Báo cáo thực tập tiếng anh DESCRIPTION OF VHP COMPANY LIMITED

1 LE VU NAM IB2012B ACKNOWLEDGEMENT To Teachers in Vietnam National University To Director and all of Officer Staffs in VHP Limited Company First of all, I would like to express my deepest gratitude to Ms.Pham Huong Trang- my vulnerable teacher who teaches and support me a lot during my internship In addition, I want to thank all staffs of VHP for providing me with an invaluable learning experience during my time at VHP Company Limited as an internee It has been a pleasure to work with the staffs and I have gained much practical knowledge about the Marketing and Sales Especially, I sincerely thank for teachers’ guidance, friends and family’s care in the past four years I am grateful to you for your help and transfer of precious experience, which will prepare us for knowledge to get to the life Thank all of you, again, for helping to make my internship a rewarding experience Your sincerely, LE VU NAM IB2012B Table of Contents ACKNOWLEDGEMENT .1 Table of Contents 2.2Specialized activities: .13 2.3Function of departments .14 2.4Analyze sales and marketing activities: 15 3.3 Job discretion .17 CHAPTER 4: THE PERSONAL EXPERIENCE ACQUIRED THROUGH THE TRAINING COURSE 21 4.1 Knowledge learned 21 4.2 Skill gained 21 4.3 Results achieved 22 4.4 Recommendations and Conclusion 22 REFERENCES 22 LE VU NAM IB2012B INTRODUCTION In the context of global economy, Vietnam is making the biggest effort to keep with rich countries and become a great nation in the world Today,with the development of national industrialization and modernization, trade has played a key role of industry and bring major cultural and economic values to Vietnam Vietnam in trading is increasingly developing and plays a big role in Vietnamese economy This has resulted in establishing and improving many companies in Vietnam Among the companies, VHP Company has its contribution to the development of trading in Ha Noi and it is becoming a trusting trader of industrial grease products As an English-majored student of Vietnam National University, I have an opportunity to study and work at VHP Company for my internship course This is a valuable opportunity for me to practice my English knowledge, communication skill and learn experience and soft skills from every body in the company I myself think that the company is an ideal organization that students can collect information and get valuable experience of work CHAPTER 1: A BRIEF DESCRIPTION OF VHP COMPANY LIMITED LE VU NAM IB2012B 1.1 Introduction of VHP Limited Company Name: VHP Limited Company Abbreviated name: VHP Co.,Ltd Address: No 210- G22, Thanh Cong Dormitory, Thanh Cong Ward, Ba Dinh District, Ha Noi City, Vietnam nation Tax code: 0101089526 Telephone: 8310912 Fax: 7720463 Owner: Dao Thi Thanh Huong Date of operation: 17/01/2001 1.2 History of Organization The precursor is an agent specializing in providing industrial grease products and leasing of construction machinery since 2000 Previous strong growth trend of the economy in general and the industry in Vietnam in particular, VHP was founded to meet the deeper needs of the customers Established on January 17th , 2001 by Ms Dao Thi Thanh Huong and Mr.Vu Viet Hoang, VHP is a limited company with two members and ten employees Ms.Dao Thi Thanh Huong and Mr.Vu Viet Hoang are responsible for debts and assets within the capital distributed to the company Located at No 210- G22, Thanh Cong Domitory, Thanh Cong Ward, Ba Dinh District, Ha Noi, that is a convenient place for customers to know as well as for trading business In 2002, VHP became the exclusive agency imported products from Apar Industries Limited Company in India In 2004, the company continued to be a partner of Exachem Co, LTD from Korea In 2010, after nine years operating, the number of employees increased from ten to forty, divided into different departments in the company Up to now, VHP Company has been developing and knowing by a lot of customers in Vietnam and other countries through fifteen years of operation At that time, the company has fifty employees who are very skillful Moreover, facilities and office equipment are well-prepared and modern VHP has 15 years of experience in the distribution of petroleum products and lubricants brand Mobil, Total, Caltex, Shell, used in industrial plants and residential, etc The company is customers choose the reliable partner and long-term stability 1.3 Mission, Vision and Core Value VHP Limited Company is a professional company operating legally in the field of importing and exporting industrial grease in Vietnam and Asian countries Nowadays, the VHP has become a distributor of industrial grease in Vietnam Honored by numerous LE VU NAM IB2012B customers from near and far who trust and use of Company products Along the process of formation and its development, VHP always remember: "Customer is first - is a leading Prestige" Customer satisfaction is the pleasure and their honor Thus, reassured VHP gives customers genuine products, the requirement for competitive prices and care before and after the sale of