principles of marketing ppt chapter 1

... involved are: (1) Cash (asset) (2) Expenses (equity) 1 ­ 27 P 1 Summary of Transactions Other transactions were executed during December and the summary of all transactions is shown below: 1 ­ 28 P 2 ... period of time due to earnings activities 1 ­ 30 P 2 STATEMENT OF CHANGES IN EQUITY     1 ­ 31 P 2 Balance Sheet The Balance Sheet describes a company’s financial position at a point in time 1 ­ 32 ... accounting practices of different countries 1 ­ 10 C 4 International Standards The International Accounting Standards Board (IASB), an independent group (consisting of 16 individuals from many

Ngày tải lên: 14/10/2020, 14:06

... Principles of Marketing, 17e, Global Edition (Kotler/Armstrong) Chapter Marketing: Creating Customer Value and Engagement 1) Which of the following is NOT an accurate description of modern marketing? ... elements of a customer value-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy Difficulty: Easy 10 Copyright © 2018 Pearson Education, Ltd 110) ... and professionally, of reading every day This is an example of a(n) campaign A) ambush marketing B) social marketing C) inbound marketing D) consumer-generated marketing E) affiliate marketing

Ngày tải lên: 17/06/2023, 14:13

... i t ’s good   and  good for you Chapter Marketing: Creating and Capturing Customer Value Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 11- 11 Creating and Capturing Customer ... online marketing Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 1- 34 The Changing Marketing Landscape • • • Rapid Globalization Sustainable Marketing Not-for-Profit Marketing ... Markets are the set of actual and potential buyers of a product Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 1- Designing a Customer-Driven Marketing Strategy Marketing management

Ngày tải lên: 18/01/2020, 20:19

... Perceived Value  Customer’s evaluation of the difference between all of the benefits and all of the costs of a marketing offer relative to those of competing offers Customer Satisfaction  Dependent ... “Telling & Selling” NEW New View View of ofMarketing: Marketing: Satisfying Satisfying Customer customerNeeds needs The Marketing Process  A simple model of the marketing process: – Understand the ... Chapter One Marketing: Managing Profitable Customer Relationships Roadmap: Previewing the Concepts Define marketing and the marketing process Explain the importance of understanding

Ngày tải lên: 18/01/2020, 22:08

... Đức PRINCIPLES OF MARKETING Dr NGUYEN MINH DUC NONG LAM UNIVERSITY HCM CITY Nguyen Minh Duc 2010 Marketing v v v v v v v v Introduction to Marketing The Marketing Environment Strategic and Marketing ... American Marketing Association (www.ama.org) v “Marketing is the delivery of customer satisfaction at a profit.” -Kotler & Armstrong Nguyen Minh Duc 2010 Definition of Marketing v “Marketing ... needs profitably.” - Chartered Institute of Marketing (CIM) v Perhaps the simplest definition is this one: “Marketing is the delivery of customer satisfaction at a profit.” v The Marketing

Ngày tải lên: 19/01/2020, 00:31

... value(s) offered to those customers?) 22 MARKETING • The marketing process (Kotler, 2012) 23 MARKETING MIX 4Ps of Marketing (McCarthy, 1960) 4Cs of Marketing (Lauterborn, 1990) P1 Product C1 Customer ... Marketing to the bottom of the pyramid # Global marketing # Digital and social media marketing # Sustainable marketing Social responsibility in marketing # Not-for-profit marketing 34 MARKETING PROCESS ... management [Chapter 1, 3] Manage marketing information and customer data [Chapter 2] [Chapter 5] Price [Chapter 4] [Chapter 6] Decide on a value proposition: differential and positioning Place [Chapter

