Internship Report Apple Tree Company Limited.pdf

Business Performance of the Company 1.4 —_ Orientation Activities for the next year 10 CHAPTER 2: INTERNSHIP ACTIVITIES/ DESCRIPTION OF MARKETING DEPARTMENT AT NRH VIETNAM 10 2.1.. Evalu

VIETNAM NATIONAL UNIVERSITY — HCMC

INTERNATIONAL UNIVERSITY

SCHOOL OF BUSINESS

INTERNSHIP REPORT:

APPLE TREE COMPANY LIMITED

Major: Business Administration

Type of internship:

Start and finish date: /2/2021 — 20/6/2021

TABLE OF CONTENTS

PREFACE

1.1 Formation and Development

1.1.1 Formation

1.2 Organization and Management

1.2.1 Organizational Chart

1.2.2 Functions and Duties of main departments

1.3 Business Performance of the Company

1.4 —_ Orientation Activities for the next year 10

CHAPTER 2: INTERNSHIP ACTIVITIES/ DESCRIPTION OF

MARKETING DEPARTMENT AT NRH VIETNAM 10 2.1 Introduction of Scan4Menu project 10 2.2 Internship Task in Internship Period 11 2.3 Activities and roles of Marketing department in Scan4Menu project 14 2.4 Evaluation of performance of the Marketing department 14 2.5 Analysis and discussion of Marketing Department issues 15

CHAPTER 3: AN ASSESSMENT OF THE INERNSHIP IN THE

PREFACE

NRH Viet Nam Company is a limited liability company with 100% foreign investment It is the representative company of NRH Holding Ltd in Vietnam and the founder is Mr Nigel Hazell A Fellow of the Institute of Actuaries, Mr Nigel spent the first 20 years of his career

in financial services, working in the UK, Taiwan, Hong Kong China and Thailand, and over

that time has sat on the board of seven life insurance and pensions companies He has also held the position as Asia CFO and COO for one of the world's leading banks His initial focus

for the NRH Group was in the field of education - developing education businesses within China Following the successful growth and divestment of these, Mr Nigel focused the Group

on mobile technology, and thereafter on a range of pioneering and diverse business lines, including gold mining and large-scale plantation NRH Viet Nam Company is the representative to deploy technology products to the business management in Vietnam With the development of the current 4.0 technology in Vietnam, most of today's industries are

in dire need of technology to save human resources and improve product quality Same with the Restaurant industry, the demand for human resources is huge, and business owners Many businesses are now investing heavily in guest interaction technologies such as ordering, mobile applications, digital concierge services, especially customer support applications Therefore, that is the great opportunity in the application of technology in restaurant

management for businesses So, the author decided to work at NRH Vietnam Ltd Co to look

for a chance to gain practical experiences and make some in-depth observation of marketing stage in practice

Arising from such facts, the author decides to join Scan4Menu project at NRH Viet Nam Co Ltd for this Internship period In this work, the author has been trained through the following main works:

¢ Learn about the NRH Group and the Scan4menu project w hich is the new product on its way to Vietnam’s market

¢ Research competitors and potential customer segments for Sean4menu

¢ Prepare the marketing materials including product brochure, User manual for each

customer

¢ Create a marketing package for customers that comes with the signed contract to make the product effective

¢ Have meetings with team sale to transmission of information on products, discuss the

orientation of the product to customers, sign the collaborator contract

CHAPTER 1: OVERVIEW OF NRH VIETNAM COMPANY 1.1 FORMATION AND DEVELOPMENT OF THE COMPANY

1.1.1 Formation of the Company:

NRH VIETNAM Ltd was incorporated in Vietnam in 2012, with Company Number

0311586348 issued by services related to information technology and management consulting

services in businesses The Company, headquartered at Y1,Y2,Y3,Y4, Hong Linh street, Ward 15, District 10, Ho Chi Minh city, Vietnam, is a wholly owned subsidiary of NRH

Holdings Ltd NRH Group , a wholly British-owned organization, was established in Hong Kong in 2005 Since then the Group has expanded rapidly, with operating subsidiaries in the

UK, US, Beijing, the Hong Kong SAR, Thailand, Vietnam and Papua New Guinea The Group's core business is mobile application development for the hospitality, fintech and education sectors, although it does have strategic interests in the mineral sources sector NRH Group is a diversified group managed out of Hong Kong, with businesses lines including: Hospitality technology, Gold mining and other land resources, Digital marketing systems Since the first period, with the total charter capital of 9.2 billiion VND, the Company has developed many successful project in different field and gives a lot of good feedback from Vietnamese businesses in the last 3 years The owners of The Company are also owners of many other companies in Vietnam which are also the internal part of the NRH Group