thoughtful, committed the most • Mission: - Supplying products with best quality and good price for partner companies and customer - Always make the customers satisfied with the service, quality furniture products and unique premium - Collecting human beings to create and progressive, effective by increasing value for customers, companies, all members of the company - Expanding company’s business - Providing rewarding rights and benefits to the staffs to encourage them to create new values for the customers, the company and the community • Vision: - Becoming the leading provider of industrial grease and efficient services regionally and globally - Provision of petroleum services - Meeting all customer’s requirements • Core value: - Efficiency – Best quality in all activities - Solidarity – Mutual support and respect, enhancing teamwork spirit - Responsibility – Top care towards customers, partners, community and each staff to bring them best values 1.4 Organization diagram The company has fourty employees All of departments are well-educated as well as friendly and enthusiastic They always try their best to complete assigned task and help me as an internee in sales and marketing at the company DIRECTOR LE VU NAM IB2012B ACCOUNTING DEPARTMENT MARKETING AND SALES DEPARTMENT ADMINISTRATION AND HUMAN RESOURCE DEPARTMENT TECHNICAL DEPARTMENT - Duties of Director: Running all operation of the company, be responsible for the implementation of rights and obligations of Advisory Council - Duties of Accounting Department: Having responsibility to financial reports, P&L, Balance sheets and budgets - Duties of Marketing and Sales Department: Be responsible for advertising and guarantee for sales of the company - Duties of Administration- Human resource Department: Measuring the number of positions they fill and the time it takes to fill those positions - Duties of Technical Department: Develop construction plan, technical plan for all projects, all type of vehicles and equipment using for construction, other products to implement in Company 1.5 Products, market, targeted customer: • Products: Industrial grease is one of the key doing business of the Company boasting nearly 15 years of experience, experienced many ups and downs of the economy The products of VHP includes: - Oil and Fat Industries - Lubricating Oils, Lubricants - Civil Lubricant - Automatic Gearbox Oil Total Fluidmatic - Lubricating Oils Automotive Total Quartz - Lubricating Oils Automotive Total Rubia LE VU NAM IB2012B - Lubricating Oils Motorcycle - Oil Brakes Total HBF 3.4 - Transmission oil Total Transmission TM - Tears Total Turbcool - Industrial Lubricant - Oil Line Skating Total - Cutting Oil Total - Industrial gear oil Total Carter - Oil Drilling Stone Total - Oil Compressor Total dacnis - Refrigeration Compressor Oil Total - Oil and Fat For Food Industries - Hydraulic Oil Total Azolla ZS - Thermal Oil Total - Oil Circulation Total - Turbine Oil Total - Industrial Lubricants Total LE VU NAM IB2012B Turbocool Ready Mix EPEXA MO • Market: According to statistics of Customs of Vietnam, 2015, the value of imports of petroleum products (excluding oil and gas) is about $ billion, including lubricants, additives, base oil and bitumen We not have specific figures for each sector, but noted the drop in volumes and revenues of all major oil firms in Vietnam, about 12% compared with 2014, but in return there spectacular growth of domestic oil firms and imports 20% Therefore, the portion consumed, we estimate consumption and grease lubricants in Vietnam in 2015 is about 370 thousand tons of products No significant increase compared with 2014 9 LE VU NAM IB2012B Policy import tariff of 5% base oil, additives 1%, about 95% of imported oil products subject to 5% tax (except for some special kind ester derived from animal or HS code 20% 3403.) All taxable 10% VAT (value added) 2015, Vietnam and ASEAN countries will cut most of 0% import duty, but we still not have confirmation on the new tax rates for the oil industry (HS code 2710.19) for Form D (with source origin from ASEAN countries) In 2014, the exchange rate between the VND / USD increased by 2% (interbank rate), but the average exchange rate fluctuations increased by 3.5% with commercial banking Unlike a few years ago, the economic industrial zone and business are not only centered around Saigon and Hanoi, but the industrial park has been established and developed economic regions such as the Northern Midlands (Taiyuan, Vinh Phuc, Bac Ninh), North Central (Ha Tinh, Nghe An, Thanh Hoa), Central Central (Quang Nam, Quang Ngai, Binh Dinh) and Southeast (Saigon, Binh Duong, Dong Nai, BR VT) Therefore, oil consumption may shift regions and distribution channels here have spectacular growth compared with the provinces / cities of the country Thus, the strategy of expanding consumer markets throughout the country and focused in the industrial park of the company is reasonable The main markets of VHP are Asian countries and domestic market Products are mainly imported from India, Korea and China Otherwise, domestic market is the priority for output