MỤC TIÊU và ĐỊNH HƯỚNG PHÁT TRIỂN của CÔNG TY CP MAY PGE

MỤC TIÊU VÀ ĐỊNH HƯỚNG PHÁT TRIỂN CỦA CÔNG TY CP MAY PG INTRODUCTION In the market economy, business always wants to optimize their profit Thus, business has to develop one suitable business plan with clear and specific targets, and efficient implementation methods to achieve set target as well as countermeasures to solve, adjust that business plan to make it suitable with continuous changes of the business environment and with their human resource capacity and limited capital Garment and textile business is among companies in the field of clothing producing types of clothes to serve human’s necessary demands Similar to other businesses, to properly implement their target missions, garment and textile business must have a suitable business plan, check, supervise and timely adjust that plan I – COMPANY OVERVIEW INTRODUCTION PGSM Garment JSC is one limited 100% individual owned company, established in 2006 At their very first establishment, company had only 30 machines with 50 worker; up to now, company has had manufacture places with 1003 sewing machines, 15 manufacture lines and skilled staff and worker With their initial capital charter at 1.500.000.000 dong, company is more and more developing their production, and business is more and more expanded together with strong development of Vietnamese market economy Our company with prestige first slogan has more and more received many orders, so it’s indispensable for business manufacture expansion PGSM Garment JSC has been confirmed their position and created prestige with our domestic and international partner and customer 1- Company’s field of operation B02_LeDuyLam_quantrihoatdong_Eng.doc PGSM Garment JSC specializes in producing and processing types of clothes for adult and children, producing carton box to serve import From its establishment and operation up to now, company has continuously developed and expanded its business manufacture scale; clothing products re more and more prestigious with partner and has found itself position in the domestic and international market When starting its operation, company mostly process types of clothes various in styles, colour and types, produce following customer’s model and requirement Company’s main products are types of exporting clothing products with various styles such as: sporty clothes, skiing clothes, jacket…with exporting clothing products accounting for 90 to 95% Besides, company also receives orders of other domestic and international companies in the field 2- Company’s customer PGSM Garment JSC specializes in sewing processing products for foreign countries, so its key customers are foreign business accounting for 90 – 95% total company’s income Company’s object to be served is consumer (mostly developed country such as Germany, Japan….) , so their requirements on product quality are very high and product’s model and styles must be beautiful and suitable with each different type of customer For example, products processed and manufactured for Japan must me much smaller and more colourful compared to that of European countries because weather in EU countries, Canada …is very cold, jacket must be thick and more buffer layer; shirt needs a type of well temperature saved cloth and more courteous colour II PGSM GARMENT JSC’S DEVELOPMENT TARGET AND DIRECTION Company’s Target in 2012 At current status, PGSM Garment JSC focus on development targets and B02_LeDuyLam_quantrihoatdong_Eng.doc adjust business plan to ensure company to overcome global financial crisis and economic deflation Target to customer: “Customer is the God” Company’s target is to satisfy customer’s demand via company’s retail system all over the country with PGSIMEX’s trade mark and exported customer on model and quality (this is the company’s main income) Thus, business target of PGSM Garment JSC is t o optimize satisfied customer Target on biggest business partner: PGSM Garment JSC is very clever in cooperation with big garment and textile companies of Japan, EU countries…They are big business and prestigious partners on the market Manufacturing processing products for them brings company many advantages especially currently when orders of other countries reduce, Japanese orders is still regular helping company to continuous its production Target to produce high quality and nice model product Company’s main business is to manufacture processing products; however, recently company has trend to pay attention to PGSIMEX trade mark products These are products popular to consumer for ages and found its own position on the domestic market and more and more accounting for high rate in company’s sale Company is developing plan to produce high quality and various model products suitable with customers company is serving Target to create the most creative living and working environment Each member of PGSM Garment JSC is worth to be respected but it’s more important for environment to success Each company’s member not only work but dedicates their talent and enthusiasm to company’s development Target environment PGSM Garment JSC will develop is: B02_LeDuyLam_quantrihoatdong_Eng.doc + To be worked with favourite job suitable with their expertise field and work with high intensity + To be loved and enjoined entertainment to delete all stress in job + To have opportunity for self-development + To have opportunity to contribute to community and country Target to develop the highest capable staff Staffs are the most important asset of company To protect and develop staff meeting higher and higher requirements of the globalization battle and especially current financial crisis one, company has set target: - Company’s staff must be enthusiastic and continuous to enhance self capability - Recruitment must get the most efficient result; most of staffs graduate from university and workers are skilled people Business orientation in the coming time PGSM Garment JSC has harvested much important success during its operation, but company still hasn’t used all their available capacity Thus, company must have more material and human investment to maintain its current position and extremely use their