Bài thuyết trình về sản phẩm sữa chua vinamilk (VINAMILK YOGURT) bằng TIẾNG ANH (ENGLISH) tài liệu, giáo án, bài giảng ,...
Trang 1VINAMILK YOGHURT
I Introduction
II Vinamilk corporation- Dương
- 1976: vinamilk company was founded
- 2007: ranked 15th among the 200 largest company in VN
Became the biggest dairy company in VN
- 2010: it was the first company in VN which was selected in top 200 performing small and mid- sized companies with annual revenue under 1 billion $
- Products: condensed milk, powdered milk, fresh milk, soya milk, yogurt, ice cream, cheese, fruit juice, coffee and other products derived from milk
III Vinamilk Yoghurt
1.Introduce
- 1991: yoghurt was launched in VN market and became one of the leading products
of vinamilk’s company
- Vinamilk yoghurt is a dairy product produced by bacterial fermentation of milk
- Many customers choose vinamilk yoghurt is our favorites yoghurt
- It provide nutrients to make all of your days beautifully
- There are many kind of vinamilk yoghurt: sweetened yoghurt, unsweetened yoghurt, fruit flavored yoghurt, probi yoghurt, susu yoghurt
2 Dimesions and price
- Vinamilk yoghurt was designed with small form, convenient and clean
- It’s 5cm in height
- It’s more or less cube in shape
- It’s 100 mg heavy
- Lid of yoghurt can opened easily
- The price of it is around 4000-5000VND, which is appropriate for income
- You can take it go out in picnic or party
- Now, vinamilk company has created new designs to attract customers
IV Products
1 Sweetened yoghurt
- It’s manufactured in- line with the latest European technology to bring nutritious products of the best quality to the market
- It’s a suitable product for people at all ages
Trang 2- With fatty flavor from fresh milk, sweetened yoghurt provide abundant energy for your health when you are tired or stressful
2 Probi yoghurt
- Its new product and launched in 2010
- Added with Probiotic to help enhance immunity, healthy body, avoid common diseases and provide energy
- Good for developing of children
3.Fruit flavored yoghurt
- It’s a special product for children and women
- You have many choice with different flavor such as strawberry yoghurt, aloe vera yoghurt, orange yoghurt…
- With strawberry yoghurt, you can fell sweet flavor like fresh trawberries
- Meanwhile Selenium in Aloe Vera yoghurt contributes to preventing the aging of skin, give you a beautiful skin
4 Unsweetened yoghurt
- It’s made from special kefir yeast to help reduce cholesterol, reduce stress
- Stimulate the immune system
- Very appropriate for people with diabetes
V-Distribution
The headquarter is located on 10 tan dao street, tan phu ward, district 7, HCM city The company has two distribution channels:
+) Distribution through traditional channels:
- 220 independent distributor and over 140000 points of sale
- Vinamilk has opened 14 showrooms products in large cities such as Hà Nội, Đà Nẵng, Hồ chí minh…
+) Distribution through modern channels (such as supermarkets, Metro )
- 5,000 agents and 140,000 thousand business retailers across country
- In other direct distribution channels such as schools, hospitals, supermarkets
Trang 3- Exported to overseas markets such as Australia, Cambodia, Iraq, Philippines…
VI-Competitions & Advertising
1 Competition:
- Main competititors are moc chau yoghurt, netsle yoghurt, bavi yoghurt, wel yo yoghurt, monte yoghurt…
- However, vinamilk yoghurt is the most popular product in VN market
2 Advertising:
- Create famous slogan: “ for your health and beauty”
- Vinamilk use all forms of media advertising such as newspaper, TV, broadcasting, outdoor advertising…
- Vinamilk company has launched advertising with funny photos