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TABLE OF CONTENTS 1 CHAPTER 1: OVERVIEW REPORT ABOUT INTERNSHIP INSTITUTION 1.1 Background informations: Name: Thanh Phuong Limited Company Address: 156 Viet Hung, Long Bien, Hanoi Function: Thanh Phuong Company was founded on the basis of the quality of products, services and progress as a guideline for the executive management; ensured business operations developed to increase profit, generate income for the labor and contribute to the state budget Manager: Mrs Nguyen Phuong Dung 1.2 Brief history and mission of each period In 1993, Vietnam had just experienced the Renovation in seven years Thanh Phuong Co.ltd is one of the largest chemical distributors in Vietnam Thanh Phuong created a large number of chemicals market The main products are from China and imported directly into Vietnam, Thanh Phuong Co.ltd put chemicals into containers, and then transported to other small sellers throughout Vietnam These products were hazardous products and chemicals, which used to make pesticides The target customers were distributors and a big seller in Vietnam During the period, the task was unclear CEO of Thanh Phuong saw the opportunity and she tried to make the supply of goods to meet the demand The company's structure was not complicated, and Mrs Phuong Dung mainly operated all activities within the company In 1996, by realizing the great potential of the agriculture sector, Thanh Phuong Co.Ltd leadership has decided to move the business The director of Co.ltd Thanh Phuong, Mrs Phuong Dung think that the agricultural sector was very potential to the company with huge financial resources to move the business into a new direction However, it is a very dangerous movement because Thanh Phuong’s core competencies are not related to the agricultural sector After researching the market, with the consensus of the board, the company decided to break into agriculture The agriculture at that time earned a lot of profit for Co.ltd Thanh Phuong Thanh Phuong slowly turned into products plant protection chemicals Customers, farmers not have many choices at that time and the Thanh Phuong easily broke into the market, with the competitive advantage of lower costs and booming agricultural market, Thanh Phuong company went to the peak with the highest profit ever During the period, the task of Thanh Phuong was enhancing agricultural production in 2 Vietnam, reducing poverty, building a strong domestic Vietnam after the stagnation of the economy Thanh Phuong has completed the task partly because Thanh Phuong has helped a lot of farmers to improve agricultural productivity and their lives In 1998, Thanh Phuong was one of the first companies offering products of biological crop protection and herbs With this product, Mrs Phuong Dung wanted to change the agriculture of Vietnam farmers Its objectives were to provide less toxic products for both the farmer and the final consumer Thanh Phuong Co.Ltd was interested in cooperating with agricultural cooperatives to bring to market vegetable products, safely However, this plan did not succeed as expected The market did not accept the company's products The reason for this situation was the high cost of the product and the awareness of people about food safety had not been right Therefore, Thanh Phuong companies must go back to the products of chemical pesticides Operations and sales of Thanh Phuong Co.Ltd relied heavily on these products until 2008 The financial crisis in 2008 had a very bad impact on the business of Thanh Phuong Co.Ltd The money collection from the distributors and retailers had become very difficult In addition, there were a lot of competitors appear on the market All of the above made the company step into a severe crisis The Board of Directors must scale down dimension of production and reduced number of labor, and tried their best to maintain the company's operations This decline lasted until 2014, when the company signed a large contract with a major partner from Ho Chi Minh City In the middle of 2013, Thanh Phuong Co.ltd and their group of professors successfully found out the formulas of Herbal Shampoo, Body cream, Cosmetic… It took more a year to finish the registered license from Hanoi Health Department, testing on a human and large number of people The company officially entered a new development phase with new herbal products 1.3 Mission and vision: From 2014, due to commodity production conversion, mission and vision of Thanh Phuong company have changed The company's new mission is to bring the products of natural origin to consumers Vietnam We have lived too long in the polluted environment; used across multiple products containing toxic chemicals; has too many products imported cheap, poor quality of China Thanh Phuong's goal is to change the habits of consumers, providing them with the natural herbal products in Vietnam 3 Thanh Phuong's vision is to become the leading manufacturer and largest distributors of herbal products body care in Vietnam The biggest goal is to bring the natural products to all parts of the country 1.4 Organization structure: Thanh Phuong company is a private company with the owner and CEO is Mrs Nguyen Phuong Dung The structure of the company is divided into five departments: Marketing, Sales, Production, Accountant, Research and Development In this report, as well as practice in the marketing department of the company, I will analyze mainly about marketing and sale department of Thanh Phuong Co.Ltd The below drawing describes the organization structure of Thanh Phuong Co.Ltd 4 5 1.5 Product, target customer: Product: Now, Thanh Phuong