Báo cáo thực tập tiếng anh INTERNSHIP COMPANYINSTITUTION HANOI VIET ANH EDUCATION COMPANY LIMITED

The activities of Marketing Department in Hanoi Viet-Anh Education Limited Company...10 3.. CHAPTER 3: MARKETING ACTIVITIES IN HANOI VIET-ANH EDUCATION COMPANY LIMITED...10 3.1.. CHAPTER

VIETNAM NATIONAL UNIVERSITY, HANOI

INTERNATIONAL SCHOOL

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GRADUATE INTERNSHIP REPORT

INTERNSHIP COMPANY/INSTITUTION:

HANOI VIET-ANH EDUCATION COMPANY LIMITED

Address: 16 Tran Quy Kien Street, Dich Vong ward, CauGiay district, Hanoi

Supervisor: Ms Nguyen Thi Minh HuyenhStudent’s full name: Do Hong Ngan

Student’s ID:11071450Major: Bachelor in International BusinessClass: IB2012C

Hanoi, 10th March 2016

Table of Contents

1

I Content 3

1 CHAPTER 1: GENERAL INFORMATION ABOUT HANOI VIET-ANH EDUCATION COMPANY LIMITED 3

1.1 Establishment and development of the company 3

1.2 Main tasks of the company 3

1.3 Organizational management structure 4

2 CHAPTER 2: BUSINESS ACTIVTIES IN HANOI VIET-ANH EDUCATION LIMITED COMPANY 8

2.1 Characteristic of business activities 8

2.2 Process of delivering service to customers 8

2.3 The activities of Marketing Department in Hanoi Viet-Anh Education Limited Company 10

3 CHAPTER 3: MARKETING ACTIVITIES IN HANOI VIET-ANH EDUCATION COMPANY LIMITED 10

3.1 Operation Roles 11

3.2 Voice Yourself Contest 11

3.3 Other tasks 18

3.4 Operation Process 20

4 Chap 4: Task achievement 23

4.1 Accumulated experiences (knowledge, skills gained) 23

4.2 Matching between academic knowledge at school and real practice 25

II Conclusion 26

III REFERENCES 27

I Content

1 CHAPTER 1: GENERAL INFORMATION ABOUT HANOI VIET-ANH EDUCATION COMPANY LIMITED

1.1 Establishment and development of the company

 Company name: Hanoi Viet-Anh Education Company Limited

 Trading name: Hanoi Viet-Anh Education Company Limited

 Address: 16 Tran Quy Kien Street, Dich Vong ward, CauGiay district,Hanoi

 Tax code: 0106881661

 Tel: 0908931989

 Website: www.englishcamp.edu.vn

Hanoi Viet-Anh Education Company Limited established in 2013 (usually known

as English Camp English Center), desires to support students who want to learnEnglish for study abroad, travelling or work English Camp organized small group

of classes to complement the foundation in English for their students With smallsized classes, experienced teachers and professional, enthusiastic staffs, EnglishCamp is gaining strong position in the market Monthly, the company has about 45new classes, meanwhile they are received 400-550 students

After more than 3 years of development, English Camp has 2 centers:

- 16 Tran Quy Kien Street, Dich Vong ward, Cau Giay district, Hanoi

- 55E Thuong Mai University tower, Mai Dich ward, Cau Giay district, Hanoi

1.2 Main tasks of the company

Hanoi Viet-Anh Education Company Limited is the perfect combination betweenprofessional services and best teaching quality They has about 30 teachersincluding both of Vietnamese and foreign teachers Vietnamese teachers aregraduated from top universities in Vietnam, for instance: Foreign Trade University,Hanoi University, and RMIT University and have IELTS score at least 7.5 Foreignteachers are native speakers who came from USA, Australia, and Canada; have

experience of teaching English more than 2 years in Vietnam and TESOL, CELTAcertificates – which is known as foreign teaching license around the world.

It provides many English programs such as: Communicative English, English forchildren, and English for adult, IELTS and TOEIC learning Each of programtargeted in different segment of the market, which is divided by age, purpose oflearning English, level of education The programs are ensured to bring to studentsacademic quality and dynamic learning environment When the student come toEnglish Camp, he/she will have an English test to know the level of their Englishskills and has a conversation with staffs to get advices on how to improve theirskills better and to choose the suitable course

 Vision: “Develop English Camp English Centre to be one of the bestEnglish language training in Vietnam, also bring to students theservice with international standards.”

