Nghiên cứu xây dựng chiến lược kinh doanh của công ty cổ phần xây lắp điện I giai đoạn 2007 - 2012

u Kin - i ^ •• - • • • • - " • " "" INTERNATIONAL EXECUTIVE MBA PROGRAM (leMBA) Chuang trinh cao hoc Quan trj kinh doanh Quoc te LUAN VAN TOT NGHIEP NGHIEN CLTU X A Y D U > G C H I E N L L T O C « CUA CONG TY CO PHAN XAY LAP DIEN GIAIDOAN 2007-2012 TRAN VAN BO IEMBA#3 THANG 05, 2007 KINH DOANH • I INTERNATIONAL EXECUTIVE MBA PROGRAM (leMBA) Chirang trinh cao hoc Quan trj kinh doanh Quoc te BAN LUAN VAN NAY DU'OC N O P C H O TRU^OfNG DAI HOC IRVINE (HOA KY) VA KHOA QUAN TRI KINH DOANH (TRU*C)NG DAI HOC QUOC GIA HA N O O BAN LUAN VAN LA M O T DAO TAO T H A C P H A N B A T B U O C T R O N G CHLTONG SY QUAN TRI KINH DOANH QUOC TE THANG 05, 2007 TRINH Phe duyet ciia ChiroTig trinh Cao hoc quan trj kinh doanh quoc te Chu nhiem chuong trinh Toi xac nhan rang luan van da dap iimg duac cac yeu cau ciia mot luan van tot nghiep thuoc chuong trinh dao tao Thac sy Quan tri kinh doanh Tri Dung Chu tich Hoi dong Chung toi, ky ten duoi day xac nhan rang chiing toi da doc toan bo luan van va cong nhan ban luan van hoan toan dap ung cac tieu chuan cua mot luan van Thac sy quan tri kinh doanh K K^ ^S Vu Xuan Quang Giao vien huong dan Cac vien Hoi dong (Xep thu tu ten theo bang chO cai) TS Pham Quang Ngoc NCS Ha Nguyen TS Vu Xuan Quang PGS-TS VuCongTy MUC LUC • • Chu^ang I: PHAN MO DAU 1- Dat van de: 2- Ly chon de tai: 3- Muc dich nghien cuu de tai: 4- Pham vi nghien curu: 5- Phuang phap nghien curu va nguon so lieu: 6- Y nghTa ngthien curu cua de tai: 7- Han che cua ket qua nghhien cuu: 8- Ket qua dir kien: Chirang 2: C O S O L Y LUAN : 2.1 Khai niem ve chien luac: 2.2 Sir can thiet cua viec xay dung chien luac: 2.3 Quy trinh xay dung chien lucre kinh doanh: 2.3.1 Sumenh doanh nghiep: 2.3.2 Phan tich moi truang kinh doanh: 2.3.2 IPhdn tich moi truang ben ngoai: 2.3.2.2 Phan tich moi truang noi bo: 11 2.4 Cac mo hinh phan tich moi truang: 13 2.4.1 Mo hinh PEST (Political/legal, Economic, Social, Technologi): 13 2.4.2 Mo hinh luc luang cua Michael Porter: Gom: 14 2.4.3: Chudi gid tri: 7^ 2.4.4: Quy trinh nhan biet lai the cgnh tranh: 21 2.4.5 Ma trdn SWOT: 22 2.4.6 Mo hinh phdn tich lua chon chien luac: 23 2.4.6.1 Mo hinh phdn tich lua chon theo phuang phap so: 23 2.4.6.2 Lua chon chien luac: 24 2.4.7 Lua chon cac mo hinh phdn tich doi vai Cong ty CP Xay lap dien I: 24 Chirtfng 3: XAY DU^NG CHIEN L U O C KINH DOANH CUA CONG TY CP XAY LAP DIEN I GIAI DOAN 2007- 2012 : 25 3.1 Tong quan ve cong ty CP Xay lap dien I: 25 3.1.1 Qua trinh hinh vd phdt trien: 25 3.1.2 Ca cdu bo may cua Cong ty: 28 3.1.3 Chitc ndng nhiem vu cua cacphdng ban: 30 3.1.4 Nhan su cua Cong ty: 30 3.1.5 Kit qua hogt dong KD: 32 3.1.6 Sumenh vd dinh huangphdt trien cong ty: 33 3.2 Phan tich moi truang ben ngoai: 34 3.2.1 Phdn tich moi truang vT mo theo mo hinh PEST: 34 3.2.2 Phdn tich moi truang ngdnh theo mo hinh luc luang cua Michael: 38 3.3 Phdn tich moi truang ben trong: 46 3.3.1 Ca sahg tdng: 46 3.3.2 To chuc Cong ty: 46 3.3.3 Phdn tich nguon nhan luc: 49 3.3.4 Cong nghe vd thiet bi: 52 3.3.5 Qudn ly tdi chinh cua Cong ty: 52 3.3.6 Cong tdc qudn ly sdn xudt: 55 3.3.7 Cong tdc tiep thi: 56 3.4 Tong hop cac yeu to: 57 3.5 Xay dirng va lua chon chien luac cho Cong ty: 59 3.5.1 Can cirde xdy dung chien luac: 59 3.5.2 Muc tieu cua chien luac: 60 3.5.3 Ma trdn SWOT cua Cong ty Co phdn Xdy Lap dien L- 61 3.5.4 Can cu de luc chon chhien luac 65 3.6 Phan tich cac chien luac kinh doanh theo phuang phap so: 65 3.7 Lira chon chien luac: 67 3.8 K a luan: 69 Chiftfng 4: KET LUAN VA MOT SO GIAI PHAP: 70 4.1 Cac bien phap thuc hien chien luge da chon: 70 4.1.1 Chien luac 1: 70 4.1.2 Chien luac 2: 71 4.1.3 Chiin