VIETNAM NATIONAL UNIVERSITY HCMC UNIVERSITY OF TECHNOLOGY SCHOOL OF INDUSTRIAL MANAGEMENT e c2 BK - OISP INTERNSHIP REPORT PAPERWORK PROCESSING AND CONTENT CREATING PROCEDURES OF MAR
INTERNSHIP INTRODDUCTTION HH HH Hà Hà hệ 1
SCALE AND SCOPE OF THE WORK nhà Ho Hà nà HH te 1
-Company name: M.O.I Cosmetics Company Limited with M.O.I stands for Make Over Image
-Address: 9th Floor, Ree Tower, 9 Doan Van Bo Street, Ward 12, District 4, Ho Chi Minh City
-Research subjects: e Current paperwork processing of M.O.I Cosmetics e Activities on social media platforms are carried out by the marketing department to increase brand awareness and push sales of required products monthly
The report has a structure of 4 chapters, the contents of each chapter are: e Chapter 1: Internship introduction e Chapter 2: Company introduction e Chapter 3: Paperwork processing and content creating procedures of marketing department on social media platforms at M.O.I Cosmetics Company Limited e Chapter 4: Conclusion and lessons learned
COMPANY INTRODUCTTON HH Hà hà Hà Hà nu 2
COMPANY INFORMA TION nha Hà Hà HH nh nh Ho 2 PVZÃ9).(0.95)//.40/0)6/.1901.40.40 M/0)4(aầađđdẢ
-Company name: M.O.I Cosmetics Company Limited with M.O.I stands for Make Over Image -Address: 9th Floor, Ree Tower, 9 Doan Van Bo Street, Ward 12, District 4, Ho Chi Minh City -Tax code: 0314693309
-LinkedIn: http://link.moicosmetics.vn/linkedin
-Date of establishment: 25/10/2017 with a charter capital of 6,8 billion VND (Dong A, 2021) -General information: e M.OLI is the first local professional cosmetic brand qualified international standard with reasonable price e M.O.Lalways accompany the world's leading cosmetic experts & beauty icons to create quality product line that suits Vietnamese’s skin types and climate e Every product is certified in Vietnam and Korea
Law & Notary Public Lawfirm Jeong
Niam-Ga, Incheon South, Korea
Figure 1 Notarial Certificate -Vision: Becoming Vietnam’s leading beauty brand, providing professional career opportunities for millions of Vietnamese.
-Mission: Empowering & inspiring Vietnamese women to feel beautiful & confident
-7 values: e Efficient simple process: The more simple the process is the more efficient work accomplishes which helps the business develop rapidly e Trustworthy: We are reliable and operate with highest integrity in everything we do e Responsive: Responsive to our client, our team and to the continuous changing market condition, we are responsive to change to minimize risks and develop sustainably e Cultivating community: Connecting and cultivating community with the independent women who love beauty to build up and share common interests e Pride: To be proud of the Vietnamese cosmetic brand which creating the first-rate and creative products e Train and Learn: Learning, training, and never-ending improvement e Rewarding and Recognize: No matter what position you are, at M.O.L, all efforts would be rewarded and recognized
-Unique selling point: e “Makeover” will set someone’s appearance apart from their daily image while “makeup” will use facial cosmetics to resemble real skin Base on this USP, M.O.I helps customers feel beautiful and confident when applying its products with different new look
Despite having strong brand names, foreign brands still face obstacles to accurately meeting the Vietnamese consumers’ insight Hence, M.O.I Cosmetics with the mission of creating products that are suitable for the tropical climate-skin pigmentation of the local people at affordable prices is always favorably used by the domestic beauty community in their beauty routine
- Customer segmentation: Using Meta Business Suite to measure on 2 social networking platforms
- Facebook and Instagram The similarities in customer segmentation between the two platforms are: e Customer gender: female account for more than 90% e Popular age range: 18 to 34 years old e Consumption area: nearly 40% of customers are located in Ho Chi Minh City and Hanoi
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- M.O.I leadership team: e Co-founder & Creative Director: Ms Ho Thi Ngoc Ha (Holding 55% shares, equivalent to the value of the capital contribution is 3.74 billion VND) (Bach Hien, 2020) e Co-founder & CEO: Mr Lam Thanh Kim (Holding 45% shares, equivalent to the value of the capital contribution is 3.06 billion VND) (Bach Hien, 2020) e Director and Managing Partner: Mr Randy Robson e Chief Operating Officer: Ms Phan Dieu Huyen e Chief Financial Officer: Mr Van Nhat Huy e Country BDM: Ms Tran Thi Khanh Van e Brand Manager: Ms Duong Ai Sam e Chief Accountant: Ms Mai Thi Hong Quyen
