- Quan li nhan sir:
2.4.5Ma tran SWOT
Lgi the canh tranh ben viing ciia Cdngty dugc the hien bdi danh tieng ve chat lugng san phim, nhiing ho trg ve san pham dich vu, mdi quan he truyen thdng vdi khach
2.4.5Ma tran SWOT
Md hinh SWOT dung de phan tich diem manh, di^m y^u, co hdi va thac thuc ciia Doanh nghiep de tir do xac dinh dugc chien luge canh tranh phu hgp. Chi6n luge canh
tranh nay se phat huy th^ manh ciia Doanh nghiep, khic phuc nhiing dikm y6u trong viec
tan dung cac co hdi kinh doanh va vugt cac thach thuc tir mdi trudng ben ngoai.
Co hdi va nguy co la hai khai niem khac nhau song chiing cd mdi quan he huu co vdi nhau. Co hdi ciia Doanh nghiep nay n6u khdng khai thac se trd thanh nguy co nSu ddi thii canh tranh khai thac va tan dung tdt nhirng co hdi dd.
Bang 2.2 Ma tran SWOT
Phan tich
Mdi trudng ben ngoai
Diem manh (S) Diem yeu (W)
Ndi bd doanh nghiep
Co hdi (O) Phdi hgp S/0 Phdi hgp W/0 Nguy CO (T) Phdi hgp S/T Phdi hgp W/T Ket qua ciia qua trinh phan tich tdng hgp chinh la co sd de cac nha xay dung chien luge de ra bdn phuong an chien luge chii yeu sau:
* Phdi hgp S/O: Thu dugc tu sir ket hgp giOa cac diem manh, chii yeu vdi cac ca hdi ciia Cdng ty. Can chii y den viec su dung cac mat manh de ddi phd cac nguy co.
* Phdi hgp S/T: La sir ket hgp giiJa cac mat manh ciia Cdng ty vdi nguy co ciia Doanh nghiep. Sir k6t hgp nay giiip cho Cdng ty vugt qua dugc nhung nguy co bang each tan dung nhiing diem manh ciia minh.
* Phdi hgp W/O: La sir ket hgp giiJa cac yeu td ciia Cdng ty vdi cac co hdi. Su ket hgp nay md ra cho Cdng ty kha nang vugt qua mat yeu bang each tranh thii cac co hdi.
* Phdi hgp W/T: La sir kit hgp giiira mat yeu va nguy co ciia Cdng ty. Su k6t hirop
nay dat ra yeu ciu cin phai tim cac bien phap dk giam bdt mat ylu va tranh nguy co bang each dk ra cac chi6n luge phdng thii.
Ngoai bdn nhdm chien luge tren, chiing ta hoan toan cd the xay dung nhung phuang an chien luge mang tinh tdng hgp ca mat manh, yeu, co hdi va nguy co de cd the tan dung tat ca nhiing diem manh va co hdi ciia Doanh nghiep de khac phuc nhirng diem yeu duong dau vdi thach thuc.