XI NGHIEP TRAM
3.5.3Ma tran SWOT cua Cdngty Cd phan Xay lip dien I.
va Tdng ddi cd chuc nang va nhiem vu phan cdng rat cu the Cac bd may ciia cae Xi nghiep, Tdng ddi boat ddng rat hieu qua theo chuc nang cua minh Nhung sau Cd phan
3.5.3Ma tran SWOT cua Cdngty Cd phan Xay lip dien I.
TIT nhung ket qua phan tich, danh gia vl mdi trudng ban ngoai va ben trong chiing ta xay dung ma tran SWOT cho Cdng ty C6 phin Xay lip dien I. Cac co hoi, nguy co, diem manh, diam yeu dugc sap xIp trong ma tran theo thu tu quan trgng va co anh hudng nhieu tdi cdng ty. Cac chian luge tham khao dugc lira chgn dua tran sir phan tich diem manh, diam yau. Cac chian luge dugc chgn nham muc dich tan dung co hdi, han che nguy co, phat huy diam manh, khac phuc diam yau cua Cdng ty.
Ma tran SWOT
Nhirng diam manh (S)
1 - Chat lugng lao ddng ky thuat cao, lanh nghe trong thi cdng xay lap dudng day va tram
2- Cdng ty cd mang ludi hoat ddng rgng Idn, de thich nghi vdi mdi trudng lam viec cao. 3 - Ban lanh dao tam huylt vdi Cdng ty
4 - Thuang hieu ciia Cdng ty quen thugc va dugc tin nhiem.
Nhirng diim yiu (W)
1 - Md hinh hoat ddng ciia Cdng ty chua dinh dang.
2 - Chua cd quy cha rd rang vdi cac don vj
3 - Chat lugng cdng tac nhan sir chua cao
4 - Mdi trudng lam viec khd khan, thu nhap chua hap din cho ngudi lao ddng.
Cac CO hdi (O)
1 - Tang trudng kinh ta ludn d muc cao.
2 ~ Nhu cau xay dung tang nhanh dac biet trong ITnh vuc xay dung.
3 - Nhu ciu xay dung ludi dien sap tdi eon rat Idn
4 - Cdng ty cd nhirng khach hang Idn va cd mdi quan he tdt.
5 - Hdi nhap qudc ta cd nhiau du an diu tu nude ngoai. 6 - Vdn diu tu cho xay dung Idn.
7 - Uy tin ciia Cdng ty tran thj trudng
Moi de dao (T)
1- Co ehl quan ly xay dung co
ban chua phu hgp.
2- Cac Doanh nghiep trong
5- Thiet bi may mdc thi cdng hien dai.
6- Quan ly chat lugng tdt. 7 - Cd CO sd ha tang tdt.
Cac chien luoc SO 1 - Tap trung khai thac thi trudng truyan thdng la xay lap cac cdng trinh dudng day va tram dien.
2 - Phat huy sue manh lire lugng lao ddng cd ky thuat cao, thiat bi va he thdng quan
ly chit lugng tdt de tao ra san
phim cd chit lugng vugt trgi.
Chien luoc ST
Ddi mdi cdng tac quan ly. khai thac tilm nang sin cd ve CO sd ha ting, va nang luc
hieu qua su dung von thap.
6 - Tri tre trong quan ly chua hieu qua.
Cac chien liroc WO Xay dung va phat trian thanh md hinh cdng ty me. cdng ty con. Nhanh ch6ng ban hanh cac quy cha phu hgp vdi xu tha phat trian xa hdi. Nang cao chat lugng cdng tac nhan su cai thien mdi trudng lam viec. xay dung cha do tian luong hgp ly, thu hiit ngudn luc thi cdng cac cdng trinh chat lugng cao dam bao tian do. Nang cao chit lugng boat ddng tai chinh nang cao hieu qua su dung vdn...
Chien luoc WT Tai CO ciu lai Cdng ty. Liy san xuit cdng nghiep va kinh doanh ha tang lam
nude va nude ngoai se tham gia nhieu vao thj phan.
3 - Canh tranh khdng lanh manh trong dau thau.
4 - Co cha den bu giai phdng mat bing bat cap.
5 - Thiet che ngay cang chat che eiia nganh ngan hang. 6- Gia ca bian ddng Idn khd ludng hat dugc nhiing riii ro.
quan ly ciia lanh dao. Md rgng kinh doanh da nganh ngha de giam bdt ap lire canh tranh trong nganh. Phat triln thuang hieu Cdng ty len nhu 1 Cdng ty kinh doanh da nganh ngha.
then chdt. Xay dung va phat trian mo hinh Cdn ty me, cdng ty con c6 chuc nang nganh nghe ddc lap. Xay dung va phat trien thanh cac tap doan kinh tl kinh doanh da chuc nang.
Tu nhiing kat qua phan tich chiing ta phan tich kat qua va xay dung ma tran SWOT cho Cdng ty Cd phan Xay lap dien I, So sanh lira chgn chian luge gdm:
Cac chien luoc SO
Chien luoc 1 (SOI): Tap trung khai thac thi truang truyin thong Id xdy lap cdc cong
trinh duong ddy vd tram dien.
Vdi nhiing co hdi tu mdi trudng ban ngoai nhu tang trudng kinh tl, nhu cau phat triln ciia nganh xay dung dac biet la tang trudng ciia nganh dien. Phat huy thi manh ciia Cdng ty la don vj cd truyin thdng, cd ngudn lire vugt trgi, cd thuong hieu va uy tin cao
trong thi trudng nganh xay lip dudng day va tram dien dk phat triln thi trudng truyin
thdng. Day la thi manh ciia Cdng ty va cin phai phat huy tdi da the manh nay.
Chien liroc 2 (S02): Phdt huy sue manh luc luang lao dong co ky thuat cao, thiit bi mdy
moc di khai thdc thi manh ngdnh nghi truyen thong. Gidm chi phi di tao ra hieu qud kinh ti cao, sdnphdm co chdt luang vuat troi.
Tran nguyan tic phat huy lgi thi vdn cd nhu lire lugng lao ddng ky thuat cao, may mdc,thilt bi,... dl khai thac nhiing tilm nang cua thi trudng. Ddng thdi cai tiln phuang phap quan ly tilt kiem chi phi, giam gia thanh san phim dl tao ra san phim vugt trgi.
Chien luoc ST