Co.Ltd mainly produces and delivers the herbal health care products The outstanding product brands are such as Herbal Hair Growth Shampoo, Herbal Anti-Hairloss Shampoo, Herbal hair- conditional, Herbal Whitening Body Cream, Herbal Skin-Care Cream, Herbal Hair Anti-Greyhair Serum… Target customer: The targeted customer of Thanh Phuong co.ltd is o Women, from 24-64 years old o High-paid willingness, o Lived in urban o Love Vietnamese natural products and expect to be more beautiful 7 8 CHAPTER 2: BUSINESS ACTIVITIES OF THE COMPANY 2.1 Business activities in general A) Business activities strategy/plan: Initially, the company has a business plan in the next years In 2016, Thanh Phuong Ltd focuses mainly on the distribution, to expand the network throughout the territory of Vietnam The company increased cooperation with pharmacies, cosmetic stores, spas to expand the market In addition, the marketing team has a very important task is to develop and complete online marketing system through social networking channels and websites Further, the company also aims to offline marketing direction to reach more customers, for example, advertising on television or printing products By 2017, the company plans to equitize enterprise This aims to call for more investment This is the right time because the product has started to penetrate deep into the market; brand has initially been identified; the company has the research and understanding of the product, market, customer tastes should need a large capital to expand the market, to attract customers in large numbers B) Business production process: Supply and logistic: Main ingredients for the company's products are quite diverse and mostly natural herbs such as black locust, grub, coconut oil, lemongrass, lemon They come from all parts of Vietnam The company was ordered in two ways: buying directly from farmers or through forms of cooperation With this form of cooperation, the company will provide the plant variety and cultivation process for farmers Whereby companies are controlled by the number and quality of herbal medicine it needs Currently, the company has a warehouse located near the factory But the future, by the expansion needs of the national market, the company aims to hire warehouse big logistics firms This will help the company's products are present in the warehouse in all provinces across the country of the partner Whereby the 9 movement of goods to the distribution center, the store quickly, conveniently and cheaper Productivity: The company always aims to standardize the productivity to the highest efficiency Leadership of the company always pays attention to the technical improvement and modernization of machinery and to increase labor productivity and to bring the best products to consumers An example of quality priority is the company barely uses cheap materials but poor quality from China, including the packaging Thus, Thanh Phuong Co.Ltd has the ISO certificate for the production Distribution: Currently, the main distribution channels of the company are drug stores, cosmetic stores, spas This is possible because the channels they are common and where customers go to for solving hair problems Moreover, they also help the company to get closer to your target customers (women) Now, products of Thanh Phuong Co.Ltd are available in: Hanoi, Hai Phong, Quang Ninh, Thai Nguyen, Lang Son, Da Nang, Hue, Quang Ngai, Quang Tri, Ho Chi Minh, Binh Duong… and other cities To develop the market, deep and width penetrating into the channel is very important Therefore, as mentioned above, the company's strategy is to have as many distribution channels as possible The company aims to cover 50 cities and provinces at the end of 2016 Marketing and sale: To bring its products to customers, Thanh Phuong is using two main ways through traditional distribution channels and online channels While revenues from traditional distributors developed with high percentages, online channels such as websites or Facebook page also proved very effective Customers can visit the website to make an order http://daugoithienthao.net/ Products will be shipped to the customers within 1-4 days without a delivery fee In addition, customers only need to leave your phone number in Thien Thao's Facebook 10 10 page, the staff of Thanh Phuong Co.Ltd will call customers to advise and persuade the purchase Currently, the online marketing of Thanh Phuong just focused on developing markets for the important product Herbal Hair Growth ThienThao Shampoo Thanh Phuong chooses SEO, landing pages system and Facebook ads as main tools to implement the digital marketing It is the way that company is using to rapidly increase the customer (user) on the website by a combination of technological tool and marketing tool 2.2 Thorough analysis about marketing and sale activities A) Role in business activity: Marketing and sales on digital play a very important role in the development of the company Access to bulk customers via website, Facebook page helps the company's brand closer to consumers In addition, the online sale also helps companies save many costs, human resources The digital software, utilities greatly assist in the process of communication, sales between companies and customers A lot of the sales steps are automated by technology This not only saves time but also bring interesting and convenience experience for customers making a purchase B) Important aspect: Marketing activities: In late 2014, the first trial samples of ThienThao Herbal Shampoo Hair Growth had been distributed to a thousand people The main purpose of this is to get the opinions of a large