products of the company In the future, the Southern market is going to be the potential market for VHP for wholesale and retail activities • Targeted customer: - According to the strategy of VHP, they aimed to agencies in the Central and Northern region in Vietnam as their targeted customer - Steel Industry: For many years in the steel industry, company provides product oil and grease for most steel mills of Vietnam Steel Corporation and other steel mills in the country such as Ceran HV - Calcium sulfate grease and oil multipurpose Cortis circulatory MS - Cement industry: With a wide product range from hydraulic oil, gear oil closed, open gears, multipurpose grease to the heat-resistant grease and expert technical team of experienced, VHP also 10 LE VU NAM IB2012B provides products for many companies in the Cement Corporation of Vietnam as well as other small and medium sized companies - The construction industry and the other industries: hydraulic oils commonly used in all industries and Total Azolla ZS is an excellent solution Azolla ZS meet HM standard with high performance in abrasion resistance CHAPTER 2: A BRIEF REPORT FOR BUSINESS ACTIVITY OF VHP COMPANY LIMITED 2.1 A brief description of business and production of VHP Company The process of production and business of the company in the last years are shown in some economic indicators follows: Table 2.1: Result manufacturing and business of VHP from 2012 to 2014 Unit: VND No Target Sales revenue Cost of goods sold Gross profit Selling expenses 2013 17.148.477.176 16.213.353.330 935.123.846 125.205.000 2014 23.304.622.089 21.640.013.366 1.664.608.720 213.105.050 2015 28.577.670.488 26.264.697.000 2.3123973.480 187.560.500 11 LE VU NAM IB2012B Expense Management 508.604.560 762.100.259 910.852.653 Company Net profit from business 301.314.286 689.403.411 1.214.560.327 10 11 activities Other income Other expenses Profit before tax Corporate income tax Profit after tax 7.000.000 37.050.600 271.263.686 13.563.184 257.700.502 46.895.000 642.508.411 32.125.420 610.382.990 36.500.000 75.520.350 1.102.539.977 55.126.998 1.047.412.978 Looking at the table we see data on the situation of business activities of the Company in the last three years has achieved positive results with good growth between the years - Revenue: In 2014 compared to 2013 increased 6.156.144.910 VND (increased 36%) In 2015 compared to 2014 increased by 5.273.048.400 VND (22.6%) This is an encouraging result for the Company Companies should promote further its competitive position in the market to create brand increasingly contribute to revenue growth - The cost of management of the Company: In 2014 compared to 2013 increased by 253 495 699 VND (increased 49.85%) In 2015 compared to 2014increased by 148 752 394 VND (19.5%) Expense Management Company raised too high Administration expenses increased to make profit markedly diminished returns Therefore, the company must take measures to lower the cost management in the coming years - Profit after tax: In 2014 compared to 2013 increased by 352 682 488 ( increased 136.85%) In 2015 compared to 2014 increased by 437 029 988 ( increased 71.5%) • Strategy: - Keeping development of business activities and services of the company to maximize sources of profit to ensure the interests of the shareholders - Effectively use of capital in production and trading, accumulation and distribution production, contribute to the development of the country and the company - Improving working conditions, improve incomes and living conditions of workers in the company 12 LE VU NAM IB2012B - To foster and enhance their professional knowledge for personnel member - Contribution to the national budget - Striving to complete the contract on schedule, quality that brings customer’s satisfaction - Invest more in equipment and to maintain and attract more profitable contracts reality + Brand Positioning: Nowadays, VHP is one of the top company in selling industrial grease products with the exclusive product in Vietnam Along with the brand name VHP, building up the beliefs and values in customers are very important to VHP + Brand Development Strategies: According to Kotler 2005, successful brand will help to develop a new product So the managers will follow Brand Extension Strategy to provide new products Understanding this key point, in around one year, VHP will keep developing old brand products In addition to that, VHP will introduce more new products in the trial versions + New Product Pricing Strategies: According to Kotler, 2005, there are many ways to set pricing strategies, but setting high price is affordable with the target market of VHP so high price for high quality product will gain a large market share gradually In one year period, considering the price group and the segmentation of VHP, marketskimming pricing strategy will match the objectives of company in 2015 + Product Mix Pricing Strategies: Optional-Product Pricing: For each price of product, customers can choose to buy what they really want to use + Pricing Approaches VHP bases on the satisfaction of customer about the products