Báo cáo thực tập tiếng anh DESCRIPTION OF VHP COMPANY LIMITED

Among the companies, VHP Company has its contribution to the development of trading in Ha Noi and it is becoming a trusting trader of industrial grease products.. Introduction of VHP Lim

To Teachers in Vietnam National University

To Director and all of Officer Staffs in VHP Limited Company

First of all, I would like to express my deepest gratitude to Ms.Pham Huong Trang- my vulnerable teacher who teaches and support me a lot during my internship

In addition, I want to thank all staffs of VHP for providing me with an invaluable learning

experience during my time at VHP Company Limited as an internee It has been a pleasure to work with the staffs and I have gained much practical knowledge about the Marketing and Sales

Especially, I sincerely thank for teachers’ guidance, friends and family’s care in the past four years

I am grateful to you for your help and transfer of precious experience, which will prepare us for

knowledge to get to the life

Thank all of you, again, for helping to make my internship a rewarding experience

Your sincerely,

Table of Contents

ACKNOWLEDGEMENT 1

INTRODUCTION 3

CHAPTER 1: A BRIEF DESCRIPTION OF VHP COMPANY LIMITED 4

4

1.1 Introduction of VHP Limited Company 4

1.2 History of Organization 4

1.3 Mission, Vision and Core Value 5

 Mission: 5

 Vision: 5

 Core value: 5

1.4 Organization diagram 6

1.5 Products, market, targeted customer: 7

 Products: 7

 Market: 9

 Targeted customer: 10

CHAPTER 2: A BRIEF REPORT FOR BUSINESS ACTIVITY OF VHP COMPANY LIMITED 11

2.1 A brief description of business and production of VHP Company 11

 Strategy: 12

2.2 Specialized activities: 13

 Import activity: 13

 Distribution activities: 13

 Marketing and Sales activities: 14

 After-sales services: 14

2.3 Function of departments 14

 Director: 14

 Accounting: 15

 Human resource: 15

 Technical Department: 15

2.4 Analyze sales and marketing activities: 16

CHAPTER 3: PURPOSES, SPECIFIC TASKS AND RESPONSIBILITIES OF THE INTERNSHIP 17

3.1 Purposes of the internship 17

3.2 Specific tasks and Responsibilities 17

3.3 Job discretion 17

CHAPTER 4: THE PERSONAL EXPERIENCE ACQUIRED THROUGH THE TRAINING COURSE 24

4.1 Knowledge learned 24

4.2 Skill gained 24

4.3 Results achieved 25

4.4 Recommendations and Conclusion 25

REFERENCES 26

INTRODUCTION

In the context of global economy, Vietnam is making the biggest effort to keep with rich countries and become a great nation in the world Today,with the development of national industrialization and

modernization, trade has played a key role of industry and bring major cultural and economic values to Vietnam Vietnam in trading is increasingly developing and plays a big role in Vietnamese economy This has resulted in establishing and improving many companies in Vietnam Among the companies, VHP Company has its contribution to the development of trading in Ha Noi and it is becoming a trusting trader

of industrial grease products

As an English-majored student of Vietnam National University, I have an opportunity to study and work at VHP Company for my internship course This is a valuable opportunity for me to practice my English knowledge, communication skill and learn experience and soft skills from every body in the company I myself think that the company is an ideal organization that students can collect information and get valuable experience of work

CHAPTER 1: A BRIEF DESCRIPTION OF VHP COMPANY LIMITED

1.1 Introduction of VHP Limited Company

Name: VHP Limited Company

Abbreviated name: VHP Co.,Ltd

Address: No 210- G22, Thanh Cong Dormitory, Thanh Cong Ward, Ba Dinh District, Ha Noi City, Vietnam nation

The precursor is an agent specializing in providing industrial grease products and leasing of

construction machinery since 2000 Previous strong growth trend of the economy in general and the industry in Vietnam in particular, VHP was founded to meet the deeper needs of the customers

limited company with two members and ten employees Ms.Dao Thi Thanh Huong and Mr.Vu Viet Hoang are responsible for debts and assets within the capital distributed to the company Located at No 210- G22, Thanh Cong Domitory, Thanh Cong Ward, Ba Dinh District, Ha Noi, that is a convenient place for customers to know as well as for trading business

In 2002, VHP became the exclusive agency imported products from Apar Industries Limited

Company in India

In 2004, the company continued to be a partner of Exachem Co, LTD from Korea

In 2010, after nine years operating, the number of employees increased from ten to forty, divided intodifferent departments in the company

Up to now, VHP Company has been developing and knowing by a lot of customers in Vietnam and other countries through fifteen years of operation At that time, the company has fifty employees who are

very skillful Moreover, facilities and office equipment are well-prepared and modern.

