Tìm hiểu nhu cầu và thị hiếu của người dân TPHCM về dịch vụ taxi

A , ' ' BO GIAO DVC VA DAO T~O ' "' ~ , TRUONG D~I HOC KINH TE TP. HO CHI MINH DE TAl CAP TRUONG ' A? ~ ' A, TIM HIEU NHU CAU VA TN/ HIEU • ? ' A ' A' ~ , CUA NGUUI DAN THANH I'HO NO CHI MINH VE DICH vu TAXI . . Ma s6 : CS-2007-07 Chii nhi~m d~ tai: Ths. Trttdng Thi Thanh Xuan ~-~-···· ·-) BO GIAO DUC DAO T.l\0 I TRVONG D~l HQC KINH Tfi'TP.HCM I TIIUVIEf~ I /!L( tfr I ' A' ~ , THANH PHO HO CHI MINH- 2009 rf MT)C LT)C Trang MT) C L T) C •.•. -·-···-·-·-·-·-·-·-·-·-·-·-·····-·-·-························· •.•.•.•.•.•. -·-·-·-·-·-·-···-·-···-·-····· i ? , ? DANH MT)C BANG, BIEU iv DANH MT)C SO DO ··-·-·-·-·-···-·-·-·-·-·-·-·-·-·-·-·-···-·-·-···-·-·-·-·-·-·-·-···-·-·-·-·-·-·-·-·-·-·"···- ··-·jv cm1<1NGI. GIOI THI~u vE DE TAI NGHIEN cuu. ~.1 I. N@n bing, m~c tieu nghien cuu. M••·-·-·-·.1 II. Phtidng pha p nghie n cuu. M·-·-·-·-·-·-·-·-·-·-·M·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·····~·1 lll. Ph~m vi va gi8i h~n ciia d@ tai. ·-·-·-·-·-·-·-·-·-·-·-·-·M·~··-·-·-·-·-•M••·-·-·-·-·-·-·-·-·-·"·~ 3 IV. Y nghia thtfc ti@n ciia d@ tai ·-·-·-·-·-·-·-·-·-·-·-·"·~··-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·"·-·-·-·-·- 3 Tf ? ' "" CHudNG II. CO SO LY LU~N··-·-···-···-·-·-·-·-·-·-·-·-·-·-·-·"·"·-·············-·····-·-···-·····"· 4 I. Vai tro va chuc nang ciia giao thong do tht·-·M·-·-·-·-·-·-·-·-·-· 4 n. Cac Io~i hinh giao thong trong thanh pho' ·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·M• s ,Q ~ A ,., A '- A ' CmfdNG Ill. TONG QUAN VE HE THONG GIAO THONG Du'<JNG BQ VA DJCH VTJ TAXI T~I THANH PHO Ho cHi INH 1o I. Tdng quan v,~ h~ tho'ng giao thong dtiflng bl) t~i thanh pho' H6 Chi Minh 10 1. Hi~n tr~ng m~ng giao thong dtiflng bl) 10 2. Thtfc tr~ng giao~:tliong-duo_ng bQ.·-·-·-·-·-·-·-·-·-·-·"··· ··-·-·-·-·-·-·-·-·-·-·-·-·"···-· 11 II. T6ng quan v@ dich ~ taxi t~i thanh pho' H6 Chi Minh 11 1. Quy dinh ciia Nha nude v@ ho~t dl)ng taxi. 11 2. Thi truflng Taxi Thanh ph6 H6 Chi Minh •.•.•.•.•.•.•.•. " 12 , , ? ? , ~ ' , , CmfONGIV. KET QUA KHAO SATNHU CAUVA THJHIEU CUA HANH KHACH DOl VOl DJCH VlJ TAXI T~I THANH PHO Ho cHi MINH .21 I. Thongtin v~ mau nghien cuu. M 21 II. Y kie'n cua khach hang v~ dich VQ. taxi ··-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·- 23 1. Muc d() thuflng xuy~n sil d11ng djch VQ. taxi cua khach hang ·-·-·-·-·-·- 23 2.Hang taxi khach hang thuflng sil dt1ng _, _______________________________________________ , 25 3. Nhilng ye'u to' tac d()ng de'n nhu cdu sil d11ng dich VQ. taxi cua khach hang.