capacity to serve long term development Understand this temporary chance and mission, company current has some orientation as follows: 2.1 - Orientation to countermeasure to solve difficulty caused by economic crisis Global financial crisis has caused many difficulty and challenge to the company; orders reduce and product’s price reduces Under this situation, company’s Board of Manager has conducted some countermeasures to solve this difficulty: B02_LeDuyLam_quantrihoatdong_Eng.doc Find out new markets: company’s traditional market such as America, Japan, EU all reduce their orders; thus, company’s manufacture scale gradually reduces To solve this difficulty, company has to find out solutions among which is researching market, finding out some new markets such as Middle East, Africa …They are potential markets but company hasn’t had opportunity to exploit Diversify business field: Together with garment and textile fields, company has planed to develop some other business fields to share risk It is handicrafts business field, a potential field business but we must research to understand market and consumer’s favourite and find out supplying sources The problem is company still hasn’t researched market and developed this plan in practice If it is implemented, company will have to face with many difficulties especially competitors who already had their business in this filed 2.2 - Orientation to manage and develop staff implementing business plan The most important is to quickly complete business section, regulate title to complete company’s machine, rearrange departments following a process to ensure continuous operation, mutual support, smoothly cooperation, timely use of all machine’s potential capacity when necessary during the business operation process 2012 plan forecast Proposed plan for 2012 Unit: đồng No Target 2012 Plan B02_LeDuyLam_quantrihoatdong_Eng.doc Income 40.000.000.000 Submit to state budget and other taxes 2.100.000.000 Operational profit (before tax) Labourer’s average income/month Total of manufactured products 300.000.000 3.500.000 4.6 million pcs III DEVELOP COMPANY’S BUSINESS PRODUCTION PLAN IN THE TIME OF 2012-2013 Based on above background, PGSM Garment JSC has developed company’s business production plan in the time of 2012-2013 Production plan 1.1 Content of plan Currently, global economic situation is unstable and domestic inflation rate is over 20% and Vietnamese clothing industry hasn’t found its way yet to overcome crisis; thus, PGSM Garment JSC has developed two year 2012 – 2013 production plan to meet the new economic situation In 2012 and 2013 company will continue to manufacture traditional products, which means that we will continue to process based on orders such as jacket, shirts, children clothes… These products are often produced based on orders by company and they account for high rate in company’s orders However, in 2012 these products will be produced less than years before and its quantity starts to gradually increase in 2013 depending on company’s orders Currently, company’s orders are only produced to October 2012, so it is necessary to adjust production plan as current Maximum production quantity in 2012 is 4.6 million pcs and able to increase up to 4.7 million pcs in 2013 if economy is stable again This product quantity is given based on B02_LeDuyLam_quantrihoatdong_Eng.doc forecast on market’s demand and the industry’s characteristics that product consumption changes following reason, each reason will see a different product quantity This production plan will start to be applied on Quarter II 2012 and products are proposed to be accomplished and released to market at the beginning of Quarter IV 2012 To be able to complete products of other current famous garment and textile businesses in our country such as Việt Tiến, 10 Garment, An Phước Garment ….company only focuses on manufacturing new product serving for middle aged people Thus, company has raised our idea to design clothes to serve demand of middle aged women with good quality, suitable price, and nice model 1.2 Some production target plan Based on global and Vietnamese economic situation, company has developed production target plan for two years 2012 and 2013 pursuant to market’s demand or orders company receive as well as remained products of previous years to produce for these two years Company depends on each product to have suitable production plan As for jacket, company mostly just produce when receiving order and don’t sell in retail to outside market It is also the product accounting for highest weight among company’s traditional products, so beginning inventory is nearly empty in this production target plan Besides, 2012 economic situation is forecasted to be improved, so company still produce, leave some ending inventory to be able to meet customer’s demand New product production plan: This new product is manufactured to investigate market, so company set production target plan at about 1.2 million pcs in 2012 and about million pcs in 2013 To be able to implement and accomplished the developed production plan, company has regulated levels of B02_LeDuyLam_quantrihoatdong_Eng.doc expense as follows: Company may mobilize maximum production power of all three production places, in which the first place focuses on new product production to timely meet progress and time of the developed plan to release product to the market The second and third places produce traditional products based on company’s orders so that company can accomplish developed plan 2- Product consumption plan 2.1 Product consumption market Exporting is the company’s main market up to now; however, too focusing on exporting makes company hasn’t developed itself trade mark to be known by all consumers in the market Global financial crisis caused many exporting businesses go bankrupt and our clothing businesses are also included Before, company’s exporting market account for 90 – 95% market share and main exporting country are EU countries, Japan, America, Hong Kong…Only by researching and finding out new markets can they serve company exporting and Middle East, Russia …are among those markets Some targets on market consumption