number of customers on product quality, flavor, packaging The feedback received was very positive This gives great confidence to the whole company into wards of the success of this product Much of this a thousand customers continue to use the product for a long time, even a number of people signed the contract directly with Thanh Phuong Co.Ltd to become retailers The positive sign of the end market has cheered the company's marketing department quickly more research about the market, competitors and 11 11 products to quickly be able to launch our products Thanh Phuong Co.Ltd has signed a contract with Rio Creative packaging, a famous design agency, in early 2015 After that, the product was officially launched in February 2015 This is a landmark success for the efforts of all the companies, and especially marketing staff April 2015, the company's official website was launched with the domain name: http://myphamthienthao.vn This website is the foundation for digital marketing activities of the company Market research Thanh Phuong company make a deep research and here are the result Shampoo market in Vietnam: Total revenue shampoo market in Vietnam is about 5.5-6 trillion VND, with the average growth rate of 11-12% / year The herbal shampoo market still open, only Sao Thai Duong is the biggest one with over 70% market share and some of the small brand, imported from Korea, Japan as: Hasu, Olive, R & B small firms which sell products through online channels and has no branding strategy Vietnamese consumers receptive to new brands, "88% consumers are willing to buy the new brand." (2013) 12 12 Vietnamese 13 13 Competitor research Direct competition in Herbal Shampoo: Sao Thai Duong Sao Thai Duong was established in 2002 There are three shampoos solar products and Thai Duong 3, Thai Duong born in 2011, Valentine was sold widely in 2014 and became top of mind of customers Strong distribution: in 63 cities, covering in the pharmacy channel, there is one less in the cosmetic effect There is a good discount for distributors and dealers Pricing strategy: Solar 40k for 3, 90k and 250k for solar for Valentine Strategic branding: Traditional + digital Tradition: TVC regularly on the channel VTV, TV Sao Thai Dong invests o o o a lot of money to put hoardings, sponsored benches placed in the park, hotel Unilever Brands include Clear, Sunsilk, Dove … P&G Brands include Pantene, Head & Shoulder UNZA Brands include Romano ITP joint stock Brands include X-series, X-men, … SWOT analysis Strengths: Product quality is very good, the customer can use remarkably effective There are many loyal customers and use the product as a habit Having the support of professors of pharmaceutical chemistry biotechnology, o o o o o professors willing to help to communicate Brands Close to traditional Vietnam Weaknesses: It takes a long time to see clearly the result on customers The high price compared with ordinary shampoo products Opportunities Vietnamese consumers easily use products with new brand People care about chemical products, the Vietnamese are returning to using o o herbal products and natural Threats Direct competitors have very strong brand People tend to foreign students, still not really trust in domestic products Marketing Strategy 14 14 Marketing strategy is all about the content marketing that provides the useful information in order to educate people on the internet and directly convert them into the customer (buyers) through a website system, which is called the Funnel Creating Content for Marketing Funnel of Thanh Phuong Co.Ltd Funnel is the system of website to optimize the conversion rate as high as possible So marketing department of Thanh Phuong Co.Ltd designed a structure for Marketing funnel of the company 15 15 C) Analysis: Digital marketing and sale model is very suitable for the company As small company, relatively new product to market, Thanh Phuong Co.Ltd using the digital tool to reach, communicate and introduce the product to the customer This not only helps companies get the products to market quickly but also improves markedly brand name awareness 16 16 CHAPTER 3: AIMS OF INTERNSHIP, THE CONTENT OF WORK BY DIVISION AND METHODS OF IMPLEMENTATION 3.1 Aims of internship: With internship period at Thanh Phuong Co.Ltd, I have some aims such as: Learning how to build an organization structure: This will help me to understand how the human resources of small and medium-sized companies are allocated This is very important because a reasonable structure will help the company operate better, save costs and promote the full potential of employees Have an overview about the important stage of supply chain: Today in business, supply chain plays a very important role for the success of the enterprise Clearly, fundamental factor to compete successfully today is an effective supply chain Therefore, I want to learn the basic stages of the supply chain Through which I can get an overview of how business organization create and deliver value to the customers Gain knowledge about advertisement on social network, web: The rapid development of the Internet has brought a huge change advertising industry With the website or especially social networking sites such as Facebook, Twitter, online marketing is a great opportunity for businesses to reach consumers In internship period at Thanh Phuong Co.Ltd, I want to learn this process because now, it is extremely important for the development of enterprises 3.2 Working task by division: At office of Thanh Phuong, I was assigned to some task as below: Input customer data: Thanh Phuong Co.Ltd has developed a platform to collect customer