·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-··25 4. NhQ.n xtH v~ muc gia taxi cua khach hang - .• ·-·-·-·-·-·-·-·-·-·-·-·- 28 5. Nhfi'ng truflng hqp di chuy@'n khach hang thtiflng sil d11ng taxi 29 6. Nhilng ye'u to' tac d()ng lam cho khach hang khong muo'n sild11ng taxi. .•.•.•.•.•.•.•.•.•.•.•.•.•.•. -·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·····31 7. Nhilng ye'u to'khach hang y~u cdu cai thi~n do'i v8i djch VQ. taxi 32 8. lfmh thuc thanh toan khach hang hay sil d11ng khi di taxi ·-·-·-·-·-·-·-·-·-·.33 9. Chi ti~u cua khach hang m6i ldn sil d11ng dich VQ. taxi • 33 10. Quye't dinh cua khach hang trong cac tinh hu6ng _, ________________ .34 11. y kie'n cua khach hang v~ srf phat tri@'n cua djch VQ. taxi trong ttidn.g lai 35 Ill. Y kie'n cua nhan vi~n tai xe' v~ ho~t d()ng cua dich VQ. taxi. .•.•.•. 35 1. Nhan vi~n dtiqc khao sat Ia tai xe' cua cac hang taxi. .•.•. -·-·-·-·-·-·-·-·-·- -·.35 2. Do'i ttiqng khach hang thtiflng sil d11ng dich VQ. taxi cua nhan vi~n _ 36 3. Dia di@'m khach hang thuflng don taxi. .•.•.•.•.•.•. -·-·-·-·-·-·-·- 36 4. Thfli di@'m nhan vien thuflng don khach dong nha't •.•.•.•.•.•. 37 5. Nhilng phan nan cU. a khach hang rna nhan vi~n-thti<tng~g~p phai._ 37 6. Nhilng ye'u to' khach quan gay kho khan cho nhan vi~n trong ho~t d()ng ngh~ nghi~p _ .•.•.• •.•.•.•.•.•.•.•.•.•.•.•. - .• ·-·-·-·-·-·.38 7. y kie'n cua nhail vien v~ cac ye'u to' rna hang taxi co th@ cai tie'n - .•.•.•. 39 8. y kie'n cua nhan vi~n v~ srf phat tri@n cua djch VQ. taxi trong ttidn.g lai 39 IV.Phan tich SWOT cua dich VQ. taxi·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·- ··40 1. Di@m m~nh (S: Strength -·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·- 40 2. Di~m y@'u (W: weak) 40 3. Cd h()i (0: Opportunity - .• ·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·- 41 4. De dQa (T: Threat) -·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-····42 ii CmJONG v. KET LU!N VA KIEN NGH~OMOMOMOMOMOMOMOMOMOMOMOMOM0~·-···-·-·······-·-·-·····-···-··· 44 I. Klt Iu~n''"'"'"'"'~'"'"'"'"'"'~'"'"'"'"'"'"'"'"'"'"'"'"'"'"'"'"'"'"'"'"'"'"'"'"'"'"'"'~·-·························~·44 1. Vai tro cua cac djch V11 giao th6ng d6i v8i sf! ph at tri~ n kinh tl cua Tp •.•. ~·-···-···-·······-·······-·-·-·········-·-·····················-···-·····~·44 2. Vai tro cua djch 'V taxi trong h~ th6ng giao th6ng t~i Tp.HCM.MOMOMOM0000000044 n. Kiln ngh~OMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMoo45 1 K ·A' h•dA'• ' A' ? I' 'th~ ~ 45 • Ien ng ! 