luac 3: 72 4.2 Han che cua luan van: 73 4.3 Ket luan: 74 TAI LIEU THAM KHAO: 75 CHirONGI PHAN M d DAU 1- Dat van de: Trong nhijng nam gan day nen kinh te Viet Nam da phat trien rat manh vai toe tang truang dung thu hai Chau A sau Trung Quoc Su hoi nhap kinh te the giai cua Viet Nam cung tang vai toe rat nhanh Do vay, doi hoi cac Doanh nghiep phai chu dong sang tao viec san xuat kinh doanh dac biet la phai xay dung chien luge (con duong di) cho chinh Doanh nghiep cua minh Viec xay dung chien luge la mot nhixng hoat dong quan nhat cua nhung nha quan trj Mot to chuc khong c6 chien luge ciing giong nhu tau khong c6 banh lai Chien luge lam cho mot to chuc nang dong han du bao trudc su bien dong cua moi truang tu c6 the kiem soat dugc moi truang hoat dong cua minh nen kinh te thi truang hien Ngoai chien luge lam tang tinh canh tranh va dam bao uu the vung manh ciia doanh nghiep Ly chon de tai: Cong ty Xay lap dien I (Nay la Cong ty Co phan Xay lap dien I) dugc lap tir nam 1978 vai chuc nang chuyen xay lap cac cong trinh duong day va tram dien tai cap dien ap 500KV San lugng xay lap cac cong trinh dien toan quoc Trai qua 30 nam xay dung va truang qua nhieu giai doan thang tram Nay Cong ty da tra mot Cong ty Ion c6 uy tin, thuang hieu tren toan quoc So lieu nam 2005 Cong ty c6 2000 CBCNV, Xi nghiep, Tong doi true thuge, c6 Ban dai dien, pham vi hoat dong ciia Cong ty trai rgng khap ca nuac Cong ty da tham gia xay dung hau het tat ca cac cong trinh dien Ian, nho tren toan quoc va dong gop rat Ion vao cong cugc xay dung cong nghiep hoa va hien dai hoa dat nuac nganh dien Trong xu th§ toan c4u hoa va hoi nhap kinh te Quoc te hien nay, Cong ty da thuc hien chii truang chinh sach ciia Dang va Nha nuac ve cong tac Co phan hoa (CPH) Cuoi nam 2005 Cong ty da thuc hien xong cong tac CPH (Nha nuac nam giu 10% von phap djnh) va Cong ty hoat dong theo mo hinh Cong ty c6 phan tir cuoi nam 2005 Trong han mot nam qua Cong ty hoat dong theo mo hinh Cong ty c6 phan da sinh mot so van de kho khan cu the nhu sau: + To chuc ciia cong ty chua on dinh, tu viec chua xac dinh mo hinh hoat dong den viec sap xep nhan su Cong ty Nhieu can bg cong nhan vien c6 nang luc va trinh da rai bo cong ty tim den cac doanh nghiep khac hoac lap cac Cong ty rieng + Ve san xukt kinh doanh c6 xu huong tri tre giam thi phan va giam nang lire canh tranh + Tai chinh ciia Cong ty cung gap rat nhieu kho khan xac dinh viec thu ng va san xuat chua djnh huong cu the + Chua C giai phap dao tao va phat trien nhan su dai han O + Chua xay dung dugc chien luge kinh doanh nhung nam tiep theo Truac tinh hinh ciia Cong ty, vi muc tieu phat trien ben vCrng moi truang canh tranh gay gat va cang bien dong Cau hoi dat la Cong ty phai xac dinh ro huong di, ca hoi va thach thuc tir viec danh gia moi truang ben ngoai va moi truang ben de tan dung tot cac ca hoi va han che nguy ca cho Cong ty de phat huy truyin thong von c6 ciia Cong ty nen toi chon de tai: "Nghien ciru xdy dirng chien luac kinh doanh cua Cong ty co phan xay lap dien I giai doan 2007 den 2Q12\ Muc dich nghien ciru cua de tai 3.1 Tim cac nguyen nhan ma Cong ty hien dang gap phai 3.2 Nghien cuu, danh gia cac nguyen nhan va de xuat cac giai phap de xay dung chien luge phat trien Cong ty den nam 2012 Pham vi nghien curu Nghien cuu, xay dung chien luge phat trien san xuat kinh doanh ciia Cong ty co phan xay lap dien I giai doan 2007 - 2012 Phtforng phap nghien ciru va nguon so lieu + Su dung phuang phap phan tich thong ke de nghien cuu truang hop ciia Cong ty Co phan Xay lap dien I + So lieu thu nhap: - Til s6 lieu ciia Cong ty co phan xay lap dien I tir nam 2003 - 2006 - Tu so lieu ciia Tong Cong ty Vinaincon, Tong cong ty dien luc - Viet Nam Y nghla nghien