4 e Key Account Manager: Mr Huynh Trieu Tri e Digital and E-commerce Leader: Mr Hang Trung Dinh e HR Generalist Leader: Ms Tran Thi Thuy Trang
2.2 ORGANIZATIONAL STRUCTURE e Number of personnel: 32 (Updated until 25/07/2022) e Organizational chart:
COMPENSA TION AND BENEFITS Ác nh Hành HH Hà HH HH rệt 6
+ Dap mat na Ba + Dung tra
For employees For internship e Parking costs e Annual leaves e Birthday e Visting sickness/Giving birth e Wedding e Mourning e Annual bonus e Rent allowance e = Air/train/car tickets e Hotel/person/day e Business trip cost/person/day e¢ Commission (15% of every month) e Discount on purchases e Healthcare e Training e Team-building
Parking costs Traning Team buiilding Discount in purchases
MAIN PRODUCTS, COMPETITORS .Q ch HH Hà Hà Hà HH nh nh nhe 7
MILESTONE —— DA by M.O.l 3 a 7 Hein ei ẤT
Launching the Ist skincare product HYDROGEL RICE
30,000 products being sold in the first day
SEP-2020 International collaboration M.O.I x DISNEY co
Introducing 2nd 2015 he 1st collaboration product CMG ASIA became collection
24/7 COLLECTION MOIS first Than BY HUONG strategic investor
Girl Ho Ngoc Ha Secret Coo! Coo! Girl - Pink Pink os mz 24/7 Cushion 5M Baby Skin Cushion Baby Skin Cushion 24/7 Cool Coo! Girl 24/7 Pink Pink Girl Mickey's Glowing Cheeks Magic Eyebrow Gao Mask Gao Mask* Improved Cleanser
LOVE MOL Baby Skin Powder Toner
MT (modern trade) channels: e Sort in descending order of revenue: Beauty Box, Guardian, Hasaki, Sociolla, AB Beauty, Thegioiskinfood e A list of channels has started accepting distribution of M.O.I products: Wellness, Medicare, Vstyle, Leflair
Note: During the working process, the intern was assigned push sales with 4 product groups including the cleanser-toner combo, the avocado mask combo, the S.Girls lipstick, and the Baby Skin Cushion-Baby Skin Powder combo, so the report will solely mention these beauty products 2.4.2 M.O.I Cosmetics
EFigure 6 M.O.I Cosmetics logo e Facebook: https://www.facebook.com/moicosmetics.vn e Instagram: https://www.instagram.com/moicosmetics/ e = Tiktok: https://www.tiktok.com/@ moicosmetics.vn (the newest created platform)
2.4.2.1 S.Girls by M.O.I Special edition đx.Moi th, hie ib joe th de Figure 7 S.Girls lipstick collection
-Lipstick box: Summer vibe in Beaches - Influential beaches in Vietnam elected by Forbes magazine to promote domestic tourism for the beauty community
-Packaging: The transparency is both fashionable and helpful to customers to see the color and volume inside Meaning: simulation of colorful ice cubes — vibrant lips sipping cocktails on the beach in summer
2.4.2.2 Baby Skin Cushion-Baby Skin Powder Combo
Figure 8 Baby Skin Powder Figure 9 Baby Skin Cushion
- A 5-in-1 utility product with more perfect coverage by its thin, smooth texture, hugging the skin surface for a natural, thin and smooth foundation like a baby's skin
- Perfect upgrade version with rare nutrients: Anti-oxidant herbal extracts, increase skin elasticity and vitamin B3 derivatives maintain skin moisture
- More optimal sun protection function with SPF 50+ PA++4+ formula
- 5 colors - 5 perfect choices for Vietnamese skin pigmentation
- Exquisite compact design, suitable for all ages
- Makeup powder with microscopic nanoparticles, optimal coverage to help smooth surface
- Outstanding oil control helps you to be confident all day long
- Neutral tone suitable for many skin tones
- Delicate and elegant design suitable for all ages
Competitor: Lemondade Cosmetics (https://www.lemonade.vn)
Table 2 M.O.I Cosmetics vs Lemonade Cosmetics
-The brand's rapid popularity is derived from the A-list star - the company's creative director
- Strong relationship with top stars in showbiz, so it is easy to attract a variety of otential customers
Cosmetics | -Product launch time earlier than the competitor
-Cushion has more color tones for customers to pick out
- More user-friendly website design
-The founder is a beauty vlogger-makeup artist who has more than 10 years of experience in the makeup industry, so she has the advantage of turning potential customers from her fan community
Lemonade Cosmetics : -Cushion has prominent USP when adding the use of “face filler" - a balm makeup primer : -
-Strong connection with numerous beauty gurus, so it is easy to attract the right customer segmentation with customers are mostly the young generation
Figure 11 DA by M.O.1 logo e Facebook: https://www.facebook.com/daskincare.vn e Instagram: https://www.instagram.com/dabymoi/
Figure 12 Cleanser-Toner Selling price: 978 000 VND (gift: Seagrass/Tote bag)
2in1 5in1 e Cleansing ôB rightening
Main functions e Moisturizing ° Moisturizing e Anti-oxidation e Nutrients providing
The gel transparent texture | The milky white liquid texture absorbs Texture easily foams when applied | quickly with a mild fragrance from the scent of natural essential oils
User The product is suitable for all skin types, all subjects, and all genders Main ingredients Fermented rice water - Rice bran water - Galactomyces
Figure 13 Avocado mask combo e Selling price: 199 000 VND e Texture: Hydrogel
White mask Brightening and fading dark | Niacinamide - Arbutin - The complex of hyaluronic spots acid radicals
-Increasing elasticity, firmness, and rejuvenation of the skin ides - -
Pink mask Types of peptides - Collagen, stem cells - Coenzym
-Preventing and protecting Q10 - The complex of hyaluronic acid radicals the skin against the agents that cause aging
-Providing the skin with a large number of
-Soothing and minimizing skin dryness and irritation
The complex of hyaluronic acid radicals - Vitamin
Competitor: Lanybeau (https://lanybeau.com.vn)
Table 5 DA by M.O.1 vs Lanybeau
-The brand's rapid popularity is derived from the A-list star - the company’s creative director
- Strong relationship with top stars in showbiz, so it is easy to attract a variety of
-Product launch time earlier than the competitor
-Following the direction of cosmeceuticals should be more reliable for consumers to experience
-3 masks in a combo with 3 different functions to comprehensively solve skin problems
-The brand ambassador is typically a celebrity who is interested in young people such as Son Tung MTP, Miss Do My Linh, and Miss Tran Tieu Vy
-Following the direction of benign natural ingredients (coconut, bamboo, ) Lánybeau
-Vegan certified - the brand's commitment not to use ingredients of animal origin, no animal testing during product development and production
-Retail of each type of mask, affordable price, and more variety of products
2.5 BUSINESS DEVELOPMENT PLAN AND RESULTS
For information confidentiality, the company's annual financial statements will not be released to the public Instead, the intern will be provided with internal information from the monthly kick- off meeting file to implement this section 2.5
The information extracted from the monthly kick-off meeting file will mainly revolve around marketing activities related to the position applied for by the intern
Table 6 Business developmenr plan and results
* Cushion: 29.8% e Son S.Girls: 17.3% e DA by M.O.I: 27.2%
Top selling products e Love M.O.I by Thuy e Powder: 14.2%
Activities summary of Focused on pushing sales Business results of e-commerce: the Marketing department for the new improved products ~ AvOcaCco Masx ducts — Avocado P ề mask 100% |S Son S.Girls: 16.8%
14 combo (the original: Rice mask) by these methods: e Brand ambassador:
Ho Ngoc Ha e KOL: Dam Vinh Hung, Thuy Ngan, Thieu Bao Tram, Ngoc Thanh Tam, Truong Quynh Anh,
Le Thuy, Minh Xu e Influencer, KOC, Hot tiktoker: Huynh Nhut, Dang Vi e Material (pictures, clips)
-from internal (M.O.I employees) and external customers
Call me Duy (winner- leading beauty vlogger in the skincare community) e Others: minigame, lifestyle, funny messages, news,
Baby skin cushion: 13.7% Combo avocado mask: 12.4% Others: 42.1%
DA by M.O.I social post: e Pictures from customers)
(Promoting feedback e Video (Planing to produce more to suit viewer's taste)
Branding (Hé Ngoc Ha images) Feedback from customers Product information Promotion (push sales) KOL: Hoanh Oanh, Quynh Luong
Influencer, KOC, Hot tiktoker: Yen Dan, Anh Duong Others: festival/holiday (International Lipstick Day, International Kissing Day, International Women's Day, Valentine's Day ), news, support (blog MỸ channel- Guardian, livestream)
2022: e Agents: $353 000 (83%) e Retails: $60 500 (14%) Revenue target for July, 2022:
(3%) -> Push sales for Push sales for Combo avocado Combo avocado mask, mask, DA by M.O.I, cushion,
DA by M.O.I, cushion, S.Girls S.Girls
According to the data in the below table, the financial situation of M.O.I Cosmetics has been quite successful since the first year of operation In the last two years, 2019 and 2022, the company's after-tax profit was 5.4 billion and 4 billion VND, respectively
Revenue 30 billion VND 84 billion VND 120,4 billion VND
After-tax profit 5,4 billion VND 4 billion VND
BUSINESS DEVYELOPMENT PLAN AND RESULTS - c c2 nhe 14
3.1 PAPERWORK PROCESSING OF MARKETING DEPARTMENT ON SOCIAL MEDIA PLATFORMS AT M.O.I COSMETICS COMPANY LIMITED 3.1.1 Situation
During the working process, the intern is assigned to perform 2 types of documents comprised of the legal service contract and acceptance certificate The above documents mainly revolve around services provided by an individual or business to a customer, M.O.1 Cosmetics In which, individuals can come from the domestic area such as famous stars in the showbiz, KOL, KOC, hot tiktoker, journalists, make-up artists-hair stylists or foreign countries (M.O.I has expanded cooperation with foreign KOC since July to expose their brand awareness to the international market) and corporate suppliers are usually entertainment and advertising companies Most of the paperwork processed by the intern regarding the individual supplier because the cost of the project belongs to the enterprise is high (usually up to billions of VND), so this section will mainly elaborate on the processing paperwork for individual suppliers In addition, with the foreign supplier, the intern will compile the legal service contract and acceptance certificate in bilingual format Paperwork processing:
Step 1 Remind supplier to send quotation e For individual supplier: Adding PIT = Cost : 0.9 (Cost < 2 million VND, PIT=0) with PIT stands for Personal Income Tax e For corporate supplier: Checking whether the cost includes VAT 8% or 10% or not with VAT stands for Value-added Tax
> Confirming the cost, and related fees with the supplier and asking for confirmation Step 2 Request supplier for information e For individual supplier: full name, address, phone number, ID number (Date of issue- Place), (Tax code), Bank acocunt information e For corporate supplier: legal information and banking information
Step 4 Acceptance certificate (When the project is over) e For individual supplier: Demonstrating the supplier's performance by screenshotting images from sources on social networking platforms (Facebook, Instagram, Tiktok, Youtube)
PAPERWORK PROCESSING AND CONTENT CREATING PROCEDURES
PAPERWORK PROCESSING OF MARKETING DEPARTMENT ON SOCIAL MEDIA
During the working process, the intern is assigned to perform 2 types of documents comprised of the legal service contract and acceptance certificate The above documents mainly revolve around services provided by an individual or business to a customer, M.O.1 Cosmetics In which, individuals can come from the domestic area such as famous stars in the showbiz, KOL, KOC, hot tiktoker, journalists, make-up artists-hair stylists or foreign countries (M.O.I has expanded cooperation with foreign KOC since July to expose their brand awareness to the international market) and corporate suppliers are usually entertainment and advertising companies Most of the paperwork processed by the intern regarding the individual supplier because the cost of the project belongs to the enterprise is high (usually up to billions of VND), so this section will mainly elaborate on the processing paperwork for individual suppliers In addition, with the foreign supplier, the intern will compile the legal service contract and acceptance certificate in bilingual format Paperwork processing:
Step 1 Remind supplier to send quotation e For individual supplier: Adding PIT = Cost : 0.9 (Cost < 2 million VND, PIT=0) with PIT stands for Personal Income Tax e For corporate supplier: Checking whether the cost includes VAT 8% or 10% or not with VAT stands for Value-added Tax
> Confirming the cost, and related fees with the supplier and asking for confirmation Step 2 Request supplier for information e For individual supplier: full name, address, phone number, ID number (Date of issue- Place), (Tax code), Bank acocunt information e For corporate supplier: legal information and banking information
Step 4 Acceptance certificate (When the project is over) e For individual supplier: Demonstrating the supplier's performance by screenshotting images from sources on social networking platforms (Facebook, Instagram, Tiktok, Youtube)
