Báo cáo thực tập tiếng anh a CHAU CONSTRUCTION AND ARCHITECTURE CONSULTANCY JOINT STOCK COMPANY

VIETNAM NATIONAL UNIVERSITY, HANOI INTERNATIONAL SCHOOL *** GRADUATE INTERNSHIP REPORT INTERNSHIP COMPANY A-CHAU CONSTRUCTION AND ARCHITECTURE CONSULTANCY JOINT STOCK COMPANY Address: 5th floor, JSC34 building, Lane 164, Khuat Duy Tien Street, Thanh Xuan district, Ha Noi Supervisor: THS Nguyen Thi Minh Huyen Student’s full name: Pham Thi Thu Student’s ID: 11071451 Major: International Business Class: IB2012 HANOI, MARCH 10, 2016 CONTENTS OVERVIEW The construction in Vietnam is still the developing industry, it still needs to change and update the new technology all over the world After joining WTO (2007) Vietnam opened for many foreign investors and has been integrating into the world economy From 2008, the average GDP growth rate was 5.5 percent In the early 2008, Vietnam was confronted with the overheating economy resulting from massive capital inflow Thanks to this, the construction filed also did make a big step in both the amount of work and the quality of work In 2007, the growth of construction was 12 percent, but it did not remain in 2008 because of increasing in the interest rate But actually the real estate bubble exploded during this year Until 2009, the decrease in interest rate and the increase in the construction material price made the sector grew 11.36 percent more than the previous year (2008) And this was the good time for the ongoing of this industry especially the foreign project At that time, the real estate industry continued to lead in attracting the FDI and in 2010 the sector increased 11.06 percent compare to 2009 However, in 2011 and 2012, this was the downward period time of construction industry The global recession had hurt Vietnam’s young companies which lacked of experience The real estate seemed to freeze and slump After that, this field has been recovering and the outlook is favorable Eventually this is growth more rapidly with the strong rate due to the stable of the economic conditions And with the urbanization are still growing gradually, the expansion in the tourism and investment in infrastructure project will support the industry growth (Phan Thanh Mai, 2012) CHAPTER 01: GENERAL INFORMATION ABOUT A-CHAU CONSTRUCTION AND ARCHITECTURE CONSULTANCY JOINT STOCK COMPANY 1.1 Establishment of the company Company name : A-Chau Construction Technology and Architecture Consultancy Joint Stock Company Trading name : A-Chau Construction Technology and Architecture Consultancy Joint Stock Company Address : 5th floor, JSC34 building, Lane 164, Khuat Duy Tien Street, Thanh Xuan district, Ha Noi Tax code : 0106044896 Tel : 043.7848251 Fax : 043.7848252 The precursor of A-Chau Company is a group of experts which includes: Professor, Doctor, Master, Architecture, and Engineer – from the design consultant team, Architecture Institute, Architecture University In 2002, A-Chau Construction Technology and Architecture Consultancy Joint Stock Company was found with the group member’s unity and the supervisor’s support The business registration certificate No 0103001064 was made on 20/05/2002 by the Hanoi department of planning and investment 1.2 Main tasks of the company A-Chau is a pioneer in the research and application of new technologies in the consultancy, design, project management With the business motto of "quality, safety, efficiency", the target’s company is on the top quality of Construction Technology and Architecture Consultancy field • Design planning, Design Master Plan Construction, Architecture works, Internal & External of the construction: civil, industrial, agriculture, urban areas, residential areas, export processing zones, high-tech zones • Investment Consultant and Construction: Provide information about the legal documents, the mechanisms of investment; Establish & Manage the investment projects; Draft bidding document; Monitor and manage the process of construction and installation process, construction cost management; Acceptance of cononstruction work • Topographic engineering-geological and hydrogeological surveys • Research and application new technologies in architectural design and • construction Consultants Estimating Manual: detailed estimates of works resorts, sports, • • • • • • restaurants and hotels Design consultants, estimate and acceaptance the traffic, road project Design irrigation systems, water supply, drainage system Design read works Supervise construction of bridges and roads Transfer technology in the field of information technology Evaluation and examination of investment projects, technical designs and total cost estimates and finalization of construction works • Preparation of bidding documents, analysis and evaluation of tender documents: civil works, procurement of goods and selection of consultants, implementation • • of investment advisory services abroad Building structure testing, construciton materials testing Accreditation: construction, interior decoration works, equipment and • technology, environment transport means Identification the cause of damage, preparation repair plans, evaluation the • • • • • carrying value of the buildings Consulting to build a system to ensure construction quality Construction supervision and completion all civil and industrial works General construction contractor, project manager of the construction works Construction of the civil works, industrial and