 Mission: “To build a professional study environment, help studentsimprove their knowledge, English skills, archive high score in IELTS,TOEIC therefore get better opportunities in the future.”

 Slogan:

- Take the further steps to knowledge with us

- Your choices, we serve

- Get ready for bright future with English Camp

1.3 Organizational management structure.

 Human Resources Department

- Responsible to implement and support administrative tasks which related to:manage office products, company assets, necessary forms and papers

- The procedures related to Human Resources: recruitment, training employees,salary, wages and bonus

 Accounting Department:

- Is considered “back office” activities, they have responsible for financing andaccounting actions of the company such as: Billings, Internal reporting, Taxes,

Financial statements Those works are essential to the proper operation of abusiness.

- Work with Human Resources Department to determine employee gross pay, paydeductions and wages, bonus

 Customer Service Department:

- Directly communicate with customers to get feedback and complaints about theservice

- Solve the problems with customers if any

- Report to the Board of Directors to improve the quality of service

 Sales Department:

- The function is to engage in multiple activities to promote customers purchaseEnglish course, therefore archive profit through services

- Responsible for the reception, implement the placement test for new students

- Communicate with students who studied in English Camp at least one course,pursues them to register in higher classes

 Communication/Marketing Department:

- Overall, they have responsible for growing the company revenue, increasingmarket share Marketing department make plans and implementation ofcommunication campaigns, promote the brand of English Camp and improve theefficiency of attract new students

- Communication: plan campaigns and develop communications material topromote English Camp and services to customers These can be implementedthrough both of online and offline channels such as: email, company website,brochures, customer newsletters and advertising

- Sale support: By run advertisements and reply to customers through company’swebsite, Facebook Fanpage; encourage customers to provide their own informationand details then transfer to Sales Departments

- Events: Planning and implementing events to promote English Camp such as:English workshops, sponsor for universities’ events, Facebook events Thereforepromote the brand and attract new customers to English Camp.

 Studies Department:

- Responsible for research, construct and offer appropriate learning/teachingprograms Find needed or additional teaching materials for classes

- Prepare books, documents for teachers and students

- Outline teaching schedule weekly and monthly

- Support both of Vietnamese and Foreign teachers in classes

- Update IELTS, TOEIC exams for students

- Perform the teaching process, ensure the quality of teaching objectives throughobserve classes

Figure 1.1 Management structure

StudiesDepartment Sales Department

Communication/

Marketing Department

Tran Quy Kien Branch

Customer Service Department

Accounting department

Human Resources Department

Board of Board of directors

directors

2 CHAPTER 2: BUSINESS ACTIVTIES IN HANOI VIET-ANH EDUCATION LIMITED COMPANY

2.1 Characteristic of business activities

Hanoi Viet-Anh Education Company Limited is an English center so the coreproducts of the company are English courses The courses are divided into 20classes, targeted in multiple different target markets In order to ensure the quality

of services, the company need to be careful in making course book process,recruitment staffs and teachers as well as the quality of study environment

Level Timetable Start/Finish Total Hours Fees (VND)

Figure 2.1.1 Example for English Course for IELTS purpose (Engishcamp,2015)

2.2 Process of delivering service to customers

 Boards of Directors: Manage and control all of the Department in the

company

 Marketing Department:

- Promote and advertise English Camp

- Get customers' information Contact directly to customer, provide neededinformation Book a reservation for customers to register.