information via the website or via Facebook page During the first week in Thanh Phuong, I had the task enter customer information into data storage systems of the company The recorded information is the name, address, age, email, occupation, hair condition, purchases I think this information is very valuable to the company After classified, it will become the basis for the company to understand and assess the habits, purchase preferences of each 17 17 customer group; which can improve product quality In addition, this information will be forwarded to the customer care department could lead to better customer service after purchasing Be trained about SEO, Facebook Marketing: Starting the second week, I was guided on Facebook Marketing and SEO by the marketing department of Thanh Phuong Co Ltd This is the main objective of this internship With help, just like friends of the marketing staff of Thanh Phuong, I have some useful basic knowledge about online marketing through Facebook Marketing, and, either way, is SEO These experiences will be presented more clearly in the following section 3.3 Methods of implementation: In this section, I will talk about my experience, the things I learned is in Thanh Phuong Co.Ltd I will not mention much about inputting data because it is quite simple and not my main purpose to Thanh Phuong Company for internship I will write about Facebook Marketing and SEO, what has given me new insight into online marketing A) Facebook Marketing: Facebook Marketing is that you have products or services; you find out the needs of users, customers for the product, your services are, what they really need or can get from the service; and meet their needs in order to increase profits or increase benefits through social networking site Facebook There are many ways you can get to the end user (End-User): Follower, Fan, User, Customer, You can go into their emotions, you can go to their knowledge, you what style goes well as long as not a hack, spam, break the law, it is you're doing Facebook marketing First of all, a Facebook marketing strategies should not be separated, it should be aligned with the overall marketing plans If you not have a strategy and clear objectives for your Facebook fanpage, you will miss a great benefit when using social media 18 18 Before starting a marketing campaign on Facebook, you should note the following issues: A beautiful website: Website is the face of your business Demonstrate professionalism and give your customers what they need A plan and a clear business model: You are making money in any way? This is the age-old question, but many entrepreneurs still not have a solid business plan and not understand things like the cost of goods, how much money they can (and should) invest in marketing Using email as a form of marketing: Some consumer products with large consumption may not need to send email, but most businesses still need to use email marketing as part of your overall marketing strategy they Email is the best opportunity for you to view both current customer and potential customer There are many email providers out there for you to choose from, such as Constant Contact, AWeber, iContact, Infusionsoft, MailChimp, Office Autopilot and more You should found a matching needs and your budget Optimize Facebook Page: Before you start doing marketing on Facebook, you need to be master of the basic elements of an attractive Facebook page Once you have done this, you can begin to integrate Facebook marketing with the overall marketing plan Here are steps to get a Facebook marketing strategy effectively: Set specific goals and measurable marketing campaign your Facebook Any strategy should begin with the objectives defined What you want to gain from the Facebook page? Sale order is certainly the obvious choice, but it can only be a secondary target of making revenue Consider some of the o following marketing objectives on Facebook on your plan: Increase brand awareness: This goal can be a little difficult to verify, but also can know through the amount of Likes of the page You should have a target o figure (for example, 500 new target customers in the next months) Create a community of loyal fans: This objective will be assessed through interactive data through People Talking About This (PTAT) In order for 19 19 everyone to cooperate with your business, they need to learn, like and trust you o first Create an interactive community that can help you strengthen the trust Set permissions and demonstrate your knowledge: Facebook is the perfect place to showcase previous work, your in-depth knowledge about the work and show o your personality at work Data collection: Using Facebook as a channel data acquisition is a major goal Using some kind of opt-in email is a great way to collect data from people who might be interested in the products or services you You could offer a free utility that is related to the product; hold a free webinar; or hold a contest and give o your product to the victor Sale: Sales directly from Facebook is sometimes a challenge You can’t push your sales messages on your fan pages too often (I think the maximum should be 10% -20% of the articles); you can track your sales You should set up Google Analytics to track conversions If you're running ads on Facebook, please make sure you are tracking ad conversion Naturebox has a special tracking link that will track when subscribers from Facebook When you set goals for yourself, let make sure it is attached figure and specific deadlines for o each goal Also, make sure you know how to verify such data Look at Facebook will include the following areas: Identifying objects and where you will spend time with them: If you know about your target customer, you can look at the interaction of any Facebook page by clicking on the tab Thanks to get more information There is very much o information about the number of followers on any page Facebook page Research your competitors: Search for other pages on Facebook has actually harder than finding new You can some basic searches on Facebook, but you should use Google to search for Facebook Pages Facebook search results are o limited to the Graph Search Understand the latest features: Make sure you know the latest feature on Facebook to be effective Keep up with the trend, you will know what to Design an experience on Facebook 20 20 o Set your goal: turned back from the original target to know how you will achieve them You want to get 500 new fans in the next months? Make sure o you have the operation or marketing budget to support that goal Establish what will do: Have a plan for what you will log each week to help you streamline operations because you can put up some posts with good content and o more often Moreover, a specific schedule posting on Facebook is necessary Set a specific activities schedule: One more thing you should is to plan your activities You can schedule your daily activities, weekly activities and monthly activities using a simple Excel spreadsheet Also, let take some time to map out the long-term operational and marketing plans, along with your estimated results That way, you can know what you need to Measure progress You should take the time to look back at your progress on Facebook, as you will know that your digital marketing strategies are working effectively or not Facebook Insights working to understand how to understand the interaction between the posts You can sort your posts as pin post (attached to the top of the page) to keep track of people are interacting with your content or use a number of ways, such as LIKE, SHARE, COMMENT and click links) B) SEO: SEO stands for Search Engine Optimization, is a set of methods to improve the ranking of a website in the results pages of search engines (Google is the most popular) The method includes website optimization (effect on HTML source code and website content) and building links to pages for the search engines to choose the most appropriate site to serve the Internet search with a specific keyword query users SEO brings several advantages: The cost is very low when compared to other advertising methods on other search engines Help to attract a large number of target customers who interested directly to the product or service of the company So it can bring to larger revenue 21 21 Cost savings of communication Help businesses expand markets, customers, even diversified products easily Enhance the brand of the business Appearing more on the search results page makes it easy for expand the business reputation Appearing in the top position means that your business has a perennial history and your website is reliable The work for SEO In the past, SEO working seemed to be very technical and it would be difficult if the lack of understanding clearly about the construction site But now, in addition to these factors, the people who SEO need to have the ability to interact well with the community in which they are doing SEO, along with the o ability to post and search information SEO involves a lot of different jobs, but can be divided into three main work: Keyword research: This is an extremely important task in SEO It aims to find out the phrase, keyword groups which are targeted by separate objectives and o easily take up the high position for website in the search results SEO Onpage: Optimize the content on the site, for both Search Engines and visitors Currently, it becomes increasingly more important after Google launched a series of new updates, especially Google Panda and Google o Humming Bird Seo Offpage: building links from other websites pointing to your website Includes all of the links from different websites (blogs, social networking, news, .) Optimization methods Google, Yahoo or Bing is the search engine so it develops standards to evaluate and rank websites A website meet more the criteria of search engines, it has more ability for being rated better, the opportunity on Top will be higher o Currently, there are some important ways to implement SEO: Like other communication methods, you should Title: Page Title of a website needs to be brief, concise and unique in every webpage Search engines appreciate Page Title tag because it is the most concise, meaningful of the sites 22 22 o Description: It's like a piece of website content summary The description must also have a wordy, concise declaration The description usually is a black text o appeared above the link, below the page title in search results URL: Build a static URL - or user-friendly URLs and search engines In the friendly URL should not have special characters (%, $, ~, ) This makes the o search engine easier to find and collect the contents of the website Backlink Building: A link exchange, link building to other websites The exchanges are based on an exchange between sites with the same content and o quality topics, there will be greater efficiency SEO content is the most important condition to SEO a website The content of the website must be useful to the reader The search engine was born to serve people looking for information on the Internet The Website with rich content, useful and up to date information is always in the first position on TOP Depend on the situation for using SEO or not SEO is towards long-term development, so