technical infrastructure Export and import of technology products, construction materials, machinery and equipment • Environmental Impact Assessment • Business tourism trade village culture, eco-tourism areas, farms, amusement parks and entertainment sports • Design & construciton consultancy to prevent and treat termite and insects 1.3 Production Characteristics - Function of Company:  Organizing the production and business according to the registration with the  state authorities Complying with the regulations of the Ministry of Labours, Invalids and Social Affairs about the labor contract and the priority local employment  Searching, signing and implementing contract with the domestic and foreign partners - Mission of Company:  Developing and performing the production business plan in order to get a higher return years by years  Providing an equitable the personnel policy & salary schedule, the managemnet     of normal labor Keeping continuosly the training course to improve the standard of skills Following the commitments of the contracts and ensuring timely production Creating the good relationship and building trust with customers Performing well the workplace safety, environmental protection 1.4 The Organization Chart DIRECTOR TECHNICAL MANAGER PROJECT MANAGER CONTRACT MANAGER Adminis-tration Planning Department Department Finance & Accountancy Department Construction & Engineer Marketing Material Department Department Department Mechanical Mechanical Mechanical & Construction & Construction & Construction Team 01 Team 02 Team 03 CHAPTER 02: BUSINESS ACTIVITIES IN THE A-CHAU CONSTRUCTION AND ARCHITECTURE CONSULTANCY JOINT STOCK COMPANY 2.1 Characteristic of busniness activities A-Chau is the construction company so the product has the basic features of this industry They are durable or long lasting output such as house, building, road, etc large and heavy units, unique, immobile, complex process, and expensive Construction industry needs a lot of worker with many level such as skilled labor or unskilled labor And it will be different locations, different resources, different inputs and different stages of their process Therefore, the manufacturing is very complicated, and we need time to test the quality of the construction On the other hand, this is fixed product suffuring the change from topography, geology, hydrology All these products are not be directly traded like any others untill the contract have been signed The material must be bought depending on the total estimate cost and payments to be made at specific segments or intervals of the project, not pay at all 2.2 Features of technology manufacturing process Digram 1.1 Technology manufacturing process digram Sign The Contract Building Construction Techniques Prepare Construction Prepare Material Prepare Machines Land Clearance Prepare Labor Protective Equipment & Safety Measures Beginning Construction To ensure the quality management process, A-Chau company follows all the steps: • • • • • • • • • • • • • • • • • • • • • • • Control of Documents Training Process Recuitment Process Subcontracting Procedure Signing Contract Process Procurement and Logistics Procedure Internal Quality Assurance Process Establishing Bidding Document Process Design Procedure Surveying and Setting out Procedure Material Approvals Reporting Procedure Cost Control Procedure Administration & Correspondence Calibration Procedure Assessing Client satisfaction Request for Information Procedure Design Field Change Procedure Inspection and Quality Control Procedure Management of Plant & Equipment Codification of Documents and Drawings Handover, As-Built and Completion Procedure Control Lobor-Safety Process Basing on the unity process, A-Chau has great achivements which contributes to the success of construction industry, to construct the typical building in VietNam 2.3 The Organising of Business Activities Management Apparatus The Apparatus of A-Chau company is quite compact in order to support all the demanding activities 2.3.1 Board of Director They play a main role in the work construction and follow the terms of contract with the investor During the working period, they decide the commander works and consider all the recommandation to mobilize the engineers and workers In addition, all the problems relating to the quality of works such as: technology, machines, finance etc need to be solved quickly so that the shedule will not be affected The Board of Director participate in the periodic briefings or unexpected meeting with the investor to handle all issues ( relating to the contract’s condition, a work in progress, etc) There are three managers supporting the director: Technical Manager, Contract Manager and Project Manager 2.3.2 Company Departments All departments support the Director in production management, follow and provide all the stuffs so as to meet the conditions of work: • • Monitoring the progress Checking and tracking to ensure the right process, technical rules, quality, fire safety, environmental sennitation • Accepting and settling the construction with the commander works A-Chau company has total six departments: a Administration Department They helps executives roll out workplace initiatives, as well as administrate daily affairs They manage all employee’s profile, arrange the recuting workers & labour regime, organize meetings, and monitor expenses Traditional office duties, such as