Ngày tải lên: 22/03/2021, 13:23

... An Overview of Marketing Chapter Lamb, Hair, McDaniel 2014-2015 © Cengage Learning 2015 All Rights Reserved Define the term marketing Describe four marketing management philosophies ... activity, set of institutions, and processes © 2015 by Cengage Learning Inc All Rights Reserved American Marketing Association Definition of Marketing Marketing is the activity, set of institutions, ... reasons for studying marketing © 2015 by Cengage Learning Inc All Rights Reserved What Is Marketing? Define the term marketing © 2015 by Cengage Learning Inc All Rights Reserved Marketing is… A philosophy,

Ngày tải lên: 09/12/2016, 12:20

... All Rights Reserved 41 The Marketing Mix Describe the elements of the marketing mix 42 © 2015 Cengage Learning Inc All Rights Reserved The Marketing Mix is… a unique blend of product, place (distribution), ... the changing marketing environment  Marketing Plan – a written document that acts as a guidebook of marketing activities for the marketing manager 3 ©... 17 Why Write a Marketing Plan? ... market The elements of the marketing mix are often referred to as the “Four Ps” © 2015 Cengage Learning Inc All Rights Reserved 43 Marketing Mix: The “Four Ps” The starting point of the “4 Ps” Includes:

Ngày tải lên: 09/12/2016, 12:20

... initiatives5Trang 205Trang 21– Companies must try to educate customers of environmental benefitsTrang 22Cause-Related MarketingExplain cause-related marketingTrang 24Chapter 3 VideoZappos, the ... society responsibilityExplain cause-related marketing6Trang 4Determinants of a Civil SocietyExplain the determinantsof a civil societyTrang 5The Modes of Social ControlThe following factors maintain ... societyTrang 6The Concept of Ethical BehaviorExplain the concept of ethical behaviorTrang 7Ethical BehaviorThe moral principles or values that generally govern the conduct of an individual or a group

Ngày tải lên: 09/12/2016, 12:20

... The Marketing Environment Chapter Lamb, Hair, McDaniel 2014-2015 © Cengage Learning 2015 All Rights Reserved Discuss the external environment of marketing, and explain how ... factors that affect marketing Explain the importance to marketing managers of current demographic trends Explain the importance to marketing managers of growing ethnic markets © 2015 Cengage Learning ... the state of the economy Identify the impact of technology on a firm Discuss the political and legal environment of marketing Explain the basics of foreign and domestic competition © 2015 Cengage

Ngày tải lên: 09/12/2016, 12:20

... global marketing © 2015 Cengage Learning Inc All Rights Reserved Rewards of Global Marketing Discuss the importance of global marketing © 2015 Cengage Learning Inc All Rights Reserved Rewards of ... Developing a Global Vision Chapter Lamb, Hair, McDaniel 2014-2015 © Cengage Learning 2015 All Rights Reserved Discuss the importance of global marketing Discuss the impact of multinational firms ... 2015 Cengage Learning Inc All Rights Reserved Importance of Global Marketing to the U S  The United States derives 14 percent of gross domestic product (GDP) from world trade  More than 10

Ngày tải lên: 09/12/2016, 12:20

... CNN, November 26, 2011, http://articles.cnn.com/2011-1126/us/us_california-pepper-spray-suspect_1_pepper-spray-woman-surrenders-video-game?_s=PM:US (Accessed May 3, 2012) 10 © 2015 by Cengage Learning ... High level of interest Lack of confidence 2 © 2015 by Cengage Learning Inc All Rights Reserved 15 Evoked Set 2 © 2015 by Cengage Learning Inc All Rights Reserved 16 Evaluation of Alternatives ... Decision Making Chapter Lamb, Hair, McDaniel 2014-2015 © Cengage Learning 2015 All Rights Reserved Explain why marketing managers should understand consumer behavior Analyze the components of the consumer

Ngày tải lên: 09/12/2016, 12:20

... 2015 by Cengage Learning Inc All Rights Reserved 19 Example of NAICS Hierarchy NAICS Level Sector Subsector Industry Group Industry Industry Subdivision NAICS Code 51 513 5133 51332 513321 ... for SecuritySoftware Maker, Drawing Mixed Reaction," Wall Street Journal Online August 19, 2010, http://online.wsj.com/article/SB10001424052748704476104575439180665843938.html 28 © 2015 by Cengage ... Business Marketing Chapter Lamb, Hair, McDaniel 2014-2015 © Cengage Learning 2015 All Rights Reserved Describe business marketing Describe the role of the Internet in business marketing Discuss