product Unit 2012 2013 EU countries Pcs 1.200.000 1.400.000 America Pcs 8.000 1.600.000 Japan Pcs 1.800.000 2.200.000 Middle East Pcs 6.000 8.000 Other markets Pcs 4.000 6.000 Domestic Pcs 4.600.000 4.700.000 Company still continue to export traditional products to EU countries, America, Japan….together with enhance activity of finding out new markets B02_LeDuyLam_quantrihoatdong_Eng.doc and expanding domestic consumption market IV COUNTERMEASURES TO IMPLEMENT PLAN Research and develop market Market research is the first work when developing a business plan, because market always changes continuously When we want manufacture and have business, we must know market’s demand on type of commodity so that we can develop plan to find out exploitation opportunity and understand that opportunity in the most efficient way Due to many different suppliers, commodity are very various and rich with different properties on the market; business market research will find out production sources, suppliers, product consumption market Process of market research includes following steps: - Market general research: aggregate supply, aggregate demand, price, state’s policies - Market detail research: supplier, competitor… As for PGSM Garment JSC, a clothing products manufacture business, market research should be paid attention to; however, it isn’t actually paid attention to at the company with insufficient and unsystematic market information Main company’ market share is foreign countries focusing on some European countries, Japan, America while market share is nearly empty at some Asian areas, Middle East, Africa and very small at domestic market Thus, company must enhance countermeasures supporting business production to increase market share at above markets Company has actively found out new markets without living on traditional market as before Diversify production business field At current situation, only by diversification of production business field can company save its production scale and overcome difficulty Thus, B02_LeDuyLam_quantrihoatdong_Eng.doc company must step by step expand and better exploit some production business fields company has developed business plan already to overcome crisis and meet our country’s demand Well organize labourer Labourer is one among three human resources of production process: Labourer, working object, working material Labourer’ quality of working object seriously affect to production process efficiency; thus, labourer’ quality must be improved to be able to increase efficiency of business plan implementation Currently, company’s staffs still has limited working skill at level 2/6; when company expands some business fields, this workers can’t meet requirement Well implement business production process To well implement business production process, company need to pay attention to some following issues in fixed asset management: - Arrange production line suitably, exploit all machines and equipment’s power, enhance fixed asset’s efficiency, and completely use business production land - Completely dispose unused or broken asset to withdraw unused fixed capital to supplement to business production capital Develop and follow regulations of fixed asset’s usage, maintenance and reparation, develop compensation and punishment regulations to enhance material quality in using fixed asset - Regularly pay attention to fixed capital conservation, strictly manage fixed asset Don’t let fixed asset to be loosen or broken before depreciation term, develop annual depreciation plan based on regulated rate and adjust fixed asset’s value timely when price reduces to exactly calculate depreciation and commodity product’s price, maintain fixed B02_LeDuyLam_quantrihoatdong_Eng.doc asset Invest in production development Pursuant to company actual development situation for ages and company current situation, some countermeasures to implement business operation are as follows: Clothing product’s competition is more and more severe on the market; customers’ purchasing themselves is also more and more decreased due to financial crisis and global economic deflation, so product’s price must also be reduced to keep order causing company’s income reduce Although some orders compared to last years can be achieved, company’s profit will be reduced due to price’s reduce and USD trending to reduce Thus, the current optimized countermeasure is to actively in resigning orders with current traditional partners and find out more new partners We also need to well implement countermeasures of minimizing production expenses and al other expenses; enhance working productivity and prestige to customer; enhance competitive capability; diversify manufacture products as well as new business fields to contribute to company’s production business efficiency; find out a suitable direction in current situation; try to keep production scale and working force at production places to timely meet human resource requirement for production when economy recovers CONCLUSION In the market economy, business plan development and implementation is the leading task covering all business’s operation and manufacture process Business plan has very important meaning and affect to business’s success or failure in its operation and manufacture Only by developing business plan can we understand market’s demand and actively face with business environment’s complicated situation, understand customer’s demand to be able to develop detail plan as background for business development B02_LeDuyLam_quantrihoatdong_Eng.doc B02_LeDuyLam_quantrihoatdong_Eng.doc ... process types of clothes various in styles, colour and types, produce following customer’s model and requirement Company’s main products are types of exporting clothing products with various styles... demand on type of commodity so that we can develop plan to find out exploitation opportunity and understand that opportunity in the most efficient way Due to many different suppliers, commodity are... with high intensity + To be loved and enjoined entertainment to delete all stress in job + To have opportunity for self-development + To have opportunity to contribute to community and country