curu cua de tai - De xuat vai Ban lanh dao Cong ty xem xet va ap dung ket qua nghien cuu ciia de tai cho Cong ty - Ket qua nghien cuu ciia de tai c6 the lam tai lieu tham khao cho cac khoa hoc sau va cac truang hop cu the Han che cua l^et qua nghien cuu - De tai chi nghien cuu truang hgp ciia Cong ty c5 phan xay lap dien Ket qua du* kien; - Phan tich dugc tinh hinh san xuat kinh doanh ciia Cong ty Co phan Xay lap dien I giai doan hien tai - Xay dung dugc chien luge kinh doanh ciia Cong ty Co phan Xay l^p dien I - v i n dk thu ng ciia eae khach hang dac biet dugc quan tam - Cd chinh sach cu thi cho ngudi lao dong dac biet la nhung ngudi co nang lire, cd trinh - Giai quylt dut dilm ng dgng luong, cd tuc nam 2006 cho can bd cdng nhan vien - Hoach dinh chinh sach phat triln bin vung cho Cdng ty 3.5.3 Ma tran SWOT cua Cdng ty Cd phan Xay lip dien I TIT nhung ket qua phan tich, danh gia vl mdi trudng ban ngoai va ben chiing ta xay dung ma tran SWOT cho Cdng ty C6 phin Xay lip dien I Cac co hoi, nguy co, diem manh, diam yeu dugc sap xIp ma tran theo thu tu quan trgng va co anh hudng nhieu tdi cdng ty Cac chian luge tham khao dugc lira chgn dua tran sir phan tich diem manh, diam yau Cac chian luge dugc chgn nham muc dich tan dung co hdi, han che nguy co, phat huy diam manh, khac phuc diam yau cua Cdng ty Nhirng diam manh (S) Nhirng diim yiu (W) - Chat lugng lao ddng ky - Md hinh hoat ddng thuat cao, lanh nghe thi ciia Cdng ty chua dinh cdng xay lap dudng day va dang - Chua cd quy cha rd tram 2- Cdng ty cd mang ludi hoat rang vdi cac don vj Ma tran SWOT ddng rgng Idn, de thich nghi - Chat lugng cdng tac vdi mdi trudng lam viec cao nhan sir chua cao - Ban lanh dao tam huylt - Mdi trudng lam viec vdi Cdng ty khd khan, thu nhap chua - Thuang hieu ciia Cdng ty hap din cho ngudi lao quen nhiem thugc va dugc tin ddng - Chi phi san xuat cao, 61 5- Thiet bi may mdc thi cdng hieu qua su dung von hien dai 6- Quan ly chat lugng tdt - Tri tre quan ly - Cd CO sd tang tdt Cac CO hdi (O) thap chua hieu qua Cac chien luoc SO Cac chien liroc WO - Tang trudng kinh ta ludn d - Tap trung khai thac thi Xay dung va phat trian muc cao trudng truyan thdng la xay md hinh cdng ty me ~ Nhu cau xay dung tang lap cac cdng trinh dudng day cdng ty Nhanh ch6ng nhanh dac biet ITnh vuc va tram dien xay dung ban hanh cac quy cha phu - Phat huy sue manh lire hgp vdi xu tha phat trian - Nhu ciu xay dung ludi lugng lao ddng cd ky thuat xa hdi Nang cao chat dien sap tdi eon rat Idn cao, thiat bi va he thdng quan lugng cdng tac nhan su cai - Cdng ty cd nhirng khach ly chit lugng tdt de tao san thien mdi trudng lam viec hang Idn va cd mdi quan he phim cd chit lugng vugt trgi xay dung cha tian tdt luong hgp ly, thu hiit - Hdi nhap qudc ta cd nhiau ngudn luc thi cdng cac du an diu tu nude ngoai cdng trinh chat lugng cao - Vdn diu tu cho xay dung dam bao tian Nang cao Idn chit lugng boat ddng tai - Uy tin ciia Cdng ty tran thj chinh nang cao hieu qua trudng su dung vdn Moi de dao (T) Chien luoc ST Chien luoc WT 1- Co ehl quan ly xay dung co Ddi mdi cdng tac quan ly Tai CO ciu lai Cdng ty ban chua phu hgp khai thac tilm nang sin cd ve Liy san xuit cdng nghiep 2- Cac Doanh nghiep CO sd ting, va nang luc va kinh doanh tang lam 62 nude va nude ngoai se tham quan ly ciia lanh dao Md then chdt Xay dung va gia nhieu vao thj phan rgng kinh doanh da nganh phat trian mo hinh Cdn ty - Canh tranh khdng lanh ngha de giam bdt ap lire canh me, cdng ty c6 chuc manh dau thau tranh nganh Phat triln nang nganh nghe ddc lap - Co cha den bu giai phdng thuang hieu Cdng ty len nhu Xay dung va phat trien mat bing bat cap Cdng ty kinh doanh da cac tap doan kinh tl - Thiet che cang chat nganh ngha kinh doanh da chuc nang