... Academy of Marketing Science (Winter 1994): 16-27 See also, G Dean Kortge and Patrick A Okonkvvo, "Perceived Value Approach to Pricing," Industrial Marketing Management (May 1993): 133 -140 41 James ... competition, and the marketing environment Pricing decisions must be consistent with the firm's marketing strategy and its target markets and brand positionings In this chapter, we provide concepts ... deeper discount * 433 THE INTERNET A N D PRICING EFFECTS O N SELLERS A N D BUYERS MARKETING INSIGHT • CHAPTER 14 Get products free Open Source, the free software movement that started with Linux,...