SWOT chiến lược MARKETING MIX của ngân hàng BIDV e

SWOT analysis and a component of Enterprise MARKETING MIX BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM (BIDV) INDEX I INTRODUCTION OF BIDV (BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM) ………………………………………………………………… …………3 History and development ……… …………………………… ………… ……….…3 Introduction of BIDV products…………………………………………… ……….….3 II ANALYSIS SWOT (Internal and external environment) …………………… ….…4 Strengths…………………………… ………………………………… …………….…4 Weaknesses………………………… ………………………………………… ……….5 Opportunities……………………… ………………………………………….…… …5 Threats…………………………… ………………………………………… …… …5 III ANALYSIS OF ONE FACTOR IN MARKETING MIX OF BANK SYSTEM…………………… ………………………………………………………….….6 IV CONCLUSION…………………………………………………………… ……… …7 V REFERENCES…………………………………………………………… …… … ….8 I INTRODUCTION OF BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM History and development Bank for Investment and Development of Vietnam (BIDV) was established April 26th 1957 by decree of the Prime Minister Bank for Investment and Development of Vietnam is a State-owned enterprise in particular, the model held the State Corporation systemic includes over 112 subsidiaries and companies in the country have a joint venture with foreign countries The focus is the professional activities and traditions of the Bank for Investment and Development of Vietnam is to serve the development, implementation of projects of economic development programs critical of the country Since 1995, when the transfer task allocation from the Bank for Investment and Development of Vietnam to the General Department of Investment (the Ministry of Finance), Bank for Investment and Development of Vietnam actually works as a commercial bank but went into business after the bank other trade Over 55 years of professional development from mere allocation of capital for projects of this State, BIDV opened more services, for business to compete with other banks BIDV main products Bank for Investment & Development of Vietnam current business activities interdisciplinary and multi-sector financial, monetary, credit, banking services and non-banks in accordance with the law, constantly improving the profitability of banks goods, thus contributing to national monetary policy, serves the country's economic development To be effective this work is the work of raising capital from other economic organizations, financial institutions, banks and individuals are most interested in the current period Besides, the development of banking services also focused in Issuing ATM card, VISA international credit card, money transfer services from mobile phones, from internet banking on a complete and strong charge brought huge revenues to the bank II SWOT ANALYSIS Strengths • Bank for Investment & Development of Vietnam thickness 55-year history of formation and development is one of the five years commercial banks in Vietnam This is very favorable conditions for raising capital in the work of organizations and individuals inside and outside the country A total funding of up to billion • The investment projects are in country • Experienced staff • As one of the banks have the largest distribution network in the banking system in Vietnam that are favorable for the development and introduction of banking services • Has the volume of traditional customers, potential customers is very large This is beneficial components most important for the operation of the bank's services • Currently the bank has been completed and development of banking services increasingly diverse and abundant nationally and globally to meet the essential requirements of customers as a service: Issuing card ATM, VISA international credit card, money transfer services from mobile phones, from internet banking Weaknesses • The products and services by customers of the bank known mainly from bank employees, while employees in the bank were affected greatly by state enterprise culture People shown in each bank staff is short-term vision, is not dynamic, is based in favor of relatives, the staffs are not qualified to be recognized and respected, so formed grave apparatus bulky and inefficient work • Equipment is outdated work greatly influenced the development of banking services • Work environment may be convenient not to promote strong brand to bank customers • Education and capacity of the staff have not been high so, customers are not interested in many products and services Opportunities When Vietnam joined the WTO to create conditions for foreign banks to invest in the Vietnamese market, it has created the fierce competition between banks started forcing banks have transformed Bank Investment & PTVN also recognize and use these strengths to promote and continuously overcome weaknesses to improve on and develop a slogan "Sharing opportunities, successful cooperation." Threats At present, Vietnam's banking system continues to grow, the banking system foreign equity increasing, with a staff of qualified personnel, equipment and work of modern science applied new technology service activities of this bank is a huge challenge for banks Besides, the economy downturn of the world also impacts on the Vietnamese economy Therefore, capital into banks is on way declining, banks are competing fiercely to take the credit market shock that may include the interest rate race among banks in the past together In addition to the competition in terms of interest rates, the bank also introduced a range of strategies to attract their customers, such as program sales, customer care, incentives for loyalty, improve the quality service, product diversification and mode of operation, to expand its branches and transaction Competitive pressure among banks together requires that each bank must have a plan to effectively retain their traditional customers and attract new customers This is a huge challenge for banks for Investment and Development of Vietnam III A COMPONENT ANALYSIS OF BANK MARKETING MIX Facing the global economic downturn affecting the Vietnamese banks, and the having too many banks set up to competition in the banking sector increasingly complex and intense This forces the banking system on a complete and all aspects of development to meet market demand Bank for Investment & Development of Vietnam always considered people as the decisive factor in any successful slogan "every bank officials is an advantage in the competition" on the professional competence and ethics Staffs in the bank now have been purged, the right choice, advanced professional training organizations and foreign operations Quality staff capacity and fostering interest in professional development at home and abroad and appointed to the important position of the bank The team is more capable of rejuvenating this is the strength of the bank development We know each bank officials as a means of getting the product direct banking services to customers, promote brand image with a staff of enthusiastic, dynamic, highly professional Customers have strong faith with banks, building forces traditional buyers, on an important client development and growth along with the growth of the bank Besides, banks are building image through advertising programs, sponsorship of the Miss Vietnam, funding for people having trouble The bank's services on a utility for domestic and foreign customers and made it into the list of banks with the best service Increase the value of products: The products of the bank always give the customer a high value such as ownership of the bank card as one property value Value can help them achieve certain goals: convenience in payment, the aesthetic beauty, expressing "Games", "value" individuals IV CONCLUSION The competition of products and services of the bank is in motivating banks to constantly innovate, improve their professional skills, developing a wide range of products and services meet the needs of competition of the market The change has brought great success to the Bank for Investment and Development of Vietnam Bank for Investment & Development of Vietnam current choice, the credibility of economic organization, the leading enterprises of both countries and individuals are being in accessing the banking and financial services Local community and is internationally known and recognized as one of the largest banking brand in Vietnam, certified trademark in the U.S., awarded Vietnam Gold Star brand and strong several annual awards from organizations, financial institutions and abroad The pride of generations of staff and finance and banking industry has been for 55 years with traditional professional development investment for our Country V REFERENCES Book Marketing 101 Author: Don Sexton- published in 2007 ... INVESTMENT AND DEVELOPMENT OF VIETNAM History and development Bank for Investment and Development of Vietnam (BIDV) was established April 26th 1957 by decree of the Prime Minister Bank for Investment... qualified to be recognized and respected, so formed grave apparatus bulky and inefficient work • Equipment is outdated work greatly influenced the development of banking services • Work environment... When Vietnam joined the WTO to create conditions for foreign banks to invest in the Vietnamese market, it has created the fierce competition between banks started forcing banks have transformed