filing, copying, scanning, ordering supplies and overseeing supply reordering, are also preformed Especially, they must realize the critical role building departments play in the overall success of a project and consider governing agency’s role - an important 10 Strengths - Founded by experts - Building trust by fames Weakness - Late entrace/ No using social media Oppotunities Threats - High rate in winning the - Pricing war/ bidding Promotion war During the recession of the world ecnomy, A – Chau company also was affacted and their market share was also decrease After the recovering period, A – Chau still focus on the big project, does not invest much on the small project – home/ department design, although it is now the trend As a result, the marketing budget for small project is also limited It leads to the lack of discount and the marketing paln Therfore, it is hard for individual customer to choose A – Chau as the main investor/ the main engineers for their building In contrast with them, the young and small companies choose the main strategy is attracting the individual customers And of course they focus more on marketing plan and also the discount program to take the project With the a good brand in the big construction, A – Chau can gain and build the trust to big customer, and depending on its, it is easy to take some small-designing plan of the big individual investor However, in the long run, A – Chau will lose the market share in the home/ department design if they not change the strategy 15 CRICTICAL ANALYSIS OF THEORETICAL CONCEPTS REALATING TO PRACTICAL EXPERIENCE Theoretical concepts are entirely different from the practical experiences This concept only give the knowledge of the concerned matter where as in practical field sometimes deviation is imperative from the theoretical rules and regulations to accomandate the customers and to enhance the business activities All the theories are not applicable in their original form in practical life and some necessary amendments and deviations become unavoidable Normally, as student’s thinking, the social media is the fastest way to approach the customer : website, facebook’s fanpage, youtube channel, etc And although A – Chau company did use website to promote their brand, they did close it for one year ( since 2014) And they also not use other social media like facebook or youtube So why they it, why they deny developing the most convinent way like this The main different is the essence of business As I mention before, A – Chau does not focus on the individual customer with small project as much as the big project, moreover, they build the trust and brand through the experts who support the company activities They not need to a big promotion, they gain their investor’s trust by themselves and everyone will find and come to the company if they want Depending on your customer to make a marketing plan on your own way and it is a crucial lesson I have learnt when I internship in here CHAPTER 03: INTERNSHIP PURPOSE AND ROLE 3.1 Internship Purposes 16 Internship is a former programs which provides the pratical experience to the new one in this field So, for all students like me, I believe that we need and must have to internship before graduation for many reasons The first purpose is understand more about the realtiy marketing, not like the theory In fact, doing marrketing is not simple We need to know how to build image through banners ( how to choose the color, how to arrange the content, how big the banner is enough) and know how to make video to attract more customers ( what is the main content of this video, which background color is suit the best, where should we put the camare to have the best view, the total constuction’s view for customers) , etc Marketing is not doing everything to sell the product, it is also about how we understand our products Next is about the gaining experience It can’t be easy for me to aplly all the knowledge I have learned for years into the reality with only 6-weeks, so I know that I need to practice more and more The theory is different with the working environment and it requires everyone to change, to study, to update day by day; especially for the senior student like me; in order to adapt the employer requirement in the future The strengthen of intership is giving me visible work experience and also provide the good point in my resume, in general And the final purpose I myself believe that is useful for every student is undestanding bout the working environment This is not a game, you are in when you want to join, you are out if you want to quit It has a rule forcing you to follow You have to learn by yourself, have to work individually, have to be responsible for your fail As important as its, you need to learn how to work with a team, not for yourself anymore, for your team now You can not leave all mission for your leader as you were in university Working with other people, respect their value, respect their experience, or if not, it 17 will be hard time for you to face with many difficulties without any help You can be the best in your class but not the best in real, you have the teacher’s help in class, but nothing in working enviroment And I believe that internship is the opprotunity and also the trap waiting for anyone Changing to adapt and survive or preparing a coffin, depending on yourself With all three purpose, A- Chau company is a right choice for me to practice