Báo cáo thực tập tiếng anh dong anh mechanical joint stock company – DACO steel building

The Historical Activities of the Company: DACO Steel Building DSB was established in 2004 specialized in manufacturingprefabricated steel frame, metal supplies business, industrial desig

The internship opportunity I had with DACO Steel Building was a great chance forlearning and professional development Therefore, I consider myself as a very luckyindividual as I was provided with an opportunity to be a part of it I am also gratefulfor having a chance to meet so many wonderful people and professionals who led methough this internship period

Bearing in mind previous I am using this opportunity to express my deepest gratitudeand special thanks to the Marketing Director of DACO Steel Building who in spite ofbeing extraordinarily busy with his duties, took time out to hear, guide and keep me

on the correct path and allowing me to carry out my project at their esteemedorganization and extending during the training

I express my deepest thanks to my professor - Mr Dao Tung for taking part in usefuldecision & giving necessary advices and guidance and arranged all problems to makethe internship with me easier I choose this moment to acknowledge his contributiongratefully

I perceive as this opportunity as a big milestone in my career development I willstrive to use gained skills and knowledge in the best possible way, and I will continue

to work on their improvement, in order to attain desired career objectives Hope tocontinue cooperation with all of you in the future,

Sincerely,

Table of Contents

ACKNOWLEDGEMENT 1 CHAPTER I: OVERVIEW OF THE COMPANY 3

1 G ENERAL I NFORMATION ABOUT THE COMPANY : 3

2 T HE H ISTORICAL A CTIVITIES OF THE C OMPANY : 3

5 T HE B USINESS E NVIRONMENT , THE M ARKET FOR C OMPANY ’ S P RODUCTS , AND THE

2 A DVANTAGES AND D ISADVANTAGES OF THE COMPANY : 9

3 T HE M AIN M ARKETING A CTIVITIES OF THE C OMPANY : 13

CHAPTER III: INTERNSHIP TARGET, THE ASSIGNED TASKS AND

4 I DENTIFY CRITICAL ISSUES AND METHODS OF SETTLEMENT IN THE FUTURE TO

ENHANCE THE OPERATIONAL EFFICIENCY OF THE ORGANIZATION : 23

CHAPTER I: OVERVIEW OF THE COMPANY

1 General Information about the company:

Name: Dong Anh Mechanical Joint Stock Company – DACO Steel Building

Address: Street 3 – Duc Tu – Dong Anh – Hanoi - Vietnam

Tel: +84-4 39616619 – Fax: +84-4 38801948

Email: info@cokhidonganh.com.vn

Website: http://www.steelbuilding.vn

2 The Historical Activities of the Company:

DACO Steel Building (DSB) was established in 2004 specialized in manufacturingprefabricated steel frame, metal supplies business, industrial design, civil works,erection prefabricated steel frame, metal roofing production, fabrication ofmechanical products: hydraulic works, columns telecommunications antenna, the

station, office, power bar, dust filter equipment, material hopper for cement factory,mechanical products for lifting equipment, etc.

Prefabricated steel products of DSB are produced on automated lines and moderntechnology With strong proactive input raw materials to serve the business ofmanufacturing, so the product of DSB are diverse and qualified, meets the standardneeds of Vietnam ‘s customers, fine technology combined with competitive prices

3 Mission, Vision and Core Values:

DSB offers solutions for steel buildings with every aperture, specifications, and sizeaccording to customer requirements With a network of manufacturing plants withtotal production of over 20,000 tons of structural steel per year, staff of skilledengineers, DSB has sufficient capacity to competitive bidding and construction ofmajor projects domestically and internationally

Prefabricated steel products of DSB are always improve, diversify and constantlyimproving quality to meet the fastest and customer requirements

4 Organization Structure:

Figure 1: The organizational Structure of DACO Steel Building:

5 The Business Environment, the Market for Company’s Products, and the Target Customers of the Company:

a) Business environment:

Since Vietnam became a member of the trade organization WTO, the businessenvironment has many favorable factors for businesses of Vietnam in general and thecompany DSB in particular Typically, there will be more choices of suppliers whenapplying high technology and export markets are expanding

