principles of marketing ppt chapter 1

Những nguyên lý tiếp thị (principles of marketing)

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Principles of marketing

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Tài liệu The Nature and Scope of Marketing ppt

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... with permission of the copyright owner. Further reproduction prohibited without permission.The Nature and Scope of Marketing Hunt, Shelby D.Journal of Marketing (pre -19 86); Jul 19 76; 40, 000003; ... 000003; ABI/INFORM Globalpg. 17 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further ... Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction...

Business/Marketing/22 Immutable Laws Of Marketing ppt

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... Immutable Laws Of Marketing. html (39 of 77)4/20/2006 1: 41: 49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html 15 . The Law of Candor 16 . The Law of Singularity 17 . The Law of Unpredictability 18 . ... develop. 11 The Law of Perspective Marketing effects take placeover an extended period of time.22 _11 file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (36 of 77)4/20/2006 1: 41: 49 ... marketplace22_3 file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (11 of 77)4/20/2006 1: 41: 49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. htmlcategories are combining....

History and Principles of Animation ppt

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... 28, 19 37.Grumpy 7ILE5030 Computer Animation and Special Effects 13 Principles of Animation Thomas & Johnson, “The illusion of life: DisneyAnimation” John Lasseter, " ;Principles of ... –Starwars 19 80’s –SGI founded, and Alias/Wavefrontfounded 19 82 –Tron (first extensive use of graphical objs.) 19 82 –Early use of particle systems (Star Trek II:The Wrath of Khan) 19 86 –Young ... Khan) 19 86 –Young Sherlock Homes (first use of synthetic character in film) The Abyss (19 89) ,Terminator II (19 91)  Casper (19 95), Men in Black (19 97) 19 ILE5030 Computer Animation and Special...

Business Marketing 22 Immutable Laws Of Marketing ppt

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... of Focus6. The Law of Exclusivity7. The Law of the Ladder8. The Law of Duality9. The Law of the Opposite 10 . The Law of Division 11 . The Law of Perspective 12 . The Law of Line Extension 13 . ... file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (45 of 77)4/20/2006 1: 41: 49 AM Contents Introduction 1. The Law of Leadership2. The Law of the Category3. The Law of the Mind4. The Law of ... “groupware,” software products for networked PCs.file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (19 of 77)4/20/2006 1: 41: 49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html...

Principles Principles of Microeconomics ppt

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... at any time if subsequent rights restrictions require it. 1 9CHAPTER 1 TEN PRINCIPLES OF ECONOMICS 19 CHAPTER 1 TEN PRINCIPLES OF ECONOMICS5.Why isn’t trade among countries like a ... emailed to permissionrequest@cengage.comPrinted in the United States of America 1 2 3 4 5 6 7 14 13 12 11 Copyright 2 011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or ... of Congress Control Number: 2 010 9 418 70Cengage Learning WebTutorTM is a trademark of Cengage Learning.ISBN 13 : 978-0-538-45304-2ISBN 10 : 0-538-45304-4South-Western Cengage Learning 519 1...

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Ten Principles of economics ppt

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Customer Service Principles of Service Marketing and Management_3 ppt

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... Nature and Determinants of Customer Expectations of Service," Journal of the Academy of Marketing Science 21, no. 1 (19 93): 1- 12. predicted service: the level of service quality a customer ... George, Marketing of Services (Chicago: American Marketing Association, 19 81) . 12 . Quoted from a television interview with Michael Flatley on the news magazine Dateline NBC, 13 October 19 97. 13 . ... Books, 19 85), 243-254. 11 . Carole F. Surprenant and Michael R. Solomon, "Predictability and Personalization in the Service Encounter/'Jowma/ of Marketing 51 (Winter 19 87): 73-80. 12 ....

Customer Service Principles of Service Marketing and Management_11 ppt

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... Finance/insurance/investment 3.2 5.0 5.7 6.6 7.2 7.9 8.5 8.5 9.0 11 .0 11 .6 13 .0 15 .0 TABLE 16 .2 Average Time Spent at a Web Site by Category of Site Source: Nielsen//NetRatings, June 2000 (www.nielsen-netratings.com). ... Power of Catalytic Mechanisms," Harvard Business Review (July-August 19 99): 77. 11 . Bill Fromm and Len Schlesinger, Tlie Real Heroes of Business (New York: Currency Doubleday 19 94), 315 -36. ... FIGURE 15 .2 The Cycle of Failure Source: Leonard L. Schlesinger and James L. Heskett, "Breaking the Cycle of Failure in Services," Sloan Management Review 31 (spring 19 91) : 17 -28....

Principles of Service Marketing and Management_10 ppt

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... Free Press, 19 95), Chapters 8 10 . 9. Terri Kabachnick, "The Strategic Role of Human Resources," Arthur Andersen Retailing Issues Letter 11 , no. 1 (January 19 99): 3. 10 . Sandra Vandermerwe, ... Row, 19 85), 92. 15 . Kotter, Wliat Leaders Really Do, 10 -11 . 16 . Deborah Blagg and Susan Young, "What Makes a Leader?" Harvard Business School Bulletin, February 20 01, 31- 36. 17 . Gary ... of Service Research 2, (May 2000). 23. Ward Hanson, Principles of Internet Marketing (Cincinnati, OH: South-Western College Publishing, 2000) (see especially 13 1 -14 1). 24. Philip Kotler, Marketing...

