chien luoc kinh doanh quoc te cua toyota

PHẦN A: TỔNG QUAN VỀ TOYOTA I. Giới thiệu về Toyota • Tên công ty: Toyota Motor Coporation (tên viết tắt: TMC; Tên trong tiếng Nhật: Toyota Jidosha Kabushiki-gaisha). • Loại hình: Công ty cổ phần • Lĩnh vực: Ô tô, Rô-bốt, Dịch vụ tài chính và Công nghệ sinh học. • Ngày thành lập: 28/08/1937 • Người sáng lập: Kiichiro Toyoda • Trụ sở: Trụ sở chính: 1 Toyota-Cho, Toyota, Nhật Bản. Trụ sở tại Tokyo: 1-4-18 Koraku, Bunkyo-ku, Tokyo, Nhật Bản Trụ sở tại Nagoya: 4-7-1 Meieki, Nakamura-ku, Nagoya, Aichi Prefecture, Nhật Bản • Thành viên chủ chốt: Fujio Cho: Chủ tịch Hội đồng quản trị, kiêm giám đốc đại diện Katsuhiro Nakagawa, Kazuo Okamoto: Phó chủ tịch Hội đồng quản trị kiêm giám đốc đại diện. Akio Toyoda: Tổng giám đốc kiêm giám đốc đại diện • Vốn điều lệ: 397,05 tỉ Yên (tính tới 31/03/2010) • Tổng số nhân viên làm việc: 320.579 người (tính tới 31/03/2010) • Logo: Các thông tin trên được trích từ website chính thức của Toyota: www.toyota.co.jp

PHẦN A: TỔNG QUAN VỀ TOYOTA I. Giới thiệu về Toyota •  !"# •$%&'( •$)*+,-!.,/0123245# •226789:89;<=> •?@A6 •1B 1B3;!,,CD# 1B% ;!E!;8 ,C ! , ,CD 1B%E!>!;FF , G! ,,H IFJFF,CD •2K. LM  K0NOPQRD0, GAGP.P%4   S, TU GIVK0NOPQRD0 GAGP.P%4# H 'AGP. GAGP.P%4 •W.PX64=<>,:YZ[3\=;9:=97:;:" •'.]62G4=7:#Y><?@3\=;9:=97:;:" •$ Các thông tin trên được trích từ website chính thức của Toyota: www.toyota.co.jp ; II. Lịch sử hình thành của Toyota 1. 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Thời kỳ về sau. P%D?BRD6xb6?^KD2P( j_G>:2P(G20?@aFf#O K D(Gs_G;<>=62G0?@nf6%aFsd 2 4G64#j2DabaFdnaFGkaFds ?GODvGyPf]G0?@z2j6%aFs2P?^ Dab\b6?^ PfjA2aFBG`b# ?@p,\f.6]2K5,V(e1 6%aFs 4G64P?^Dab\b6?^#3& PXPV,j?,N2Pc262A fG%G{?d4KG&BCn2j_G>:# _G;<87,2A2KA 2'#N_GPV,6 \ GG!GO2DabG\#.j_G8:,P@ jkaFG\,f62kaF%$Fa2_G;<8<# j_G<:,P(P%jkaFKG&\ j6%aF6\2aF%,QGk;::2P?^ P\",jk AKu|W,Df KG,\5Gu6,2ku,kaF, G3f,?\\j?@}#~PcB22 Dab6%aFe16%64"2P(\2 _G;<<># u*2KPO~62G4B]•PcoAf OcB]612,€€F F• €FF"P?^26Afdj0?@]•#N_G PV,26|BH,?d4B'# _G;<<<,RP0G0?@` ABFS [ 2$# = W2_G7::;,wnKA2]2KA 2|L|FL6J",PVPc0ODAD D^abVGO%G[ T#|LB24V' b6\b\#W@PfGPV,|L62'P6\b K#uO K223B,|L‚P?