Chapter 3 e For corporate supplier: Asking for a draft invoice, checking the correct information, then issuing a VAT invoice
Note: After completing steps 3 and 4, the supervisor will check and edit documents one last time before sending it to the brand manager and CEO to sign Next, the intern will implement an affixed seal and stamp to the legal service contract - the acceptance certificate and contact the supplier to deliver the above hard copies Usually, only careful individual suppliers with high cost project prefer self-sign
Using an account on Base to fill in the necessary information about the supplier, project, and scan related documents for brand manager-accountant-COO-CEO to review in sequence After obtaining confirmation from all relevant approvers (a green tick appears in the column "reviewer"), the intern proceeds to print the "payment decision" paper a ® Crear ft See (MKT) - THANH TOÁN CHI PHÍ TIKTOKER ĐĂNG NGƯỜI XÉT BUYỆT
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Step 6 Sending to the accounting department: an ordered set of hard copies including the "payment decision" paper from the Base-Legal services contract-Acceptance certificate 3.1.2 Problem - Explanation- Solution
During the paperwork process, the intern noticed the following problems as well as the reasons for them Since then, solutions have been proposed and implemented to help the paperwork process become efficient so that the marketing department can provide the most accurate and timely payment information to the accounting department
In step 4 of the paperwork process, the CEO is not likely to sign too little paperwork in a short time, so the documents are often delayed for a period In case, the CEO goes on business / unexpected travel, the paperwork may be delayed longer than expected, leading to postponed payment and receiving complaints from suppliers
Explanation: Every day, the CEO is busy with long meetings with partners and often participates in external activities outside the company, so the time in the office to review documents is limited In addition, the CEO prefers to have the documents prepared on the desk in a sufficient quantity so that he could review and sign at the same time without interfering with other tasks
Solution: The intern has shortened the time to fill the paperwork information to less than 1 hour so that the supervisor could check and adjust the information in these soft files as quickly as possible The signing process from the brand manager is also promoted to complete within a day In a week, the intern will gather all the documents into a sufficient quantity and contact HR to know the meeting/working schedule of the CEO so that the CEO could sign all these contracts in his idle time
Result: e A large number of documents were signed by the CEO in a week instead of scattered signing over several weeks e Suppliers’ complaints about late payments are remarkably reduced
The paperwork tracking between the supervisor and intern is always struggling The steps that often confuse the paperwork performer including the supplier information amount, the arising problems from the service contract and the acceptance certificate, the supplier signing process, and hard copies summary to the accounting department
Explanation: The above difficulties derive from the fact that the marketing department does not have a specific method to track the completion progress of the paperwork process Solution: To solve the problem, the intern designed a table to track the paperwork process and conveniently report to her supervisor Note: the table is used for the individual supplier
Supplier Company | Supplier Hard-copy Number Time Information checking | checking Base record -
Full name service tract checking of ie(s) copie(s):
Phone “P Brand If number certificate: of copies number image proof manager ge P signature | is not 0, : Approvers: | Number: „
(Date) |Tax code CEO supplier to Categories:
Bank account : signature delivery: _ | Notes information (date-
Net Affixed ->Receive seal documents from suppliers
Table interpretation: Processing information from left to right and from top to bottom with each sequence number representing a supplier For a step in progress, color the column representing that step For adjusting information, highlight this information When switching to the new step or the information has been clarified, repeat the above steps and leave the previous steps in their initial state In the case of taking notes, users can directly write the problem in the headings in the table above