so the price of products will be decided by the theory of value-based pricing 13 LE VU NAM IB2012B 2.2 Specialized activities: • Import activity: VHP Limited Company is specializing in importing industrial grease from Asian country, especially from India and Korea The two main suppliers for VHP are Apar Industries Limited Company and Exachem Co, LTD The quantity of Base Oil 150N is 40,000 KG and of Unitrans-Oil is 118.5 KL for each time importing Products are shipped by container ship and oil carrier Shipment will be affected soonest possible but not less than 15 days after date of L/C issuing The goods will arrive Vietnam within 15 days from the day of Bill of Lading • Distribution activities: VHP provides industrial oil products Buhmwoo – Korean Brand oil industry globally renowned Simultaneously, the company also provides industrial grease products of famous brands such as Shell, BPCastrol, Total, Catex, Mobile, The oil industry product line we offer include: Oil industrial gears, oil metal cutting machining, hydraulic oil, compressor oil refrigeration, compressor oil, motor oil, etc • Marketing and Sales activities: - Staffs working at Marketing and Sales Department are responsible for creating and disseminating images, messages, ideas… that best communicate the brand values - Create surveys or capture information of the sales team and customer support (departments closest to the customer) that may be relevant to enhancing or redirecting the marketing strategies for company - Perform searches and create actions in social networks that help to better understand the needs of users, in order to convert them into customers - Researching the track trends and monitor competition • After-sales services: - Warranty: allows the products to be replaced if it has problems within months after purchase 14 LE VU NAM IB2012B - Advice on how to use the product - Give notifications for the customer when the company has new products 2.3 Function of departments • Director: - Act within powers: act in accordance with the company’s constitution, and only exercise powers for the purposes for which they were given - Promote the success of the company: act in the way they consider, in good faith, would be most likely to promote the success of the company for the benefit of its members as a whole - Exercise independent judgment.: exercise independent judgment and make their own decisions This does not prevent them from acting in accordance with the company’s constitution or an agreement which the company has entered into - Declare interests in proposed or existing transactions or arrangements with the company - Giving decision about the company’s strategic objectives and policies; - Monitoring progress towards achieving the objectives and policies; - Appointing senior management; - Accounting for the company’s activities to relevant parties • Accounting - Keeping an eye on opportunities to save money - Accounting for and track receivables, including outstanding invoices and any required collection actions, assuring that customers pay those invoices on time, so a system of friendly reminders is crucial - Make sure labor, government gets paid - Measuring the number of positions they fill and the time it takes to fill those positions • Human resource: - Maintaining the office files - Administering employee health, welfare and retirement plans company-wide 15 LE VU NAM IB2012B - Acting as liaison between employee, insurance providers and to resolve benefit related problems and ensure effective utilization of plans and positive employee relations - Providing administrative support to human resources function as needed - Ensuring plans are administered in accordance with federal and state regulations and plan provisions are followed - Performing other HR generalist duties as assigned • Technical Department: - Inspect, determine the volume, quality, specification of materials, labor consumption on the basis of approved technical and economical norms; - Develop construction plan, safety and sanitation plan for important projects; Guide relevant units to create and approve construction plan, safety and sanitation plan for small projects - Co-ordinate with Sales Department, Project Development Department to prepare document to apply for bid - Guide and inspect subsidiaries about technical work, quality, progress, safety, equipment and sanitation - Guide and co-ordinate with subsidiaries to prepare document to check and take over works - Management, maintenance, repair, control all the vehicles and equipment in construction in Company - Develop plan to repair and purchase equipment quarterly, yearly Co-ordinate with Sales Department 2.4 Analyze sales and marketing activities: In VHP company, salesman are responsible for distributing and assessing the products After that, marketers will implement marketing and advertising activities Nowadays, the company are paying attention to diversify product to make different choices for consumers All the decision about products are made by director department Besides product policy, price policy is one of the key point in marketing