 Sales Department:

- Receive customers' information from Marketing Department

- Contact with customers, remind the date and location for customers tocome and test

- Talk directly to customers to sell English course Close the contract ofregistering English course with customers

- Transfer information to Accounting Department, Customer ServiceDepartment

 Accounting Department:

- Receive contract from Sale Department

- Receive payment for English course

- Confirm and register the customers into English class

- Transfer information to Studies Department and Customer ServiceDepartment

 Studies Department:

- Receive information from Accounting Department

- Arrange and prepare for English class such as need equipment, materials…etc

- Prepare course books for teachers

- Print class schedule for students and teachers

- Transfer information of classes to Customer Service Department

 Customer Service Department:

- Receive information from other departments

- Communicate with customers and get feedback, complains or request andsolve it quickly

- Report back to Boards of Directors

2.3 The activities of Marketing Department in Hanoi Viet-Anh Education Limited Company.

The general function of Marketing Department in Hanoi Viet-Anh EducationLimited Company is to marketing and promoting services as well as brand imageoffered by the company The department perform their duties of marketing andoperation as follows:

- Creating and implementing events to promote the brands of English Camp

- Conducting marketing activities to increase the number of the company in searchengines such as Google, Yahoo, and Bing Activities refer to SEO and marketing onwebsite 2.0

- Receiving customer’s information and request Contact with customers to provideneed information about English course, persuade them to come to English center

- Transfer information to Sales Department Sales Department now has responsible

to take care of the customers

Additionally, Marketing Department prepare necessary paper for working withbusiness partners, needed documents for sponsoring events in schools,universities…etc

3 CHAPTER 3: MARKETING ACTIVITIES IN HANOI VIET-ANH EDUCATION COMPANY LIMITED.

In 6 weeks of internship in Hanoi Viet-Anh Education Company Limited, I had achance to work in Communication/Marketing Department, which is based in TranQuy Kien Branch Beside general activities in the first week of internship such as:learn about Hanoi Viet-Anh Education Company Limited and its general businessactivities; get to know the marketing process in Marketing Department, I assigned

in some others real marketing activities such as:

- Prepare and implement for “Voice Yourself Contest”

- Assign in writing articles for website, Facebook Fanpage, SEO and Media

3.1 Operation Roles.

Through the internship, besides assigning in “Voice Yourself Contest” and writingarticles, I spent most of my time to read documents which related to company’sbusiness, especially in marketing field I also do normal office works such asarranging, categorizing files and documents, some paper works as well as preparingneeded reports or documents for business activities In the first week, I had sometraining sessions about company’s general business activities, therefore I prepared

by asking the supervisor for soft copy of articles introduce Hanoi Viet-AnhEducation Company Limited’s establishment, development, vision and division.Furthermore, I invested my leisure time to learn about English courses of EnglishCamp Center, and try to remember necessary information such as: what it can bring

to students, the level of the course and the price By doing all of those activities, Ican understand how the company is establishing, producing and delivering service

to the customers There was a big amount of information, at first I found it quitedifficult to understand and remember However, through working process, trainingsessions and by summarizing it every day, I briefly remember the main informationafter 1 week

I participated in “Voice Yourself Contest” in the first four-weeks, which required

me and all the staffs of the Marketing Department to work under high pressurebecause it was the most important event of the January and February 2016 This wasthe first time I assigned in a real business event, therefore I felt a little bit confusedabout what and how to do things However, based on the guidance of other staffs,trained knowledge and personal skills, the result of my works was quite good

3.2 Voice Yourself Contest

3.2.1 Introduction about “Voice Yourself Contest”.

“Voice Yourself Contest” is organized by two English Clubs of English Camp andGLN English center for any Vietnamese who can speak English and does not limitthe age of candidates It is a competition for candidates to challenge their Englishskills and creativity; there for brings the opportunities for them to be more

confident “Voice Yourself Contest” allows the applicants to express their owncreativity, speak out their views on multiple concerns in the community and society(GLN, 2016).

Picture 3.1 Banner for “Voice Yourself Contest” (GLN, 2015)

 Participants:

- Vietnamese people who are studying, living and working in Hanoi

- No age limit to attend

 Contest rules:

- The contest consists of three rounds:

 First round: “Show your color”

Topic: “Introduce yourself through an object that reveals the mostabout your characteristics” Require candidates to record a video in 2-

5 minutes long to introduce themselves and send to the email of thecontest

 Second round: “Make your own way”

Topic: “Pair up, create your own conversation and narrate a mutedclip”

16 candidates who were selected from Round 1 will be divided intopairs randomly and voice for one clip which was muted and selected

by the examiners

 Third round: “Voice Yourself”

Debate and Eloquence “Express your personal views in debate andrhetoric”