VHP has 15 years of experience in the distribution of petroleum products and lubricants brand

Mobil, Total, Caltex, Shell, used in industrial plants and residential, etc The company is customers choose the reliable partner and long-term stability

1.3 Mission, Vision and Core Value

VHP Limited Company is a professional company operating legally in the field of importing and exporting industrial grease in Vietnam and Asian countries

Nowadays, the VHP has become a distributor of industrial grease in Vietnam Honored by numerous customers from near and far who trust and use of Company products Along the process of formation and

its development, VHP always remember: "Customer is first - is a leading Prestige" Customer satisfaction

is the pleasure and their honor Thus, reassured VHP gives customers genuine products, the requirement for competitive prices and care before and after the sale of thoughtful, committed the most

- Expanding company’s business

- Providing rewarding rights and benefits to the staffs to encourage them to create new values for the customers, the company and the community

- Becoming the leading provider of industrial grease and efficient services regionally and globally

- Provision of petroleum services

- Meeting all customer’s requirements

- Efficiency – Best quality in all activities

- Solidarity – Mutual support and respect, enhancing teamwork spirit

- Responsibility – Top care towards customers, partners, community and each staff to bring

them best values.

1.4 Organization diagram

The company has fourty employees All of departments are well-educated as well as friendly and

enthusiastic They always try their best to complete assigned task and help me as an internee in sales and marketing at the company

- Duties of Director: Running all operation of the company, be responsible for the implementation of rights and obligations of Advisory Council

- Duties of Accounting Department: Having responsibility to financial reports, P&L, Balance sheets and budgets

- Duties of Marketing and Sales Department: Be responsible for advertising and guarantee for sales of the company

and the time it takes to fill those positions

- Duties of Technical Department: Develop construction plan, technical plan for all projects, all type of vehicles and equipment using for construction, other products to implement in Company

TECHNICAL DEPARTMENT

1.5 Products, market, targeted customer:

Industrial grease is one of the key doing business of the Company boasting nearly 15 years of experience, experienced many ups and downs of the economy The products of VHP includes:

- Industrial gear oil Total Carter

Turbocool Ready Mix

EPEXA MO 2

 Market:

According to statistics of Customs of Vietnam, 2015, the value of imports of petroleum products (excluding oil and gas) is about $ 1 billion, including lubricants, additives, base oil and bitumen We do not have specific figures for each sector, but noted the drop in volumes and

revenues of all major oil firms in Vietnam, about 12% compared with 2014, but in return there spectacular growth of domestic oil firms and imports 20% Therefore, the portion consumed, we estimate consumption and grease lubricants in Vietnam in 2015 is about 370 thousand tons of products No significant increase compared with 2014

Policy import tariff of 5% base oil, additives 1%, about 95% of imported oil products subject to 5%tax (except for some special kind ester derived from animal or HS code 20% 3403.) All taxable 10% VAT (value added) 2015, Vietnam and ASEAN countries will cut most of 0% import duty, but we still do not have confirmation on the new tax rates for the oil industry (HS code 2710.19) for Form D (with source origin from ASEAN countries)

In 2014, the exchange rate between the VND / USD increased by 2% (interbank rate), but the average exchange rate fluctuations increased by 3.5% with commercial banking

Unlike a few years ago, the economic industrial zone and business are not only centered around Saigon and Hanoi, but the industrial park has been established and developed economic regions such as the Northern Midlands (Taiyuan, Vinh Phuc, Bac Ninh), North Central (Ha Tinh, Nghe An, Thanh Hoa), Central Central (Quang Nam, Quang Ngai, Binh Dinh) and Southeast (Saigon, Binh Duong, Dong Nai, BR VT) Therefore, oil consumption may shift regions and distribution channels here have spectacular growth compared with the provinces / cities of the country

Thus, the strategy of expanding consumer markets throughout the country and focused in the industrial park of the company is reasonable

The main markets of VHP are Asian countries and domestic market Products are mainly imported from India, Korea and China Otherwise, domestic market is the priority for output

products of the company In the future, the Southern market is going to be the potential market for VHP for wholesale and retail activities

- Calcium sulfate grease and oil multipurpose Cortis circulatory MS.