strategy of VHP It plays an important role in the success of strengthening the position of products, competing and gaining revenue for the company To achieve the target for increasing ability to compete with other competitors, VHP made a plan for low price with high quality and exclusive product To be sure that all the products will be consumed, staffs in sales and marketing department have to research thoroughly, appreciate and 16 LE VU NAM IB2012B estimate exactly demand in the market Base on the research, the company can choose the equipment with suitable capacity to avoid wasting labors and machines, reduce the unnecessary fixed cost After weeks interning in VHP company, I realize that the advantages in sales and marketing activities of the company is the best price policy and wide distribution channel However, advertising activity is focused lesser and organizational structure of marketing has little coordination to get the best efficiency CHAPTER 3: PURPOSES, SPECIFIC TASKS AND RESPONSIBILITIES OF THE INTERNSHIP 3.1 Purposes of the internship There are very few courses at university that provide graduates with a specific professional qualification It is generally down to me to define and implement my own personal career plans An internship can be considerable benefit to me in this respect Internships will introduce me to potential future work environments and I will be able to decide whether these meet my career wishes and interests or not I can also acquire important supplementary skills during an internship and make contact with potential future employers 3.2 Specific tasks and Responsibilities In VHP, I worked as a trainee in Marketing and Sales Department As a trainee in this department, my main responsibilities are: - Handles correspondence written and handed by supervisor(s) to post, fax, or email, and record accordingly - Duplication and distribution of contracts, memos, and other office documents - Assists in market research on competition, market share, projects, pricing and promotions, etc 17 LE VU NAM IB2012B - Keeping all the sales records properly and up-to-date so that any information is available as per the requirement - Maintaining a good relationship with the public relations organizations and advertising firms 3.3 Job discretion I spent seven weeks on training in the VHP Company I went to the company days a week And my working time table is dependent on the working time table of the company Office time - In the morning: from 7:30 a.m to 11:30 a.m - In the afternoon: from 13:00 p.m to 17:00 p.m I would report my job and the problems of acquisition by myself as follows: Day no WEEK TIME TRAINING PROCESS - Having an appointment with the head - Morning: From 7.30 AM to 11 AM of Marketing and Sales department of VHP Company, the direct advisor, visiting around the company and socializing with everybody in the company - Afternoon: From 1.00 PM to - Reading documents about the company PM - Morning: From 7.30 AM to 11 AM and typing some documents - Being given directions about my work - Beginning my probation: greeting - Afternoon: From 1.00 PM to customer, calling and answering PM telephone - Morning: 7.30 AM to 11 AM - Afternoon: 1.00 PM to PM - Typing document of customers requirement - Cleaning table and arranging documents 18 LE VU NAM IB2012B - Reading the material about domestic and international product of the company - Greeting customers WEEK - Morning: 7.30 AM to 11 AM - Typing documents - Greeting guests and answering - Afternoon: 1.00 PM to 5.00 PM - Translating some Marketing documents - Photocopying documents for - Morning: 7.30 AM to 11 AM departments - Receiving faxes - Introducing products to customers - Afternoon: PM to PM - Reading documents of company and translating them - Typing the documents - Answering telephone from customer - Morning: 7.30 AM to 11 AM telephone - Afternoon: PM to PM - Calling and answering telephone from customers - Typing document - Greeting guests and answering telephones - Translating documents WEEK - Morning: 7.30 AM to 11 AM - Afternoon: 1.30 PM to 4.30 PM - Morning: 7.30 AM to 11 AM - Afternoon: 1.00 PM to PM - Translating documents Photocopying documents for customers Greeting guests and answering telephones - Receiving faxes Translating documents Delivering fliers Introducing new products to customers - Morning: 7.30 AM to 11 AM - Sending faxes to customers - Afternoon: 1.00 PM to PM - Translating contracts with AB limited 19 LE VU NAM IB2012B company Typing document of tours WEEK - Morning: 7.30 AM to 11 AM 10 11 Greeting guests and answering telephones - Afternoon: 1.00 PM to 5.00 PM Translating documents Photocopying documents for - Morning: 7.30 AM to 11 AM - Afternoon: 1.00 PM to PM - Morning: 7.30 AM to 11 AM 12 - - Afternoon: PM to PM customers - Receiving faxes - Introducing products to customers - Dealing with customers - translating document - Calling and answering telephone from customers - Typing document - Cleaning table and arranging documents - Sending and receiving faxes WEEK - Morning: 7.30 AM to 11 AM 13 - Greeting guests and answering - Translating