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n gt y m e - c o n , c n g t y ) d d n v i m d a n h ( c h i ) d a n g l n h d a o , c d n r : t r t i n hh u d n g v i i c c g i A d i n h c n g t y c o l o a i s i n p h d m c o t o c d O t d n g t r U r d n g1 / o1- , " / 0c,; h ih o a t d O n g t d t g - O thdng lndm: - S A n p h d m : C h i i l l d Q n gt r u n g b i n h , d d i t h i i l a c d c l i n d o a n h v a c d c c n g t y 0 %v d n n r l d c n g o d i m a n h , c q n h t r a n h k h d c l i Q t - S A n p h d m : s A n p h d m t r u y d n t h d n g , n h U n gn g u d n l U cv i t h t l d n g h i € u c h t l am n h - S i n p h d m : t h i t r U d n g d a n g k h a n h i ' mt a m t h d i , c a c O o i t f r r i t r U c t i ' p ,c d c d o i t h r l t i m d n d a n g d ' u t r i m a n h , t r l d Q n g n g u y n l i uc o h ? n V i e i t h a n h v d n b A n ( t o m t i t ) q u d t r i n h n g h i G n c t J uv d c d c k d t q u n g h i n c t / u c h i d n l U d ct h e o t r i n h t { n i d u r r gc a m t b A n c h i d n I t t ' g cd o a n h n g h i g p Cac cau h6i goi v vd cdc budc ti6n hanh: A n h ( c h i ) h i y t r i n h b d y c d c h h i n h t h a n h c h i d n l U Q c6 d o a n h n g h i € p c d c a n h ( c h i ) h i e n n a y n h U t h ' n i o ? N € i ur l u , n h U O cd i d m v d dd xuii cdc btIdc cfra qud trinh hinh vd thtfc hiQn chi6-nluqc d o a n h n g h i g p m i c , r l aa n h ( c h ! ) ? N h C I n gn o i d u n g c f r a b A n c h i ' n I t J d cd o a n h n g h i e p ? L a p c d c n h o m n g h i € n c r I uc h i ' nl U d cc f r ac n g t y g d m n gU d i T h A ol u n n h o m , t r i n h b a y n g i n g n : - C d c h x d c d ! n h i t U d n g ,h U d n gd i ? - C6ch d{ baio - C c h p h n t i c l r m i t r U d n g ,n d ' mU i t c o h Q i v i r h a n c h d n g u y cd? 80 .'r - crich khai thdc cdc didm manh, han c h :d i d m y d u c a c n g t y ? - crich xdc dinh mr,rcti€u vi phan cdp muc ti6u chidn ltfdc ? - Cdch x6c dinh chidn ltlgc c6ng ty ? 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ThAolufln nh6m ( '7ngudi ) TUng nhom crl ngUdidai diQnbdo cdo, n6u f kidn c&a nh6m ph6n biQn Gidi thiQucdch ti6'nhdnh c0a cdc c6ng ty tr6n the gidi vir gQii crla g i A n gv i € n 82 riNHrruciNcs ruOr e0 ricn noRru cArun E,nAnt - Xdc dinh nh6m giri tr! tieu bidu dQcnhdt cho khrichhing muc ti€u - Xitcdinh chuSigiaitri cr3ra doi thfr canh tranh - Xdc dinh chuSigiri tri chidn lttec ctia c6ng ty (Xricdlnh nh6m giri tri ti€u hidu dQcnh61so vdi cric t€ichUc khric) - So sdnh ctru5iva xdc dinh c6c didm t6p trung dau trJ? 83 T I N HH U O N G4 Xdc dinh srl mQnh,filgcti6u chidn lUQccfrac6ng ty ? Cac cAu hdi gqi y vd cdc budc ti6n hdnh: Ciic ciu h6i ggi y : - Tim nhin chi6n ltJdc? - Cactridt li mi c6ng ty theo Audi Z - Nh[ng cin cil dd xdc d!nhmqcti6u ? - Cdc mqc ti6r.rchi€'nlddc ddi han va cdc mqc tieu ngin h4n? M U ct i u c f r ac n g t y v i p h n b d m u c t i u c h o c d c S B U n h U t h d n i o ? - C5c ti6u chudn c0a muc ti6u chidn lddc ? 