Result: The supervisor can track the paperwork process proactively without constant direct contact with the intern and no steps are skipped and repeated
The current medium to store soft files and hard files for legal service contracts and acceptance certificates is not optimal
For soft file storage: An employee often stores files in a separate storage drive on a laptop or personal google drive When the marketing department members need to access these files, the owner of the above files must individually forward or confirm access for each member This causes time-consuming access as well as delays in information extraction
For hard file storage: All documents are not classified by the supplier scale (individual or business), processing progress (completed or in-process documents), or chronological sequence When checking or verifying information with the supplier, it takes time to arrange and seek for the necessary documents Sometimes, documents seem to be lost in quantity and classification (service contract or acceptance certificate) because of this irrational storage method
Explanation: The intern realizes the cause of this problem is that the owner of the above files is expected to complete the supplier's project information and is responsible for providing relevant documents when requested Occasionally, other employees have a need to extract and verify information, so the importance of quick access to this information has not been emphasized In addition, information about these documents and projects is highly confidential, so the number of people who have the right to access and edit the original file needs to be verified and carefully screened But in the long run, this expectation has shown a process of passive access to information from the marketing department members as well as difficulty in having an overview of the available files
CONCLUSION & LESSONS LEARNED HH he 30
For the paperwork processing, intern realizes that the task requires a high level of accuracy and responsibility from the performer to make the payment process on time and avoid probable troubles Hence, a standardized and systematic approach needs to be implemented instead of simply relying on memory or conventional note-taking methods when performing the paperwork steps When it comes to document processing, people tend to delay because of its complex nature as well as the legal risks that can be caused by filling information inaccuracy in the legal service contract and acceptance certificate The long processing time for these types of documents is also the main reason why it is overlayed by other daily tasks and easily forgotten Thanks to the above solution, the paperwork could be readily and quickly implemented by any employee in the marketing department instead of time-consuming training but not effective as before Overall, a lower backlog of paperwork and faster cash flow for business operations helps the company gain financial credibility with its suppliers
For content creation, this is a major activity of the marketing department to help increase brand awareness as well as support the company’s target revenue The content creation is not solely about the form of words, the intern is trained to use design software to create eye-catching media publications in various forms In addition, content creators must constantly broaden their knowledge related to the product line through information disseminated on beauty forums and social networks to catch up with prevalent customer insights Members are also encouraged to brainstorm and share ideas with others to get feedback From the idea to the final communication product, external and internal factors always play an imperative role, especially the internal one That is the reason why the company's human resources will still take priority over booking models, KOLs, and KOCs and employees have the opportunity to use their personal images to promote the company's brand and products to consumers