and gain experience in marketing field 3.2 Internship Roles As I mentioned, A-Chau company mainly focus on the customers with the big project and also the formers are group of experts which includes: Professor, Doctor, Master, Architecture, and Engineer – from the design consultant team, Architecture Institute, Architecture University, so that the company actually gain the trust from the customer first Recently, they did care and boost the home design and department design So the marketing team divides into main teams: one team is responsible for the main customers, large project which brings the high revenue, and the left one is responsible for the individual customers And the company gives a chance to practice and work in the team working with individual customers 3.2.1 Operation Role In the two weeks of internship, I spent almost of time to read documents as well as normal office works including arranging, classifying documents; typing, printing reports, catalog and preparing important documents for meeting I read material relating to A- Chau establishment, development and business regulation to know more about company that I am working for After that, I continue reading construction and design documents, it is quite difficult for me to understand all of this at first, but I try my best to understand it myself and find more information by using social network in 18 order not to disturb the junior staff And finally I focus on the product range, characteristics as well as the process to make a contract with customer so as to my job better In addition, not only our documents, I need to know about our competitors how they promote and the price of each product Actually, I consider more about the price, because it not only depends on the price of material, on our company, it also depends on our competitor’s price There is no fixprice in this fields, the price is different from the place, from the material, from the quality of design so we cannot apply for one price And in fact, the price is decided before it has been working, so we need an experience staff to set price with customers In the last four-weeks, I participated in the real mission in the marketing department At the beginning, it is still difficult for me I need to listen to the way of communication - how to answer the phone, and I need to remember the catalog, the character of our product to introduce to the customer And I need to follow the process of this team to complete my mission 3.2.2 Operation Process Operation Process follows these steps: Receiving customer’s requests from the hot-line (telephone) or email and information about this building/works Choosing the kind of service: Providing the customer all kinds of our service (See figure 3.1) by calling customer directly or send an email 19 Works / Buildings Price(000.VND/m2) 300m2 150VND/m2 120VND/m2 180VND/m2 150VND/m2 Townhouse Office Modern 100VND/m2 80VND/m2 300VND/m2 Neoclassical 400VNDm2 220VND/m2 Figure3.1: Pricing list (A- Chau company) Moving information to the mechanical & construction team: After having the agreement of customer, this team will visit the customer’s house to recheck all information exactly ( Not all customer send to us enough information) and make the survey and finnally discuss with customer and make the construction drawing Preparing the price list: After receiving the data from the mechanical & constrcution team, our marketing department will make the detail pricing list and send to customer *Sometimes, when the customer required the different products which doesnot belong to our filed, the marketing team needs to find the other distributors, compare the price and make the report to the customer Making contract: Having the agreement of customer about the drawing and the price, our marketing team needs to recheck all information and prepare a 20 contract All the necessary documents are given to customer and the mechanical and construction team in both soft and hard copy *If customer does not agree with any terms in the contract, we need to discuss and recheck until both sides agree Importing the data on the company’s data Notifing the customer through email/telephone if there is any problem during the constructing time Sending the invoice: After completing, the customer will receive the invoice form the marketing team and pay all money by cash or credit card (the customer can choose) Closing the contract This operation process is the first job all internships need to follow, remember and perform well at the beginning This is just the stepping stone for me to understand about how the marketing department works, how they make a contract, how they gain the customer’s trust And thanks to this, now I can move to any marketing department company without crestfallen In the last two week, it is luckily for me to enter the real contract Actually I play a small role in this process, but I am happy to help the staff doing this job First, I receive and collect all information about the customer’s address, the basic idea of customer about design style and give it to the senior staff Secondly, I make an appointment between the customer and my construction team Waiting for discussion and the agreement about the drawing and the style, I have mission to send an email to customer again about the pricing list Customer’s Name Address Total square Vu Duc Tuan 2630 Room, HH3A building, Linh Dam, Hoang Mai, Ha Noi 100m2 21 Number Items