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Cdch x6c dinh c6c chidn lr.fdcchUcndng? ( N€u mdi tiCnhQgi0a cdc chien lUdc chrfc;ndng vdi chidn lUOcc6ng ty vil chidn ld9c c&a c6cSBU?) Cdc cdu h6i qaiiJ' va cac OuActi6n na* Trinh bdy ngdn gc)ncdc vd-ndd : - Quy trinh c6c lbtJfcl{a chon chidn lUQc( chidn lUQcgi n6n chgn, cai gi n6rrb6, cdi gi n6n tri ? ) - Nhfrngti6u chrudntim cin cr1dd lr,Iachgn chidn lUCc? - X A cd i n h c h u i g i d t r ! c r i ak h c hh i n g m u c t i u - X d c d i n h c n u i g i t r i c & ad d i t h f rc a n h t r a n h - X c d ! n h c h u i g i r i t r ! c a c n g t y ( X a cd i n h n h m g i t r ! t i € u bidu dQc nh61so vdi ciic td chtfc khric) - So sdnh chuSivd xdc d!nh c6c didm tip trung dd'uttf ? M6i nhom/nggditU xay dgng chu5i giri tri cfia c6ng ty hiQntqi, so ddnh vdi chu5i gi6 rri cfia khaichhdng vh chu5i gia tri cria Odi tnti cqnh tranh tU xdc;dinh c6c didm dd'utrltrong tUdnglai Sff dqrngtrddng lgi nhuQndd x6c dlnh quy m6 vi mrlc gid cU thd T h o l u ? n n h o m ( m i n h o m n g u d i) Trlng nhom trinh biY T h A ol u a nc h u n g Gidi thiQuquan didm crja mOt so ntldc tr6n the gidi vir gqi i cga g i A n gv i n 86 cru#rur,ridcvA dc m?tTIng xuat khdu, rndi chi dtia tr€n loi the so s z i n ht i n h , m a n g t i n h n g d n v A t r u n g h a n t - ? n A m ) ,k h a i t h d c c ; i cl o i t h d n d y k h n gc i n n h i € uv o n c n g n g h Q :g i A n h A nc o n gr d , t A i n g u y € nd d i d i o , k h i h Q uv A v i t r i t h u n l o i ( c h i m9 , % )C o n c i i cm A l h i n g d u a t r n l g i t h ' s o s d n hd o n gc h i m l u l o n gv o n l d n , c n gn g h € t i n t i h , k y t h u q t c a o ,n g u d nn h n l ' ; c c d t r i t h r l c c a o , l a o d Q n gl A n h n g h d d a t d t t o ct r o n g d i i h a n ( - n d m ) t y L r g n gc d n gHiNHSAcnKTNHDoANH MoT CoilG C[, LnaD (D.ld'lrr vA rnnnn $mrnnc sUc cAt{H rcrlfp rgrrtHuln cfinDoAr{H HoANGlAttar!ruH r co HQr,NGrJy co vA r{Hur{crsAcn rnuc o6l vot cAc r\tCXrep DOANH Vrer ruanrr T h t * ( ct r E n q IIiep riinh khr,rng\'O [ang cLIong hop tdc kinh t0 ASEAN nlrrrm thar.rh lAp Khu nrAu rlich tu ASEAN ( A I I I ' A ) t r r , n g v i r n g1 n A m v t i f l i e p d i n h v e c h u o n g t r i n h rru dAi thuc ciuan co hiiu