it takes a long time to develop SEO will not be consistent with the purpose of short-term communication 23 23 CHAPTER 4: THE OUTCOME OF INTERNSHIP According to what I have presented in chapter 3, an internship at Thanh Phuong Co.Ltd has ended successfully I have received a lot of knowledge that is very useful and practical They will help me a lot to learn in college and in my later career First of all, a lot of knowledge that I have learned in university programs have also strengthened It is the knowledge of marketing, advertising, supply chain management Previously, when sitting in the lecture hall, I have somewhat overlooked the theory because I think it is bald, unrealistic However, after an internship, I understand that if have a good basic knowledge you can develop expertise, to achieve positive performance on the job No academic knowledge, you will be very difficult to reach practical knowledge Secondly, my soft skills also improved significantly The practice work has helped me mature at Word, Excel, Power Point These are very useful tools for the job They can help us save time; build, manage data more efficiently and more Lastly, at Thanh Phuong Co.Ltd, I was acquainted with the office work environment Thereby, the ability to communicate, co-working is raised to a new level In addition, I also learned more about the behavior, the dress of officers This will be a valuable experience that I can use to better integrate into the working environment later on, so that I can quickly develop my career in the future 24 24 [...]... Content for Marketing Funnel of Thanh Phuong Co.Ltd Funnel is the system of website to optimize the conversion rate as high as possible So marketing department of Thanh Phuong Co.Ltd designed a structure for Marketing funnel of the company 15 15 C) Analysis: Digital marketing and sale model is very suitable for the company As small company, relatively new product to market, Thanh Phuong Co.Ltd using the digital... period at Thanh Phuong Co.Ltd, I want to learn this process because now, it is extremely important for the development of enterprises 3.2 Working task by division: At office of Thanh Phuong, I was assigned to some task as below: Input customer data: Thanh Phuong Co.Ltd has developed a platform to collect customer information via the website or via Facebook page During the first week in Thanh Phuong, ...page, the staff of Thanh Phuong Co.Ltd will call customers to advise and persuade the purchase Currently, the online marketing of Thanh Phuong just focused on developing markets for the important product Herbal Hair Growth ThienThao Shampoo Thanh Phuong chooses SEO, landing pages system and Facebook ads as 3 main tools to implement the digital marketing It is the way that company is using to rapidly... clearly in the following section 3.3 Methods of implementation: In this section, I will talk about my experience, the things I learned is in Thanh Phuong Co.Ltd I will not mention much about inputting data because it is quite simple and not my main purpose to Thanh Phuong Company for internship I will write about Facebook Marketing and SEO, what has given me new insight into online marketing A) Facebook Marketing:... trained about SEO, Facebook Marketing: Starting the second week, I was guided on Facebook Marketing and SEO by the marketing department of Thanh Phuong Co Ltd This is the main objective of this internship With help, just like friends of the marketing staff of Thanh Phuong, I have some useful basic knowledge about online marketing through Facebook Marketing, and, either way, is SEO These experiences will... received was very positive This gives great confidence to the whole company into wards of the success of this product Much of this a thousand customers continue to use the product for a long time, even a number of people signed the contract directly with Thanh Phuong Co.Ltd to become retailers The positive sign of the end market has cheered the company' s marketing department quickly do more research about... staff April 2015, the company' s official website was launched with the domain name: http://myphamthienthao.vn This website is the foundation for digital marketing activities of the company Market research Thanh Phuong company make a deep research and here are the result Shampoo market in Vietnam: Total revenue shampoo market in Vietnam is about 5.5-6 trillion VND, with the average growth rate of 11-12%... IMPLEMENTATION 3.1 Aims of internship: With internship period at Thanh Phuong Co.Ltd, I have some aims such as: Learning how to build an organization structure: This will help me to understand how the human resources of small and medium-sized companies are allocated This is very important because a reasonable structure will help the company operate better, save costs and promote the full potential... 11 11 products to quickly be able to launch our products Thanh Phuong Co.Ltd has signed a contract with Rio Creative packaging, a famous design agency, in early 2015 After that, the product was officially launched in February 2015 This is a landmark success for the efforts of all the companies, and especially marketing staff April 2015, the company' s official website was launched with the domain name:... week in Thanh Phuong, I had the task enter customer information into data storage systems of the company The recorded information is the name, address, age, email, occupation, hair condition, purchases I think this information is very valuable to the company After classified, it will become the basis for the company to understand and assess the habits, purchase preferences of each 17 17 customer group;