Tài liệu tham khảo |
Loại |
Chi tiết |
[2] Nick B. Ganaway. “Sales, marketing and business development,” trong Construction Business Management, 1 st ed., Ed. UK: Butterworth – Heinemann, Oct. 2006, pp 29-35 |
Sách, tạp chí |
Tiêu đề: |
Sales, marketing and business development,” trong "Construction Business Management |
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[3] F. Crespin-Mazet, P. Ghauri. “Co-development as a marketing strategy in the construstion indusstry,” Industrial Marketing Management, vol. 36, pp 158-172, Oct. 2012 |
Sách, tạp chí |
Tiêu đề: |
Co-development as a marketing strategy in the construstion indusstry,” "Industrial Marketing Management |
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[4] D. Arditi, G. Polat, S. A. Makinde. “Marketing Practices of U.S Contractors,” Journal of Management in Engineering, vol. 24, no. 4, pp. 255-264, Oct. 2008 |
Sách, tạp chí |
Tiêu đề: |
Marketing Practices of U.S Contractors,” "Journal of Management in Engineering |
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[5] A. Prakash PhD., M. Phadtare PhD. “Exploration of logic in project marketing using interpretive structural modeling,” Journal of Management in Engineering, vol. 145, no. 11, Aug. 2019 |
Sách, tạp chí |
Tiêu đề: |
Exploration of logic in project marketing using interpretive structural modeling,” "Journal of Management in Engineering |
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[6] J. E. Schauflberger et al., “Marketing Construction Services,” Journal of Management in Engineering, pp. 471-476, 2000 |
Sách, tạp chí |
Tiêu đề: |
Marketing Construction Services,” "Journal of Management in Engineering |
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[7] D. Arditi, L. Davis. “Marketing Construction Services,” Journal of Management in Engineering, vol. 4, no. 4, pp. 297-315, Oct. 1988 |
Sách, tạp chí |
Tiêu đề: |
Marketing Construction Services,” "Journal of Management in Engineering |
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[8] Basil Sawczuk. Marketing & Selling Professional Services in Architecture & Construction, 1st ed., UK: Wiley-Blackwell, 2010 |
Sách, tạp chí |
Tiêu đề: |
Marketing & Selling Professional Services in Architecture & "Construction |
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[9] Z. Jin et al., “Practical Framework for Measuring Performance of International Construction Firms,” Journal of Construction Engineering and Management, Vol. 139, No. 9, pp. 1154-1167, Sep. 2013 |
Sách, tạp chí |
Tiêu đề: |
Practical Framework for Measuring Performance of International Construction Firms,” "Journal of Construction Engineering and Management |
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[10] Neil T. Bendle et al., Marketing mertrics: The Manager’s Guide to Measuring Marketing Performance, 3rd ed., USA: Pearson Education, 2016 |
Sách, tạp chí |
Tiêu đề: |
Marketing mertrics: The Manager’s Guide to Measuring Marketing Performance |
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[11] J. F. Hair Jr et al., “Exploratory Factor Analysis," Multivariate data analysis, 7 th ed., USA: Pearson Education Limited, 2013 |
Sách, tạp chí |
Tiêu đề: |
Exploratory Factor Analysis |
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[1] Bộ môn Quản lý Xây dựng. Bài giảng Marketing trong xây dựng, Đại học Thủy lợi, Hà Nội, 12/2012 |
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[12] Hoàng Trọng, Chu Nguyễn Mộng Ngọc. Phân tích dữ liệu nghiên cứu với SPSS, Nhà xuất bản Hồng Đức, 2008 |
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