In the early days of establishment, the company quickly captured media attention because one of its founders was Ho Ngoc Ha - an influential A-list star in the entertainment industry Therefore, the company always associates its branding activities with her personal branding However, customers’ curiosity about the brand and products will decrease if the company could not maintain the committed product quality in the long run Consequently, it is difficult for the company to survive in the market having fierce competition among imported products Therefore, the marketing department has an important role in conveying the necessary product information with the latest and most attractive communication methods to maintain the customers’ interest Noticeably, when a celebrity does business, controlling their private affairs well to avoid negative affect on the company's business should be taken into consideration The image of Ho Ngoc Ha and her family is always carefully censored in advertising strategies by the marketing department One of the topics in the top interest of Vietnamese public opinion is the relationship between spouses Ho Ngoc Ha-Kim Ly and their children including Subeo, and twins Lisa-Leon Media publications with the appearance of Ho Ngoc Ha's family always receive good feedback
30 and high interaction from followers on the company’s social networking platforms However, there are a few points to keep in mind when building a marketing campaign associated with the life of Ho Ngoc Ha's family One of them is that there is always a picture of Subeo appearing with the twins because Subeo is her own child and always tries to make the image of Ho Ngoc Ha appear with Lisa as much as Leon because the public is noticing Leon's frequent appearance preferred to Lisa It can be seen that the love of the fans for Ho Ngoc Ha and her family has helped the interaction on social networking platforms to be maintained well as well as the company's business situation is growing However, the flip side of public opinion when detecting celebrity scandals can drag down the company's business situation Therefore, when maintaining and developing effective communication methods to push sales of the company's beauty products, the marketing department is always prudent with the risk level that these methods can bring
As mentioned earlier, the marketing department is expected to participate in the process of contributing to the company's target revenue through e-commerce activities with an increasing percentage of sales, demonstrating the level of credibility from BOD for this department Previously, the marketing department solely considered e-commerce as the main channel to generate revenue to meet the intended target However, stories on social media platforms are also a potential tool for generating sales, especially from cross-selling products like cushion-powder combo or cleanser-toner combo In addition, the department is having certain strategies to expand to Tiktok shop to turn this platform into a revenue- generating tool One of the major problems the marketing department is facing is that advertising is rigidly controlled by Facebook, which limits future content creation (Figure
25) Ads related to skin conditions - human health using words that Facebook considers negative will be restricted or removed Currently, the content creation for the skincare product line - DA by M.O.I is being proposed for renewal in the context of Facebook's censorship policies becoming strictly
When working at a startup company, the intern could experience a young and dynamic working environment, so creativity and adaptability are required With the disadvantage of limited resources, the company always prioritizes internal resources to support its business activities Therefore, the marketing intern has the opportunity to perform other working positions such as production assistant, content creator, digital writer, graphic designer, and video editor According to the company's observation, the cycle of a cosmetic line in Vietnam currently reaches from 6 months to 1 year, this is also the period M.O.1 is expected to research, implement and launch its new products to catch up with customers’ beauty trends as well as update new technology from the factory (Hoai Duong, 2019) This further affirms the importance of the marketing department in constant attempts to create quality content to support push sales for current products as well as having appropriate and timely promotion strategies for upcoming products on the market
DA by M.O.I có hoạt động không tuân thủ Chính sách quảng cáo hoặc các tiêu chuần khác Mọi quảng cáo đang chạy đều đã tạm dừng Đi đến phần Chất lượng tài khoản