01 vtJI cac cap quan y co am quyen -·-·-·-·-·-·-·-·-·-·-·-·-·-·-·~·-·~· 2. Kiln nghi d6i vdi cac doanh nghi~p kinh doanh djch V11 taxi.·-·-·-·-·-·-·~·-·~ •• 47 D ANH MV c PHV LV c M·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·MOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMo~oooooo1 PhQ IQc 1: Bang diu hoi phong va'n khach hang sit dQng djch 'V taxi ".~.~ ~ ~.1 PhQ IQc 2: Bang diu hoi phong va'n nhan vien tai xl taxi " '"'"'"'"'"'-'"'"'"'"·-·-·" 6 Ph I 3 K A't ? .'!-I' A'I•" d.~ t 9 Q QC : e qua Xu y so l~U Ieu ra OOMOMOMOMOMOMOMOMOMOMOMOMOMo~ ~ . lll "' ? , ? ~ DANH MVC CAC BANG BIEU- SCI DO ? ,.? BANGBIEU Trang Bang 1: S6 h:iqng xe taxi ciia cac hang taxi co dang ky ho~t d()ng ".""""""""""""""""" 14 Bang 2: Thong tin v~ mdu nghi@n cuu """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".22 SCI DO Trang Sd dB 1 : Ty 1~ % s6 h:iqng xe taxi ciia cac hang taxi co dang ky ho~t d()ng "."·-···~15 Sd dB 2 : Muc d() thrt(ing xuy@n sii' dl}ng dfch V1} taxi ciia khach hang ".""""""""""""~.24 Sd dB 3 : Cac hang taxi khach hang thrt(fng sii' dl}ng "."""""""""""""""·················-·-·-·-·-·-·~25 Sd dB 4 : Nhung ye'u t6 tac d()ng de'n nhu cdu sii' dl}ng dfch V1} taxi ciia khach hang "·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-···-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·~26 Sd dB 5 : Ye'u to' tac d()ng nha't de'n nhu cdu sil dl}ng dfch V1} taxi ella khB.ch h8ng 27 Sd dB 6 : Nh~n XtH v~ muc gia taxi ciia khach hang """""""""""""""""""""""""""""""·~-·""""""""28 Sd dB 7 : Nhung trrt(ing hqp di chuy~n khach hang thrt(ing sii' dl}ng taxi "."·-·····~··30 Sd dB 8 : Nhung trrt(lng hqp di chuy~n khach hang thu(fng sii' dl}ng taxi va ngh~ nghi~p ciia khach hang00MOMOMOMOMOMOM0MOMOM0MOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOM0MOM0.30 Sd dB 9 : Nliii'ng~ye'ut6 tac d()ng lam cho khach hang kho ng muo' n sii' dl}ng taxi. .•.• ·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·~·31 Sd dB 10: Nhung ye'u to' tac d()ng nha't lam cho khach hang khong muo'n sii' dl}ng taxi.OMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOM0M0MO~OOMOMOMOMOMOMOMOMOMOMOMOMOMO~OOMOMOM0~0032 Sd dB 11: Nhung ye'u to' khach hang y@u cdu cai thi~n do'i v8i dfch V11 taxi " .•.•. ~ 32 Sd dB 12: H'mh thuc thanh toan khach hang hay s-d dl}ng khi di taxi •.•. "···"·"·-·"···-·33 Sd dB 13: Chi ti@u ciia khach hang cho m6i ldn s-d dl}ng dfch V1} taxi. .•.•.•.•.