luc chung (CEPT) ngdy 2i 9 2t i r i S i n g a p r r r c d a k h c i i d o n g v a t d c d o n g n g A y c A n g r o n d t d nr r e n k i n h t A V i r i t N a m : c u n g v d ' i v i € c t h a m gla APF)() uhuAn bi tham gia V/TO dAt Viet Nam truoc nhttng crt hoi ngr.ryc':tvA Lh;ich thrlc mcli 'l'rong p h i i n h o p t h u o n g k i ' t h r i n g 9 ,C h i n h p h u t l a t l A n h n h i r i u t h o i g i a n r l e b a r - rv e c h i c n l r r o ct o n g t h h i nhap kin)r tti qtriicte-criaViit Nam vd de nhtrng cirng , ' i i ' c c a p [ - r r i c hr n a c r i c c t t < t r a nO h i n h p h u , c d c d o a n h n g h i l l p h A i k h a n t r r t c ; r ' rt,h{ r l c h i i n r ct a o t h e v i l u c m d i 'l'hrri l ho dit ntioc c o v a n g u i ' c o n r o i d c , ih r l i p h a i c d i r r r ' l l t gg i a i p h d l i s i n g t a o r r t i i 'j'r'r:cg lih i rii cdc rloirrrh r,ghiap da dat nhurrJr , i r l ' ; ::hr , t ut r ; i , , ; t L L i ; r : ;t : i : , l l r r : !i lg S f i - i 9n h t n r g n h i n i ! - r t i l : f1 i as o v A n n a r - i q r , pv r : r rc a u i ^ , I - ini iu r j cb n c ri r o , i l l a r i , , i , , t i t u l s t t n a n g i l L ; n p 1s : ir r p ll ; i r r t rt l r t h r l t l r r g L r t t t i n g ,c h U a vach t'a chie.n luirc dirr nr(ri c1Lr1'fit litrt di, kip phAn t'rngvoi fi r h t r ) n h r l i t l r o h ; i n g r a o t h u o l u a r r x u o n g l n - ) V c v d o nirm 20{i6 B d c t l a n h h i u q r : i i v A s r - t cc a n h t r : r n h c u a c d c d o a n h n g h i p V i t N a m i r i O uh i r - ; nr q u am o L v A i s o l i O u s a u : (il)i' thco phirr kinh t0 ( t h r : cg i : i I r i t , ni i a r r l l t v ( l d n F ) p.hal-kj]}ht[l -1!)tri) i l!)116 -l 10q? i nLl?jL_ lQ&03.1]_1?6 9i 11[ilrrrr'rc - -l -,122.4,9?:,_ ltl nl/arc ugoar-i-,L{-1llgr N g u n: N i e ng i i m t h n gk e 9 8t J X UT h o n gk d - H A N i i 9 T v t r o n g r h a n h p h A n l < i n h t l i N h A n t r o cv A n g o A iq u o c rirranhlrong (l!)l' niirn 1998 deu giim, cua D'I'NN Lir:1 - Co cAtrtCng srin phAm nLrtlctheo nganh kinh t0: N d n g , l r i m n g h i c y rr , a t h u , v s A n : , % G D P ; C o n g r r g h i t l pv a > : ; r vt i r l r r g: ; i ? ' i ( ) l ) P ; D i c h v u : , ' k C D P l v l r l c t i n g t l r r t i n g ( i [ - r i )t r o n - g r L l d n g l a i c h u y e u d u a v A o c c n q n g h i t r p ,x A - vr l L i n cv i i l i c h v u , l ' i n c n g n g h i e p d a g a n i n r n r - t rci r r r hr l i i i r n Tfi trgng xu:rt kh:ru/ gi;i tri sin xui't c6ng nghiSp ( k h O r t gk e c : i c r r g r l r h k h : r i k h o d n gv d d A u k h i ) : [ffiffi *ua'tklriu/ giii tri sdnl l'i.'JtL I att.z,i,| rc.c* fl F,ing I li k-ualcerr&pcbier_-==_ -:-. ::i: N g u d n : d i e ul r a 3v d c J o a n h l h u c d c C c a n hn g h i d pc n g n g n i e p( T o n gc r ; cT h i r g r psAr So lii:u lrdn cho thiy ding lo ngai nhit viQc chuAnbi hoa nh4p qu6-ct€ lA cr{cDNNN - Mdi cri 68 don vi drlocchfng nhin ISO 9000 tai Vi€t N D T N N ; 9D6N I ' l a m: / l , 3D N N N ; 6 D N g o A i Q D d € n - - 9 9( T h d i b d o K i n h t e S i i C o n 91 9 ) - T i n h d e n / 1 9t8o i n q u d cm d i c 1 d o a n h n g h i i p n h A n r - l d cd d d r r o cc d p h d n h i r a ( i D N T I V , C D N D P ,7 D N t h u o cT C T ) MQt so chi so hi€u qu6 cria cd,c DNNN chi ld.c (l.rdn cd sci nghidn c['u so lidu cda trdn 1.2O0 DN thudc 75 T o n g c o : r g t v v d l t r o n g c a n r J d cc u a T n g c u c Q L D N N N r : I hr so -oi nhuAn i von 'ii -L ^.- /.1^^-I- |L, I qan I clqT 14,57" 70,870 A ft./- A RC7^ C d cT n g c o n gt v n d i c h u n gd € u t h e o d u o i c h i c n l r r o c thay the nhAp khdu, lai dua vAo srl l-r:ioho cua NhA nr:tlc, n d n c d cs d n p h A mc n gn g h i i p c h u d a o c u a n n k i n h t d , r i n g L A u h r i a c l r A ' t d , u o n gd d u n h u t h e p x i m A n g ,g i A y ' d khirngco stlcc:rnhtranh quoctti ca vi gizicii r';1chAt Iuong G i : i x u d t x i l c i n gm o t s o s d n p h A mc o n g n g h i i ' p s i n x t r a t t r o n gn u d cc a oh o n s o v d i g i d n h A pk h a u ( q u i I / 9 ): x i mangcao hon 30 - 50"c,duong ltS cao hon 20 - irt-t1,t,n6n xAy drrng cao hdtr L0 - l2c;t; lrhlin uri c:ro hon 30 % ( n g u oRna: n v t g i d O h i n h p h u ) ( l i c ' f o n g r : f , n gt r ' c 6h i i L rr l u a s , :c' ce n h t r a n h t h a ' pv i n q i yc , i l g g i a n ' r n , ' rtcl ( rc d t : t l m t - i n gi L ' t t ; ' : l t i , li 'r:t, - ' c! : i r h :!lr.t:r i.r-11ing i'f ruat khiirr.ciljn coi ,:atrhtranh qtrir: rlLr,rrrlr t t i i o v n g h i a s o n gc i r n c h c 'p i : d ct r i C ' n - N h i O us d n p h A mt d n k h o l d n , r ; c ct i n h 0 - 0 tv dirng mic rhi bo h;ing rdo thuOth'.rcsu rr,tii ndm ( 9 8- 9 ) - D e n6 %c d cd o a n hn g h i d pV i € t N a m d d c t ck h l i o s d t c h r t ac d c h i c n l u o c ,c h i n h s d c h k i n h d o a n h c h u A nb i c h o h b a n h A p q u o ct e , s o c o n l a i d d c n h u n g c d n i u n g t r i n g vi0c xdc dinh loi th6.canh tranh vi chinh sdch sr-t d u n gh i Q uq u d c d c n g u d nt d i n g u y e n - I0 Vacdc gi.{rn ddb duoc phong vin lruc ticp, ndi t h d n g :l A m g i r i m d t a i c r ) n gm u o n r l o i m d i , n h u n gk h d n g cd dQngluc cldu|if mciivi c6 phAn h