Ngày tải lên: 09/12/2016, 12:20

... Targeting Markets Chapter Lamb, Hair, McDaniel 2014-2015 © Cengage Learning 2015 All Rights Reserved Describe the characteristics of markets and market segments Explain the importance of market segmentation ... Reserved The Concept of Market Segmentation © 2015 by Cengage Learning Inc All Rights Reserved The Importance of Market Segmentation Explain the importance of market segmentation © 2015 by Cengage Learning ... principleholding holdingthat that20 20 percent percentof ofall allcustomers customers generate generate80 80percent percentof ofthe the demand demand 4 © 2015 by Cengage Learning Inc All Rights Reserved

Ngày tải lên: 09/12/2016, 12:20

... have become obsolete because of new product entries 3 © 2015 by Cengage Learning Inc All Rights Reserved 18 Branding Describe marketing uses of branding 19 © 2015 by Cengage Learning Inc All ... generic © 2015 by Cengage Learning Inc All Rights Reserved 30 Packaging Describe marketing uses of packaging and labeling 31 © 2015 by Cengage Learning Inc All Rights Reserved Functions of Packaging ... control over the intensity of distribution of manufacturers’ brands © 2015 by Cengage Learning Inc All Rights Reserved 26 Advantages of Captive Brands • • • • No evidence of store’s affiliation Manufactured

Ngày tải lên: 09/12/2016, 12:20

... Developing and Managing Products Chapter 11 2014-2015 © Cengage Learning 2015 All Rights Reserved © Jasper White/Stone/Getty Images Lamb, Hair, McDaniel Explain the importance of developing new products ... stages of a product’s acceptance, from its introduction (birth) to its decline (death) © 2015 by Cengage Learning Inc All Rights Reserved 31 Exhibit 11.2 Four Stages of the Product Life Cycle © 2015 ... development process 2 © 2015 by Cengage Learning Inc All Rights Reserved 15 Test Marketing The limited introduction of a product and a marketing program to determine the reactions of potential customers

Ngày tải lên: 09/12/2016, 12:20

... with permission of the copyright owner. Further reproduction prohibited without permission. The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre -19 86); Jul 19 76; 40, 000003; ... 000003; ABI/INFORM Global pg. 17 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further ... Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction...

Ngày tải lên: 18/02/2014, 02:20

... Immutable Laws Of Marketing. html (39 of 77)4/20/2006 1: 41: 49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html 15 . The Law of Candor 16 . The Law of Singularity 17 . The Law of Unpredictability 18 . ... develop. 11 The Law of Perspective Marketing effects take place over an extended period of time. 22 _11 file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (36 of 77)4/20/2006 1: 41: 49 ... marketplace 22_3 file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (11 of 77)4/20/2006 1: 41: 49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html categories are combining....

Ngày tải lên: 22/03/2014, 14:20

... 28, 19 37. Grumpy 7 ILE5030 Computer Animation and Special Effects 13 Principles of Animation  Thomas & Johnson, “The illusion of life: Disney Animation”  John Lasseter, " ;Principles of ... –Starwars  19 80’s –SGI founded, and Alias/Wavefront founded  19 82 –Tron (first extensive use of graphical objs.)  19 82 –Early use of particle systems (Star Trek II: The Wrath of Khan)  19 86 –Young ... Khan)  19 86 –Young Sherlock Homes (first use of synthetic character in film)  The Abyss (19 89) ,Terminator II (19 91)  Casper (19 95), Men in Black (19 97) 19 ILE5030 Computer Animation and Special...

Ngày tải lên: 24/03/2014, 00:21