•. " 33 Sd dB 14: Quye't dfnh ciia khach hang ne'u gia taxi tang, cha't ltiqng tang •. "·····-·-·-·-·-···-·-·-·-·-·-·-·-···-···-·-·-·-·-·-···-·····-·-···-·~ 34 IV Sd d615: Quye't dinh cua khach hang ne'u gia taxi tang, cha't lticfng khong thay d6L ~.34 Sd d6 16: Quye't dinh cua khach hang ne'u gia taxi giarn, cha't lticfng giarn .35 Sd d ~ 17 Nh" .,. t'. ~ ? , h- t . 36 o : an VIen a1 xe cua cac ang an Sd d6 18: D6i tticfng khach hang thu<tng sir dQng djch VQ taxi cUa nhan vien 36 Sd d6 19: Dia di~rn khach hang thu<tng don taxi 37 Sd d6 20: Th<ti di~rn nhdn vien thu<tng don khach dong nha't 37 Sd d6 21: Nhii'ng phan nan cua khach hang rna nhdn vie n thti<tng gij p phai. .38 Sd d6 22: Nhii'ng ye'u to' gdy kho khan cho nhdn vien trong ho~t dqng ngh~ nghi~p 38 Sd d6 23: Y kie'n cua nhdn vien v~ cac ye'u t6 rna hang taxi co th~ cai tie'n d~ ndng cao cha't llicfng .39 v CHUONGI Gldl rH1;u vi DE TAl NGHIIN ctlu ~ ? A I. NEN TANG, Ml)C TIEU 1. Ne'n tang nghien cuu Nhu c~u di l~i cua ngti<ti dan Vi~t Nam n6i chong va Thanh ph6 H6 Chf Minh (Tp.HCM) n6i rieng ngay cang tang theo sf/ gia tang dan s6 va tang trtidng cua n~n kinh te'. Di dap ung nhu c~u nay c6 nhi~u djch VQ giao thong mOira d<ti va ngay cang gia tang v~ s61ti«tng, qui mo va cha't lti«tng, trong d6 c6 djch VQ taxi. Ne'u nhti trti8c day vi~c s-d dQng taxi chi danh rieng cho ngti<ti c6 thu nh~p cao, sang trQng vOi quan diim "di l~i bAng taxi phiii thuqc mqt dAng ca'p cao" thi hi~n nay djch VQ taxi da trd nen phfl bie'n rqng rai vOi mQi ngu(fi di trd thanh mqt phtidng ti~n di l~i thong thu(fng. D6ng th<ti, Tp. HCM Ia mqt trung tam kinh te', thtidng m~i phat triin cua ca nti8c thu hut m~nh cac nha d~u tti nti8c ngo8i va khach du lfch. Vi v~y nhu c~u s-d dQng djch VQ taxi ra't 18n va taxi cfing Ia phtidng ti~n di l~i t~o a'n tti«tng cho khach du ljch v~ mqt hinh anh "Tp. HCM nhqn nhfp, nang dqng, van minh, ljch srf". 2. M~jc tieu nghien cuu Xua't phat tit cd sd tren, va'n d~ nghien CUll cua d~ tai nay Ia: "Tim hiiu nhu ctiu va thi hie'u cua ngllili dlin Thanh phd HU Chi Minh ve' djch Vlj taxi" nhhm cac mQC tieu sau: • Phan tich cac dijc diim cd ban cua djch VQ taxi t~i Tp. HCM . • Phan tich nhu c~u va tbi hie'u cua ngti<ti dan Tp.HCM v~ djch VQ taxi. • Dung ky thu~t.SWOT phan tich diim m~nh, diim ye'u, cd hqi, thach thuc cua djch VQ taxi . • D~ xua't giai phap giup cac cong ty kinh doanh djch VQ taxi cung t6n t~i va phat triin v8i cac lo~i hinh giao thong khac trong th(fi diim hi~n nay. II. PHUONG PHAP NGHIEN CUU Nhii'ng thong tin c~n thie't cho d~ tai nghien CUll nay bao g6m: • Tinh hinh ho~t dqng cua djch VQ taxi t~i Tp.HCM. • Y kie'n khao sat v~ nhu c~u va thj hie'u cua hanh khach Tp. HCM v~ djch VQ taxi. 1 . y kie'n khao sat v~ thu~n lqi va kh6 khan trong ho~t d~ng ngh~ nghi~p cua nhan vien tai xe' taxi t~i Tp. HCM. 1. Thong tin v~ "Tinh hlnh ho~t d~ng cua djch V1J taxi t~i Tp.HCM" da thu th~p til cac tai li~u cua Sd Giao Thong V~n Tai Tp. HCM . 