Cosmeticity group H

E-commerce Mini Project COSMETICITY Lecturer: Pham Hong Thanh 10.01.2022 Group H: • Nguyen Thu Trang • Ly Yen Nhi • Nguyen Hoai Bao Phuc • Tran Tien Dat • Tran Nu Hoang Anh • Truong Anh Thuc Name of the corporation/shop: Cosmeticity Slogan: Get Glam Be Glamorous According to Mintel, a London-based market research firm, Vietnam's cosmetics market was worth $2.3 billion at the end of 2018 This is a potential market, as Vietnam's middle class in 2021 is expected to be around 33 million people According to a survey conducted by Q&Me, the average amount that Vietnamese women spend on skin care cosmetics is VND 436,000 per month: • 51% spend 200-300 thousand VND per month • 8% spend 50 thousand VND a month • 7% spend more than million VND Cosmetic trends Products 01.01.2021 Customer portrait – Age: 16-22 – Gender: Female, a small part of male target (about acne, face wash ) – Job: Student, student – Hobbies: Beauty, interested in beauty products, women, fashion depending on the segment – Behavior: Often online during lunch breaks, the behavior of searching and carefully consulting the information of your product – Area: Target customers in the same province 02 Freight partners Business model Packagin g partners Importing goods sources Freight partners Fast shipping Fast delivery in major city areas, inner cities with good prices Wide shipping network Importing goods sources Packaging partners Importing goods sources Rakuten, Nissen, Topsi, Abu,… Watsons, Hasaki, Beauty Box,… About Fanpage 480 Total Likes 558 Total Follows Sales process Pay Delivery Confirm Asking information The first step to creating an unstoppable brand is to develop a brand strategy that will guide your content, product packaging, imagery, fonts, and visual designs Since every business is so different, it’s important to create a strategy that is unique to your brand and achieves results for your specific product, price point, target audience, and business goals Cookie-cutter and formulaic approaches are not effective when it comes to branding Feedbacks Replying clients Đạt MEMBERSHIP Each customer when making a purchase will be saved information to become a member - Rank up: + Total bills 2,500,000 -> Silver member + Total bills 5,000,000 -> Gold member + Total bills 8,500,000 -> Platinum class member + Not applicable at the same time with other promotions (always offer guests the best program) RETURN AND REFUND POLICY - For products purchased at full price without defects, exchange within 10 days from the date of purchase - Exchange for products purchased at sale price with no defects, exchange within days from the date of purchase - Only accept the exchange of products for other products of the same price or higher than the original purchase price - Unused product with full price tag, product label and other label - Not yet repaired - The product has resale value - - The product can only be refunded in case of a fault on the part of the store PAYMENT METHODS - COD payment: the customer receiving the goods will pay the shipper when receiving the goods - Online payment: + Internet Banking + MOMO + Zalo Pay + Shopee Pay CUSTOMER CARE SERVICE a Training Employees: - Start with the greeting "Cosmeticity hello" and then advise according to the customer's question - Use standard style, complete Subject, Predicate with customers -Not abbreviated - Know the material and form of each product to easily advise customers - Enthusiastic advice, right size, right form to limit returns - Always send guests a return policy after applying -> Limit complaints - Check the delivery information regularly, if the customer has received the goods, visit to inquire about the customer's satisfaction, is there any error - Encourage customers to give feedback to the shop 8 CUSTOMER CARE SERVICE b KPIs In order to increase the staff's enthusiasm when advising customers as well as increase sales for the store, the store will always set monthly KPIs for employees - Total KPI: if the total KPI is achieved, then divide 2% to the online sales team - Personal KPI: each order raised will receive 2% Trang Cám ơn ...10.01.2022 Group H: • Nguyen Thu Trang • Ly Yen Nhi • Nguyen Hoai Bao Phuc • Tran Tien Dat • Tran Nu Hoang Anh • Truong Anh Thuc Name of the corporation/shop: Cosmeticity Slogan: Get... of purchase - Exchange for products purchased at sale price with no defects, exchange within days from the date of purchase - Only accept the exchange of products for other products of the same... same price or higher than the original purchase price - Unused product with full price tag, product label and other label - Not yet repaired - The product has resale value - - The product can