Vietnam is a member of the Association of Southeast Asian Nations (ASEAN) andthe Free Trade Area (AFTA) Currently, in these countries the new tax policy asreducing import duties and encourage foreign investment, should be a priorityfacilitate company to expand overseas markets

Besides the advantages resulting from the integration, the company also faces newdifficult challenges: First is the level of economic development in our country is low.Second is the competitiveness of the company is still weak on foreign markets,especially management and marketing stages In the open economy, Vietnam'seconomy is very vulnerable to the impact of unfavorable changes taking placeoverseas companies DSB must therefore always changes to match each step ofconsidered markets

b) The Market for company’s product:

The market for the product: balls, bullets, steel castings

- Vietnam is a country with mechanical and metallurgy markets are considered largeand sharply increasing (mechanical market of Vietnam is about $ 16 billion with thegrowth rate of 20% / 1 year) Thus, the domestic market is still a big piece of cake,and important for company

- There are many advantages in export activities: there are many foreign customerslearn about the company's products and business cooperation proposal Somecountries have new policies for the importation such as reduction or exemption ofimport duties.

The market for mechanical engineering items

- The industry’s development is the opportunities for the development of space frame,with the advantage of space for workshops, warehouses In late 2007, the companyhas signed a valuable contract for space frame such as the Binh Phuoc cementwarehouse; Dien Bien stadium, etc

- In late 2007, the company has been assigned the Bac Ha hydroelectric projects Thispackage has a large volume and price, with the process of implementing on 2 yearsextended to create a major source of employment for the company

The market for aluminum products and the property market

- In 2008, the supply of building materials is forecast high growth rates

- Hanoi and Ho Chi Minh City is expanding the area The policy of the government

in developing satellite cities will create incentives for the construction anddevelopment industry; many new urban areas will be invested to build, creating amarket full of potential projects

- Besides the advantages, in this market the company still faces many difficulties,such as strong competition from several aluminum plants through the operation ofsynchronous line systems have been upgraded and invested, particularly special itemsare considered as the spearhead of the plant; the volatility of prices and supplies; thecontinuation of investments and move investment by foreign corporations in the field

of aluminum Vietnam; Industrial markets remained slow, not yet developed

c) Target Customers of the Company:

The target customers of the company are the building companies in the mechanicalindustry itself, the infrastructure industry and transportation (automobile, aeronauticsand railway) that often come from the contract with the government

Besides, the company also provides the equipment and facilities for energyproduction, military, iron and steel industry, and other final customers

2 Advantages and Disadvantages of the company:

a) Advantages:

DSB with over 40 years of construction and development have had practicalexperience, knowledge and skills are accrued as a trusted company in the market.Traditional products of companies such as balls, space frame, etc accounts for 90% ofthe domestic market

In addition, DSB's board of managers has been qualified, educated, dynamic andinnovative Especially the director of the company - Nguyen Truong Giang washonored with the title "Vietnam Entrepreneur"

Staff and employees are trained, experienced, skilled and enthusiastic participation

in production and business operations of the company

DSB has a stable capital, due to the support of the Corporation – Dong AnhMechanical Joint Stock Company, DSB’s ability to mobilize capital while producingstable business; the company also received the support of the commercial banks andother credit institutions (Infrastructure Development Fund) loan with preferentialmode Company also invests in machines and modern equipment to increaseproductivity, reduce material consumption and depreciation expense

b) Difficulties:

To perform the tasks of production and business plans, DSB have to maintain thegrowth rate of the production and business of traditional items, and also finding aplace in the market for the aluminum alloy of the company To achieve this goal the

company leadership has to set out plans and specific orientation and promote theinternal resources that are available in the company to overcome the difficulties of theeconomy in general and mechanical engineering, building in particular.