2. Vi~c khao sat nh~n xtH cua khach hang do'i vOi dfch V\1 taxi nhirn thu th~p nhiing thong tin C\1 th~ nhu sau: • Muc d~ thuflng xuyen sd dt;~ng dfch Vt;l taxi cua khach hang. • Cac thudng hi~u taxi khach hang thuflng chqn. • Cac ye'u to' tac d~ng de'n nhu cfiu sd dt;~ng taxi cua khach hang • • Cac ye'u to' khong hai long cua khach hang khi sd dt;~ng djch V\1 taxi. • Nh~n xet cua khach hang v~ rnuc gia taxi • • Cac truflng hqp v~n chuy~n rna khach hang cfin dung dfch V\1 taxi. • Cac hlnh thuc khach hang sd dt;~ng d~ thanh toan cuac phi taxi. • Muc chi tieu trung blnh cua khach hang khi sd dt;~ng taxi • • Cac ye'u to' khach hang yeu cfiu dich V\1 taxi cai thi~n trong ttidng lai. • Y kie'n CUa khach hang V~ vi~c Sd dt;~ng tie'p djch V\1 taxi khi gia cti8c taxi tang va cha't ltiqng tang; gia cu8c taxi tang va cha't luqng khong d6i; gia cu8c taxi giarn va cha't luqng giarn. 3. Vi~c khao sat y kie'n nhan vien tai xe' taxi nhirn thu th~p nhiing thong tin C\1 th~ nhu sau: • Do'i tuqng nao thuflng sd dt;~ng dich Vt;l taxi. • Dia di~rn khach hang hay-tt6n taxi~ • Thfli di~rn thuflng d6n khach dong nha't. • Nhiing phan nan cua khach hang rna nhan vien thuflng gi)p phai. • Nhiing ye'u to' khach quan (cac ye'u to' ben ngoai cong ty) gay kh6 khan cho nhan vien trong ho~t d~ng ngh~ nghi~p. • Cac ye'u to' cong ty c6 th~ cai tie'n d~ nang cao cha't luqng nhirn thu hut khach hang de'n v8i dich vt;~. • Y kie'n CUa nhan vien V~ srf. phat tri~n cua cJich V\1 taxi trong ttidng lai. D~ c6 dtiqc thong tin tren, tac gia da tie'n hanh phong va'n khach hang va nhan vien tai xe' taxi thong qua bang cau hoi duqc thie't ke' sin. 2 Kich thticJc mftu danh cho CUQC khao sat nay Ia 200 khach hang t~i Tp.HCM va 50 nhan vil~n tai x~ taxi. Miu dti(jc chqn dtfa vao tieu thuc cd ban v@ giOi tinh (ca hai phai), d() tu6i (tit 16 d~n 60), trinh d() hqc va'n (tit ph6 thong ca'p 1-2 de'n sao d~i hqc). Ngu(ii dti(jc chqn vao miu khong phan bi~t bing 18p xa h()i hay muc tho nh~p. Do'i vOi nhan vien tai X~ taxi thi khong phan bi~t nhan Vien CUa Cong ty nao. Dii' Ii~u sao khi tho th~p dti(jc rna h6a va nh~p vao may tinh vOi ph§n m@m xtl ly dii' Ii~u SPSS (Statistical Packages for Social Sciences). ' , . ? ~ ' III. PH~M VI VA GIOI ~N CUA DE TAl D@ tai chi t~p trung nghien cuu v@ y ki~n va stf danh gia ciia khach hang do'i vOi dfch Vl} taxi nhdm Jam ro nhu c§u va thj hi~U cua khach hang do'i VOi lijch Vl} nay. Tit d6 rut ra th~ m~nh, th~ y~u, cd h()i va thach thuc lam cd sd di cac cong ty kinh doanh dich Vl} taxi d@ ra chi~n lti(jc, each thuc to't nha't di phat triin. D@ tai khong di sao nghien CUll ho~t d()ng, hi~u qua tai chinh va each thuc qui ho~ch, xay dtfng Io~i hlnh dich Vl} taxi t~i Thanh pho'. Do kinh phi giOi h~n nen vi~c chqn miu cho cu()c khao sat cfing bi giOi h~n v@ kich thticJc mftu va ph~m vi dja ly. Nghien CUll nay chi t~p trung vao khach hang t~i Tp.HCM, ndi dli(jc xem c6 nhu c§u di I~i ciia ngu(ii dAn cao nha't ca nucJc. IV. y NGHiA TmjC TIEN CUA DE TAl Tac gia mong muo'n k~t qua nghien cuu ciia d@ tai c6 thi dti(jc stl dl}ng cho: • Cac ddn vi, doanh nghi~p da, dang va se kinh doanh dich Vl} taxi. • Cac cd quan quan ly c6 lien quan. • Cac giang vien va sinh vien c§n tham khao va'n d@ nay. 3 CHUONGII COSOLYLUAN . I. V AI TRO VA COOC NANG CUA GIAO THONG DO THf Ba't ky thanh pho' nao tren the' gioi ciing d~u bi~u hi~n Ia m()t trung tam dan eli d6ng due va ttl do din de'n hang lo~t nhii'ng nhu cfiu khac nhau cfin phai thoa man cho so'lli«;tng dan eli nay. Vi v~y, trong m()t thanh pho' vi~c t6 chuc, quan ly va phat tri~n m~ng bioi giao th6ng thanh pho'la m()t va'n d~ cd ban va kh6ng th~ thie'u dli«;tc. T6 chuc m~ng lliOi giao th6ng lu6n lu6n Ia va'n d~ cfin dli«;tc dijt ra truoc c6ng vi~c quy ho~ch thanh pho'. Giao th6ng dong m()t vai tro he't sue quan trQng trong ho~t d()ng cua m()t thanh pho' kh6ng chi trong hi~n t~i rna con dong vai tro ra't Ion do'i VOi SI/ phat tri~n thanh pho' do trong tlidng lai. Vi~c t6 chuc m~ng ltiOi giao th6ng gop phfin djnh hinh n~n cd ban cho m()t thanh pho', t~o nen b~ mijt d6 thj. Thanh pho' cang phat tri~n thl h~ tho'ng giao th6ng cang co vai tro quan trQng. No kh6ng chlla cfiu no'i giii'a san xua't- san xua't, rna con Ia cfiu no'i giii'a san xua't - tieu dung, giii'a san xua't - hiu th6ng phan pho'i hoijc giao thlidng voi cac vung, cac khu VI/C khac nhau tren the' gioi. Ngoai ra, cac c6ng trinh giao th6ng d6 thj con dti«;tc xem Ia m()t d~ng canh quan dijc sdc, gop phfin lam tang them ve d~p d() thj. v~ chuc nang, m~ng lliOi giao th6ng thanh pho' phai dam=-bao=-dBng th<ti cac -chuc nang sao: • Thoa man nhu cfiu di l~i (di lam vi~c, di mua sdm, di tham vie'ng, di giai tri- nghi ngdi ) cua ngu(li dan, d6ng thCii dam bao cac nhu cfiu v~n chuy~n hang hoa, nguyen v~t li~u cac lo~i cho sf! ho~t