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SALES PLAN Update on the plan and progress 1 Agenda Product Overview Customer Profile Value Proposition Product Roadmap Strategic Features The Competition Industry Overview Competitive Analysis Product SWOT Analysis Go to Market Product Pricing Marketing Plan Product Launch Plan Execution Plan Our Team Product Budget Status Update Up Next 2 Customer Profile Value Proposition Product Roadmap Strategic Features Product Overview 3 Customer Profile Tourist Traveler (Domestic, Asian, European, Ameri.
SALES PLAN UPDATE ON THE PLAN AND PROGRESS Product Overview Customer Profile Value Proposition Product Roadmap Strategic Features The Competition AGENDA Industry Overview Competitive Analysis Product SWOT Analysis Go to Market Product Pricing Marketing Plan Product Launch Plan Execution Plan Our Team Product Budget Status Update Up Next Customer Profile PRODUCT OVERVIEW Value Proposition Product Roadmap Strategic Features CUSTOMER PROFILE Tourist/ Traveler (Domestic, Asian, European, American, …) Travel Agent (Da Nang, Ho Chi Minh, Ha Noi…) Hotel & Tour guide (Da Nang, Hoi An…) Corporate (Da Nang) VALUE PROPOSITION PRODUCT PARTNER Benefits Experience Features Wants Fears Needs Restaurant Chain On over in Vietnam Authentic Thai Eatery Best Rate Food Quanlity Competitive Rate Good location 10 years experience in F&B Good Services High Commission Rate Policy (FOC, internal policy) Big capacity Thai Select Certificate Thailand style architecture Flexible Payment Delay Payment Good Food Quality & Services PRODUCT ROADMAP Q2 2O22 Q4 20YY 200 Subs Initial Subscribers (TAs, Hotels, Tour guides) Financial Planning Commences MVC Launches on all Markets Q3 2022 Q3 2022 Beta Registration Opens to the Public Advertising Campaign Kicks Of 500 Subs Final Subscribers (TAs, Hotels, Tour guides) STRATEGIC FEATURES First feature Second feature Third feature Forth feature Survey market, Qualitative/quantitative analysis Outline the plan with other departments, and then final the path Make the detail plan (create set menu & other policies to TA & partners, build the process how to work with all departments …) Deploy the sale plan Industry Overview THE COMPETITION Competitive Analysis Product SWOT Analysis FLIGHTS IN 2022 According planning the exploration from 27/03 to 30/10/2022, there are 10 airlines which will exploit 09 International flight route to Danang as expected: Vietnam airlines (DAD – SIN, flight/week from 15/04 – 29/10 | DAD – NRT, flight/week from 01/07 – 28/10 | DAD – ICN, flight/week from 01/07 – 28/10) Singapore airlines (DAD – SIN, flight/week from 27/03 – 29/10) Thai vietjet (DAD – BKK, flight/week from 27/03 – 28/10) Jeju air (DAD – ICN, flight/week from 01/05 – 29/10) Jetstar asia airways (DAD – SIN, flight/week from 10/04 – 25/10) Thai airasia (DAD – DMK, flight/week from 01/04 – 29/10) Air asia (DAD – KUL, flight/week from 01/04 – 29/10) Vietjet (DAD – HND, flight/week from 19/05 – 29/10) | DAD – ICN, – 14 flight/week from 28/04 – 30/10 | DAD – TAE, flight/week from 21/05 – 29/10 | DAD – SIN, flight/week from 16/06 – 29/10 | DAD – DEL, flight/week from 01/09 – 30/10) Korean air (ICN – DAD, flight/week from 01/07 – 29/10) 10 EVA air (ICN – DAD, – flight/week from 26/05 – 29/10) ACTIVITIES IN DANANG Enjoy Danang Summer Festival 2022 (11/6 – 15/8) Enjoy Danang Festival & Music Enjoy Danang Beach Enjoy Danang Delicacy PRODUCT SWOT ANALYSIS S STRENGTHS - Good Location on over in Vietnam - Modern Facilities - Friendly Staf - Professional Management - Thai food W WEAKNESSES - Rush hours - Not professional staf - No experience serving group - Not stable food quality - Not competitive rate & menu O T OPPORTUNITIES THREATS - Increase revenue - Build up Brand - Maximum capacity - The first time serving group (Menu & OPS) - Control revenue & cost - Guarantee Food & Services Product Pricing & Policy GO TO MARKET Sales & Marketing Product Launch Plan HOTEL & TOUR GUIDE • Commission: 5% - 8% • Voucher TRAVEL AGENT • FOC policy: 15 +1, 30 + (max FOC/group) PRODUCT POLICY • Child policy: – years old: free – 11 years old: 50% price From 12 years old: as adult • Internal policy: Group 15 pax: serving Group 30 pax: serving • Commission: 10% (Tour operator) PRODUCT POLICY – HOTEL & TOUR GUIDE HOTEL TOUR GUIDE CRM Control (Loyalty point) *** CRM Control (Loyalty point) *** (Hotel code/ name + Guest’s Name) (Tour Guide code/ name) Commission: 5% - 8% Commission: 5% - 8% Payment: monthly payment *** Payment: monthly payment *** • TA on Ipos *** • FOC policy: 15 +1, 30 + (max FOC/group) • Child policy: PRODUCT POLICY TRAVEL AGENT – years old: free – 11 years old: 50% price *** From 12 years old: as adult • Internal policy: Group 15 pax: serving Group 30 pax: serving • Commission: 10% (Tour operator) • Payment: TA: Depend on Group/ Monthly payment Thai Market: Monthly payment *** PRODUCT PRICING PRICE ORIENTATION CUSTOMER VALUE-BASED PRICING COMPETITION BASED PRICING COST-BASED PRICING 150,000 220,000 300,000 120,000 200,000 280,000 100,000 180,000 250,000 PRICE REALIZATION WEAK MEDIUM STRONG SET MENU Click icon to add picture SET MENU Click icon to add picture SET MENU – THAI MARKET Click icon to add picture SALES & MARKETING PRICE PRODUCT PLACE PROMOTION Policy & Price Set Menu Sales Kit Voucher Tourism Department Hotel Travel Agent Tour guide PR on Media PR with Hotel (Voucher) Connect to TA (Relationship) Research Market Research Competitors PRODUCT LAUNCH PLAN Go to Market - Associate to Tourism Department - PR on social media Sales - Connect to the hotels - Introduce the product to Travel Agents (Sale Call & Telesales) EXECUTION PLAN Product Budget Status Update Binh Minh Nguyen Van Thoai Tran Quoc Toan Thai Phien Q3 105,000,00 70,500,000 87,000,000 99,000,000 81,000,00 442,500,000 Q4 102,000,00 61,500,000 79,500,000 87,000,000 90,000,00 420,000,000 PRODUCT BUDGET Cao Thang Total (862,500,000) UP NEXT Restaurant Information Contract Booking Confirmation Set Menu THANK YOU HOTLINE SALES@THAIMARKET.VN THAI MARKET ... Overview Competitive Analysis Product SWOT Analysis Go to Market Product Pricing Marketing Plan Product Launch Plan Execution Plan Our Team Product Budget Status Update Up Next... MENU Click icon to add picture SET MENU – THAI MARKET Click icon to add picture SALES & MARKETING PRICE PRODUCT PLACE PROMOTION Policy & Price Set Menu Sales Kit Voucher Tourism Department Hotel... NEXT Restaurant Information Contract Booking Confirmation Set Menu THANK YOU HOTLINE SALES@ THAIMARKET.VN THAI MARKET