- Quan li nhan sir:
Lgi the canh tranh ben viing ciia Cdngty dugc the hien bdi danh tieng ve chat lugng san phim, nhiing ho trg ve san pham dich vu, mdi quan he truyen thdng vdi khach
2.4.6.2 Lira chon chien itroc
Chi6n luge Cdng ty phai dugc lira chgn theo nguyen tic. - Thuc hien muc dich chinh ciia Doanh nghiep.
- Phai cd tinh kha thi.
- Phai khai thac dugc didm manh, khic phuc dilm ylu ben trong Doanh nghiep, ddng thdi tan dung cac co hdi, tranh dugc cac nguy co tu mdi trudng ben ngoai.
Khi danh gia chien luge lira chgn can dam bao mot sd yeu cau sau: - Phai dam bao phu hgp vdi dieu kien mdi trudng.
- Phai phii hgp vdi chinh sach ddi ngoai , phuong phap, quan dikm ciia Ban Giam
doc.
- Phai phu hgp vdi kha nang tai chinh, vat chat va nhan sir Doanh nghiep. - Phai phu vdi chu ky song va tiem nang thj trudng ciia Doanh nghiep. - Phai phu hgp vdi kha nang va trinh do quan ly ciia Doanh nghiep. - Phai dam bao muc do riii ro cho phep.
2.4.7 Lua chon cac mo hinh phan tich doi vdi Cong ty Co phan xay lap dien I. * Ve md hinh phan tich mdi trudng: Qua viec phan tich cac md hinh tren, luan van su dung cac md hinh sau de phan tich tinh hudng cua Cdng ty Cd phan Xay lap dien I:
+ Su dung md hinh PEST de phan tich mdi trudng vT md.
+ Su dung md hinh 5 lire lugng cii Michael Porter de phan tich mdi trudng nganh. + Chuoi gia trj
+ Md hinh xac djnh lgi th6 canh tranh b6n viing d% xac dinh nhiing lgi th^ canh
tranh so vdi ddi thii.
+ Su dung md hinh SWOT dk tdng hgp cac k^t qua phan tich mdi trudng ben ngoai
va ben trong ciia Cdng ty Cd phin Xay lip dien I, * V6 md hinh phan tich lua chon chi^n luoc:
Luan van su dung phuong phap trgng sd d^ lira chgn chien luge phii hgp cho Cdng ty Cd phin Xay lip dien I tren co sd:
+ Siir dung ket qua phan tich Cdng ty Cd phin Xay lip dien I qua cac md hinh phan tich ndi tren.
+ Can cu vao kk qua diku tra, phdng van.
Tom lai: Chuong 2 da neu rd phuong phap luan de xac djnh chi^n luge.
Thu nhat: La viec dua ra cac md hinh hoach dinh chiln luge la md hinh 3 vin dk
ciia De Kluyver va md hinh hoach dinh chien luge 3 giai doan eiia Abraham.
Thu 2: Luan van de cap den mot sd md hinh phan tich mdi trudng nhu hgc thuy6t canh tranh, md hinh 5 lire lugng ciia Michael Porter, md hinh PEST, chuoi gia tri, quy trinh nhan biet lgi the canh tranh ben viing va md hinh SWOT.
Thu 3: Luan van da de cap den phuong phap lira chgn chien luge theo phuong phap trgng sd de lira chgn chien luge cho Cdng ty Cd phan xay lap dien I.
Van de xac dinh chi^n luge kinh doanh cho Cdng ty Cd phan Xay lap dien I se dugc lam rd trong chuang 3 thdng qua viec ung dung cac md hinh phan tich mdi trudng, md hinh phan tich lira chgn chien luge cho Cdng ty.
CHirONG 3
XAY DlTNG CHIEN LlTOfC KINH DOANH CUA CONG TY CO PHAN XAY LAP DIEN I GIAI DOAN 2007 - 2012