documents, typing and - Afternoon: 1.00 PM to 5.00 PM photocopying the documents for customers - Translating document - Morning: 7.30 AM to 11 AM 14 - Greeting customers and providing them - Afternoon: 1.00 PM to PM - Morning: 7.30 AM to 11 AM 15 - Introducing products to customers - Afternoon: PM to PM with some information about some products - Calling and answering telephone from customers - Typing some document for customers - Translating some files about the marketing and sales WEEK 20 LE VU NAM IB2012B - Morning: 7.30 AM to 11 AM 16 - Afternoon: 1.00 PM to 5.00 PM - Morning: 7.30 AM to 11 AM 17 - Afternoon: 1.00 PM to PM - Translating document - Greeting guests and answering telephones Typing document for the meeting of the company Photocopying documents for customers - Receiving faxes - Greeting customers and providing them with some information about some products - Greeting customers and providing them 18 - Morning: 7.30 AM to 11 AM with some information about some products - Afternoon: PM to PM WEEK 19 - Morning: From 7.30 AM to 11 - Afternoon: From 1.00 PM to Photocopying documents - Calling and answering telephone from PM customers - Typing document - Greeting guests and answering telephones 20 21 - Morning: From 7.30 AM to 11 AM - Introducing products to customers - Afternoon: From 1.30 PM to - Greeting customers and providing them PM with some information - Morning: 7.30 AM to 11 AM - Typing document - Cleaning table and arranging - Afternoon: PM to PM documents Having a small party with everybody in the company 21 LE VU NAM IB2012B CHAPTER 4: THE PERSONAL EXPERIENCE ACQUIRED THROUGH THE TRAINING COURSE 4.1 Knowledge learned Through weeks of training process at the VHP Company, I got a lot valuable working experience and soft skills In my opinion, these precious experiences will help me a lot for my future job The following is some of experiences which I gained during this training course The first, the training course brought to me the opportunity to use my English knowledge through communicating with foreign customers and translating many documents I recognized that my English was improved so much through practice I learned a lot of vocabulary, information and knowledge in business as well as know how to use translation methods The second, with the guides of my supervisor and everybody in the company I learned how to photocopy, receive and send faxes I also had chance to practice doing something in the office such as delivering fliers, sticking and cutting paper Although those look simple, they also gave us difficulties when facing to the real life For example, I know how to deliver advertisements effectively while many people Especially I also learned so many important skills in dealing with customers and working with staffs Moreover, in spite of short time of training process, the internship course at the company makes me feel more confident and patient than before 4.2 Skill gained In conclusion, after this practice, I feel grown-up with experience in communication, skills to solve difficulties gained in sales and marketing department These experiences, I always had written recorded carefully as “fund of knowledge” by myself To sum up, I have learned many necessary experiences include: • • Gaining experience by applying my knowledge and skills in work related situations Gaining the practical real work experience • Clarifying my career goals with professionals helps me make a decision if the field is for me or not • Expanding my knowledge by seeing how others problem solve • Establishing a network of contacts, mentors, and references that will be of value for future letters and support • I also learned some good characteristics like attentiveness, initiative, loyalty, maturity, respect for confidentiality and discretion, a positive attitude and independence I think that the time for my internship course is so short Seven weeks is too short for us to get enough experience in working and skills in working environment So I hope that the time for internship course should be longer 22 LE VU NAM IB2012B 4.3 Results achieved Moreover, the internship has many benefits for me Firstly, it provides experience and knowledge for me Through internship, I get not only get a firsthand experience of these theories, but also learn the applications of these theories in real challenges Also, VHP exposure allows me to enhance my knowledge and contribute it to the company in their specialized fields Secondly, it helps me improves my skills It exposes me to skills, such as oral and written communication, presentation, leadership, planning, time, and project management Finally, doing an internship is a great learning experience in itself From it, I can identify my strengths and weaknesses, and use both of them to the best advantage of my future job and company 4.4 Recommendations and Conclusion Since the action program will be carried out in the next year, VHP should have some ways to evaluate the effectiveness of the action plan Firstly, VHP should concentrate on the advertising of the new product so the awareness of customers is the