XI NGHIEP TRAM
3.5XAY DUNG VA LU^A CHON CHIEN LU^OC CHO CONG TY
va Tdng ddi cd chuc nang va nhiem vu phan cdng rat cu the Cac bd may ciia cae Xi nghiep, Tdng ddi boat ddng rat hieu qua theo chuc nang cua minh Nhung sau Cd phan
3.5XAY DUNG VA LU^A CHON CHIEN LU^OC CHO CONG TY
Cdng ty Cd phan xay lap dien I da va dang la don vj hang dau trong ITnh vuc xay
lip dudng day va tram dien trong toan qudc. Be cd thi tan dung tdt nhiing co hdi sip tdi,
dung viing dugc trudc nhirng thach thuc va nii ro cd thi xay ra. Cdng ty Cd phan Xay lap dien I cin phai khic phuc nhung ylu diam ciia minh, tan dung tdt nhung diem manh
sin cd va co hdi de cd thi duong dau vdi canh tranh va sue ep tu thi trudng.
Chinh tu nhiing yeu ciu thuc tl do ddi hdi Cdng ty Cd phin Xay lip dien I phai xay dung cho minh chiln luge kinh doanh phii hgp dl ed thi ddi phd lai vdi tit ea nhirng biln dgng ciia thi trudng cd tha xay ra.
3.5.1 Can cur de xay dtrng chien luoc.
- Can cu vao phan tich mdi trudng vT md va mdi trudng nganh dk tim ra nhirng co
hdi va thach thuc cho nganh xay lap dudng day va tram dien. Ngoai phan tich ndi bg Doanh nghiep cung chi cho ta thay diam manh, dilm ylu ciia doanh nghiep nhim tan dung cae co hdi do thi trudng mang lai va ddi dau vdi nhung thach thuc ciia thi trudng.
- Can cu vao muc dich chinh nganh ngha kinh doanh ciia doanh nghiep
- Can cu vao dieu kien thuc ta ciia Doanh nghiep nhu: Kha nang tai chinh, vat chat, nhan sir, chinh sach ddi ngoai, chu ky sdng va tiam nang thi trudng va kha nang, trinh do quan ly ciia Doanh nghiep.
3.5.2 Mac tieu ciia chien lirac.
* Muc tieu dai ban:
- Tang doanh thu va san lugng hang nam len 10%. - Md rgng va phat triln dn dinh, da nganh nghi.
- Nang cao chit lugng ngudn nhan lire, dam bao dap ung sir thay ddi vl cdng nghe va nang cao nang suat lao dgng.
- Dam bao ty le ed tuc dn dinh hang nam la 15% nam.
- Nang cao thuang hieu Cdng ty cd phin xay lip dien I lan tim cao mdi. * Muc tieu ngin han: Nam 2007
- Thoi ludng gid mdi, khich dgng tinh thin lao ddng san xuit cho toan tha can bd cdng nhan vian trong Cdng ty.
- v i n dk thu ng ciia eae khach hang dac biet dugc quan tam.
- Cd chinh sach cu thi cho ngudi lao dong dac biet la nhung ngudi co nang lire, cd trinh do.
- Giai quylt dut dilm ng dgng luong, cd tuc nam 2006 cho can bd cdng nhan vien. - Hoach dinh chinh sach phat triln bin vung cho Cdng ty.