- Cement industry: With a wide product range from hydraulic oil, gear oil closed, open gears, purpose grease to the heat-resistant grease and expert technical team of experienced, VHP also provides products for many companies in the Cement Corporation of Vietnam as well as other small and medium sized companies

multi The construction industry and the other industries: hydraulic oils commonly used in all industries and Total Azolla ZS is an excellent solution Azolla ZS meet HM standard with high performance inabrasion resistance

CHAPTER 2: A BRIEF REPORT FOR BUSINESS ACTIVITY OF VHP COMPANY LIMITED

2.1 A brief description of business and production of VHP Company

The process of production and business of the company in the last 3 years are shown in some economic indicators follows:

Table 2.1: Result manufacturing and business of VHP from 2012 to 2014

Looking at the table we see data on the situation of business activities of the Company in the last three years has achieved positive results with good growth between the years

- The cost of management of the Company:

In 2014 compared to 2013 increased by 253 495 699 VND (increased 49.85%)

In 2015 compared to 2014increased by 148 752 394 VND (19.5%)

Expense Management Company raised too high Administration expenses increased to make profit markedly diminished returns Therefore, the company must take measures to lower the cost management

in the coming years

- Profit after tax:

In 2014 compared to 2013 increased by 352 682 488 ( increased 136.85%)

In 2015 compared to 2014 increased by 437 029 988 ( increased 71.5%)

- To foster and enhance their professional knowledge for personnel member

- Contribution to the national budget

- Striving to complete the contract on schedule, quality that brings customer’s satisfaction

- Invest more in equipment and to maintain and attract more profitable contracts reality

+ Brand Positioning:

Nowadays, VHP is one of the top company in selling industrial grease products with the exclusive product in Vietnam Along with the brand name VHP, building up the beliefs and values in customers are very important to VHP

+ Brand Development Strategies:

According to Kotler 2005, successful brand will help to develop a new product So the managers will follow Brand Extension Strategy to provide new products Understanding this key point, in around one year, VHP will keep developing old brand products In addition to that, VHP will introduce more newproducts in the trial versions

+ New Product Pricing Strategies:

According to Kotler, 2005, there are many ways to set pricing strategies, but setting high price is affordable with the target market of VHP so high price for high quality product will gain a large market share gradually In one year period, considering the price group and the segmentation of VHP, market-skimming pricing strategy will match the objectives of company in 2015

+ Product Mix Pricing Strategies:

Optional-Product Pricing: For each price of product, customers can choose to buy what they really want

The quantity of Base Oil 150N is 40,000 KG and of Unitrans-Oil is 118.5 KL for each time importing Products are shipped by container ship and oil carrier Shipment will be affected soonest possible but not less than 15 days after date of L/C issuing The goods will arrive Vietnam within 15 days from the day of Bill of Lading

VHP provides industrial oil products Buhmwoo – Korean Brand oil industry globally renowned Simultaneously, the company also provides industrial grease products of famous brands such as Shell, BP-Castrol, Total, Catex, Mobile, The oil industry product line we offer include: Oil industrial gears, oil metal cutting machining, hydraulic oil, compressor oil refrigeration, compressor oil, motor oil, etc

images, messages, ideas… that best communicate the brand values

- Create surveys or capture information of the sales team and customer support (departments closest tothe customer) that may be relevant to enhancing or redirecting the marketing strategies for company.

- Perform searches and create actions in social networks that help to better understand the needs of users, in order to convert them into customers

- Warranty: allows the products to be replaced if it has problems within 3 months after purchase

2.3 Function of departments

the purposes for which they were given

likely to promote the success of the company for the benefit of its members as a whole

does not prevent them from acting in accordance with the company’s constitution or an agreement which the company has entered into

- Declare interests in proposed or existing transactions or arrangements with the company

- Accounting for the company’s activities to relevant parties

- Keeping an eye on opportunities to save money

- Accounting for and track receivables, including outstanding invoices and any required collection actions,

assuring that customers pay those invoices on time, so a system of friendly reminders is crucial

- Make sure labor, government gets paid

- Measuring the number of positions they fill and the time it takes to fill those positions

- Maintaining the office files

- Administering employee health, welfare and retirement plans company-wide

- Acting as liaison between employee, insurance providers and to resolve benefit related problems and ensure effective utilization of plans and positive employee relations

- Providing administrative support to human resources function as needed

- Ensuring plans are administered in accordance with federal and state regulations and plan provisions are followed

- Performing other HR generalist duties as assigned

- Guide and inspect subsidiaries about technical work, quality, progress, safety, equipment and sanitation

- Guide and co-ordinate with subsidiaries to prepare document to check and take over works

- Management, maintenance, repair, control all the vehicles and equipment in construction in Company

- Develop plan to repair and purchase equipment quarterly, yearly Co-ordinate with Sales Department