^AGO 6(j2B2P223|L# _G7::7,6 \ƒIFF,GOD abKIA,_GPV,P(DabaFdBIA# _G7::>,P@kaFD6\,,P?^D abB2GABn,GOBFa2GOB‚#FPc& 5G62y/kaFK_G7::>z#_G2, ~P(a]*2GAB# 3. 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Khái niệm: 1. Multi-domestic strategy: 1BRX*KPA fqRD6xPb?\Pf%PO PO62FP'*PA`KP0?d# W\6?^2,A2RD6xPc(GR5K* A 4jA0?@R.#RD62,AP?^‰P' DvG22A%PORD6xqR.#wD6xBGŠ R.?@62A2 AA]V3PO6% PO,?@562]]K3\B%#N5?@%PO PO62V3  3Pf} `2 4G\A2 RD6xBd A#  PV,DvG201(3p^\( KGŠ?\# ‡fGG%K6?^2 N2VDab%?\12ADvGVfP?^ 3.d\0?@P0?d# I?dA 2{62GDGA6*6A6cP%K B1B3B&A%PORD6xPcP?^6%6cP%K qR.# > O.AP2,Pl462jP2V%j  4G R.,?@a56?^PP0?dBPV 62GO6*5t2 G25VfX4G1RD6xA 2RD6x%P0?dl2].?\2,?@G,l P?^b‰,doP?^e1"# AB?\2V D_Afj(G& 6?^,_VR&,j`G2Vf A4\jPXP tB1B3# ‡fGK6?^2 A2RD6x(? P?^  3Pf} `2 4G\j?@BA?\ A,gPp6X%PO 62GDG*D?BK4RD FRG#‡Q@,*% 4}~62GDG D_Af6^% *`# Ndj,60ePcq&b*_G%%j GO.AAQ6*KGrB&A2RD6x  }GO(G&K#VgPDab ‰G4RD,%PO?q,GO*_KDvGP?^ Pf PA`(P0?d,23?@dbX\A 6?^ A# 2. Global strategy W\6?^2(,P&GA fGAPA fP.\ %POGŠR.KVGOŠ6*PfDGf*?q, 2P%P?^4RD.PDab,5,2O2 \# ‡`GO 3% A,6?^2(Pl]s% 62G‹pGOPX,pGOA,B G5dŒ•#VKO4 .^d2_?@d4 fGA,\XDvG l\6xRD6x A12}2\# 8 A%PO?-•/2DabP?^%1B3,2 RD6xVa?\PfaFG\?GOj0?@6\# ‡fGG%K6?^2 6?^2(bOPQRD6x D_6\dPf PA`AdO2\#_?@ D_5aR. 24P'R6%jA# %X KRG,P%P?^j RDPA f4 DG3%PO# Ndj,(2~VfV(]b6?^DvG 2R&!K62PdDVDab2ARA& A#uD vGb6?^oPv*?d42(2_* 3K A2~?_4RD?d&0R. # h\%K6?^ ‡V62 V _RD6x,Pl462A'`V* PO,.^l{A%POKGO.6?^6\]AOc A%POR.# D&66%61jA1B2A ,~?jA# j2D% .64d,6?^2({ 6%4PA`A(KP0?d# wD6xP0?dP0?\RX*KP.\%POR. K5VfBDGf6k2,2PAGb(  K5# 3. Transnational strategy AZ62PXPfVGD3Ž d6?^.p6?^aR.#FPAAKA2 5,\4AP*4A6?^ A < {(fP4*42`16?^aR.  #W]sPl626?^aR.62&24 RDKV?2# 6?^2* •Vx) DP.4\A6*DG 32A6*4PA`(P0?d#AF P'6?^2{.DG3~?PA`( A4 KApPfP%P?^6^%# VA A,P]62GOA.^\R.PV .bPbPfP?^PA`Xd(KP0?d j6%PKPX f]GKA%POPfPDGD4RD2 5# FX,6?^aR.62GO* ^ j?PfG3K6?^PP0?d26?^2(,PQ @DGf V _KPcP?^B6?^2G6%# 6?^aR.6?^^xA2RD6xA 6%vV,d D3`\d3^ yTFSFFJF6FSFFFz# W%?@6%ˆFP'6?^2Œ 6?^2o A6^ FRG G2DG. 6?^A2b2(,DabA01%AP0PfG ?dP.3G26^%VfP%P?^.P# '`Dab,0,2A0ŠA%PO ARG 2(# .?VP0?d2PA`6%#%PX 452 (2f `# I.^f%!62G20\P.K %KG&,dB2(3^# ;: