Gia tri ciia mot Cdng ty tao ra dugc do bang khdi lugng ma ngudi mua san sang tra cho san pham hay dich vu. Cdng ty cd the cd lai neu gia tri nd tao ra Idn hon chi phi de tao ra gia tri dd ciia cac bg phan chuc nSng.
Quy trinh tao ra gia trj cd the thdng qua khai niem "chudi gia trj" do Michael Porter dua ra va da dugc nhieu nha kinh te su dung. Chudi gia tri bao gdm hai phan ca ban: Cac hoat dong chinh va cac hoat dong bd trg.
Nhiing hoat dong chinh chiu trach nhiem tao ra san pham vat chat, tiep thj va phan phdi tdi ngudi mua thuc hien dich vu ho trg va djch vu sau ban hang. Cac hoat dong ho trg la nhiing hoat dong chuc nang trg giiip cho cac hoat dong chinh nhu: Chuc nang quan li vat tu, kiem soat sir luu chuyen vat tu qua chuoi gia tri tir cung cap den san xuat va di vao phan phdi.
Hoa t don g h d trg r - Co sd ha tang
- Ngudn nhan lire
- Nghien cuu va phat trien - Quan li vat tu, nguyen vat lieu - Ch^ tao, tiep thj, ban hang
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Cac hoat dong chinh
* San xuat:
Phan tich hoat dong san xuat trong noi bg Doanh nghiep dd la viec tim hieu va phan tich cac khia canh cua qua trinh san xuat nhu: Co sd vat chat. Chi phi san xuit. Chit lugng san pham...
- Ca sd vat chdt: do la viec phan tich thuc trang he thdng may mdc thiet bi nhu:
cdng suat, kha nang san xuat, tinh chat dong bg, do tudi, tinh chat linh hoat ciia day chuyen... The hien kha nang cd the san xuat ra dugc nhieu san pham.
- Chi phi sdn xudt: La yeu td co ban cua qua trinh thuc hien san xuat. Chi phi ciia
Doanh nghiep cang thap thi Doanh nghiep cang cd lgi the canh tranh.
- Chdt luang sdn pham: Phai tien hanh so sanh mot each he thdng, khach quan ve
chat lugng san pham ciia Doanh nghiep vdi ddi thii canh tranh. Viec so sanh dugc thuc hien dua tren co sd phan tich kha nang thoa man dap ung nhu cau khach hang ciia Doanh nghiep va cac ddi thii trong nganh.
* Tiep thi ban hang:
Marketing dugc coi la mot trong nhiing hoat dong cd tinh chat quyet djnh den ket qua san xuat kinh doanh ciia Doanh nghiep. Trong qiia trinh tham gia hoat dong san xuit kinh doanh cac Doanh nghiep phai thudng xuyen cap nhat va phan tich cac yeu td nhu: Hinh anh cua Doanh nghiep, gia thanh san pham, he thdng phan phdi...