most important thing The company will set up Customer Awareness Surveys These surveys are designed to know the knowledge of customers about the new products so that the company can adjust its advertising campaign Secondly, VHP release the new product in March so the customer’s satisfaction should be concerned By carrying out Customer Satisfaction Surveys, the managers can understand more about the need and want of customers So VHP can make needed decision to satisfy the customers Finally, in term of sales, Annual Reports of the company and Sale figures will be analyzed carefully In these reports, we can see the number of actual customers for the new product and the number of sold products The company can also compares its performance with the other competitors like VTC or Gameloft Therefore, the action plan will be adjusted for the next period REFERENCES Financial Statement - 2014, Accounting Department, VHP Company Limited Files and documents from HR Department, VHP Company Limited Websites: Tailieu.vn,… 23 LE VU NAM IB2012B [...]... Keeping development of business activities and services of the company to maximize sources of profit to ensure the interests of the shareholders - Effectively use of capital in production and trading, accumulation and distribution production, contribute to the development of the country and the company - Improving working conditions, improve incomes and living conditions of workers in the company 12 LE... Approaches VHP bases on the satisfaction of customer about the products so the price of products will be decided by the theory of value-based pricing 13 LE VU NAM IB2012B 2.2 Specialized activities: • Import activity: VHP Limited Company is specializing in importing industrial grease from Asian country, especially from India and Korea The two main suppliers for VHP are Apar Industries Limited Company. .. weaknesses, and use both of them to the best advantage of my future job and company 4.4 Recommendations and Conclusion Since the action program will be carried out in the next year, VHP should have some ways to evaluate the effectiveness of the action plan Firstly, VHP should concentrate on the advertising of the new product so the awareness of customers is the most important thing The company will set up... the customer when the company has new products 2.3 Function of departments • Director: - Act within powers: act in accordance with the company s constitution, and only exercise powers for the purposes for which they were given - Promote the success of the company: act in the way they consider, in good faith, would be most likely to promote the success of the company for the benefit of its members as a... Reports of the company and Sale figures will be analyzed carefully In these reports, we can see the number of actual customers for the new product and the number of sold products The company can also compares its performance with the other competitors like VTC or Gameloft Therefore, the action plan will be adjusted for the next period REFERENCES 1 Financial Statement - 2014, Accounting Department, VHP Company. .. made by director department Besides product policy, price policy is one of the key point in marketing strategy of VHP It plays an important role in the success of strengthening the position of products, competing and gaining revenue for the company To achieve the target for increasing ability to compete with other competitors, VHP made a plan for low price with high quality and exclusive product To... firms 3.3 Job discretion I spent seven weeks on training in the VHP Company I went to the company 5 days a week And my working time table is dependent on the working time table of the company Office time - In the morning: from 7:30 a.m to 11:30 a.m - In the afternoon: from 13:00 p.m to 17:00 p.m I would report my job and the problems of acquisition by myself as follows: Day no WEEK 1 TIME TRAINING... 1 TIME TRAINING PROCESS - Having an appointment with the head 1 - Morning: From 7.30 AM to 11 AM of Marketing and Sales department of VHP Company, the direct advisor, visiting around the company and socializing with everybody in the company 2 3 - Afternoon: From 1.00 PM to 5 - Reading documents about the company PM - Morning: From 7.30 AM to 11 AM and typing some documents - Being given directions about... - The cost of management of the Company: In 2014 compared to 2013 increased by 253 495 699 VND (increased 49.85%) In 2015 compared to 2014increased by 148 752 394 VND (19.5%) Expense Management Company raised too high Administration expenses increased to make profit markedly diminished returns Therefore, the company must take measures to lower the cost management in the coming years - Profit after... price is affordable with the target market of VHP so high price for high quality product will gain a large market share gradually In one year period, considering the price group and the segmentation of VHP, marketskimming pricing strategy will match the objectives of company in 2015 + Product Mix Pricing Strategies: Optional-Product Pricing: For each price of product, customers can choose to buy what