che eiia nganh ngan hang 6- Gia ca bian ddng Idn khd ludng hat dugc nhiing riii ro Tu nhiing kat qua phan tich chiing ta phan tich kat qua va xay dung ma tran SWOT cho Cdng ty Cd phan Xay lap dien I, So sanh lira chgn chian luge gdm: Cac chien luoc SO Chien luoc (SOI): Tap trung khai thac thi truang truyin thong Id xdy lap cdc cong trinh duong ddy vd tram dien Vdi nhiing co hdi tu mdi trudng ban ngoai nhu tang trudng kinh tl, nhu cau phat triln ciia nganh xay dung dac biet la tang trudng ciia nganh dien Phat huy thi manh ciia Cdng ty la don vj cd truyin thdng, cd ngudn lire vugt trgi, cd thuong hieu va uy tin cao thi trudng nganh xay lip dudng day va tram dien dk phat triln thi trudng truyin thdng Day la thi manh ciia Cdng ty va cin phai phat huy tdi da the manh Chien liroc (S02): Phdt huy sue manh luc luang lao dong co ky thuat cao, thiit bi mdy moc di khai thdc thi manh ngdnh nghi truyen thong Gidm chi phi di tao hieu qud kinh ti cao, sdnphdm co chdt luang vuat troi 63 Tran nguyan tic phat huy lgi thi vdn cd nhu lire lugng lao ddng ky thuat cao, may mdc,thilt bi, dl khai thac nhiing tilm nang cua thi trudng Ddng thdi cai tiln phuang phap quan ly tilt kiem chi phi, giam gia san phim dl tao san phim vugt trgi Chien luoc ST - Chien luoc (STl): Doi mdi phuang phap vd tu qudn ly Khai thdc tiim ndng sdn CO vi ca sa hg tdng Md rong kinh doanh da ngdnh nghi di gidm bat dp luc cgnh tranh ngdnh Phdt triin thuang hieu Cong ty len nhu I cong ty kinh doanh da ngdnh nghi Chian luge thu dugc tir su kat hgp giiJa cac mat manh ciia Cdng ty vdi nguy co ciia Doanh nghiep Sir kat hgp giiip cho Cdng ty vugt qua dugc nhirng nguy co bang each tan dung nhung diem manh ciia minh Cac chien luoc WO Chien liroc (WO): Xdy dung vd phdt triin mo hinh Cong ty me, Cong ty Nhanh chong ban hdnh cdc quy chi hogt dong phu hap vdi xu thi phdt triin xd hoi Ndng cao chdt luang cong tdc nhdn su, cdi thien moi trudng lam viec, xdy dung quy chi tien luang hap ly, thu hut ngudn luc di thi cong cdc cong trinh dat chdt luang, tien Ndng cao chdt luang hogt dong tdi chinh vd hieu qud sir dung von Chiln luge la su kit hgp giiia cac mat ylu cua cdng ty vdi cac co hdi Sir kit hgp md cho Cdng ty kha nang vugt qua nhung mat ylu ciia minh bing chinh tranh thii cae eohdi Chien liroc WT Chien Itfoc (WT): Tdi ca cdu lgi cong ty Lay sdn xudt cong nghiep vd kinh doanh hg tdng Idm then chdt Xdy dung vd phdt triin mo hinh Cong ty me, Cong ty co chirc ndng ngdnh nghe doc lap Xdy dung vd phdt trien thdnh tap doan kinh ti kinh doanh da chuc ndng 64 Chiln luge la su kit hgp giira cac mat ylu ciia Cdng ty vdi cac nguy co ciia Cdng ty Su kat hgp dat yeu ciu cua Cdng ty cin phai cd cac giai phap dl giam bdt dugc cac mat yau cua Cdng ty va tranh dugc nguy co bing each dl cac chiln luge phdng thii 3.5.4 Can cir de lira chon chien luoc - Can cu vao kit qua thu dugc tu ma tran SWOT - Can cu vao chuc nang, nhiem vu ciia Cdng ty giai doan tdi - Can cu vao dac thu ciia nganh nghi kinh doanh ciia Cdng ty - Can cu vao y kien tham dd ciia cac chuyen gia, cac Doanh nghiep, cac nha quan tri Cdng ty De lam rd ban viec lua chgn chiln luge cho phu hgp vdi Cdng ty cd phin xay lip dien I Tac gia mudn su dung mot phuong phap nSa la: 3.6 Phan tich cac chien liroc kinh doanh theo phuong phap so; Budc 1: - Lua chon eae tiau chi da danh gia Can cu vao dac thu ciia Cdng ty Cd phan Xay lap dien I cac tiau chi dugc lua ebon dk danh gia cac chian luge la: Lgi ich chii sd hOn, Lgi tha canh tranh, chi phi thuc hien, tinh kha thi, thdi gian thuc hien Budc 2: - Gan sd cho cac tiau chi Can cur vao cae phan tich vl mdi trudng kinh doanh va muc tieu uu tien ciia Cdng ty Trgng so cho cac tiau chi cu thi dugc xac djnh nhu sau: Tieu chi Trone so - Lgi ich chii sd hiJu 0,20 - Lgi thi canh tranh 0,20 - Tinh kha thi 0,25 - Chi phi thuc hien 0,10 65 - Thdi gian thuc hien 0,25 Tong so 1,00 Budc 3: - Cho dilm cac phuong an theo cac tien ch\ Viec cho dilm tu - 10 theo cac tieu chi dugc dua tren cac co sd sau: + Co sd thang dilm: Lgi ich cang cao - Dilm cang Idn; Lgi thi canh tranh cang Idn - Diam cang cao; Chi phi cang cao - Dilm cang thip; Tinh kha thi Idn - Dilm cang cao; Thdi gian thuc hien cang ngin - Dilm cang cao + Co so ly luan: Dac thu ciia boat ddng kinh doanh xay lip cac cdng trinh dudng day va tram dien + Co sd thue tien: kat hgp dilu tra phdng vin vdi kinh nghiem thuc tien Budc 4: Xac dinh tdng diem cac phuong an theo cac tiau chi Tren co sd kit qua dilu tra va kinh nghiem ca nhan da tung cdng tac nganh lau nam Tdng sd diam cho cac phuong an dugc xac dinh nhu sau: Bang 3.5: Lua chon phuong an chien luge theo phuong phap so T Chian luge Chien luge Trgng , Chien luge Chian luge Chien luge Tieu chi sd Diem Tich Diam Tich Diam Tich Diem Tich Diam Tich sd sd sd sd sd sd sd sd sd sd 0,20 1,4 1,6 1,6 1,6 1,4 0,20 1,8 1,8 1,6 1,8 1,6 0,25 2,25 2,0 2,0 2,25 1,5 0,10 0,9 0,8 0,9 0,8 0,7 Lgi ich chii sd hiru Lgi the canh tranh Tinh kha thi Chi phi thuc hien 66 Thdi gian 0,25 2,25 1,75 2,0 2,25 1,5 thuc hien T6ng cdng 1,00 8,80 7,95 8,1 6,7 8,70 * 3.7 Lua chon chien luoc Chian luge Cdng ty phai dugc lira chgn theo nguyan tic - Chien luge dugc lira chgn phai ed tinh kha thi, - Chian luge dugc lira chgn phai khai thac diem manh, khac phuc diem yau ben Doanh nghiep, ddng thdi tan dung cac co hdi, tranh dugc cac nguy co tu moi trudng ban ngoai - Chiln luge dugc lira chgn phai dam bao phu hgp vdi diau kien mdi trudng - Chiln luge dugc lira chgn phai phu hgp vdi chinh sach ddi ngoai - Chiln luge dugc lira chgn phai phu hgp vdi kha nang tai chinh, vat chat va nhan su Doanh nghiep - Chiln luge dugc lira chgn phai phu hgp vdi chu ky sdng va tiem nang thi trudng ciia Doanh nghiep - Chiln luge dugc lira chgn phai phu hgp vdi kha nang va trinh quan ly ciia Doanh nghiep - Chiln luge dugc lira chgn phai dam bao muc rui ro cho phep Ti^ kit qua phan tich tran ta thiy dugc chiln luge kinh doanh cho Cdng ty Cd phan Xay lip dien I giai doan 2007 - 2012 la thuc hien cac chiln luge sau: 67 Chien luoc 1: Tap trung khai thdc thi trudng truyin thdng Id Xay idp cdc cong trinh dw&ng ddy vd tram dien, Chian luge lira chgn nhim khai thac thi manh ciia Cdng ty vl nganh nghi v6n cd dang la thi manh cua Cdng ty Dd la ddi ngu lao ddng lanh nghi ddng dao, phuang tien may mdc sin cd, thj trudng sin cd Chien liroc 2: Xdy dung vd phdt triin mo hinh Cong ty me, Cong ty con, Nhanh chong ban hdnh cdc quy chi hogt dong phii hap v&i xu thi phdt triin xd hoi, Ndng cao chdt luang cong tdc nhdn 5if, cdi thien moi trudng lam viec, xdy dung chi tiin luang, thu hut ngudn luc nhdm thi cong cdc cong trinh v&i chat luang cao dam bao tiin dp Ndng cao chdt luang hogt dong tdi chinh nhdm ndng cao hieu qud su dung vdn, Chian luge dugc lira chgn nham khic phuc nhirng dilm ylu vl ca ciu td chuc, ngan chan dugc tinh trang nhan su rdi bd Cdng ty tao nan dn dinh vl lire lugng lao dong Nang cao chat lugng boat ddng tai chinh tang hieu qua kinh tl ciia Doanh nghiep - Chien luoc 3: Doi m&i phuang phdp vd tu qudn ly, khai thdc tiem ndng sdn cd ve ca sd hgn tdng, Md rgng kinh doanh da ngdnh nghe de gidm b&t dp luc cgnh tranh ngdnh, Phdt trien thuang hieu Cong ty len nhu Cong ty kinh doanh da ngdnh nghe, Chian luge dugc lira chgn nham khai thac nang lire quan ly lanh dao don vj, khai thac dugc tilm nang sin cd ciia Cdng ty, Tranh dugc cac riii ro ma nhiing bat cap nganh xay lip dudng day dang gap phai nhim phat triln Cdng ty lan tim cao mdi Ngoai cae chiln