Table: General information

Company NRH Vietnam Limited Liability Company

Representative CEO& Chairman: Mr Nigel Hazell

The type of ownership | One-member limited liability company with 100% foreign

investment

Main shareholder Wholly-owned by the NRH Holding Ltd with headquarter

in HongKong

Main field of the Management consulting activities

company

Products and Services ¢ General management consulting services:

- Human resource management consulting services;

- Marketing management consulting services;

- Community relations service

¢ Computer Programming

¢ Data processing, leasing and related activities

¢ Information technology service activities and other services related to computers

e Computer consulting and computer system

administration Customers The company's customers are mainly Vietnam medium-

sized companies in the following fields:

- Project management related to construction works

- Computer software design, programming and

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development -Designing, programming, developing software for mobile communication technology equipment

-Data processing and design, Database operations on the basis of using telecommunications networks or the internet

Address - Address: 182 Le Dai Hanh, Ward 15, District 11, Ho Chi

Minh City

- Headquarter: Y1,Y2,Y3,Y4, Hong Linh street, Ward 15, District 10, Ho Chi Minh city, Vietnam,

1.1.2 Development of the company:

In 2012: NRH Viet Nam Co Ltd was established and located at Y1, Y2, Y3, Y4, Hong Linh street, Ward 15, District 10, Ho Chi Minh city, Vietnam

In 2018: As a leader in the field of gamification, CYCLIC, created by a team of financial

experts in Europe with the principle objective of giving players the opportunity to learn about, and to experience investing in, typical Financial Products in life From its success in various countries over the years, CYCLIC has developed a variety of specialized versions in Viet Nam and in this year, they creat a lot of CYCLIC events for many Vietnam businesses:

® In early 2018, GENERALI VIETNAM incorporated CYCLIC into the program of its GENEXT CHALLENGE program — with very positive effect As such, students from different colleges and universities experienced the Individual Financial Planning version of CYCLIC

® On Saturday June 23rd, 2018: From Hanoi to Ho Chi Minh City, hundreds of senior

staff of AVIVA VIETNAM participate together in a series of Cyclic events throughout July 2018

In 2020: More than 8 years ago in 2011, Nigel Hazell and Huan Huang D&H partnered up with Finnish entrepreneurs Amir Palmen and Dro Vanhala to establish POSHIE,,

With the outbreak of coronavirus and the need for social distancing, the POSHIE team - a high-tech concierge tablet solution for use by guests in hotel rooms established Scan4dMenu which is a mobile application would enable guests of restaurants, pubs, bars and coffee shops

to access the menu on their own phone, to submit orders and to complete

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payment,contactlessly, all without needing to download any app In the recent, the NRH Viet

Nam NRH Vietnam is preparing documents, applications and customers to bring Scan4menu

to Vietnam

1.2 ORGANIZATION MANAGEMENT

1.2.1 Organizational Chart

Chairman &

Director Country Head ( Viet Nam)

Administration-

Human Resource Department

Department

Finance - Accounting

Department

Human Resource

Accounting Liabilities Accounting

Payment

Figue 1.1 Organizational chart (Source: The Company s profile)

Technical Assistance

1.2.2 Functions and Duties of Departments

NRH Viet Nam Co, Ltd is a small- scale and curently bases its strucutre on functional

depertmentalization with the hierarchy chart that is demonstrated below From the

Organizational chart, the Company structure is very clear and a direct model One thing to

menion, the General Director is the owner of The NRH Holding Ltd and at the same time

being the chairman of some other companies in Viet Nam within NRH Group The General

Director rarely engages directly in the dily operation thus most of the highest decision

making is the Director (Head, Viet Nam)

Meanwhile, each department has its duties and functions but still has a close relationship with each other, linking, supporting each other to ensure the highest work eficiency The Company

is comprised of five main departments and a chairman and 1 director Looking deeper into

each of these areas, we have:

1 Chairman & Director 1

3 Administration- Human Resource Department 2

4 Department of Finance and Accounting 2

6 Marketing Department 2

7 Technical Department 4

CEO (Chairman): who is the owner of the Company Proposing measures to improve the operation and management of the Company Prepare long-term, annual and monthly estimates of the Company (hereinafter referred to as estimates) for long-term, annual and monthly management activities of the Company according to the business plan The annual estimate (including the balance sheet, production and business activity statement and expected cash flow statement) for each fiscal year and must include the information specified

in the Company's regulations

Director: is the representative to manage and supervise all daily business activities, people as well as cooperative activities of the Company in Viet Nam The Director is the person who directly works with the President of the company in the UK, so she is the one to talk to the seniors at NRH Holding Ltd about the projects that will be operated in Vietnam, analyze the development trends and potential market, ask for their advice After the chairman has a proper view of the market and the future of the business, these comments are drawn from their analysis and predictions, the director will fomulate specific strategies and implement projects base on the marketing plan of the Marketing Department linking with the customer’s information of Sale Department to promote the growth and increase profits of the

business Furthermore, she organizes implementation and supervises the implementation of projects to ensure financial efficiency and cost effectiveness for the business