Chapter 005. Principles of Clinical Pharmacology (Part 2) ppt

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... P-glycoprotein, the product of the normal expression of the MDR1 gene. P-glycoprotein is expressed on the apical aspect of the enterocyte and on the canalicular aspect of the hepatocyte (Fig. 5-3); ... CYP3A5, CYP2D6, CYP2C9, CYP2C19, CYP1A2, and CYP2E1, and each drug may be a substrate for one or more of these enzymes. "Phase II" metabolism involves conjugation of specific other routes ... modification, most often oxidation accomplished by members of the cytochrome P450 (CYP) monooxygenase superfamily. CYPs that are especially important for drug metabolism (Table 5 -1) include CYP3A4,...

Brealey−Meyers: Principles of Corporate Finance, 7th Edition - Chapter 6 ppt

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... 27.0 51. 3 89 .1 81. 0 62 .1 37.8 29.77. Cost of goods sold 9.2 17 .4 30.3 27.5 21. 1 12 .9 10 .1 8. Other costs 15 .5 15 .5 5.2 5.2 5.2 5.2 5.29. Depreciation 11 .9 11 .9 11 .9 11 .9 11 .9 11 .9 11 .9 10 . Pretax ... 32, 610 48,9 01 35,834 19 , 717 7. Cost of goods sold†837 7,729 19 ,552 29,345 21, 492 11 ,8308. Other costs‡4,000 2,200 1, 210 1, 3 31 1,464 1, 611 1, 7729. Depreciation 1, 583 1, 583 1, 583 1, 583 1, 583 ... otherprojects.Period 012 34567 1. Sales* 523 12 ,887 32, 610 48,9 01 35,834 19 , 717 2. Cost of goods sold* 837 7,729 19 ,552 29,345 21, 492 11 ,8303. Other costs* 4,000 2,200 1, 210 1, 3 31 1,464 1, 611 1, 7724. Tax† 1, 400...

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Brealey−Meyers: Principles of Corporate Finance, 7th Edition - Chapter 8 ppt

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... Restricted Bor-rowing,” Journal of Business 45 (July 19 72), pp. 444–455. 19 32 19 37 19 42 19 47 19 52 19 57 19 62 19 67 19 72 19 77 19 82 19 87 19 92 19 97Year0 .1 1 10 10 0Dollars(log scale)High minus ... short sales. 210 06 .1 ϭ 31. 7 percent. ϭ 10 06 .1 ϭ 31. 6522ϫ 13 1.5224ϩ 31. 3522ϫ 15 8.5224 ϩ 21. 65 ϫ .35 ϫ .2 ϫ 31. 5 ϫ 58.52 Variance ϭ x 1 2␴ 1 2ϩ x22␴22ϩ 2x 1 x2␳ 12 ␴ 1 ␴2 Brealey−Meyers: ... r ϭ 12 ϫ expected return on S2Ϫ 11 ϫ interest rate2 ϭ 8% ␴ ϭ 1 1΋2ϫ standard deviation of S2ϩ 1 1΋2ϫ standard deviation of bills2 ϭ 10 % r ϭ 1 1΋2ϫ expected return on S2ϩ 1 1΋2ϫ...

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Brealey−Meyers: Principles of Corporate Finance, 7th Edition - Chapter 17 ppt

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... EL2. 01 1Profits Ϫ interest2.01EL.01DLBoth strategies offer the same payoff: 1 percent of the firm’s profits. In well-functioning markets two investments that offer the same payoff must ... ($)500 1, 000 1, 500 2,000Earnings on two shares ($) 1 2 3 4Less interest at 10 % ($) 1 1 1 1Net earnings on investment ($) 0 1 2 3Return on $10 investment (%) 0 10 20 30ExpectedoutcomeTABLE 17 .3Individual ... follows:.01DL468 PART V Dividend Policy and Capital StructureDollar Investment Dollar ReturnBorrowing InterestEquity . 01 ProfitsTotal . 01 1Profits Ϫ interest2. 011 VUϪ DL2.01VUϪ. 01 .01DLAgain...

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Brealey−Meyers: Principles of Corporate Finance, 7th Edition - Chapter 34 ppt

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... 2003970UnixSystemLabs, 19 91, 1995NCR, 19 91 Teradata, 19 91 AT&TCapital, 19 93, 19 96AT&TSubmarineSystems, 19 97AT&TUniversalCard, 19 98AT&TBroadband,20 01 Lucent, 19 96NCR, 19 96McCawCellular, 19 94LINBroadcasting, 19 95GlobalNetwork(from ... Microeconomics (19 90), pp. 1 12 . 18 Research on spin-offs includes K. Schipper and A. Smith, “Effects of Recontracting on ShareholderWealth: The Case of Voluntary Spin-offs,” Journal of Financial ... Analy-sis of the Effects of Spin-off Announcements on Shareholder Wealth,” Journal of Finance 38 (December 19 83), pp. 15 97 16 15. P. Cusatis, J. Miles, and J. R. Woolridge report improvements of operating...