luge cdn lai cung rit dugc quan tam xong vdi giai doan cd ve nhu chua phu hgp len dl giai doan sau se thugc vao tinh hinh phat triln kinh ta xa hdi va tinh hinh ciia Cdng ty chiing ta se cd chiln luge phu hgp hon 68 3.8 Ket luan TiJT nhiing kit qua phan tich d tren chiln luge dk Cdng ty Cd phin Xay lip dien I lua chgn giai doan nam 2007 - 2012 la da nham giai quylt mot sd cac vin dl ma Cdng ty dang gap phai hien dd la: - Tang sue canh tranh tran thi trudng day bien dgng va dien biln khd ludng - Giai quyat dugc van de td chuc, nhan sir, cai thien mdi trudng lam viec la ngudn ddng vien khich le tinh than cho CBCNV toan Cdng ty Nham muc tieu dua Cdng ty phat trian ban viing - Phat huy tiem nang sin cd ciia Cdng ty de dinh hudng xay dung Cdng ty Cdng ty da nganh ngha, tranh dugc nhirng rui ro nganh vdn dang la diam nong ciia phat triln kinh te nude Tdm lai ndi dung chuong dl cap din vin dl xay dung chiln luge kinh doanh cho Cdng ty Cd phin Xay lip dien I tren co sd phan tich mdi trudng kinh doanh theo cac md hinh PEST, md hinh lire lugng canh tranh cua Michael Porter, ma tran SWOT va lira chgn chiln luge theo phuong phap trgng sd Chiln luge dugc lira chgn cho Cdng ty la nhim muc dich dua Cdng ty phat triln bin virng 69 CHirONG KET LUAN VA MOT SO BIEN PHAP Tran CO sd phan tich mdi trudng kinh doanh lira chgn chiln luge Luan van da lira chgn chiln luge ciia Cdng ty Cd phin Xay lip dien I nhim giu vung phat triln nganh nghi truyin thdng xay lip va cac cdng trinh dien, phat huy thi manh vdn cd ciia don vi dk khai thac cae nganh nghi tilm nang Nhim nang cao lgi nhuan kinh doanh, tang cudng lgi thi canh tranh va muc tieu dua Cdng ty phat triln bin vung Dk thuc hien cdng cac chiln luge da lira chgn cin dua cac giai phap cu thi dl thuc hien 4.1 CAC BIEN PHAP THUC HIEN CHIEN LUOC DA LUA CHON 4.1.1 Doi vdi chien luge 1: Tap trung khai thdc thi trudng truyen thdng Id xdy idp cdc cong trinh dudng ddy vd trgm dien, - Phat huy cac uu thi sin cd vl luc lugng lao ddng, may mdc thilt bi Duy tri cac Tdng ddi true thugc Cdng ty, phat triln cac Xi nghiep cac Cong ty de khai thac cac thj trudng xay lap cac cdng trinh dudng day va tram dien - Tim kiem cac ngudn tin dung, huy dgng vdn nhan rdi ciia cac ca nhan, tap thi tang ngudn vdn boat ddng xay lip cac cdng trinh Tap trung cdng tac thu h6i vdn cua khach hang coi day la nhiem vu quan trgng kl hoach san xuit kinh doanh - Dap ung mot each day dii cac yeu cau ciia khach hang vl chit lugng, tiln thi cdng cdng trinh tao niem tin viing chae cho cac chii dau tu - Nam viing chii truong phat trien he thdng ludi dien ciia nganh de cu can bd theo ddi chuan bj td chuc dau thau, thi cdng cd chat lugng, hieu qua - Trang bi kian thuc can thiat cho can bg quan ly va dao tao nang cao tay nghe cho lire lugng cdng nhan ky thuat Dao tao kiln thuc cho can bd tiap thj \e each tiap can va theo ddi cac du an 70 - Khdng ngii-ng ddi mdi thilt bi thi cdng tao nen su khac biet Du nang lire dk thi cdng cac cdng trinh trgng diam, cac cong trinh ddi hdi cdng nghe, Ky thuat cao, tir dong hoa mot sd khau san xuit dl dap ling dugc yau ciu cang cao cua san xuit Cu can bd di hgc hdi kinh nghiem va tham quan cdng nghe thi cdng xay lip dudng day va tram d mot sd nude tian tian - Phat triln thuong hieu Cdng ty Cd phin Xay lip dien I la don vi hang diu nganh bang cac san pham cu thi, bing cac phuong tien thdng tin dai chiing va cac san phim tiau bilu tdi khach hang (Cac chii diu tu) 4.1.2 Chien luoc 2: Xdy dung vd phdt triin mo hinh Cong ty me, Cdng ty Nhanh chong ban hdnh cdc quy che hogt dong phu hap v&i xu the phdt trien xd hoi, Ndng cao chdt luang cong tdc nhdn su, cdi thien mdi tru&ng Idm viec, xdy dung che dp tien luang hap ly, thu hdt nguon luc nhdm thi