Sales Department: This department has the function of researching and developing the product consumption market, finding out new potential customers, performing the product introduction and advertising, planning the circulation of consumable goods, managing the retailing products, making the plan to consume each type of product in the year Moreover, staff approach customers, introduce features and terms of cooperation with customers When completing the contract signing according to the company's regulations, they require the customer to provide sufficient information to design the product, then transfer signed contract and Information provided by customer to Technical Assistance Marketing Department: Research, establish marketing strategy and marketing mix, make marketing plan and program of marketing activities of the business

Collect market information to determine market demand, target market, new market

Determining the market scope for existing products and forecasting demand for new products, product trends, sales, research trends in volume and demand structure, determining the peculiarities of regions and segments of the market

Administration - Human Resource Department: The Human Resource and

Administration Department provides support in the various human resource functions of the Corporation through structure and the ability to meet business needs by managing our most valuable resources: our employees The Human Resource department works with other departments in the company to understand the staffing needs of each department, then plan, recruit strategy and conduct the recruitment It is also responsible for developing and managing the compensation, benefits and other related policies of the company to ensure the fairness of employee benefits and state regulations The Administration Department is one of the important activities to improve the knowledge and skills of each individual, thereby contributing to improving the performance of the whole company Besides, it also creates opportunities to help employees develop themselves and go further in their careers Financial Department: aims to provide NRH's board and management with cost- effective and efficient accounting and financial management services to assist with planning and decision-making Provide budget and financial reporting, management information systems, forecasting and procedure development with timely, accurate, clear and complete financial information Organize employee salaries and bonuses, as well as the legal responsibility to pay taxes and state budget amounts They are in charge of making sure that clients' payments are allocated and expenses are covered The department is driven by values

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that include quality, integrity, leadership and teamwork and works closely with all other supporting departments

Technical Department: manages and develops technical product and plans for all projects Computer programming, Computer consulting and computer system administration: Consulting services, designing, programming and developing computer software, application software on mobile communication technology devices mobile devices (such as phones, tablets ), IT solutions and systems for operating business projects Information technology service activities and services related to computers: Support for operation and technical maintenance of computer software and technology application software Data processing, leasing and related activities: Data processing services, design, processing, and operation of databases market studies Responsible for designing brands, logos, articles, advertising for products and developing the company's brand Technical Assistance: Receive and process

feedback from customers about technical issues, receive contracts according to S4M!'s

regulations and customer information about the restaurant's menu Technical support will complete the design and notify the inspection coordination with the Sales department to ensure that the content and system are complete During application deployment, technical assistance support menu adjustments for customers when they contact directly

1.3 Business Performance of the Company

Because the author intern is the main intern in a marketing position for a company's new product launch project, she is certified with internship evaluation papers and provided with brochures about the company and its departments ban But due to the company's confidentiality, it is not allowed to provide detailed information about the information related

to the financial situation / sales, but still collect general information about the charter capital

from the business registration application Therefore, it is not possible to draw conclusions about the revenue or profit the company has achieved in the previous years

Tài sản

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trị quyên sở hữu trí tuệ, công

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sản

1.4 Orientation activities for next year

The Company strives to deploy more projects in different fields in Vietnam in order to increase revenue, create more jobs to reduce unemployment Building and promoting th company’s brand more and more vital From the success of project deployment in Vietnam, the company intends to call for greater investment from the mother company The company continues to develop many financial product - CYCLIC in more cities from the South to the North of Viet Nam and focuses on spreading digital menu product- Scan4dmenu into Viet Nam especially during the outbreak of Covid-19 pandemic As a result, the company not just to provides entire infrastructure and contemporary workshops - offices in accordance with the needs of businesses, yet in addition assumes a part of interfacing with monetary establishments to give cash-flow to organizations and supporting business development

CHAPTER 2: INTERNSHIP ACTIVITIES/ DESCRIPTION OF SALES AND MARKETING DEPARTMENT AT NRH VIET NAM

2.1 INTRODUCTION OF SCAN4MENU PROJECT

In 2011, Nigel Hazell and Huan Huang identified the benefits that restaurants and other food and beverage outlets would gain from digital menus The first digital menu they launched was through their company, D&H Hospitality Systems Starting with an iPad menu product, wine-and-dine.net, and later smartphone apps such as Poolside (poolside- orders.com),Deliva (deliva-apps.com), WaiterMate and MeetingMate The use of photos, different languages, e-ordering and other benefits led to many establishments implementing these products Today there are restaurants and bars around the world that started using Wine

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