Unit Amount Price Total Plaster ceiling Wall Paint Wood Flooring Brace Wall Brace End Electric, Water, Air Condition Dinner table (1500x750x750) Dinner chairs (purchasing) Kitchen Cabinets (3300x800x600) m2 m2 m2 95,00 210,00 80,00 70,00 10,00 20,00 240 60 460 55 250 350 22.800 12.600 36.800 3.850 2.500 7.000 9.000 9.000 5.050 16.665 3,3 Total money 111.215 Unit Price: 1000VND Figure 3.2: Material price (A- Chau company) During the time to prepare the pricing list, there is on items which my company can not provide So, we need to find another supplier selling the dinner chair which is suitable with the design and make the customer satisfies with this Following the information provided, other staff and I search and find the information After that, I collect all data and make the report to the staff who has the main in charge of thi project My skills in 22 searching and filtering is quite good so it does not take me a long time to find and make an report And the main staff give me a complient to push me go ahead And of course, after re-agreement, our team make a contract and I print, submitte the hard and soft copy to the mechanical & construction team and the customer Finally, it is the invoice is send to inform the total cost With the satisfaction of customer, I believe that the project is totally performed outstanding and I also receive the good praise from the senior staff CHAPTER 04: EXPERIENCE AND TASK ACHIEVEMENT 4.1 All the achivement Internship is a job training for all students who is preparing to have a good job or eventually the professional careers in the future And for me, this is a big opportunity to work in a more than ten-year company, not too young and not too old, it is still developing and also is led by the masters in the construction industry I did also be trained in skills and knowledge in marketing filed, and prepare for myself after graduation 4.1.1 Business Strategy After the internship period, I believe that A – Cha have the unified strategy to maintain the defined main market They also invest in home/apartment design field but not too much And we can not deny that the director is very successful in showing and practicing the strategy, and helps the company follow to the right way they want It proved that they understand and develop well their ability in the first stage, in the first period Through A – Chau company, I also have chance to get an overview about the opearation of the company, the mission of each department, the way to connect efectively between different teams to complete task 23 And it is very pity if A – Chau company not have marketing plan in investing the home/ apartment design as well as the foreign project Having chance working with foreign investor is sure to bring many advantages for this company (technology, management, design) This must push the company into the new level in this industry 4.1.2 Marketing & Soft Skills This is the main task I was trained and taught a lot Not only the basic knowleadge about the construction, but also the way to communicate with customer I did have a lesson about the patient and the flexibility We need to listen to every demanding of customer and make them satisfy with the right service and product we provide And although all of the staff are busy with their tasks, they did try the best to help me fighure out what I dont understand such as the detail data about the design and material in construction, espacially the skill in collecting information and prepare report Thanks to all of them, now I know how to write the report more profession and also I make a big step in improving my Office Skill including Excel, Word and Outlook This is the true and necessary skill for every students to prepare before working in the real enviroment There is one more skill you need to improve and learn is how to manage your own time Having new contract means that having many task needs to be performed Everything needs to be under control to ensure that your team satisfy the customer as soon as possible This aspect is not easy and I myself still need much more time to practice and avoid carefully for any mistake I made To ensure that there is no problem while working, I need to observe how staff works, communicates with each other and customer, how they build their plan in one day working, and their own style in order to aplly for myself in the right way By helping staff, I can learn and understand more the detail in their job everyday and also build the good relationship with them and the other trainee 24 This is the true and important skill that I really need not only in my job but also in my real life in order to prepare for my future plan, for my path Working in a group in A – Chau company makes me more understand about the team-work To cooporate with all other colleagues, I myself must think as a team member, there is no place or no thinking for individualism and it is very hard to complete all job by myself CONCLUSION Marketing is the still the acttracting field to many students like me Although this is a big distance between the theoretical and practice, we need to understand the whole theory first to apply it and adapt to the real situation Beside, with the development of technology, we need to learn by ourself many other mordern tools to make the marketing plan more successfull And the most important things is understanding our products, we not sell just only the product, we sell the value