d()ng cua m()t trung tam kinh te' Ion; dam bao vi~c giao th6ng do'i n()i va do'i ngo~i cua thanh ph6Iu6n th6ng suo't. • Cac tuye'n dliCing giao th6ng con co chuc nang Ia cac ranh gioi phan chia cua cac khu vrfc hanh chinh khac nhau trong quan ly thanh pho'. Chung con Ia cd sd cfin thie't d~ phan chia da't dai d~ sd dl}ng da't h«;tp ly • • Cac tuye'n dliCing giao th6ng, cac quang trtiCing, cac trl}C dtiCing giao th6ng chinh, cac ti~u dao thliCing co chuc nang Ia cd sd cho vi~c bo' cl}c xay dqng d6 4 [...]... 3 Cac hiing taxi khach hang thllilng sil d~Jng Q1c hiing khflc Taxi Hoang Long TaxiFUtum TaxiVina Taxi Be'n Th1mh Taxi Vinasun Taxi Mai linh · -31,5 - · ·47 · - - - - - - - - - - 46,5 - ~5 ~ @ ~~~~~~~~~@~ I 0% 20% I 40% 3 Nhilng ytu tlf tac dQng de'n nhu cliu sil dljng djch Vlj taxi cua khach hang Theo ke't qua di~u tra v~ cac ye'u t6 tac dqng de'n nhu cau sti'... mOi ho~t dqng, Taxi SaiGon Hoang Long dtic;tc giOi taxi g~n cho bi~t danh "t~c ke b6ng" do mau xe Ia man xanh Ia chu6i ra't khac bi~t vOi cac hang taxi khac Taxi Sai Gon Hoang Long vOi nhi~u chong lo~i xe ljch srf va sang trqng nhti: Toyota Innova, Vios Model2007, Fiat Albea cung ca'p cho khach hang nhii'ng djch VlJ nhti: taxi nqi thanh, taxi tra cti8c sau, taxi Coupon, taxi thu~ thang, taxi dtia don... d~Jng V8i cac hang taxi tac gia dtia ra dtfa tr~n cd sd day Ia nhilng thtidng hi~u da xua't hi~n lau va dtic!c khach hang cha'p nh~n Ke't qua di~u tra cac hang taxi khach hang thtiO'ng sti' dl}ng sAp xe'p theo thu ttf % I t6ng s6Ian khach hang chqn tii cao de'n tha'p nhtisau: Taxi Mai Linh (69%), Taxi Vinasun (67%), Taxi Vina (53,5%), Taxi Future (47%), Taxi Hoang Long (46,5%), Taxi Be'n Thanh (46%),... thu c~nh tranh 16'n nha't ciia Mai Linh Djch VI} Taxi Vinasun cung ca'p cho khach hang: taxi 4 chfi, taxi 7 ch6, taxi cao ca'p (taxi VIP), djch VI} gqi trl}'c tie'p cho tai xe' va djch VI} dtia don theo I() trinh V6'i dong xe Toyota mao trAng d6ng nha't nhu: Vios, Zace va Innova; phong each phi}C VI} chuyen nghi~p cua d()i ngfi lai xe, gia ca h . Nhung trrt(ing hqp di chuy~n khach hang thrt(ing sii' dl}ng taxi "."·-·····~··30 Sd dB 8 : Nhung trrt(lng hqp di chuy~n khach hang thu(fng sii' dl}ng taxi. vOi dfch V1 taxi nhirn thu th~p nhiing thong tin C1 th~ nhu sau: • Muc d~ thuflng xuyen sd dt;~ng dfch Vt;l taxi cua khach hang. • Cac thudng hi~u taxi khach hang thuflng. de'n nhu cfiu sd dt;~ng taxi cua khach hang • • Cac ye'u to' khong hai long cua khach hang khi sd dt;~ng djch V1 taxi. • Nh~n xet cua khach hang v~ rnuc gia taxi