cong cdc cong trinh v&i chdt luang cao ddm bao tien dp, Ndng cao chdt luang hogt dpng tdi chinh nhdm ndng cao hieu qud sic dung von, - Phat triln cac Xi nghiep sin cd va mot so Tdng ddi cd dii dieu kien cac Cdng ty hoat ddng theo md hinh " Cdng ty me Cong ty con" cd tu each phap nhan day dii, ddc lap - Phai xac dinh lanh dao quan ly thuc su la hat nhan ciia don vi, ludn dam bao khach quan va cdng bing, lanh dao phai bilu bilt vl cac ddng lire thiic day, cd kha nang khich le va tao biu khdng biJu ich da dgng vien toan tha CBCNV - Dao tao ddi ngu can bd chii chdt va can bg kl can vl kiln thuc quan tri doanh nghiep, quan ly kinh tl, hoach toan kinh doanh, ngoai ngiJ Be phu hgp vdi cung each tu chii, tu chiu trach nhiem cdng viec ciia minh 71 - Tao van hoa gin kit giua cac vien Cdng ty bing cac quy chi, hoat ddng phu hgp dl cung hgp tac cdng viec phu hgp co ehl thj trudng dk cung phat trien - Nang cao cdng tac tuyln chgn nhan su Phai ban hanh cac quy chi chinh sach dii vdi nhung can bd cd nang luc, cd trinh - Nang cao van boa Doanh nghiep thdng qua cac hanh vi ung xu tuan theo dinh hudng thoa man mgi vian, lam hai long khach hang Thdng qua thi hien su tinh tl, Uch su, cau tien va nhu ciu khdng ngirng hoan thien, mgi ngudi ludn tdn trgng lan - Ddi mdi va nang cao cdng tac quan ly tai chinh, td chuc bd phan chuyan di thu ng tu cac khach hang giam ngudn vay cho Cdng ty 4.1.3 Chien luoc 3: Ddi m&i phuang phdp vd tu qudn ly, khai thdc tiem ndng sSn cd vi ca s& hg tang, vd ndng luc qudn ly cda lanh dgo Md rpng kinh doanh da ngdnh nghi de gidm b&t dp luc cgnh tranh ngdnh, Phdt triin thuang hieu Cdng ty len nhu Cdng ty kinh doanh da ngdnh nghe - Ddi mdi cdng tac quan ly, manh dan dua ting lop tre cd trinh do, cd nang luc vao cac vu tri lanh dao Phai thuc su coi nhan td ngudi la nhan td quan trgng hang dau chien luge kinh doanh cua Cdng ty - Dao tao va dao tao lai dgi ngO quan ly de nam bat dugc cac co hdi, cac thach thuc mdi trudng day bian ddng nhu hien Tao co hdi cho cac don vi cd nang lire phat triln, ddng thdi cung manh dan giai the cac don vi lam an khdng hieu qua - Khai thac tilm nang sin cd vl co sd tang Manh dan dau tu chuyen ddi mot so don vj sang kinh doanh nganh nghi khac nhu: Xay dung dan dung, xay dung vien thdng, xay dung ciu dudng, dac biet ITnh vuc kinh doanh khu nha d va van phdng cho thua dang rat dugc ua chuong hien 72 - Diy manh va md rgng san xuit cdng nghiep Nghien cuu va xay dung them nha may san xuit cdt thep nhiing ndng - Nang cao nang luc canh tranh nganh va ngoai nganh nhim phat triln thuong hieu Xay lip dien I nhu tap doan kinh tl da nganh nghi 4.2 HAN CHE CUA LUAN V A N Trong qua trinh nghian cuu ban ehl vl thdi gian va ngudn tu lieu, nan luan van khdng tranh khdi nhiing thilu sdt, cu thi: Nghian cuu chi gidi ban pham vi chiln luge kinh doanh ciia tinh hulng Cdng ty Cd phan Xay lip dien I Bdi vay cac kit luan rut chi cd tinh ap dung cho tinh hudng cu tha va cd tha chua cd tinh dai dien cho cac Cdng ty khac Vi vay, ap dung cac kit luan riit tir nghien cuu cho cac Cdng ty khac (hoac loai hinh Cdng ty khac), can cd nhung nghien cuu bd sung them Tran CO sd nghian curu chian luge kinh doanh ciia Cdng ty Cd phan Xay lip dien I, diau kien nan kinh te dat nude dang da hdi nhap kinh te qudc ta, cac luan diem eiia luan van se dugc nghien cuu theo hudng tiep theo la: chian luge kinh doanh eiia Cdng ty xu the hdi nhap kinh ta khu vuc va qudc ta Dua cac chian luge va bien phap dinh doanh ciia minh cho phu hgp vdi mdi trudng kinh doanh quoc te, khu vuc, qudc gia va dac biet vdi tilm luc tai chinh ciia Doanh nghiep nham tang co hoi, giam thach thuc, ban ehl riii ro va gia tang cac muc tieu da djnh Tdm lai ndi dung ciia Chuang tdng hgp cac ket