Domestic and abroad market have a lot of movements, the currency used incurrency trading becoming scarce, the supply is lower than the demand makes theloans in domestic market more difficult Credit loan interest rate increases; affects thebusiness performance of the company Domestic supply prices as billet, iron and steel,petroleum increase, affecting the input price of the product In addition, aluminum

is a new product, the ability to sell and recovery is restricted, while the cost of theinvestment for production is high, making the total cost increase

On the other hand, market competition is becoming fierce, the new mechanicalengineering companies in the market are the competitors of DSB It is both difficultiesand resistance for the development of the company

CHAPTER II: REPORT ON THE BUSINESS OPERATION ON PLACE OF THE INTERNSHIP

1 Business and Production Plan:

In the period of 5 years from 2016 to 2020, DSB is going to spread their business andvisions of the company They also have new movements in the business structure toadapt to the near future market in the time of industrialization and globalization,which are overwhelming the business world

The first mission for DSB in the near future is expanding the market for Vietnam’sneighboring countries, such as Laos and Cambodia within 2 years After doing severalresearches in the period 2016-2018, DSB saw the potential of the resources in theCambodian industry Duo to the good relationship between DSB and a Cambodiancompany, the director decided to open the cooperation to bring new opportunities forboth companies

In the second place, to prepare for the next-year plan, DSB want to develop itsbusiness structure DSB has been analyzing and forming the trading department forthe company Therefore, it is necessary to pay more attention and carry out all thethings in advance to help the work process easier

Finally, looking for new customers both domestically and oversea is the new goals forDSB in the near future Finding more demand in mountain regions such as Cao Bang(already constructed in Cao Bang), Lao Cai, Ha Giang, etc Besides, The customersfrom other developing countries are the new targets for the company

2 Operation Process of DSB:

Figure 2: The Value Chain:

a) Supply and Logistics:

DSB suppliers come from the foreigner partners in steel field who have mosteconomical prices DSB connect to the suppliers by contacting through emails ordirectly making a phone calls to negotiate the contract and the prices

In DSB, the most important position of logistics has to responsible for importprocedure They also have two staffs in charge of managing and controlling thewarehouse

b) Distribution:

Cities and provinces based in the north of the country are the major customers ofDSB Therefor, company has lots of distributions developed to meet the demand ofthe market Besides, near the constructions, the company works with always have aplan for distributing and storing

c) Sales & Marketing:

Supply Logistics Distribution MarketingMarketingSale & Sale & After sales

Besides the contracts from the Ministry of Construction, DSB also have manycustomers based on their good relationships Traditional marketing is an indispensablepart of the business of the company Due to the reputation of the company in theaspect of prefabricated steel buildings and the worth of mouth, the customers come tothe company with much of reliabilities to purchase, sign the contract or be adistributor

d) After sales services:

DSB has prepared to cope with any kinds of errors from machines and their products

If the products still in the time of the certificate of quality mentioned, the companywill take back all the defective products and give the customers new one

Missing of goods due to the transportation will be considered immediately and DSBwill hurriedly send back the goods

3 The Main Marketing Activities of the Company:

a) Marketing Functions within the company:

Marketing department structure

Currently, the marketing department of DSB can be divided into 2 teams who areresponsible for different duties:

- The first team considers the traditional products of the company and the customersfrom domestic market

- The second team is in charge of aluminum products and finding new customers fromother developing countries

Although they are separated but always support each other very well

The implementation of the marketing activities

With the traditional industrial goods, company still keeps the loyal customers forthem and reaches new customers However, with the characteristics of the traditionalsectors, the marketing efforts of the company do not pay much attention to the newcustomers

In contrast, in the aluminum products industry, the market is more vibrant Becausethis is the new product of the company within 3 years, the marketing strategy and planfor these products are more remarkable

b) Marketing mix:

Pricing:

Pricing policy of the company is mainly based on production costs, customer demandand competitors

+ Pricing based on production costs:

Raw materials that the company uses are relatively high costs, particularly withembryos; precious metals must be imported from abroad On the other hand, themarket is really fluctuating which directly affecting the company Therefore, thecompany launched the most economical price to customers through specificregulations

+ Pricing based on the demand of the market:

The company starts to find out the market segmentation Market is divided into manysmall pieces; the company has to learn the characteristics of each market On thatbasis, the company finally made the decisions on prices for each type of market

+ Pricing based on competitor

Pricing under competition based on the price that the competitor applies With theirstrategic objectives, the company launched their own service prices Currently, DSBhas special attention to the competitors in the field of aluminum products