6 candidates who were selected from Round 2 paired randomly anddebate on topics which were selected by 3 examiners After the debateround, 3 candidates will be selected to eloquence round: selected theirown topic randomly, prepare in 5 minutes and present it in 3 minutes

3.2.2 The assigned tasks:

Because the contest went over the first round in 2015, my works in this contest start

in the second round of the contest

3.2.2.1 Round 2 of “Voice Yourself Contest”

3.2.2.1.1 Before the contest:

I worked at the media company before, thus I had some experience in making planfor work The first mission I got was list necessary jobs for the competition Thechecklist for second round was divided into two main parts:

 Decorate and prepare for the contest:

Participated in the preparation for printing items and set up the stage for theprogram, in accordance with the progress of the checklist

Participated in the preparation the sound and light system

 Work with candidates:

Informed each candidate about the time and place for second round of “VoiceYourself Contest” through email In addition, in the second round, candidates had to

prepare their clips; therefore, after received the clips, I sent it to the Digital Teamfor presenting it according to the agenda.

3.2.2.1.2 During the second round of “Voice Yourself Contest”

Beside worked at the backstage of the contest, I supported for light and soundsystems to make sure the order of the repertoire Moreover, reminded the candidatesabout the order of their presentations Observed the progress of the contest, note andreported back to the host of the contest

3.2.2.1.3 After the second round of “Voice Yourself Contest”

 Wrote articles about the second round of the contest for EnglishCamp’s website Using the notes and pictures took during the secondround, outline the main points and summed up into articles Uploadthe articles on the website in “News - event” category

 Facebook: Supported Facebook administrator team by recapitulatephotos of the event, upload on Facebook Fanpage Also hadresponsible to control the notifications, reply to Facebook user’scomments

Picture 3.2 Banner for the Second Round “Make your own way” of

“Voice Yourself Contest.” (English Camp,2016)

3.2.2.2 Final round of “Voice Yourself Contest”.

3.2.2.2.1 Before the contest:

 Making the job checklist: Checklist for the Third Round included theassigning tasks for all of the staffs to prepare before, work during and afterthe contest They have to follow the schedule in the checklist to facilitate thework and avoid problem and trouble if any

 Decorate and prepare for the program:

Participated in the preparation of printing needed papers, items and set up the stagefor the contest Prepared for the sound and light system of the show.

Looked for suitable place for the Third Round, contact to those place, gotinformation about price and location Aggregated all of the information and reportback to the boss

 Work with candidates:

Informed each candidate about the time and location of the Final Round of “VoiceYourself Contest” In this round, candidates were allowed to use slide and short clipfor their presentation Those necessary files shall be collected and sent to the DigitalTeam

3.2.2.2.2 During the Final Round of “Voice Yourself Contest”

Beside worked at the backstage of the contest, I supported for Digital Team to makesure the order of the repertoire, necessary clips and slide were presented follow theschedule Reminded the candidates about the order of their presentations

Collecting needed material for articles of the contest by took photos, note aboutimpressive events during the Final Round

3.2.2.2.3 After the Final Round of “Voice Yourself Contest”.

 Wrote articles about the Final Round of the contest for EnglishCamp’s website Unlike the articles for Second Round, I had toupload one article about the final results of the contest right after itfinished That was a short article to announce the winner of “VoiceYourself Contest” and some main point about the Final Round In thenext morning, I prepared four different articles to sum up “VoiceYourself Contest” through three rounds with photos and impressiveevents happened during the contest Each article was uploaded indifferent website, Fanpage of both GLN and English Camp

 Facebook: Supported the Facebook Administrator team to uploadarticles and controlled notifications of Facebook Fanpage and replied

to viewer’s comments

Picture 3.3 Candidates of the contest in the Second Round

3.2.3 Comments about the tasks assigned:

The “Voice Yourself Contest” was one of the most important events in 2016 It runthrough 4 weeks of the internship and required staffs to work as hard as possible.Cannot deny that I had to work under high pressure of the schedule and highrequirement, the contest brought me chances to learn many things that I did notaware of when studying in the university

 How to work with people through online channels (Facebook, emails, googledrive)

- To inform candidates about the compulsory information of the contest andsolve the problems if any We worked with others mostly through emailswhich required to be formal and contains necessary details in shortest form