qua nghian cuu tai chuong 2, chuong 3, dl xac djnh chien luge ciia Cdng ty Co phin Xay lip dien I Dk thuc hien chiln luge tran, chuong kiln nghi mot sd giai phap dl thuc hien chiln luge Ngoai vin de nhiing ban ehl va hudng nghian cuu tilp theo dugc de xuit 73 4.3 KET LUAN Sau hon hai muai nam ddi mdi, cac Doanh nghiep Viet Nam da chuyln tu hoat ddng theo co cha tap trung quan lieu bao cip sang ca chi thi trudng Mac diu vay, cac Doanh nghiep van chua ddi mdi nhilu ITnh vuc quan tri chiln luge Da sd cac Doanh nghiep chua xay dung cho minh mot chiln luge phat triln co hieu qua Cac Doanh nghiep xac dinh chiln luge cua minh chi dua tren phuang phap kinh nghiem, cam tinh chii quan eiia lanh dao, chua cd nhung phan tich cu thi vl mdi trudng kinh doanh ban ngoai, mdi trudng ban mot each he thdng bing cac cdng cu hoach dinh chiln luge TIT dd, chua cd dugc su danh gia khach quan va lira chgn chiln luge tdi uu Nan kinh te Viet Nam dang dung trudc nhirng van hdi mdi, tilp tuc phat trien mot each manh me va hdi nhap Cae Doanh nghiep Viet Nam dang dung trudc nhirng co hdi phat trian, nhung ciing gap phai nhung thach thuc to Idn canh tranh, ddi hdi phai xay dung cho minh chien luge kinh doanh da dat dugc muc tieu phat trian ban vftng Vdi nhung yau ciu muc dich tran va nhiing kiln thuc da dugc hgc, kat qua nghien cuu dl tai: ''Nghien cuu xdy dung chiin luac kinh doanh ciia Cong ty Co phdn Xdy lap dien I gidi dogn nam 2007 - 2012" se giiip cho Ban lanh dao Cdng ty Co phan Xay lip dien I nim bit tdt ban cac co hdi va han chi riii ro ciia mdi trudng hdi nhap va canh tranh thdi gian tdi Trong qua trinh thuc hien, luan van da tiln hanh phan tich danh gia mdi trudng ban va ben ngoai ciia Cdng ty Cd phin Xay lip dien I Ap dung ma tran SWOT da hinh cac phuong an chien luge kha thi, su dung md hinh phan tich lira chgn chiln luge theo phuong phap trgng sd dl lira chgn chiln luge toi uu cho Cdng ty Luan van cung dua mot sd giai phap cho viec thuc hien chiln luge D I tai chi dung lai d muc phan tich va hoach djnh chiln luge khdng di vao thuc thi va danh gia chiln luge de 74 TAI LIEU THAM KHAO Trien khai chien luge kinh doanh - NXB tre, TP H6 Chi Minh - Tac gia DAVIT A.AKER Dao Cdng Binh va Minh Due bien djch nam 2003 - Xay dung va triln khai chien luge kinh doanh dudng den cdng - NXB Lao ddng xa hdi, Ha ndi - Tac gia Nguyen Canh Chit - nam 2006 - Chien luge cdng cau cac cong ty Idn - NXB Van boa Thdng tin - Ha ndi, Tac gia Manh Linh va Minh Due nam 2004 - Chien luge va sach luge kinh doanh - NXB TP Ho Chi Minh - Tac gia Nguyen Tin Phudc-nam 2004 - Quan tri nhan sir - NXB Thdng ka - Ha ndi, Tac gia Nguyen Hiru Than nam 2004 6- Giao trinh phan tich hoat ddng kinh doanh - NXB Thdng Ke - Ha ndi, Tac gia Pham Thj Gai - nam 2004 - Td chat nha lanh dao hoach djnh chien luge - NXB Van hoa Thdng tin - Ha ndi, Tac gia Thuy Linh va Lang Hung nam 2003 - Giao trinh chiln luge kinh doanh - NXB Thdng ka - Ha ndi - Tac gia Vu Thi Nggc Phiing va Phan Thi Nhiem - nam 1999 - Cac tai lieu hgc tap vl quan trj chiln luge, tai Ueu khac tai HSB - Dai hoe Qudc gia Ha noi 10 - Tap chi Cdng ty Cd phin Xay lip dien I 75 ... (Strategic Analysis Model) giai doan ciia Abraham ( Hinh 2.1) lam co so qua trinh ung dung tai luan van: Hinh 2.1 Mo hinh hoach dinh chien liroc GIAI DOAN I PHAN TICH TINH HUONG GIAI DOAN III KIEN... nghien cuu - De tai chi nghien cuu truang hgp ciia Cong ty c5 phan xay lap dien Ket qua du* kien; - Phan tich dugc tinh hinh san xuat kinh doanh ciia Cong ty Co phan Xay lap dien I giai doan hien... lap dien I + So lieu thu nhap: - Til s6 lieu ciia Cong ty co phan xay lap dien I tir nam 2003 - 2006 - Tu so lieu ciia Tong Cong ty Vinaincon, Tong cong ty dien luc - Viet Nam Y nghla nghien