.2.2.4 – Poor Position Strategy

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Ineffective pricing strategy of the prepared food category at the alpha jsc

Thông tin tài liệu

Từ khóa liên quan

Mục lục

LIST OF FIGURES

ACKNOWLEDGEMENT

EXECUTIVE SUMMARY

I. INTRODUCTION

Introduction to business nature

1.1 Company Overview

1.2 Organization structure

II. PROBLEM CONTEXT

2.1 Overview about The Alpha’s businesses

2.2 Overview about Vietnam prepared food market

III. PROBLEM IDENTIFICATION

3.1 Symptoms analysis

3.1.1 Low Revenues

3.1.2 Lost Orders

3.2 Problems Analysis

3.2.1 Problem Mess

3.2.1.1 Manpower Shortage

3.2.1.2 Low awareness of customer about the company's product portfolio in Prepared Food category

3.2.1.3 Limited customer network

3.2.1.4 High price

3.2.1.5 Wrong Competitor Analysis

3.2.1.6 Delivery Time too long

3.2.2 Problems Validation

3.2.2.1 – Poor Human Resource Planning

3.2.2.2- Poor Communication

3.2.2.3- Ineffective Pricing Strategy

3.2.2.4 – Poor Position Strategy

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Tài liệu liên quan