ĐÁNH GIÁ HIỆU QUẢ HOẠT ĐỘNG KHUYẾN mãi đối với gói DỊCH vụ INTERNET ADSL của CÔNG TY cổ PHẦN VIỄN THÔNG FPT – CN HUẾ

Khóa luận tốt nghiệp PHẦN I: ĐẶT VẤN ĐỀ 1. 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Câu hỏi và mục tiêu nghiên cứu 2.1. Câu hỏi nghiên cứu -   .8+9.c dX .8+9UVW''./c dX',9%' "H'./=< Ac dK" "'&K',9UVWc 2.2. Mục tiêu nghiên cứu • 40=`   ',9A('." ":K  ',9A# • 40=0&` dX%6')\F)'  ',9e d  N ).8+9'.2  .8+9AUVWe d." ":K ',9A '%"*!L0^55YMZ[# 3. 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Phương pháp thu thập số liệu I=H7!0/"".8" "'L;'L./ jI=H'L;`W"k6,K=! A(_'%+A+'  ',9#Z? k')7hQ '&_'%g':'? ;F'&# jI=H'L./`I=H'L./!lFF"! ')?k'./O F"5?.=H'L;#>"K;  !F"?:?k#I=H:&'LA+'  # MH6"')'./6_)-  jWF"_"N `mK' (??  ', !(!# jWF"_"N!`>(0=(";(''./ .8+9# jWF"A_ +45?V"5O6 ?==H45'&68B\')=H#WF" =H')a  ',9A WIXXA3M[nWL' "* ;b( X-WL>=f>oRnW>MW4#W')%'./=H  (,?="*+,?="*!L0.A'9%'./ )A% L'&OK!A+=H.= H#M=%F"aVK;\'   ' SVTH: Lê Phương Nam – K42 TM 3 Khóa luận tốt nghiệp !L055YMZ[SApTWAK', W_W= XbW.8W<X)Wf>hi45'&F",8B\F ')=H# jV.8" "31#`M)K(2-";( ')'./ =1'!,S&#) 7!0".8" "1='&"/"'E'& # $AH31('&;;q1(')=H'97!0AH` M;6"jrR(+F"sJ6"rrQ(t="srQ(Pt#W; ;q1',Fitu"v"5riu#[G'%1< 3J%;q16 rrrRRw(t p?, '\7!0!L0552h  '<PQRP#Z./xhx #$3RRi ?:?.>r xy 7!0 %.1"/"yS &#I=H" RhQ?k()RhQ?k/"# jV.8" ""k6`Vk6?k" # Z"k67hQ '&&',F '].'&'  "/"A+')=H7!0(' ?',;O =H;H#phQ1?k'<=( &'L$?z"P?8$?"?S('- 2%.8?S{Q(h='9?L?k#$ ?N')% ?"8Q(|')"/"#}%.Z55]?L SVTH: Lê Phương Nam – K42 TM 4 r ~ P "•Rd€ 5 P ~ P "•Rd€ 5 P R(ix P OQ(tOQ(t Q(Qi P Khóa luận tốt nghiệp k?k!./ 7!0%.2 9A%#hQ?k'<=1'././?k"k6( $g')g9%'&"/"')g?k# 4.2. Phương pháp xử lý và phân tích số liệu jW=8BF"'./_ - (S/"("K( "K;( '  # j$A0"<)ZVZZRx#Q jW=A j  ')g? A$?zY"') 7hQ?k'&g'#Z'%'  ',F' ');H# j>&'L)L?+S&`••5"5WW5€# jVK;".8` d >&'L?:)".8 >&'L[5555'&&O57!0&'L& 'L ??+P%"K5?'L;# >&'LX55‚p55)?: ".8'& &O57!0&'L&'L ? ?+ %•h%B=€"K5?'L;# d >&'L^!5"5!5"5WW5&'L ?  ?+P%"K5?'L;# d >&'L•5dƒYI•pY!'&&'L ? ?+  %•_h%B=€'./"K5?'L;# PHẦN II: NỘI DUNG VÀ KẾT QUẢ NGHIÊN CỨU CHƯƠNG 1: CƠ SỞ KHOA HỌC CỦA VẤN ĐỀ NGHIÊN CỨU SVTH: Lê Phương Nam – K42 TM 5 Khóa luận tốt nghiệp 1.1 Lý luận cơ bản về hoạt động khuyến mãi của doanh nghiệp 1.1.1 Các khái niệm cơ bản về dịch vụ 1.1.1.1 Khái niệm dịch vụ ML0='&' "H< ?:  ',!L.26" ?: ',,?, ?=6"# ML0,',(?- KA   „E B# W5V">5•Riii€`ML0,',E,/;,?= %&6"";?=)8?A+A'5q  +# ML0','<GA", "*A+F6(.2'./=!'./O6'5  L!.+HA+# 1.1.1.2 Khái niệm dịch vụ viễn thông ML0TA!L0)'.("  \(;(( +(K?6HH  '& TA# ML0TA?-` jML08?!L0)'.H2!L0TAT AE55A'S+E,!A# jML0 L`[!L0= LA.27 !0!L0?: +(,!AE6" .(A"0A'%=8B7!0TAE55# jML0,=`[!L0'./6"='-2!L08 ?(""G==!L08?(=8B ;l F?LE"00!"TA'LE A? !L0,=!+6"# jML055`[!L06" 8(SH(! "6"!L05555# SVTH: Lê Phương Nam – K42 TM 6 Khóa luận tốt nghiệp jML0F"55`[!L06".2!F" 55# jML0H!055?.;TA`[!L07!0 55'&6"!L0?.;(TA.27!0#ML0H !055 ;dO9, "K5 'L" " F)?.;TA 'L " "F%=# 1.1.1.3 Những vấn đề cơ bản về băng thông rộng a. 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 K#$% ))9.` W5","L4l'L†`>9',"L  ',? "( =):;;.2 =! '\# X", A 4l'L†`>9?6@', ',8'&"* /;%"*# SVTH: Lê Phương Nam – K42 TM 9 Khóa luận tốt nghiệp W5V">5`>9;;=0?-6)  A0; .2D:;;.2=! .8"*(!L08)8# W5F.8PQQtpI+a>9',OG .8.8K:OG',? %(H!L 0?: ! /;6'Lb# >9'%,N.,];?:6" ;= './0='&%EC/=,.8  #I%'E?G'*7"* #X< "L:,"*!L0'9'./F" LCH O 'L37!09'& ?:  LH '% #Z ', .  (AG(?  K(9.2',= 2D8(7!06"!1/"\8(, L+ '.!'%%"/F8!"# 1.1.2.2. Đặc điểm của khuyến mãi $'E'& ',OGC/"(9 N%'E'&= ? ',OGC/" # >9',! /"?:    L  L%?K%(!L0  ,H A.2%(!L0'%# $ ;%'./_',9.2!T'-2 2'&8'L # W5V">59%h'E'&"K?` W)A`>9G\6"A%'&!1  '"*# >;`[/" +H./?,(;('%%": /; # [22`>9?-,22 !LF" H# SVTH: Lê Phương Nam – K42 TM 10