of this product; the more value we creat, the higher revenue we gain The customers not only buy the product, they buy the value of its; the more value customers recieve, the higher number of sale is References: (1) Phan Thanh Mai, (2012) VietNam Country Report (2) Michael Baker, (2008) The Strategic Marketing Plan Audit, ISBN 1902433998 p.3 25 VIETNAM NATIONAL UNIVERSITY, HANOI INTERNATIONAL SCHOOL SOCIAL REPUBLIC OF VIETNAM Independence – Liberty - Happiness SHEDULE OF GRADUATE INTERNSHIP Internship Company/Institution: Construction Technology Consulting & Asian Architecture Join-Stock Company Supervisor: Ms Nguyễn Thị Minh Huyền Student’s full name: Phạm Thị Thu 11071451 IB2012B International Business Student’s ID: Class: Major: 26 Week Date Tasks performed Researching information of company & marketing 18 - 22 Jan department - History of company - Business activities of company 25 – Jan 01 – Feb 15 – Feb 29 Focus on researching document about Marketing and Construction Update, read and understand about the catalog and all 05 company’s product Receive information from new contract, collect and send it 19 for the mechanical & construction team 22 – Feb 26 Find & compare the price of the material (which A- Chau does not provide) in the new design contract and make a report 29 – Mar 04 Re-collect all information, make and send the hard & soft copy to both the mechanical team & customer 27 28 29 [...]... increase sales and achieve a sustainable competitive advantage.” (Michael Baker, 2008) And among the construction industry, A- Chau is not the leader in marketing They always try to capture the maximum share and the trend of market At corporate level its grand strategy is growth so they must to bring the innovation changes in products and service quality The company focuses to big customers with large... original form in practical life and some necessary amendments and deviations become unavoidable Normally, as student’s thinking, the social media is the fastest way to approach the customer : website, facebook’s fanpage, youtube channel, etc And although A – Chau company did use website to promote their brand, they did close it for one year ( since 2014) And they also do not use other social media like... International Business Student’s ID: Class: Major: 26 Week Date Tasks performed 1 Researching information of company & marketing 18 - 22 Jan department - History of company - Business activities of company 2 25 – Jan 3 01 – Feb 4 15 – Feb 29 Focus on researching document about Marketing and Construction Update, read and understand about the catalog and all 05 company s product Receive information from... staff who has the main in charge of thi project My skills in 22 searching and filtering is quite good so it does not take me a long time to find and make an report And the main staff do give me a complient to push me go ahead And of course, after re-agreement, our team make a contract and I print, submitte the hard and soft copy to the mechanical & construction team and the customer Finally, it is... Marketing Executive that are recommaded by the manager and staffs Application is then forwarded to Regional Office for sanctioning, which return to the marketing department to follow and practice In details, firstly about the marketing strategy According to Machael J Baker, he said:” Marketing Strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities... home/apartment design field but not too much And we can not deny that the director is very successful in showing and practicing the strategy, and helps the company follow to the right way they want It proved that they understand and develop well their ability in the first stage, in the first period Through A – Chau company, I also have chance to get an overview about the opearation of the company, ... believe that internship is the opprotunity and also the trap waiting for anyone Changing to adapt and survive or preparing a coffin, depending on yourself With all three purpose, A- Chau company is a right choice for me to practice and gain experience in marketing field 3.2 Internship Roles As I mentioned, A- Chau company mainly focus on the customers with the big project and also the formers are group... industry 4.1.2 Marketing & Soft Skills This is the main task I was trained and taught a lot Not only the basic knowleadge about the construction, but also the way to communicate with customer I did have a lesson about the patient and the flexibility We need to listen to every demanding of customer and make them satisfy with the right service and product we provide And although all of the staff are busy with... factors They set price which is directly link to its market competitors price and base on the basic pulse charging so that with increase and decrease of price in market will change the rates accordingly And about the promotional Strategy, A- Chau is using following the sources of communications Personal visit to the customers, disscuss and give advise to them, and also customers can visit in A- Chau. .. work in a more than ten-year company, not too young and not too old, it is still developing and also is led by the masters in the construction industry I did also be trained in skills and knowledge in marketing filed, and prepare for myself after graduation 4.1.1 Business Strategy After the internship period, I believe that A – Cha have the unified strategy to maintain the defined main market They also